What Pure Visibility does

Pure Visibility, Inc. is a privately held, founder-owned digital marketing agency headquartered in Ann Arbor, Michigan, founded in 2005 by CEO Linda Girard. The company operates a B2B professional services model, delivering three core service pillars—Search Engine Optimization (SEO), Pay-Per-Click (PPC) management, and AI Search Optimization (Answer Engine Optimization)—to mid-market and enterprise clients across verticals including healthcare, e-commerce, education, technology, multi-location businesses, and multifamily property management.

The agency's underlying technical stack is built on platform partnerships rather than proprietary infrastructure: it operates campaigns across Google Ads, Microsoft Advertising, LinkedIn Advertising, Google Analytics, SEMrush, and HubSpot. Its defensible IP lies in three proprietary methodologies—the Visibility Audit (developed by Strategic SEO Advisor Tarun Gehani), the Geo-Experiment Analysis framework (using ANOVA, F-tests, and regression models to isolate incremental ad-driven conversions), and the Landing Page Experiment Framework addressing the "hidden click problem" in Google Ads. The AEO service line extends these capabilities into AI-powered search discovery with four modules: AI Search Readiness Audit, AI-Friendly Content Strategy, AI Citation Optimization, and AI Visibility Monitoring.

The revenue model is professional services—retainer-based engagements where the agency manages client advertising budgets and charges for strategy, execution, and optimization. Monthly ad spend under management is described as "K+," indicating material media buying operations. Distribution is sales-led and direct-to-client, with no disclosed channel partnerships, resellers, or self-serve product. GTM is supported by content marketing, case studies, webinars, and SEO/PR. The firm holds Premier Google Partner (since 2016, continuously certified since 2005), Microsoft Advertising Partner, SEMrush Partner, HubSpot Partner, and WBENC certifications, and was selected for Google's exclusive Elevator accelerator program in 2017. The company has no disclosed funding events, no parent company, and no M&A activity, operating as a bootstrapped independent agency.

Name

Pure Visibility

Legal name

Pure Visibility, Inc.

Website

https://purevisibility.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Pure Visibility is a privately held, founder-owned digital marketing agency in Ann Arbor, Michigan, founded in 2005, delivering SEO, PPC management, and AI Search Optimization services to mid-market and enterprise clients across healthcare, e-commerce, education, technology, multi-location, and multifamily property management verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• Digital marketing agency
• Search engine optimization
• Pay-per-click management
• Answer engine optimization
• Digital advertising services

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: Pure Visibility generates revenue by providing digital marketing services including SEO, PPC management, and AI Search Optimization. The agency manages client advertising budgets and charges for their expertise in strategy, execution, and optimization of digital marketing campaigns. They manage significant monthly ad spend for clients (K+ monthly ad spend managed).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pure Visibility is a digital marketing agency that provides customized, data-driven SEO, PPC management, and AI Search Optimization (AEO) services to businesses. The agency manages client advertising budgets across Google Ads, Microsoft Advertising, and LinkedIn Advertising, and delivers organic search, paid media, and emerging answer engine optimization capabilities with vertical specializations in healthcare, e-commerce, education, multifamily housing, multi-location, and technology clients.

