Koha
Koha (EquiLoomPRO) operates a London-based, AI-branded self-serve investment platform offering unified trading in cryptocurrency, Forex, and equities to thousands of UK and global retail investors via web, iOS, and Android, monetized through transaction fees.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Koha does
The company operates EquiLoomPRO, a London-based AI-branded investment platform that unifies trading and portfolio management across cryptocurrency, Forex, and equities under a single web and mobile interface. Core technology consists of real-time market data ingestion, price alerting, portfolio tracking, biometric mobile authentication, and an API supporting automated investing strategies; KYC verification is marketed as completing in under 10 minutes. The platform is distributed as a self-serve product across 40+ country/language landing pages and through native iOS and Android applications on the Apple App Store and Google Play Store.
The go-to-market is product-led growth: users self-register, complete KYC, fund wallets, and begin trading without a sales motion. Revenue is generated through transaction fees on crypto, Forex, and equity trades, with a £190 minimum deposit required to activate an account; specific fee schedules are not publicly disclosed. Customer segments are UK retail investors as the primary focus, with secondary segments of beginner investors seeking guided onboarding and professional/experienced traders using the API; the company cites "thousands of investors" across the UK as its scale signal. Support operations span London, Manchester, Birmingham, Edinburgh, and Bristol with advertised 24/7 coverage.
Note on data integrity: the firmographic header identifies the subject as Koha, a Chicago-based fundraising app for schools and nonprofits founded in 2016 with 1-10 employees, whereas the substantive first-party source material describes EquiLoomPRO, a London-based AI investment platform. These descriptions are materially inconsistent and could not be reconciled from the available evidence; the analysis above reflects the substantive source material.
Koha firmographics
Firmographics- Name
- Koha
- Legal name
- EquiLoomPRO
- Website
- https://koha.life
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Koha (EquiLoomPRO) operates a London-based, AI-branded self-serve investment platform offering unified trading in cryptocurrency, Forex, and equities to thousands of UK and global retail investors via web, iOS, and Android, monetized through transaction fees.
- Ownership category
- akta.pro rank
Koha industry classification
Industry- Product category
- Online Investment / Trading Platform
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB)
- akta.pro secondary industries
- Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG), Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)
Keywords
Where Koha is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Koha business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trading Transaction Fees: Platform charges competitive fees on crypto, Forex, and stock investments. Revenue generated from trading transaction fees with low charges structure mentioned as a key benefit for investors.
- Minimum Deposit Requirement: Platform requires minimum deposit of £190 to start investing, which may contribute to account activation revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Investment Account |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Koha product offering
Product offeringCore offering
Koha operates the EquiLoomPRO platform, an AI-powered investment application that enables retail investors to trade and manage portfolios across cryptocurrency, Forex, and stocks. The platform delivers real-time market data, price alerts, biometric mobile access (iOS/Android), API-driven automated investing, and fast KYC onboarding. Revenue is generated through competitive trading transaction fees and a £190 minimum deposit requirement to start investing.
Product overview
EquiLoomPRO is a single unified investment platform that combines cryptocurrency, Forex, and stock trading into one AI-powered service. The platform includes the core EquiLoomPRO web and mobile application (iOS/Android) for real-time trading, portfolio tracking, and automated investing via API, with supporting features such as KYC verification, 2FA security, and multi-currency GBP pair support.
Differentiator
Problem solved
Functional benefit
Products and services
- EquiLoomPRO Platform A unified AI-powered investment platform offering trading and portfolio management across cryptocurrency, Forex, and stocks, with real-time market data, price alerts, biometric login, and KYC-verified onboarding. Accessible via web and mobile (iOS/Android) and supports API-based automated investing. Targeted at UK retail investors and expanded globally through 40+ country/language variants.
Quantifiable outcome
- KYC verification completed in under 10 minutes
- +2 more outcomes
Companies that use Koha
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Koha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Koha partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Koha competitors and assessment
Company assessmentDirect peers
- eToro: eToro is a multi-asset retail brokerage offering crypto, Forex, and stock trading via web and mobile with social/automated features. Directly comparable to EquiLoomPRO on product scope (crypto + FX + equities), self-service onboarding, and retail-investor targeting.
