What Purity Products does

Purity Products is a privately held nutritional supplements company founded in 1993 in Great Neck, New York, that has grown from a three-person startup to an organization with over 100 employees, 200+ formulations, and more than one million customers served. The company develops and markets a broad portfolio of clinically validated vitamin, mineral, herbal, and specialty supplement products across categories including joint and mobility, hair/skin/beauty, heart and vessels, gut health, metabolism and weight, brain and focus, mood and sleep, and men's and women's health. Core technical differentiators include proprietary ingredient systems such as the UROX herbal blend for bladder health, Dual-Pathway Technology combining Lustriva and Serevelle for hair, Cartilage Growth Matrix pairing FORTIGEL and OptiMSM, and the LemonLock Freshness System for omega-3 stabilization. Products are sold through a direct-to-consumer e-commerce storefront with subscription mechanics (Subscribe & Save, up to 33% off), supplemented by retail distribution through GNC, Walmart, and Amazon, international reach via iHerb, and an HSA/FSA purchasing pathway via the Truemed partnership. Pricing spans $19.95 to $119.95 per SKU with a 50% first-order discount, and the company emphasizes clinical research, ingredient quality, and a 60-day money-back guarantee across channels. In 2025 the company launched over five new formulations, expanded into GLP-1/metabolism, menopause, and men's vitality categories, but also initiated a voluntary recall of one lot of its MyBladder supplement after E. coli contamination was detected, with the issue traced to a temporary supplier change.

Name

Purity Products

Legal name

Purity Products

Website

https://purityproducts.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Purity Products is a privately held U.S. nutritional supplements company founded in 1993 that develops clinically validated vitamin and specialty formulations and sells them direct-to-consumer online and via GNC, Walmart, Amazon, and iHerb to health-conscious consumers across multiple wellness categories.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Nutritional supplements
• Vitamins and minerals
• Dietary supplements
• Joint health supplements
• Omega-3 krill oil

Headquarters

HQ city

Plainview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of nutritional supplements through e-commerce website and retail partners. Offers both one-time purchases and subscription/auto-ship options with discounts up to 33% for subscribers.
2. Retail Distribution: Products sold through major retail channels including GNC, Walmart, and Amazon, generating wholesale revenue.
3. HSA/FSA Partnership Revenue: Partnership with Truemed enables customers to use pre-tax HSA/FSA dollars, potentially increasing average order value and customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Purity Products develops, formulates, and sells clinically-validated nutritional supplements directly to consumers through its own e-commerce platform and through retail partners including GNC, Walmart, and Amazon. The portfolio spans more than 100 SKUs across multivitamins, omega-3 and krill oil, joint health, hair/skin/beauty, heart health, gut health, metabolism, brain health, sleep, and men's and women's health, using proprietary ingredient blends such as UROX, Dual-Pathway Technology, and LemonLock Freshness System.

Product overview

Purity Products is a nutritional supplement company offering a diverse portfolio of 100+ premium, science-backed vitamin and supplement products across multiple health categories. The portfolio includes flagship products like The Purity Super Pill (elite daily multivitamin combining krill oil, fish oil, and CoQ10), the MyBiotin hair growth line (ProClinical capsules, Growth+ with Dual-Pathway Technology, and Multivitamin Gummies), JointGel and Flexuron for joint mobility, and MagBlue for magnesium support. Recent 2025 launches include Derma5D skin wellness system, MyBladder urological health formula, Focus5D brain health melts, and Perfect Purples superfood drink with BrainBerry. The company emphasizes clinically-validated, patented ingredients and offers products through various delivery formats including capsules, softgels, powders, gummies, and topical solutions. Purity Products operates as a direct-to-consumer brand available at major retailers including GNC, Walmart, and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• The Purity Super Pill™ Patented elite daily multivitamin combining krill oil, fish oil, and CoQ10 in a liquid capsule, designed to support energy, heart, brain, and immune health across multiple body systems. Priced at $79.95.
• H.A. Joint™ Formula Hyaluronic acid-based supplement promoting joint comfort and shock-absorbing joint lubrication with steady-state bioavailability over 28 days. Priced at $49.95.
• B12 Energy Berry Lemonade Melt Fast-melting B12 supplement featuring MecobalActive vitamin B12 for steady energy, mental clarity, and vitality without stimulants. Priced at $26.50.
• MyBiotin® ProClinical Capsules Advanced biotin formula with MB40X astaxanthin for hair density and skin booster benefits, clinically shown to increase thicker-looking hair by 20% after 12 weeks. Priced at $39.95.
• MyBladder® Urological health supplement featuring UROX proprietary herbal blend for bladder function and urinary tract health support. Clinically researched formula targeting both men and women.
• JointGel® Mixed Berry Collagen peptide drink mix with FORTIGEL bioactive collagen peptides and OptiMSM delivering the proprietary Cartilage Growth Matrix for cartilage support.
• Flexuron® Softgels Joint comfort and flexibility supplement with patented ingredients, clinically shown to outperform glucosamine-chondroitin combinations.
• Derma5D™ Visible Renewal System Clinically formulated 2-step skin wellness system combining ultra serum and Collagen 5D supplement for visible skin tightening, deep hydration, and overall skin quality improvement over 28 days. Priced at $119.95.
• MyBiotin® Growth+™ Advanced hair growth and thickness formula powered by Dual-Pathway Technology combining Lustriva and Serevelle clinically studied ingredients, designed to support thicker, denser hair and reduce shedding in as little as 3 weeks.
• MyBiotin® Multivitamin Gummies All-in-one multivitamin gummy combining daily multivitamin support with hair growth benefits, clinically shown to reduce wrinkle depth and support thicker hair.
• NitroMelt™ Men's daily vitality boost supplement with PMF (Performance Matrix Formula) targeting three pillars of total male vitality: grip strength, body composition, and erectile function.
• MyMenopause™ ProClinical Clinically studied menopause relief supplement showing 86% decrease in menopausal symptoms between Week 0 and Week 4.
• Perfect Purples™ Daily superfood drink powered by BrainBerry (Aronia berry) for boosting vitality, energy, and focus with clinically studied cognitive benefits.
• Focus5D™ Melts Focus, memory, and mental clarity supplement powered by BrainBerry (65mg), showing significant improvements in psychomotor speed and focus over 12 weeks.
• MyBiotin® Hair Serum ProClinical Topical hair density and scalp renewal serum clinically shown to reduce visible hair shedding by 34% and improve hair density in 12 weeks.
• Advanced Digestive Enzymes™ Digestive supplement with prebiotics, clinically studied probiotics (PreforPro), and postbiotic fermentate for gas, bloating, and meal comfort support.
• Bee's Secret Immune support and throat comfort spray featuring Promunel Propolis with M.E.D. Multi Dynamic Extraction and Manuka honey. Priced at $19.95.
• MyBiotin® Luxe Mineral Sunscreen Daily UV defense mineral sunscreen with SPF 50 zinc oxide formula.
• Ultra-Pure Omega-3 Fish Oil Fish oil supplement with LemonLock Freshness System providing EPA, DHA, and DPA for heart, brain, and joint health.
• Krill Omega 10X™ with CoQ10 Triple-action krill oil supplement with CoQ10 for heart, brain, and joint health support.
• MyBerberine™ ProClinical GLP-1 and metabolism support supplement featuring Berbevis with up to 9.6 times greater bioavailability than ordinary berberine for weight management and healthy blood sugar levels.
• MyGLP-1™ ProClinical Support Weight loss and healthy GLP-1 levels support supplement featuring SLENDACOR, Eriomin, and Chromax Chromium.
• MyMagnesium™ ProClinical Daytime energy and nighttime restoration supplement with 3X better absorption than generic magnesium, featuring Shoden.
• MagBlue® Daytime power and nighttime recovery magnesium supplement featuring organic blueberries, vitamin D, zinc, and boron for cellular vitality.
• MyMelatonin™ ProClinical Deep restorative sleep supplement with clinically studied melatonin for healthy sleep patterns.
• Red Biome™ Daily health drink with organic red superfoods for gut health, energy, and vitality support.
• Artery Pill® Core Circulation and blood flow support supplement featuring S7 Plant-Based Nitric Oxide Booster for enhanced blood flow and cardiovascular health.
• Perfect Multi® Elite full spectrum multivitamin providing comprehensive daily nutritional support, available in men's and women's formulations.
• Ultra-Fresh Breath B12 Energy Mints™ B12 energy mints targeting bad breath at the source with MecobalActive Vitamin B12 and OPTIBIOME Probiotic.

