Koha

What Koha does

The company operates EquiLoomPRO, a London-based AI-branded investment platform that unifies trading and portfolio management across cryptocurrency, Forex, and equities under a single web and mobile interface. Core technology consists of real-time market data ingestion, price alerting, portfolio tracking, biometric mobile authentication, and an API supporting automated investing strategies; KYC verification is marketed as completing in under 10 minutes. The platform is distributed as a self-serve product across 40+ country/language landing pages and through native iOS and Android applications on the Apple App Store and Google Play Store.

The go-to-market is product-led growth: users self-register, complete KYC, fund wallets, and begin trading without a sales motion. Revenue is generated through transaction fees on crypto, Forex, and equity trades, with a £190 minimum deposit required to activate an account; specific fee schedules are not publicly disclosed. Customer segments are UK retail investors as the primary focus, with secondary segments of beginner investors seeking guided onboarding and professional/experienced traders using the API; the company cites "thousands of investors" across the UK as its scale signal. Support operations span London, Manchester, Birmingham, Edinburgh, and Bristol with advertised 24/7 coverage.

Note on data integrity: the firmographic header identifies the subject as Koha, a Chicago-based fundraising app for schools and nonprofits founded in 2016 with 1-10 employees, whereas the substantive first-party source material describes EquiLoomPRO, a London-based AI investment platform. These descriptions are materially inconsistent and could not be reconciled from the available evidence; the analysis above reflects the substantive source material.

Name

Koha

Legal name

EquiLoomPRO

Website

https://koha.life

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Koha (EquiLoomPRO) operates a London-based, AI-branded self-serve investment platform offering unified trading in cryptocurrency, Forex, and equities to thousands of UK and global retail investors via web, iOS, and Android, monetized through transaction fees.

Ownership category

akta.pro rank

Product category

Online Investment / Trading Platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Retail Crypto Brokerages (Simple Buy/Sell) (FSADAAAB)

akta.pro secondary industries

Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG), Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)

Keywords

• AI investment platform
• Cryptocurrency trading
• Forex trading platform
• Stock trading app
• Online investment platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Transaction Fees: Platform charges competitive fees on crypto, Forex, and stock investments. Revenue generated from trading transaction fees with low charges structure mentioned as a key benefit for investors.
2. Minimum Deposit Requirement: Platform requires minimum deposit of £190 to start investing, which may contribute to account activation revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Koha operates the EquiLoomPRO platform, an AI-powered investment application that enables retail investors to trade and manage portfolios across cryptocurrency, Forex, and stocks. The platform delivers real-time market data, price alerts, biometric mobile access (iOS/Android), API-driven automated investing, and fast KYC onboarding. Revenue is generated through competitive trading transaction fees and a £190 minimum deposit requirement to start investing.

Product overview

EquiLoomPRO is a single unified investment platform that combines cryptocurrency, Forex, and stock trading into one AI-powered service. The platform includes the core EquiLoomPRO web and mobile application (iOS/Android) for real-time trading, portfolio tracking, and automated investing via API, with supporting features such as KYC verification, 2FA security, and multi-currency GBP pair support.

Differentiator

Problem solved

Functional benefit

Products and services

• EquiLoomPRO Platform A unified AI-powered investment platform offering trading and portfolio management across cryptocurrency, Forex, and stocks, with real-time market data, price alerts, biometric login, and KYC-verified onboarding. Accessible via web and mobile (iOS/Android) and supports API-based automated investing. Targeted at UK retail investors and expanded globally through 40+ country/language variants.

Quantifiable outcome

• KYC verification completed in under 10 minutes
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• eToro: eToro is a multi-asset retail brokerage offering crypto, Forex, and stock trading via web and mobile with social/automated features. Directly comparable to EquiLoomPRO on product scope (crypto + FX + equities), self-service onboarding, and retail-investor targeting.
• Trading 212: Trading 212 is a UK-headquartered, FCA-regulated multi-asset retail platform offering stocks, ETFs, and CFDs with mobile-first PLG onboarding. Closely comparable on UK retail focus, GBP pairs, mobile biometric apps, and self-service KYC.
• Revolut: Revolut offers crypto, stocks, and Forex trading inside a UK/EU super-app with biometric login and instant onboarding. Comparable as a multi-asset retail platform serving European users with PLG onboarding and a UK banking footprint.
• Coinbase: Coinbase is a publicly listed, US-domiciled crypto retail brokerage and exchange with mobile apps, biometric login, and KYC onboarding. Comparable on crypto buy/sell execution, retail self-service, and mobile-first distribution, though much larger and US-regulated.
• Plus500: Plus500 is a UK-listed, FCA-regulated retail broker specializing in CFDs across Forex, shares, commodities, and crypto. Comparable on multi-asset retail brokerage, UK regulatory positioning, and self-service trading model.
• Robinhood: Robinhood is a US retail brokerage offering stocks, options, and crypto with PLG onboarding and mobile-first UX. Comparable on self-service retail investing, biometric mobile apps, and beginner-friendly positioning, though equities-anchored rather than crypto/Forex-led.
• Binance: Binance is the world's largest crypto exchange offering retail trading across hundreds of digital-asset pairs with mobile apps and biometric login. Comparable on crypto retail execution, global multi-language localization, and mobile-first onboarding, though at vastly greater scale and regulatory scrutiny.
• Kraken: Kraken is a US-based crypto exchange and brokerage offering retail trading, staking, and mobile apps with KYC onboarding. Comparable on crypto retail buy/sell, mobile-first distribution, and self-service onboarding, with stronger regulatory track record.

Broad incumbents

• IG Group: IG Group is a long-established, FCA-regulated UK broker offering retail and institutional Forex, CFDs, and share dealing. Comparable as a UK-headquartered incumbent multi-asset broker, but with a much broader institutional and product footprint.
• Interactive Brokers: Interactive Brokers is a global, multi-asset broker serving retail and institutional clients across stocks, options, Forex, and crypto. Comparable on multi-asset execution and API access, but skews professional rather than beginner PLG.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/koha_life
• Facebookfacebook.com/KOHACARES

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koha