What Dubit does

Dubit is a Leeds-based B2B games studio founded in 1999 that creates immersive branded experiences across Roblox, Fortnite, and Minecraft for global consumer brands. The company combines proprietary youth research—drawn from millions of young people surveyed over a decade across Gen Z and Gen Alpha cohorts—with game development, digital product creation, and AI-augmented analytics to help brand marketing and innovation teams authentically connect with young audiences. Reported campaign outcomes include 110 million impressions and 3 million visits on a Maybelline Roblox activation, 90 million players on Unilever's Sunsilk Hair Care Lab, and a 22 percent sales uplift on Kraft Heinz's Lunchables Playables, the first brand loyalty programme on Roblox.

The company's core offerings include Youth Research services, game development across Roblox/Fortnite/Minecraft (worlds, live events, pop-up brand zones, avatar apparel), Kids App Development for consumer apps and education tools, and Immersive Commerce capabilities including 3D storefronts. Dubit has developed an internal platform called the A-Team, consisting of 100 AI agents that augment research and data analysis workflows, including a natural-language Data Analyst Agent.

Dubit operates on a professional services revenue model with an emerging transaction-based component from immersive commerce, selling directly to enterprise marketing and innovation teams at global brands including Maybelline, Unilever (Sunsilk), Kraft Heinz, Adidas, L'Oréal, LEGO, Warner Media, Starbucks, NASCAR, Polydor Records, World Gold Council, and Dettol/Reckitt. The company raised $8 million in November 2021 at a $55 million post-money valuation led by Metaventures and Jean-Charles Capelli. In 2024, its Kraft Lunchables Playables campaign won the 4A's Jay Chiat Award for Innovation/R&D. More recently, Dubit has pursued strategic partnerships with Amaze Holdings in October 2025 to deploy 3D storefronts on Roblox and Fortnite, and with PlayNet in March 2026 to add attribution and measurement infrastructure for branded gaming experiences.

Name

Dubit

Legal name

Dubit Limited

Website

https://dubitlimited.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Dubit is a Leeds-based B2B games studio founded in 1999 that builds branded immersive experiences on Roblox, Fortnite, and Minecraft for global consumer brands, combining proprietary youth research, multi-platform game development, and AI-augmented analytics to help brands engage Gen Z and Gen Alpha audiences.

Ownership category

akta.pro rank

Product category

Metaverse game development services

NAICS

Doll, Toy, and Game Manufacturing (33993)

akta.pro primary industry

Indie Game Studios (MPAFAAAC)

akta.pro secondary industries

UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA), Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)

Keywords

• Metaverse game development
• Youth research services
• Immersive brand experiences
• Roblox fortnite development
• Kids app development

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Youth Research Services: Research services helping brands understand Gen Z and Gen Alpha audiences through proprietary survey data and analysis.
2. Roblox Game Development: Custom game and world development on Roblox, Fortnite, and Minecraft platforms including branded experiences, live events, and pop-up brand zones.
3. Digital Product Development: App and platform development for young audiences, including consumer apps, education and learning tools, co-created with young users.
4. Immersive Commerce: Avatar apparel design and 3D storefront creation enabling brands to sell merchandise within gaming environments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dubit designs, develops, and operates immersive branded game experiences on Roblox, Fortnite, and Minecraft for global consumer brands targeting Gen Z and Gen Alpha audiences, paired with proprietary youth research services built on a decade of survey data. Its A-Team layer of 100 AI agents augments the studio by automating research and data analysis, allowing faster and deeper audience insights for brand campaigns.

Product overview

Dubit is a platform offering youth research services and immersive gaming experiences across Roblox, Fortnite, and Minecraft, augmented by AI-powered A-Team agents. The core offering combines research-led insights (drawing on millions of Gen Z and Gen Alpha respondents) with game development services (worlds, live events, brand zones, avatar apparel, immersive commerce) and digital product development (apps, education tools). The A-Team AI agents layer on top of the research platform, enabling automated data analysis and natural language querying, transforming 20 hours of research work into 20 minutes.

