Sevilla FC

Name

Sevilla FC

Legal name

Sevilla Fútbol Club

Website

https://sevillafc.es

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football club
• La Liga competition
• Football matchday operations
• Player transfer market
• Club merchandise sales

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales at the Estadio Ramón Sánchez Pizjuán for La Liga home matches and cup competitions.
2. Broadcasting Rights: Revenue from La Liga broadcasting rights distribution and participation in European competitions (UEFA Champions League, Europa League), determined by league position and competition performance.
3. Commercial & Sponsorship: Revenue from kit suppliers, main sponsors, sleeve sponsors, stadium naming rights, and commercial partnerships. Includes sponsorship deals across various categories.
4. Player Transfers: Revenue from the sale and loan of players. Key transfer activity includes selling Youssef En-Nesyri to Al-Ittihad, transfer offers for Akor Adams (Venezia at €10m rejected, holding out for ~€25m), transfer interest in Lucien Agoume (~£22m), and incoming signing of Patrik Mercado (~€6m).
5. Merchandise & Licensing: Revenue from official club merchandise including kits, apparel, accessories, and brand licensing agreements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sevilla FC is a professional football club competing in La Liga (Spain's top division) and European competitions. The club generates revenue through matchday ticket sales, broadcasting rights, commercial sponsorships, player transfers, and merchandise sales, while operating the Estadio Ramón Sánchez-Pizjuán and a youth academy pipeline.

Product overview

Sevilla FC is a professional football club competing in La Liga. The club has integrated AI technologies into its operations, including an AI-powered scouting tool developed in partnership with IBM and Meta through the AI Alliance. AI is also utilized for player profiling, ticketing optimization, and sponsorship operations. The club operates open ticket distribution through Viagogo and StubHub marketplaces.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 65 defeats in La Liga over 4 seasons (2022–2026) — the most of any top-flight team in that period, indicating a period of significant underperformance.
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• ViagogocoreChannel Partner/ Reseller/ Distributor · 3 March 2025Viagogo signed an open distribution deal with Sevilla FC, enabling the club to list ticket inventory directly on Viagogo and StubHub marketplaces alongside existing primary ticketing partners. This removes exclusive primary ticketing arrangements and implements an airline-style multi-channel distribution model. Ticket sales through these channels rose approximately 84% year-on-year for participating rights holders. The partnership provides access to a global audience of 125 million registered users across more than 200 countries.
• IBM (AI Alliance co-founder)flagshipTechnology or Integration · 3 March 2025Sevilla FC became the first sports club in the world to join the AI Alliance, a global community co-founded by IBM and Meta that promotes responsible AI development. The club has integrated AI across operations including player profiling, ticketing, and sponsorship, and considers this membership a recognition of its technological innovation efforts. IBM provides its watsonx.ai enterprise platform which supports the club's AI-powered scouting tools.
• Meta / Llama (AI Alliance co-founder)flagshipTechnology or Integration · 3 March 2025Meta co-founded the AI Alliance with IBM, and Sevilla FC joined as the first sports club in the world. Meta's Llama large language models are offered through IBM's watsonx.ai platform, which Sevilla FC uses for AI-powered scouting and player profiling tools.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Olympique de Marseille: French club of comparable scale, brand heritage, and Champions League/Europa League participation profile. Operates with a similar mix of matchday, broadcasting, and player-trading economics.
• AS Roma: Italian club of comparable scale and European pedigree, with similar recent sporting volatility, ownership-transition narrative, and reliance on continental competition and player trading revenue.
• Villarreal CF: Mid-tier Spanish club with strong recent European pedigree (Europa League winner, Champions League regular) and a comparable player-development and transfer-market business model.
• Real Betis Balompié: Seville's local La Liga rival with similar fan-base size, stadium economics, and Andalusian market dynamics. Closest geographic peer and directly comparable across matchday, broadcasting, and commercial KPIs.
• Leeds United: Historic English club with comparable recent sporting volatility, ownership-transition dynamics, and a comparable scale in terms of fan base and revenue profile.
• Valencia CF: Historic La Liga club of comparable scale and standing that also depends on player trading, European competition revenue, and similar broadcasting/commercial streams. Directly comparable in league tier, market size, and recent sporting volatility.
• ACF Fiorentina: Italian mid-tier club with comparable scale, European competition history, and a business model that leans heavily on player development and transfer-market activity.
• Athletic Club de Bilbao: Long-established La Liga club with similar historical brand strength, comparable stadium economics, and a similar reliance on academy output and continental competition revenue.
• Real Sociedad: La Liga club of similar scale and European-competition profile, with comparable Basque-region brand dynamics and a strong academy pipeline mirroring Sevilla's Monchi-era model.

Broad incumbents

• Club Atlético de Madrid: Larger La Liga incumbent competing in the same league and European competitions. Useful as a benchmark for Spanish club commercial and broadcasting economics, though at a meaningfully larger scale than Sevilla.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SevillaFC

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sevilla FC