Gameaddik
Gameaddik is a Montreal-based B2B performance marketing agency serving video game publishers and developers worldwide. It delivers data-powered user acquisition campaigns and gaming insights to 110+ brand clients across 18+ countries through its Gameaddik, Game Rebellion, and PWN Games brands.
- Company typePrivate
- Founded2015
- HeadquartersVerdun, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gameaddik does
Gameaddik is a privately held, Montreal-headquartered B2B marketing agency founded in 2015 that specializes exclusively in the video game industry. The company provides performance marketing and data-powered marketing services to gaming publishers and developers seeking to grow their player base globally. Its core proposition combines domain expertise in gaming audiences with campaign execution across more than 18 countries and a roster of 110+ brand clients that includes Tencent, Roblox, miHoYo, Square Enix, Funcom, NetEase, and Hi-Rez Studios.
The company operates through an integrated ecosystem of three brands. Gameaddik is the parent agency; Game Rebellion is a data-powered marketing platform that delivers gaming insights, competitive analysis, and industry-leader connections; and PWN Games is a performance marketing service focused on user acquisition and player base growth. The underlying technology is positioned as a data-powered marketing platform, with the company's competitive pitch centered on measurable performance outcomes, specialized gaming industry knowledge, and global campaign reach. Since 2015, Gameaddik claims to have worked on 200+ game titles. The leadership bench includes Executive Chairman Darren Huston, former CEO of Booking.com, signaling a recent professionalization step.
Gameaddik's business model is professional services–based: it charges gaming publishers and developers for performance marketing campaigns and related data-powered marketing engagements on a custom, quote-based pricing structure (not publicly disclosed). Go-to-market is sales-led and enterprise-oriented, targeting gaming publishers and developers directly. The company is bootstrapped (no disclosed funding rounds), operates with 11–50 employees, and is domiciled in Verdun/Montreal, Canada, with no public revenue or ownership disclosure.
Gameaddik firmographics
Firmographics- Name
- Gameaddik
- Legal name
- Gameaddik
- Website
- https://gameaddik.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gameaddik is a Montreal-based B2B performance marketing agency serving video game publishers and developers worldwide. It delivers data-powered user acquisition campaigns and gaming insights to 110+ brand clients across 18+ countries through its Gameaddik, Game Rebellion, and PWN Games brands.
- Ownership category
- akta.pro rank
Gameaddik industry classification
Industry- Product category
- Video Game Marketing Services
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where Gameaddik is headquartered
LocationHeadquarters
- HQ city
- Verdun
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Gameaddik business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Performance Marketing Services: Performance marketing campaigns for gaming companies to boost player base acquisition. The company charges for marketing services rendered to game publishers and developers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Gameaddik product offering
Product offeringCore offering
Gameaddik is a B2B video-game advertising and marketing company that provides specialized marketing services to game publishers and developers worldwide. Its core offerings span performance marketing campaigns, user acquisition, and data-powered market intelligence through its proprietary Gaming Insights Platform, supporting game launches and live operations for 110+ gaming brands. The company operates two sub-brands — Game Rebellion for data-driven marketing insights and PWN Games for performance marketing — under the Gameaddik umbrella.
Product overview
Gameaddik is a video-game advertising company operating as a unified platform with two integrated sub-brands: Gamerebellion (data-powered marketing for unlocking gaming insights and competitive analysis) and PWN Games (performance marketing for boosting player bases). Since 2015, the company has been empowering the gaming industry with tech-driven marketing solutions, claiming to have made over 200 games legendary through their integrated marketing services.
Differentiator
Problem solved
Functional benefit
Brands
- Game Rebellion: Data-powered marketing platform for gaming insights, competitive analysis, and industry connections.
- PWN Games
Products and services
- Gameaddik Video-Game Advertising Services End-to-end video-game advertising and marketing services for game publishers and developers worldwide, covering game launches, live-ops campaigns, and brand-positioning engagements for 110+ gaming brands across 18+ countries.
- Game Rebellion Data-driven marketing and competitive intelligence offering, powered by Gameaddik's proprietary Gaming Insights Platform, used by game publishers and developers to inform marketing strategy, audience targeting, and competitive positioning.
- PWN Games Performance-marketing offering under the Gameaddik umbrella, dedicated to user acquisition and performance-driven campaign execution for video-game publishers and developers.
