SimplePin

What SimplePin does

SimplePin Inc. is a private, Delaware-incorporated software company that builds a financial operations automation platform purpose-built for the North American insurance industry. The company is headquartered in Hobe Sound, Florida, with a registered office in Montreal, Quebec (operating as a Canadian Money Services Business under MSB #12196), and distributes its product across the United States and Canada. SimplePin targets insurance agencies, brokerages, carriers, and Managing General Agents (MGAs) and automates the full lifecycle of premium sales receivables, covering invoicing, digital and eCommerce payments, AI-driven check and statement capture, direct bill commission reconciliation, and automated AR posting and GL matching. Named customers include Towne Insurance, Amwins, Acera, Insurica, Rogers, Coastal, Cowan, Goauto, Ostiguy & Gendron, Axis, Daniel & Henry, WMB, James G Parker, M3 Insurance, and Sahouri Insurance.

The platform is composed of a core SimplePin Platform, a developer-facing SimpleAPI, the SimpleMatch inbound-payment automation engine, and five product modules: Invoicing & Digital Payment, eCommerce Payments, Check & Statement Capture, Direct Bill Commissions, and AR Posting & Reconciliation. Underlying capabilities include computer vision and machine learning models for parsing insurance documents (checks, wires, ACH/EFT, remittances, and carrier statements in EDI, spreadsheet, PDF, and scanned formats), anomaly detection for transaction risk, and automated reconciliation. Pre-built connectors integrate directly with Applied Systems and Vertafore, the two dominant North American agency management systems, with additional integration supported via API, SDK, or file transfer. Payment processing is handled through a partnership with Payrix, a PCI Level 1 compliant gateway, while e-signature capability is delivered through a strategic collaboration with DocuSign announced in October 2024.

Commercially, SimplePin operates an enterprise field sales motion ("Book A Demo" / "Request a Demo") targeting insurance brokers, agencies, carriers, and MGAs, with pricing that is quote-based and not publicly disclosed. Revenue is generated through subscription SaaS fees plus transaction fees on payments processed (with disclosed fees of $1.00 CAD per standard bank transfer and $5.00 CAD per cheque payment in Canada). The company claims ROI metrics of a 5X increase in digital payment adoption, 78% elimination of manual work, and $10–$30 savings per transaction, though these figures are vendor-stated and not third-party validated. The leadership team includes CEO Metod Topolnik, CTO Yevhen Melnyk, COO Krista Chasmar, CRO Mislav Majic, CIO Tobias Bischof, and Director of Product Seth Baumwell; no outside investors or parent company are identified in available materials, suggesting founder- and internally-financed operations.

Name

SimplePin

Legal name

SimplePin Inc.

Website

https://simplepin.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SimplePin is a private insurance-focused financial operations platform that automates invoicing, payments, check and statement capture, direct bill commission reconciliation, and AR posting for agencies, brokers, carriers, and MGAs across North America.

Ownership category

akta.pro rank

Product category

Insurance Financial Operations Software

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

Keywords

• Insurance financial operations
• Agency billing automation
• Payment processing software
• Commission management
• Insurance back-office software

Headquarters

HQ city

Hobe Sound

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Platform Subscription: SaaS platform for automating insurance financial operations including invoicing, payments, reconciliation, and commission management. Pricing appears quote-based for enterprise customers.
2. Transaction Processing Fees: Payment processing for credit cards, ACH/EFT, Interac, ApplePay, and GPay transactions through integrated payment gateway.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SimplePin is a SaaS platform that automates insurance financial operations for insurance agencies, brokers, carriers, and managing general agents (MGAs). The platform handles invoicing, digital payments, reconciliation, check and statement capture, and direct bill commission management, enabling insurance organizations to streamline premium collection, payables, and revenue accounting.

