Supertext AG

What Supertext AG does

Supertext AG is a Zurich-based translation technology company founded in 2007 that operates an adaptive AI translation platform combined with an on-demand network of 3,000+ professional linguists. The company sells to two primary segments: large European enterprises with multilingual content needs (evidenced by logos such as AXA, Swisscom, SBB, Swiss Life, Galaxus, Karl Lagerfeld, Ottobock, and Dormakaba) and individual professionals or teams requiring business-grade translation. Its customer base is cited at 1,500+ brands across Europe.

The technical core is a sovereign AI translation engine that is fine-tuned on each customer's translation memories and improves with every completed project, supported by context-aware processing and human-in-the-loop verification available in minutes rather than days. The product surface spans AI Translation (core), Professional Services, a Translation API, a Translation MCP server that embeds the translator inside ChatGPT, Microsoft Copilot, and Claude, Microsoft Office add-ins for Word and Outlook, and a tiered Enterprise offering. The platform is 100% hosted in Switzerland, ISO 27001 certified, and compliant with both GDPR and the Swiss Federal Act on Data Protection (FADP). The company has offices in Switzerland and Germany.

Supertext monetizes through three streams: subscription-based access to the AI translator with tiered plans and a free individual tier, usage-based API access for developers and enterprise integrators, and professional services for expert human translation, editing, and copywriting. Distribution combines a self-serve website channel, direct enterprise sales, an API/OEM channel, and AI-assistant integrations via the MCP server. In April 2026 the company launched its MCP server and Microsoft Office add-ins, and won the GenAI Zürich Award 2026 for AI translation innovation.

Name

Supertext AG

Legal name

Supertext AG

Website

https://supertext.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Supertext AG is a Zurich-based translation technology company that combines an adaptive AI translation engine with a 3,000+ linguist network to serve 1,500+ European enterprises and professionals under a sovereign Swiss data-hosting model.

Ownership category

akta.pro rank

Product category

AI Translation Platform

NAICS

Software Publishers (513210), Translation and Interpretation Services (541930)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Machine Translation & Multilingual NLP (HDAAADAD)

akta.pro secondary industry

Multilingual/Translation Communication Apps (BPAMACAJ)

Keywords

• AI translation services
• Professional localization
• Language services
• Translation API
• Multilingual content

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. AI Translation Subscriptions: Subscription-based access to the adaptive sovereign AI translator. Tiered plans with varying usage levels, professional verification credits, and customization options.
2. Translation API Usage: Developer and enterprise access to translation API, likely usage-based or tiered subscription for API calls and integration capabilities.
3. Professional Translation Services: Expert human translation, editing, copywriting, and specialized language solutions provided by professional linguists on demand.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Supertext AG provides an adaptive, sovereign AI translation platform hosted 100% in Switzerland, combining instant machine translation with on-demand review by 3,000+ professional linguists. The platform is accessible via self-serve website, enterprise integrations, and a developer API, with options for API, MCP server, and Microsoft Office add-in deployments.

Product overview

Supertext AG offers a unified translation platform combining adaptive sovereign AI technology with on-demand professional human linguists. The core offering is AI Translation, supported by Professional Services (verification, specialized translation, copywriting, editing), accessible via Translation API or Translation MCP server. Enterprise and Subscription tiers provide scalable access to the platform. The system integrates into existing workflows through API, MCP Server, and Microsoft Office add-ins.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Translation Adaptive, sovereign AI-powered translation service with 100% Swiss hosting, context-aware translation, and on-demand human verification, designed for businesses needing secure multilingual content.
• Professional Translation Services Expert human language solutions including verification by 3,000+ professional linguists, specialized translation, copywriting, editing, and full-scale implementation support, available on demand and bundled with AI Translation.
• Translation API Developer-ready API for embedding Supertext translation capabilities into enterprise systems, described as fast, flexible, and developer-ready, with documentation available online.
• Translation MCP Server Model Context Protocol server that brings Supertext's adaptive AI translation into AI assistants (ChatGPT, Copilot, Claude) and tools such as Figma for enterprise-grade multilingual workflows.
• Subscriptions Subscription-based access to the Supertext AI translation platform with tiered plans, including a free tier, clear pricing, and instant quotes for individuals and teams.
• Enterprise Translation Solution Enterprise-tier offering for multilingual success at scale, providing tailored AI models, dedicated support, API/MCP integration, customization to existing translation memories, and full-scale implementation services.

Quantifiable outcome

• 90% more ready-to-publish output
• +4 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Welocalize: Welocalize is a global language-services provider combining human translators with proprietary AI/MT platforms (e.g., OPAL) to serve enterprise localization needs. It targets the same regulated, multinational customer base as Supertext, making it a relevant direct peer in the AI-augmented translation agency segment.
• Unbabel: Unbabel provides AI-powered, human-refined translation services to enterprise customers via API and platform integrations. Like Supertext, it combines machine translation with a human post-editing layer and targets enterprise CX/content workflows, making it a directly comparable hybrid AI-translation business.
• Lionbridge: Lionbridge is one of the largest traditional language-service providers globally, increasingly layering AI/MT capabilities on top of its human translation network. It competes with Supertext for the same enterprise translation RFPs from regulated, brand-sensitive multinationals and represents the traditional-agency incumbent being displaced.
• DeepL: DeepL is the most direct comparable to Supertext: a proprietary, high-quality machine-translation engine offered via web app, API, and integrations, competing head-to-head for the same enterprise translation buyers. Supertext explicitly benchmarks against DeepL ('better than DeepL in 3 of 4 languages') and positions its sovereign Swiss hosting and human-verification layer as the differentiation.
• RWS Holdings: RWS (including SDL and Language Weaver) is a publicly-traded language-services and technology group offering translation, localization, and MT software. It competes with Supertext across both enterprise services and MT technology, making it a closely comparable full-stack peer.
• Translated: Translated (translated.com) operates a hybrid AI + human translation platform (TranslationOS, Matecat) and competes for the same enterprise localization buyers as Supertext. It is one of the closest analog businesses — large professional linguist network combined with proprietary MT and an enterprise platform — making it a direct peer on both technology and GTM.

Emerging players

• Smartling: Smartling is a cloud translation-management and localization platform for digital content, targeting mid-market and enterprise with AI-assisted translation workflows. It overlaps with Supertext on the technology platform side for digital-content localization, though it focuses more on TMS than on raw MT quality.
• Lokalise: Lokalise is a translation-management and localization platform popular with SaaS and product teams for continuous localization of software, apps, and digital content. It competes with Supertext for developer- and product-led translation buyers, particularly through API-first localization rather than MT model quality.

Broad incumbents

• Microsoft Translator: Microsoft Translator is the default MT layer inside Microsoft 365, Azure, and Copilot, and is a key Supertext competitor and partner context (Supertext sells an Office add-in that sits alongside it). It is a broad incumbent that competes on integration rather than specialization.
• Google Translate: Google Translate is a free, hyperscaler-grade translation service embedded across Google's productivity and consumer ecosystem. Supertext explicitly competes against it on data sovereignty and quality customization, but Google's scale and free tier define the ceiling for AI translation economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/supertext
• Facebookfacebook.com/supertext
• LinkedInlinkedin.com/company/supertext-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supertext AG