Differentiator

Problem solved

Functional benefit

Brands

• A-Team: AI agent platform featuring 100 AI agents that augment the Dubit team's capabilities, described as turning '20 hours of work into 20 minutes'.

Products and services

• Youth Research Research service drawing on millions of young people surveyed over a decade to help brands understand Gen Z and Gen Alpha audience behaviors, interests, and purchasing drivers.
• Roblox Game Development Custom immersive playable experiences built on Roblox, including worlds, live events, pop-up brand-zones, avatar apparel, and immersive commerce solutions for global brands.
• Fortnite Experiences Immersive playable experiences and brand zones built on Fortnite for global brands.
• Minecraft Experiences Immersive playable experiences built on Minecraft for brands seeking to reach young audiences on the platform.
• Kids App Development Design and engineering of digital products co-created with young audiences, including consumer apps, education and learning tools.
• Immersive Commerce Avatar apparel design and 3D storefront development that enables brands to monetize customized merchandise directly within Roblox and Fortnite gaming environments.
• A-Team AI Agents Augmented team of 100 AI agents that automate research and data analysis, including a Data Analyst Agent that turns 20 hours of work into 20 minutes through natural language queries on proprietary research data.

Quantifiable outcome

• Maybelline campaign generated 110M impressions and 3M visits, helping the brand overtake e.l.f. as Gen Z's favourite makeup brand
• +4 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PlayNetcoreTechnology or Integration · 1 March 2026Strategic partnership to bring attribution and measurement capabilities to Dubit's branded gaming experiences. PlayNet provides measurement infrastructure connecting user behavior across games, interactive video, social content, mobile, web, and commerce into unified customer journeys, enabling brands to measure ROI of interactive investments with rigor applied to paid media, CTV, or search.
• Amaze HoldingscoreStrategic or Co-development Partner · 1 October 2025Strategic partnership to develop and launch Amaze-connected 3D storefronts across popular gaming environments including Roblox and Fortnite. Combines Amaze's AI engine with Dubit's gaming expertise to enable creators and brands to generate revenue from customized merchandise sales within gaming environments. First storefronts scheduled to go live across select Dubit partner games with additional rollouts planned through 2026.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gamefam: Largest UGC game studio focused on building and operating branded Roblox and Fortnite experiences for global brands; competes head-to-head for the same enterprise marketing budgets and platform deals.
• Supersocial: Roblox and Fortnite agency that builds branded worlds and live experiences for consumer brands, overlapping directly with Dubit's core service offering.
• Melon: Roblox-native game studio that designs, develops, and operates branded experiences for global brands on the platform; competes for the same kind of enterprise client engagements.
• The Gang: Amsterdam-based creative tech agency producing interactive branded experiences, including immersive worlds on UGC platforms for major brands; matches Dubit's branded-game development capability.
• Landvault: Virtual world builder and metaverse agency that develops branded experiences and storefronts across UGC platforms and operates its own UGC platform; comparable on branded experience development.
• Emperia: Specialist in immersive commerce and virtual storefronts for retail and consumer brands, including 3D environments in Roblox and Fortnite; closest direct overlap with Dubit's immersive commerce offering.
• Subnation: Branded entertainment company that produces gaming, music, and cultural experiences inside UGC platforms; competes with Dubit for music and entertainment brand work such as the Polydor Brits activation.
• Sawhorse Productions: Independent Roblox and metaverse game studio that develops branded experiences and operates live games for brands; comparable studio-model competitor in the same UGC space.
• Metaverse Marcom: Specialist agency building branded experiences, marketing campaigns, and immersive activations in Roblox, Fortnite, and Decentraland; directly comparable in service mix and target clients.

Broad incumbents

• Dentsu (Gaming & Metaverse practice): Global advertising holding company with a dedicated gaming and metaverse practice offering branded experiences and immersive commerce; competes on enterprise client mandates but as part of a much broader services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dubit
• Facebookfacebook.com/dubitlimited
• LinkedInlinkedin.com/company/dubit-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dubit