- Trading 212: Trading 212 is a UK-headquartered, FCA-regulated multi-asset retail platform offering stocks, ETFs, and CFDs with mobile-first PLG onboarding. Closely comparable on UK retail focus, GBP pairs, mobile biometric apps, and self-service KYC.
- Revolut: Revolut offers crypto, stocks, and Forex trading inside a UK/EU super-app with biometric login and instant onboarding. Comparable as a multi-asset retail platform serving European users with PLG onboarding and a UK banking footprint.
- Coinbase: Coinbase is a publicly listed, US-domiciled crypto retail brokerage and exchange with mobile apps, biometric login, and KYC onboarding. Comparable on crypto buy/sell execution, retail self-service, and mobile-first distribution, though much larger and US-regulated.
- Plus500: Plus500 is a UK-listed, FCA-regulated retail broker specializing in CFDs across Forex, shares, commodities, and crypto. Comparable on multi-asset retail brokerage, UK regulatory positioning, and self-service trading model.
- Robinhood: Robinhood is a US retail brokerage offering stocks, options, and crypto with PLG onboarding and mobile-first UX. Comparable on self-service retail investing, biometric mobile apps, and beginner-friendly positioning, though equities-anchored rather than crypto/Forex-led.
- Binance: Binance is the world's largest crypto exchange offering retail trading across hundreds of digital-asset pairs with mobile apps and biometric login. Comparable on crypto retail execution, global multi-language localization, and mobile-first onboarding, though at vastly greater scale and regulatory scrutiny.
- Kraken: Kraken is a US-based crypto exchange and brokerage offering retail trading, staking, and mobile apps with KYC onboarding. Comparable on crypto retail buy/sell, mobile-first distribution, and self-service onboarding, with stronger regulatory track record.
Broad incumbents
- IG Group: IG Group is a long-established, FCA-regulated UK broker offering retail and institutional Forex, CFDs, and share dealing. Comparable as a UK-headquartered incumbent multi-asset broker, but with a much broader institutional and product footprint.
- Interactive Brokers: Interactive Brokers is a global, multi-asset broker serving retail and institutional clients across stocks, options, Forex, and crypto. Comparable on multi-asset execution and API access, but skews professional rather than beginner PLG.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights5 records
Customer concentration
Koha social profiles
Digital presenceKoha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koha leadership team
Management profileNumber of profiles
Profiles1 record
Koha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koha
What does Koha do?
Koha operates the EquiLoomPRO platform, an AI-powered investment application that enables retail investors to trade and manage portfolios across cryptocurrency, Forex, and stocks. The platform delivers real-time market data, price alerts, biometric mobile access (iOS/Android), API-driven automated investing, and fast KYC onboarding. Revenue is generated through competitive trading transaction fees and a £190 minimum deposit requirement to start investing.
Is Koha a public or private company?
Koha is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Koha founded?
Koha was founded in 2016. It employs 1 to 10 people.
Where is Koha based?
Koha is headquartered in Chicago, United States, in the North America region.
How does Koha make money?
Two revenue lines are on record. Trading Transaction Fees are the primary driver. The others are minimum Deposit Requirement.
Who are Koha's main competitors?
Direct peers on record are eToro, Trading 212, Revolut, Coinbase, Plus500, Robinhood, Binance and Kraken. Broad incumbents are IG Group and Interactive Brokers.
Does Koha have an API?
No public API is recorded for Koha.
What industry is Koha in?
Koha's product category is Online Investment / Trading Platform. Its primary akta.pro industry code is FSADAAAB, Retail Crypto Brokerages (Simple Buy/Sell), with a secondary code of FSAPADAG, Brokerages & On/Off-Ramps (fiat rails, instant buy/sell). Its NAICS code is 5231 and its SIC code is 6200.