Quantifiable outcome

• 84% user satisfaction after 8 weeks for MyBladder product
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TruemedcoreGTM or Marketing Partner · 1 January 2025Truemed partnership enables Purity Products customers to use pre-tax HSA/FSA dollars for eligible purchases. Customers complete a health survey reviewed by licensed providers to receive a Letter of Medical Necessity (LMN), qualifying purchases for HSA/FSA reimbursement. This partnership lowers the cost barrier for health-conscious consumers and positions supplements as medically necessary wellness products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Life Extension: Premium direct-to-consumer supplement brand founded in 1980 with clinically-validated formulations, subscription model, and proprietary ingredient sourcing. Closely comparable in product breadth, premium positioning, clinical evidence focus, and DTC-plus-retail distribution.
• NOW Foods: Large family-owned supplement manufacturer founded in 1968 offering 1,400+ SKUs across vitamins, minerals, and specialty supplements. Comparable in founder-led structure, broad horizontal catalog, and multi-channel distribution through mass retail and Amazon.
• Doctor's Best: Supplement brand emphasizing science-backed formulations with branded ingredients. Comparable in product positioning around clinically studied compounds and multi-channel retail plus DTC distribution.
• New Chapter: Whole-food fermented supplement brand owned by Procter & Gamble, with multi-category portfolio spanning multivitamins, joint, immunity, and women's health. Comparable in clinically positioned supplements and natural channel plus mass retail distribution.
• Solgar: Premium vitamin and supplement brand with Gold Standard heritage, broad portfolio, and global distribution through health food stores and pharmacies. Comparable in premium positioning, longevity, and broad multi-category catalog.
• Garden of Life: Premium organic and whole-food supplement brand sold through natural channel and mass retail. Comparable in DTC positioning, broad wellness catalog, and presence at retailers like Walmart and Amazon.
• Thorne: Premium supplement brand with practitioner-grade formulations, NSF-certified manufacturing, and DTC plus healthcare-professional channels. Comparable in clinical-validation emphasis, premium pricing, and broad wellness portfolio spanning multiple body systems.
• Country Life: Family-owned supplement manufacturer with broad wellness portfolio including gluten-free, vegan, and specialty condition supplements. Comparable in founder-led structure, horizontal catalog, and certified-quality positioning.
• Jarrow Formulas: Science-based supplement brand with proprietary branded ingredients and broad wellness portfolio. Comparable in clinically backed formulations, premium ingredient sourcing, and DTC-plus-specialty-retail distribution.
• Nature's Way: Long-established supplement brand (1969) with broad portfolio across herbal, vitamin, and specialty supplements distributed through drug, grocery, and natural channels. Comparable in horizontal catalog, multi-decade brand legacy, and mass retail presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/purityproducts
• Xx.com/purityproducts
• Facebookfacebook.com/PurityProducts
• LinkedInlinkedin.com/company/purity-products

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purity Products