Pinch
Pinch Payments is an Australian payment facilitator that automates invoice collection and reconciliation for service-based small businesses via native two-way integration with Xero, QuickBooks, and MYOB, serving SMBs and SaaS developers across Australia and New Zealand.
- Company typePrivate
- Founded2017
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pinch does
Pinch Payments (legal entity Zootive Pty Ltd) is an Australian payment facilitator founded in 2017 and headquartered in Brisbane. The company operates a PCI-compliant payments platform that automates invoice collection and reconciliation for service-based small businesses, accepting BECS direct debit as well as Visa, Mastercard, and American Express credit and debit cards. Its core differentiator is deep two-way native integration with the three dominant Australian/NZ accounting software platforms — Xero, QuickBooks Online, and MYOB — including being the only platform that automates invoice collection directly from MYOB. The product suite comprises the Pinch Payments core platform, the Glassbox management platform for payment facilitators (KYC, fraud tools, aggregated dashboard, merchant onboarding), and a developer-facing Payfac-as-a-Service API for software companies seeking to embed payments.
Pinch monetizes purely on transaction-based take rates with no setup, monthly, or minimum fees: 1.95% + A$0.30 for domestic Visa/Mastercard, 2.50% + A$0.30 for American Express, and 1.00% + A$0.30 (capped at A$5) for BECS direct debit, with separate NZD pricing for New Zealand merchants. It distributes through self-serve online sign-up, accounting-software marketplaces (Xero App Store, QuickBooks, MYOB), a partner/referral network targeting accountants and bookkeepers, enterprise direct sales for high-volume merchants, and embedded API partnerships with vertical SaaS platforms such as WorkGuru. The company scaled to 3,000–4,000+ Australian business customers on a lean team of 1–10 employees while remaining bootstrapped with no disclosed venture funding.
On April 8, 2025, Fiserv acquired Pinch Payments together with Glassbox, ending its status as an independent company and folding the platform and management tooling into a global merchant payments incumbent. Fiserv's acquisition rationale centers on expanding its payment facilitation capabilities in the Australian market, leveraging Pinch's accounting-software integration depth and Glassbox's payfac-management tooling.
Pinch firmographics
Firmographics- Name
- Pinch
- Legal name
- Zootive Pty Ltd
- Website
- https://getpinch.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pinch Payments is an Australian payment facilitator that automates invoice collection and reconciliation for service-based small businesses via native two-way integration with Xero, QuickBooks, and MYOB, serving SMBs and SaaS developers across Australia and New Zealand.
- Ownership category
- akta.pro rank
Pinch industry classification
Industry- Product category
- Payment Processing and Payment Facilitation
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Bank Bill Pay (Consumer & Small Business) (FSAMAJAC)
Keywords
Where Pinch is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pinch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees - Credit Cards: Transaction-based fees charged per credit/debit card payment processed. Domestic Visa/Mastercard at 1.95% + 30c, American Express at 2.50% + 30c, International cards at higher rates.
- Transaction Fees - Direct Debit: BECS Direct Debit transactions at 1.00% + 30c per transaction, capped at $5. No monthly, setup, or minimum fees.
- New Zealand Transaction Fees: Credit and debit card transactions for NZ merchants at 2.7% + 30c (domestic), 3.7% + 30c (international). All prices in NZ dollars inclusive of GST.
- Enterprise Pricing: Enterprise pricing available for high-volume merchants, providing custom rates for larger transaction volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Transaction-Based Pricing |
| Transaction based/ take rate | Pay-as-you-go | New Zealand Pricing |
| Transaction based/ take rate | Pay-as-you-go | Enterprise High-Volume |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Pinch product offering
Product offeringCore offering
Pinch is an Australian payment facilitator that automates invoice collection from service-based businesses via BECS Direct Debit and credit card payments, with native two-way reconciliation into Xero, QuickBooks Online and MYOB accounting software. The company also sells an embedded payments API (Payfac-as-a-Service) for SaaS platforms and a separate payment facilitator management product called Glassbox, monetised through per-transaction fees rather than subscriptions.
Product overview
Pinch is an Australian payments platform comprising three integrated products: the core Pinch Payments platform for automated invoice collection and reconciliation (serving small businesses and enterprises), Glassbox for payment facilitator management (offering KYC, fraud tools, and merchant onboarding), and the Pinch API for developers seeking to embed payment capabilities into their software. All products support direct debit (BECS), credit card payments (Visa, Mastercard, Amex), and integrate natively with Xero, QuickBooks, and MYOB accounting software. The company was acquired by Fiserv in April 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Glassbox: Management platform for payment facilitators (payfacs)
Products and services
- Pinch Payments Platform Australian automated payment platform for service-based businesses that integrates with Xero, QuickBooks and MYOB, enabling automated invoice payments, BECS Direct Debit and credit card collection, automatic reconciliation, payment plans and pre-approvals to reduce admin and improve cash flow.
- Glassbox Management platform for payment facilitators (Payfac-as-a-Service operators) providing KYC tooling, fraud tools, an aggregated dashboard and merchant onboarding capabilities. Acquired by Fiserv alongside Pinch Payments.
