Arteva Funding

What Arteva Funding does

Arteva Funding is an Australian-headquartered financial services company specialising in insurance premium funding. The company converts annual or lump-sum insurance premium obligations into instalment-based payment plans, allowing small and medium enterprises and individual households to preserve working capital and manage cash flow across policy renewals. A single core product — Insurance Premium Funding — is distributed through a network of more than 1,200 insurance brokers across Australia and New Zealand, with applications accepted via an automated online portal (my.arteva.com.au) and supported by a national field sales team and dedicated Business Development Managers. Revenue is generated primarily through interest charged on the funded premium balances, with flexible repayment cadences (weekly, fortnightly, monthly, quarterly) and the insurance policy itself serving as security, eliminating the need for additional collateral. Arteva is the operating brand of PF BidCo Pty Ltd (ABN 35 646 214 262) in Australia and PF Bidco NZ Limited (NZBN 9429051019136, FSP1004707) in New Zealand, holds AFIA and FSF Code Compliance, and has achieved carbon-neutral certification via Trace.

The company was formed in January 2021 through the merger of two legacy premium funding businesses — Premium Funding (established 1992 in Queensland) and Principal Finance (founded 1985 in Adelaide) — under new ownership backed by Pemba Capital Partners. In June 2025, Arteva was acquired by Bravas, described as Australia and New Zealand's largest independent insurance premium funding group, giving it access to broader funding capacity and distribution reach, including membership in the Steadfast Group broker panel (2023). Leadership comprises Mike Cutter as Chairman and Ross McCallum as Head of Sales. The operating model is deliberately hybrid: a digital application portal handles transactional throughput in minutes, while a national service team differentiates on personalised broker support, supported by content marketing through PF Insights and ESG initiatives such as Orange Sky and Kidney Kar Rally sponsorships.

Name

Arteva Funding

Legal name

PF BidCo Pty Ltd

Website

https://arteva.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Arteva Funding provides insurance premium funding — converting annual insurance premiums into instalment-based payment plans — to Australian and New Zealand SMEs and households via a 1,200+ broker distribution network. It operates as part of Bravas, the largest independent premium funding group in the region.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwood

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premium Funding: Arteva provides financing for insurance premiums, charging interest on the funded amounts. Clients pay monthly instalments which include the principal and interest. The interest rates may be tax deductible for business customers. Revenue is generated through interest income on the funded premiums.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Arteva Funding specialises in insurance premium funding, paying the annual insurance premium on behalf of the customer and recovering the cost through manageable instalments over the policy term. It serves both SME and individual/household clients across Australia and New Zealand through a broker-led distribution model, and complements premium funding with invoice financing and business loans. The product is positioned as a flexible financing alternative that preserves customer cash flow and working capital.

Product overview

Arteva Funding offers a single unified product: Insurance Premium Funding. This solution allows businesses and clients to pay annual insurance premiums in monthly instalments rather than as a lump sum, bundling multiple policies into one funding contract. The product is distributed through a network of over 1,000 insurance brokers across Australia and New Zealand, enabling clients to achieve financial flexibility through simple repayment options including weekly, fortnightly, monthly, or quarterly payments via Direct Debit, Debit Card, or Credit Card.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Premium Funding for SMEs
• Household Premium Funding

Quantifiable outcome

• Reduced cancellations by 14% in the past year
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• BravasflagshipStrategic or Co-development Partner · 1 June 2025Arteva became part of Bravas, Australia's largest independent insurance premium funding group. This marked the next chapter in Arteva's journey, providing significant scale, strength, flexibility and capacity as part of the larger group.
• Steadfast GroupcoreStrategic or Co-development Partner · 1 January 2023Arteva became a member of the Steadfast Panel, one of Australia's largest independent insurance broker networks. This strategic partnership provides access to a large network of insurance brokers and enhances Arteva's distribution reach.
• Orange Sky AustraliaminorOthersArteva is a proud supporter of Orange Sky Australia, an organisation providing free laundry, warm showers, and conversation to people experiencing homelessness. Arteva supports through charitable donations and community engagement.
• Kidney Health AustraliaminorOthersArteva sponsors the Kidney Kar Rally, which raises funds to support Kidney Kids and Youth programs organised by Kidney Health Australia. Teams drive across Australian countryside to change lives of children affected by kidney disease.
• GIVITminorOthersArteva made a corporate donation to GIVIT to support those affected by the 2022 floods in Queensland and New South Wales. GIVIT works with governments to manage donations for flood-impacted community recovery.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Bravas: Australia's largest independent insurance premium funding group and Arteva's parent company. Directly comparable as it consolidates multiple premium funding brands (including Arteva) under a shared technology, distribution, and funding capacity platform serving the same SME and household premium funding market across Australia and New Zealand.
• Allianz Australia: Major Australian general insurer with captive premium funding and instalment capabilities embedded within its broader insurance offering. Comparable as a broad incumbent that competes with Arteva for premium-funded customers through bundled policy-and-finance propositions, even though insurance underwriting is its primary business.
• Steadfast Group: Australia's largest general insurance broker network and a strategic distribution partner of Arteva via the Steadfast Panel. Comparable because its network controls significant premium flow, and its in-house or partner-funded solutions overlap with Arteva's broker-distributed premium funding proposition.
• Latitude Financial Services: Australia and New Zealand non-bank consumer and personal lending specialist offering instalment finance products. Comparable to Arteva because it serves overlapping SME and household customers with similar point-of-sale and policy-linked credit products in the same geographies.
• Pepper Money: Australian non-bank lender providing consumer and SME credit products. Comparable because it competes in adjacent non-depository lending segments serving similar customer profiles (self-employed, SME owners) with similar underwriting and instalment-based repayment structures.

Direct peers

• Hunter Premium Funding: Australian specialist insurance premium funding company operating in the same niche as Arteva. Directly comparable because it funds insurance premiums through a similar broker-distributed model serving Australian SMEs and households with comparable product features and credit underwriting.
• Paywise Premium Funding: Australian premium funding provider offering instalment payment plans for insurance premiums. Directly comparable to Arteva because it serves the same SME and individual customers with the same core product (spreading insurance premiums into instalments) through a similar broker channel in Australia.
• Premium Funding Australia: Established Australian premium funding specialist offering finance solutions for insurance premiums. Comparable because it competes head-to-head with Arteva in the same product category, serving the same broker-distributed customer base with similar instalment-based lending products.

Emerging players

• MoneyMe: Australian digital consumer and SME lender using automated underwriting and a self-serve platform. Comparable to Arteva because it targets similar SME and consumer financing needs through a digital-first origination model, representing the emerging fintech-style competitive threat to traditional premium funders.
• Openpay: Australia and UK buy-now-pay-later and extended payment plan provider for enterprise and SMB merchants. Comparable to Arteva because it offers point-of-sale instalment finance plans in adjacent verticals (insurance, healthcare, automotive) that overlap with Arteva's broker-led premium instalment value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Arteva-Funding-103537988702246
• LinkedInlinkedin.com/company/arteva-funding

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arteva Funding