Product overview

Pure Visibility is a digital marketing agency offering an integrated suite of services centered on three core pillars: SEO, PPC Management, and AI Search Optimization. Founded in 2005 and headquartered in Ann Arbor, Michigan, the company provides both standalone service lines and specialized industry-focused solutions. Their SEO services include process methodology, comprehensive audits, content optimization, local SEO, and redesign protection. PPC offerings span Google Ads, Microsoft Advertising, and LinkedIn Advertising with specialized verticals for e-commerce, lead generation, multifamily housing, and multi-location businesses. The AI Search services represent their emerging capability for Answer Engine Optimization, helping clients maintain visibility as search evolves toward AI-powered experiences. The company also offers training programs and maintains a robust resource library including case studies, blog content, and downloadable guides.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Comprehensive search engine optimization services including SEO process methodology, audits, content optimization, local SEO, and redesign SEO designed to improve organic visibility, keyword rankings, and conversion rates for business websites.
• PPC Management Pay-per-click advertising management across Google Ads, Microsoft Advertising, LinkedIn Advertising, and social media platforms, focused on maximizing ROI through data-driven campaign strategy and analytics.
• AI Search Services Answer Engine Optimization services including AI Search Readiness Audit, AI-Friendly Content Strategy, AI Citation Optimization, and AI Visibility Monitoring, helping brands gain visibility across conversational and generative AI platforms.
• E-Commerce PPC PPC management service tailored for e-commerce businesses, designed to drive online sales and revenue through optimized paid search and shopping campaigns.
• Lead Generation PPC PPC management service focused on generating qualified leads for B2B and service-based businesses through targeted paid media campaigns.
• Multifamily PPC Specialized PPC management for property management companies and multifamily housing communities to drive lease applications and tour requests.
• Multi-Location PPC PPC management service for businesses with multiple physical locations, managing paid campaigns across various geographic markets.
• Local SEO Local search optimization service focused on improving visibility for location-based searches and Google Business Profile optimization.
• Redesign SEO SEO protection and optimization service delivered during website redesigns to preserve keyword rankings and organic traffic through relaunches.
• SEO and PPC Training Educational training programs for client teams looking to build internal SEO and PPC capabilities.

Quantifiable outcome

• Boosted conversions from ads by 500% for pharmaceutical company with 70% cost savings per lead
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationPremier Google Partner status with certified staff. Pure Visibility has been Google certified since 2005, one of the first agencies in the country to achieve this designation. The partnership provides access to staff training, executive conferences, real-time product news, priority support, and opportunities to host Google co-sponsored events.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising Partner status, providing certified expertise in Microsoft Advertising platform management alongside Google Ads capabilities.
• O3worldminorImplementation/ SI/ Consulting PartnerWeb design and development agency partnered with Pure Visibility on the Windsor Communities website redesign project. O3world brought expertise in user experience, design, and app development while Pure Visibility provided digital marketing and SEO guidance.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seer Interactive: Seer Interactive is a digital marketing agency specializing in SEO, PPC, and analytics with strong emphasis on data and proprietary research. Comparable in service mix, technical SEO focus, and analytics-driven methodology to Pure Visibility.
• WebFX: WebFX is a mid-sized full-service digital marketing agency offering SEO, PPC, and analytics services to mid-market and enterprise clients. Comparable in service mix, vertical specialization, and team-driven delivery model, and similar in size to Pure Visibility's mid-market positioning.
• Directive: Directive is a B2B digital marketing agency specializing in SEO, PPC, and content marketing for technology and SaaS clients. Comparable in enterprise client focus, paid media expertise, and specialized vertical capabilities.
• Titan Growth: Titan Growth is a digital marketing agency focused on SEO, PPC, and analytics with proprietary technology platforms. Comparable in service offering, mid-market enterprise focus, and technology-enabled differentiation strategy.
• Wpromote: Wpromote is a data-driven digital marketing agency providing SEO, paid media, and analytics services to enterprise and mid-market clients. Highly comparable in service offering, performance-marketing orientation, and emphasis on measurement-driven outcomes.

Broad incumbents

• iProspect: iProspect is a large global digital performance marketing agency within Dentsu, offering SEO, paid media, and content services. Larger-scale incumbent that competes for the same enterprise clients as Pure Visibility but with global footprint and holding-company data assets.
• Merkle: Merkle is a large data-driven performance marketing agency within Dentsu offering SEO, paid media, analytics, and CRM. Operates at significantly larger scale and broader capability set than Pure Visibility but competes for similar enterprise performance marketing budgets.
• Jellyfish: Jellyfish is a global digital marketing agency offering paid media, SEO, and analytics as part of the Brandtech Group. Comparable in service offerings but operates at international scale with broader capabilities than Pure Visibility's mid-market agency positioning.

Emerging players

• Coalition Technologies: Coalition Technologies is a digital marketing and web design agency offering SEO, PPC, and web development services. Comparable in service breadth and mid-market client focus, though positioned with stronger emphasis on web development integration.
• Digital Current: Digital Current is a digital marketing agency specializing in SEO, PPC, and conversion rate optimization for mid-market clients. Similar in size, service mix, and vertical specialization, with comparable focus on results-driven digital marketing.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/purevisibility
• Facebookfacebook.com/purevisibility
• LinkedInlinkedin.com/company/pure-visibility

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Visibility