- Pinch API (Payfac-as-a-Service) Developer-facing API and embedded payments infrastructure for Australian software companies, offering Payfac-as-a-Service capabilities with KYC and fraud tools, aggregated dashboard and merchant onboarding so software vendors can embed payment functionality into their products (e.g. WorkGuru's GuruPay).
Quantifiable outcome
- Eliminate manual invoice chasing and admin work through automated payment collection
- +3 more outcomes
Companies that use Pinch
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles6 records
Pinch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Pinch partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- XerocoreDeep two-way native integration with Xero accounting software. Pinch is the highest-rated payment services app on the Xero App Store. Automatic invoice status updates, payment reconciliation, and seamless sync between Pinch payments and Xero invoices.
- QuickBooks OnlinecoreNative two-way sync integration with QuickBooks Online providing automated payment collection and reconciliation for QuickBooks users.
- MYOBcoreDirect debit and credit card payments integration for MYOB Essentials and AccountRight. Pinch is the only platform that automates invoice collection directly from MYOB.
- First Data Merchant Solutions AustraliacoreFirst Data is the merchant acquirer processing Visa and Mastercard transactions for Pinch. Required tripartite agreement for merchants with annual transactions exceeding $1.5 million.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pinch competitors and assessment
Company assessmentDirect peers
- GoCardless: Direct-debit focused payment network operating in Australia/NZ with strong recurring billing and accounting-software integrations. Closely comparable to Pinch's BECS direct-debit + Xero/QB/MYOB automation proposition.
- Finix: Payfac-as-a-Service platform enabling software companies to embed payments with onboarding, KYC and risk tooling. Closely comparable to Pinch's API/Glassbox embedded payments offering for SaaS platforms.
- Stripe: Global online payments platform accepting cards and direct debit (BECS in Australia) via API. Pinch explicitly competes against Stripe in Australia, targeting SMBs and SaaS developers with embedded payments and accounting-software integration.
- Eway: Australian payment gateway provider accepting cards and direct debit for SMBs. Directly comparable to Pinch's merchant-facing payment processing offering in the AU market.
- Ezidebit: Australia/NZ direct-debit and recurring payments specialist owned by Global Payments. Directly competes with Pinch's BECS direct-debit automation and is a named comparison competitor on Pinch's SEO pages.
- Airwallex: Australian-founded global payments and banking platform serving SMBs and enterprises with cards, payouts and FX. Competes with Pinch for Australian SMB merchant business and is one of Pinch's explicitly named SEO comparison competitors.
- Stax (formerly Fattmerchant): Payment facilitator offering subscription-based payment processing to SMBs with transparent pricing. Comparable to Pinch in targeting SMBs with no-monthly-fee models and developer-friendly integrations.
Regional players
- Windcave (formerly Payment Express): New Zealand-founded payment gateway and POS provider serving AU/NZ merchants with cards and direct debit. Comparable regional peer with similar customer base and payment-rail coverage.
Broad incumbents
- Square (Block): Global SMB commerce and payments platform with hardware POS, software, and card processing. Comparable to Pinch in serving micro and SMB merchants with simple payment acceptance, though broader in scope.
Emerging players
- Spreedly: Payment orchestration and vault platform enabling software platforms to connect to multiple payment gateways. Adjacent to Pinch's API-first developer offering for embedded payment use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pinch social profiles
Digital presencePinch compliance and trust
Trust signalCompliance1 record
Pinch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinch leadership team
Management profileNumber of profiles
Profiles1 record
Pinch subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pinch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinch
What does Pinch do?
Pinch is an Australian payment facilitator that automates invoice collection from service-based businesses via BECS Direct Debit and credit card payments, with native two-way reconciliation into Xero, QuickBooks Online and MYOB accounting software. The company also sells an embedded payments API (Payfac-as-a-Service) for SaaS platforms and a separate payment facilitator management product called Glassbox, monetised through per-transaction fees rather than subscriptions.
Is Pinch a public or private company?
Pinch is a private company. It is classified as corporate owned and is currently operating.
When was Pinch founded?
Pinch was founded in 2017. It employs 1 to 10 people.
Where is Pinch based?
Pinch is headquartered in Brisbane, Australia, in the Oceania region.
How does Pinch make money?
Four revenue lines are on record. Transaction Fees - Credit Cards are the primary driver. The others are transaction Fees - Direct Debit, new Zealand Transaction Fees and enterprise Pricing.
Who are Pinch's main competitors?
Direct peers on record are GoCardless, Finix, Stripe, Eway, Ezidebit, Airwallex and Stax (formerly Fattmerchant). Windcave (formerly Payment Express) is listed as a regional player. Square (Block) is listed as a broad incumbent. Spreedly is listed as an emerging player.
Does Pinch have an API?
Yes. Pinch offers a developer API for embedding payment capabilities into software products. The API provides Payfac-as-a-Service with KYC and fraud tools, aggregated dashboard, and merchant onboarding capabilities. A fully documented API and Sandbox environment is available for developers. Developer documentation is at docs.getpinch.com.au.
What industry is Pinch in?
Pinch's product category is Payment Processing and Payment Facilitation. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 52232 and its SIC code is 6159.