Quantifiable outcome
- Trusted by 110+ gaming brands globally
- +1 more outcomes
Companies that use Gameaddik
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Gameaddik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gameaddik partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Game RebellioncoreGame Rebellion is a sister company providing gaming insights, competitive analysis, and industry leader connections. Part of the Gameaddik ecosystem offering data-powered marketing solutions.
- PWN GamescorePWN Games is a sister company focused on performance marketing to boost games' player base with targeted campaigns. Integrated with Gameaddik's marketing solutions ecosystem.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Gameaddik competitors and assessment
Company assessmentDirect peers
- Venatus: Venatus is a gaming-focused advertising technology and sales house that monetizes gaming inventory and runs campaigns for game publishers. It is a direct competitor to Gameaddik in the gaming-specific advertising/performance marketing space, with overlapping publisher clients and a similar specialist positioning.
- Bidstack: Bidstack is an in-game advertising technology company that places programmatic ads inside games. While more productized than Gameaddik, it competes for the same publisher-side monetization and ad-revenue conversations that Gameaddik supports through performance marketing.
- Dubit: Dubit is a gaming and esports marketing agency that builds campaigns and content for game publishers and brands targeting gaming audiences. It competes head-to-head with Gameaddik for gaming-publisher marketing budgets using a similar B2B agency model with vertical specialization.
- Leveraged Gaming: Leveraged Gaming is a gaming-focused performance marketing agency running UA campaigns for game publishers. It is a close direct competitor to Gameaddik, operating with a similar specialist-agency model targeting the same publisher customer base.
Emerging players
- AdInMo: AdInMo is an in-game advertising platform specializing in non-intrusive ad placements within mobile games. It is a smaller, emerging peer that competes for the same publisher-side attention to ad-driven monetization that Gameaddik's performance marketing services support.
- GameInfluencer: GameInfluencer runs influencer and content marketing campaigns for game publishers globally. It is an emerging specialist agency that overlaps with Gameaddik's performance marketing offering, particularly for publishers whose UA mix is shifting toward influencer and creator-led channels.
- Anzu: Anzu is an in-game advertising platform offering programmatic, non-intrusive ads inside games. It overlaps with Gameaddik in serving gaming publishers' monetization and user-acquisition objectives, though it competes more on ad-tech infrastructure than agency services.
Broad incumbents
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform used heavily by gaming publishers for UA measurement. While it sits in the technology layer rather than agency services, it competes for the same marketing technology wallet share that Gameaddik's Game Rebellion platform addresses.
- Adjust: Adjust (an AppLovin company) provides mobile attribution and marketing analytics, with deep penetration in gaming. It competes with Gameaddik's data and insights offering by providing enterprise-grade UA intelligence to the same gaming publisher customers.
Regional players
- Webedia Gaming: Webedia operates gaming media, content, and influencer marketing properties across Europe. It competes with Gameaddik for European gaming-publisher marketing budgets and influencer-led performance campaigns, though its primary geographic focus is EMEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gameaddik social profiles
Digital presenceGameaddik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gameaddik leadership team
Management profileNumber of profiles
Profiles1 record
Gameaddik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gameaddik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gameaddik
What does Gameaddik do?
Gameaddik is a B2B video-game advertising and marketing company that provides specialized marketing services to game publishers and developers worldwide. Its core offerings span performance marketing campaigns, user acquisition, and data-powered market intelligence through its proprietary Gaming Insights Platform, supporting game launches and live operations for 110+ gaming brands. The company operates two sub-brands — Game Rebellion for data-driven marketing insights and PWN Games for performance marketing — under the Gameaddik umbrella.
Is Gameaddik a public or private company?
Gameaddik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gameaddik founded?
Gameaddik was founded in 2015. It employs 11 to 50 people.
Where is Gameaddik based?
Gameaddik is headquartered in Verdun, Canada, in the North America region.
How does Gameaddik make money?
One revenue line is on record: performance Marketing Services.
Who are Gameaddik's main competitors?
Direct peers on record are Venatus, Bidstack, Dubit and Leveraged Gaming. Emerging players are AdInMo, GameInfluencer and Anzu. Broad incumbents are AppsFlyer and Adjust. Webedia Gaming is listed as a regional player.
Does Gameaddik have an API?
No public API is recorded for Gameaddik.
What industry is Gameaddik in?
Gameaddik's product category is Video Game Marketing Services. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 45912 and its SIC code is 7311.