Name

Sam Media

Legal name

Sam Media BV

Website

https://sam-media.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Mobile Content Platforms

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (541830)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

VR/AR Game Publishing & Distribution (MPAFABAK)

akta.pro secondary industry

Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Mobile content delivery
• Direct carrier billing
• VR and AR streaming
• Mobile value-added services
• Metaverse content platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Content Subscriptions: Subscription-based mobile content services delivered via direct carrier billing, including VR streaming, AR experiences, karaoke, e-learning, and gaming content.
2. Performance Marketing Agency Services: Sam Agency provides fully-managed marketing services for Mobile Payment, DCB, and mVAS sector clients, including creative production, traffic management, and campaign optimization based on CPA model.
3. Premium SMS Services: Short code premium SMS services for content provision, with pricing ranging from €0.57 to €2.29 per SMS including VAT and mobile fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sam Media develops and distributes next-generation mobile content products - including VR streaming, metaverse/AR content, VR karaoke, and extended-reality e-learning - delivered globally via direct carrier billing to reach users without traditional payment methods. It supplements these consumer content services with a B2B performance marketing agency (Sam Agency) and a selfcare subscription-management portal (Checksubscription.com), serving over 700,000 subscribers across 30+ markets.

Product overview

Sam Media is a mobile content company that develops, designs, and sources a variety of mobile content, products, and services to fulfill the entertainment needs of millions of mobile users worldwide. The company operates a platform-plus-products architecture, offering a portfolio of immersive digital experiences including VR streaming (Mobio360), metaverse/VR-AR content (Holozonia), VR karaoke (SingSpace powered by Stingray Karaoke), e-learning/entertainment (XR Academy), and AI-powered content (Pandie AI). The suite also includes a selfcare subscription management tool (Checksubscription.com) and a marketing services sub-brand (Sam Agency). Products are accessible on any device with a focus on alternative payment solutions like direct carrier billing to reach markets where traditional payment methods are limited.

Differentiator

Problem solved

Functional benefit

Brands

• Holozonia: Metaverse platform offering VR and AR content in one place including premium VR streaming, AR games, spatial music, 360 fitness, and education in 3D, VR, and AR
• XR Academy
• SingSpace
• Mobio360
• Pandie AI
• Checksubscription.com
• Sam Agency

Products and services

• Mobio360 Virtual reality streaming content service offering access to hundreds of fully immersive digital experiences, including guided tours of world cities, extreme sports, and exotic location activities. Provides smart streaming capabilities that adjust bandwidth automatically.
• Holozonia Metaverse platform that bundles VR and AR content in one place. One subscription enables access to premium VR streaming, AR games, spatial music, 360 fitness, and education in 3D, VR, and AR. Accessible from smartphone browsers without a headset.
• SingSpace Virtual reality karaoke platform powered by Stingray Karaoke, offering an immersive metaverse experience where music enthusiasts can sing, share user-generated content, and interact socially across platforms worldwide.
• XR Academy E-learning and entertainment service using extended reality (VR and AR) to develop better learning experiences. Offers a wide range of immersive educational content accessible on mobile devices.
• Pandie AI AI-powered service nominated for a Meffy 2026 Award in the Content & Advertising category.
• Checksubscription.com Selfcare portal that allows users to view, manage, and cancel their mobile subscriptions. Users enter their mobile number and receive an SMS with a PIN code to access their subscription information.
• Sam Agency Marketing agency branch specializing in performance marketing for Mobile Payment, DCB, and mVAS sectors. Offers creative production, marketing strategies, traffic management, and analysis/optimization services. Official Google Ads Partner.

Quantifiable outcome

• 700,000+ subscribers in Africa served via Mobio360 VR streaming
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, strategic and supporting.

• BangocoreChannel Partner/ Reseller/ Distributor · 15 February 2024Expanded collaboration integrating Sam Media's XR content including SingSpace into Bango's Digital Vending Machine (DVM). Telcos and resellers can now seamlessly offer Sam Media's extended reality subscription services through Bango's ecosystem of 150+ merchants.
• StingraycoreStrategic or Co-development Partner · 1 February 2024Collaboration to develop SingSpace powered by Stingray Karaoke - an immersive VR karaoke platform creating a global metaverse for music enthusiasts. Joint product development for interactive karaoke experience.
• GSMA Open GatewaystrategicChannel Partner/ Reseller/ Distributor · 1 January 2024Joined as Channel Partner to accelerate global telco innovation through the GSMA Open Gateway initiative.
• eCLUTCHstrategicStrategic or Co-development PartnerPartnership to unlock esports revenue for mobile network operators through mobile esports content distribution.
• FortersupportingTechnology or IntegrationFraud prevention technology partner providing real-time decisions on digital interactions for payment security in APAC region.
• UnipinsupportingTechnology or IntegrationGaming monetization platform partner using e-wallets, direct carrier billing, and online banking for payment processing.
• EvinasupportingTechnology or IntegrationFrench company providing external anti-fraud monitoring solutions for carrier billing transactions, working alongside Sam Media's internal data science tools.
• Mobile Ecosystem Forum (MEF)strategicOthersGlobal trade body that Sam Media actively sponsors and partners with for MEF Connects events and industry collaboration. Anzelle Robertson serves as Program Director for DCB, Content & Advertising.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Rec Room: Cross-platform social VR/metaverse platform with user-generated content. Comparable to Holozonia and SingSpace as an immersive social content platform, though headset-first rather than smartphone-first.
• VRChat: VR social platform hosting user-generated immersive experiences and karaoke-style rooms. Most directly comparable to SingSpace and Holozonia in the VR social/metaverse category.
• Mobile Premier League (MPL): Mobile gaming and esports platform popular in emerging markets with carrier billing integrations. Comparable to Sam Media's gaming/esports initiatives via eCLUTCH and Unipin partnerships and emerging-market mobile user focus.

Direct peers

• MWM (Music World Media): Mobile music and entertainment app publisher with global reach. Comparable to Sam Media in building consumer-facing entertainment subscription products distributed through mobile channels and alternative payment rails.
• Bango: Global direct carrier billing aggregator and Digital Vending Machine operator. Bango is both a direct infrastructure peer for mobile content monetization and a key distribution partner, providing the most apples-to-apples comparison for Sam Media's DCB-centric model.

Broad incumbents

• Rovio Entertainment: Mobile gaming publisher (Angry Birds) with global subscription and advertising monetization. Comparable to Sam Media's mobile gaming-adjacent content and global reach through app ecosystems.
• Stingray Digital: Established music, media, and karaoke content provider. Stingray is both a content partner (powering SingSpace) and a broader incumbent in music/karaoke distribution, offering a useful comparison for Sam Media's premium karaoke and music initiatives.
• Spotify: Global music and podcast streaming subscription leader. The most relevant incumbent for Sam Media's music-adjacent offerings (SingSpace karaoke, spatial music) and as a benchmark for premium subscription economics in mobile entertainment.

Regional players

• Unipin: Southeast Asian digital voucher and gaming top-up platform with carrier billing. Both a partner and a peer in mobile payment rails for gaming content across emerging Asian markets.
• Showmax: African-focused subscription video-on-demand service. Comparable to Sam Media's African subscriber base via Mobio360, sharing a regional mobile-first streaming proposition though without DCB-native focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sammedia6
• YouTubeyoutube.com/channel/UCU2gx4nMjHigKyHuXJQgTkQ
• Facebookfacebook.com/sammedia1
• LinkedInlinkedin.com/company/sam-media
• Instagraminstagram.com/sammediacom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sam Media