Product overview

SimplePin is a unified insurance financial operations platform ("Financial OS for Insurance") that automates the full lifecycle of premium sales receivables. The core platform includes SimplePin Platform for overall workflow management, SimpleAPI for developer integrations, and SimpleMatch for inbound payment automation. The product suite comprises five integrated modules: Invoicing & Digital Payment (online invoice presentment), eCommerce Payments (multi-method payment acceptance), Check & Statement Capture (AI-driven document processing), Direct Bill Commissions (carrier statement parsing with AI/ML/OCR), and AR Posting & Reconciliation (automated GL matching). A separate Direct Bill Commission Portal handles commission workflows. The platform integrates with major agency management systems (Applied, Vertafore) and payment processors (PayRIX), and supports e-signature capabilities through DocuSign partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• SimplePin Platform Core SaaS platform that automates insurance agency financial operations including invoicing, digital payments, premium financing workflows, check and statement capture, AR posting, reconciliation, and direct bill commission management. Designed for insurance agencies, brokers, carriers, and MGAs.
• SimpleAPI RESTful API offering that enables insurance agencies and their technology partners to integrate SimplePin's payment, invoicing, and commission capabilities into existing agency management systems and workflows.
• SimpleMatch Matching service that reconciles incoming payments and statements to outstanding receivables for insurance agencies, supporting check and statement capture workflows.

Quantifiable outcome

• 5X increase in digital adoption
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• M3 InsurancecoreTechnology or Integration · 30 December 2025M3 Insurance, a leading US-based insurance broker and risk management firm, partnered with SimplePin to modernize finance and accounting operations by automating insurance receivables. The initiative aims to enhance operational efficiency, speed, data accuracy, and visibility into financial performance.
• Sahouri InsurancecoreTechnology or Integration · 11 December 2025Sahouri Insurance, a family-owned agency based in Virginia, adopted SimplePin's automation platform to streamline and automate payment and billing processes, reducing manual work, improving accuracy, and accelerating payment cycles.
• DocuSigncoreStrategic or Co-development Partner · 30 October 2024SimplePin and DocuSign announced a strategic collaboration to redefine how insurance businesses manage documents and financial transactions, combining e-signature capabilities with payment automation.
• Applied SystemscoreTechnology or IntegrationPre-built connector to Applied platform, one of the industry-leading agency management systems (AMS).
• VertaforecoreTechnology or IntegrationPre-built connector to Vertafore platform, one of the industry-leading agency management systems (AMS).
• PayrixcoreTechnology or IntegrationThird-party payment processor handling all monetary transactions including credit, debit, and ACH transactions. SimplePin is a service provider and does not process or hold funds directly.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Payrix: Embedded payments platform focused on vertical SaaS, including insurance. Comparable as SimplePin's payment processing partner and a related infrastructure provider for vertical payment workflows.
• DocuSign: Strategic SimplePin partner and broader document workflow and e-signature platform. Comparable as a workflow automation layer for documents and agreements, with overlapping use cases in insurance bind-to-bill processes.

Broad incumbents

• Applied Systems: The dominant agency management system (AMS) provider in North American insurance distribution and a direct integration partner of SimplePin. Applied offers a broad portfolio spanning policy admin, accounting, and agency workflows, with potential to natively build payment and AR automation features that compete with SimplePin.
• Vertafore: Second major AMS platform in the US insurance market and another SimplePin integration partner. Vertafore provides agency management, rating, and connectivity solutions across the insurance distribution value chain, overlapping with SimplePin's automation scope from the incumbent side.
• Ivans (Insurance Industry Data Exchange): Industry-wide data and connectivity network for insurance agencies, carriers, and MGAs, providing download, messaging, and workflow automation. Comparable as a connectivity/workflow layer serving the same insurance distribution ecosystem that SimplePin targets.
• Stripe: General-purpose payment infrastructure platform supporting online and in-person acceptance. Comparable as a payments technology provider, though lacking SimplePin's insurance-specific reconciliation and commission workflow depth.

Emerging players

• Canopy: Insurance agency practice management platform offering CRM, pipeline, accounting, and carrier downloads. Comparable as an emerging vertical SaaS player addressing insurance agency operations, with partial overlap in workflow and financial automation.
• SuranceBay: Insurance-specific platform for producer/agency management, contracting, and workflow automation. Comparable as a focused insurance vertical SaaS targeting agency operations with workflow automation, similar to SimplePin's domain specialization.
• InsuredMine: Insurance CRM, agency management, and customer engagement platform for agents and brokers. Comparable as an emerging player offering workflow automation and customer engagement tools within the insurance vertical.
• NowCerts: Insurance agency management system offering comparative rater, CRM, and workflow tools. Comparable as a smaller AMS-adjacent platform with overlapping automation and back-office functionality for insurance brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SimplePinHQ
• Facebookfacebook.com/SimplePinHQ
• LinkedInlinkedin.com/company/simplepin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimplePin