Aptiva Health

What Aptiva Health does

Aptiva Health is a privately held multi-specialty outpatient healthcare group operating 11-plus owned facilities across Kentucky (Louisville with multiple sites, Lexington, Elizabethtown, Mt. Washington, Northern Kentucky) and Indiana (Indianapolis). Founded in 2014 and headquartered at 3615 Newburg Road in Louisville, the company delivers integrated musculoskeletal and adjacent care under a single connected system spanning orthopedic surgery, spine surgery (including minimally invasive MAS TLIF and iFuse SI joint fusion), sports medicine, interventional pain management, physical therapy, mental wellness, and diagnostic imaging (1.5T wide-bore and high-field open MRI, digital X-ray, ultrasound, C-arm fluoroscopy). The group operates dedicated Concussion & Sports Medicine Institutes in Louisville and Lexington using a six-subtype clinical framework with ImPACT neurocognitive testing, and runs walk-in Immediate Injury Care clinics at the Newburg Road campus.

The clinical technology stack combines fellowship-trained specialists from Kerlan-Jobe, Twin Cities Spine Center, UPMC, and University of Kentucky with capital imaging equipment (Siemens Espree 1.5T, Philips Panorama open MRI, Ziehm C-arms, Konica Minolta ultrasound) and a cloud-based imaging portal for referring physicians. A 24/7 virtual specialty-care channel (Aptiva Now) was added via partnership with the HURT! app.

Aptiva Health generates revenue through fee-for-service clinical billing to commercial insurance, Medicare, Medicare Advantage, workers' compensation, personal injury protection/medical payments coverage, and direct cash-pay. The group markets transparent upfront pricing (MRI from $350, initial exam $100, sports physicals $29.99) and accepts most major commercial plans plus selected Medicaid programs for orthopedics. Demand is primarily direct-to-consumer — patients self-refer, schedule online through Tebra, call a centralized line, or walk into injury clinics — supplemented by referral relationships with athletic trainers, schools, primary care physicians, and employers. The company operates as an independent Kentucky LLC, not part of any hospital system or conglomerate, and discloses no institutional funding or acquisitions in the source data.

Name

Aptiva Health

Legal name

Aptiva Health, LLC

Website

https://aptivahealth.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Aptiva Health is an independent, multi-specialty outpatient healthcare group operating 11-plus owned clinics across Kentucky and Indiana, delivering orthopedic and spine surgery, sports medicine, concussion care, imaging, physical therapy, and mental wellness under transparent cash-pay and insurance-based pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Services - Fee-for-Service: Traditional fee-for-service healthcare revenue from office visits, procedures, and surgeries billed to insurance (commercial plans, Medicare, Medicare Advantage) or paid directly by patients (cash-pay). Most services are covered by insurance with typical co-pays and deductibles.
2. Cash-Pay Services: Transparent cash-pay pricing for uninsured patients and those preferring self-pay, including MRI starting at $350, initial exams at $100, and sports physicals at $29.99. Cash-pay patients can often self-refer without a separate office visit.
3. Workers' Compensation: Coverage for work-related injuries billed through workers' compensation insurance.
4. Auto Accident Coverage (PIP/MedPay): Billing through personal injury protection and medical payments coverage from auto insurance policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Aptiva Health is an independent, multi-specialty outpatient medical group delivering integrated orthopedic surgery, spine surgery, sports medicine, concussion care, interventional pain management, physical therapy, mental wellness, and on-site diagnostic imaging under one connected clinical system. Services are provided across 11+ owned facilities in Kentucky and Indiana with transparent cash-pay pricing and same-day or next-day scheduling, plus free 24/7 virtual orthopedic access via the Aptiva Now / HURT! app partnership.

Product overview

Aptiva Health is a multi-specialty outpatient healthcare group operating as a unified platform of interconnected clinical services across Kentucky and Indiana. The core offering combines orthopedic/spine surgery, concussion care, imaging, physical therapy, mental wellness, and immediate injury care under one connected system. Key service modules include the Imaging department (MRI, X-ray, ultrasound), the Concussion & Sports Medicine Institute (neuropsychology, vestibular therapy, ImPACT testing), Orthopedic Surgery (sports medicine, joint procedures), Spine Surgery (minimally invasive techniques), Physical Therapy (rehabilitation and vestibular services), Mental Wellness (psychiatry and psychotherapy), Interventional Pain Management, and Immediate Injury Care walk-in clinics. Recent additions include Aptiva Now virtual specialty care via the HURT! app partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Aptiva Health Imaging Outpatient diagnostic imaging center providing MRI, digital X-ray, diagnostic ultrasound, and C-arm fluoroscopy for patients across Kentucky and Indiana, with cash-pay MRI pricing starting at $350 and no separate radiology bill.
• Concussion & Sports Medicine Institute Multi-disciplinary concussion program offering neuropsychological evaluation, ImPACT baseline and post-injury testing, vestibular rehabilitation therapy, sports medicine consultation, and pediatric concussion care at two dedicated institutes in Louisville and Lexington.
• Orthopedic Surgery Comprehensive orthopedic surgical services including ACL reconstruction, rotator cuff repair, meniscus surgery, shoulder stabilization, and cartilage restoration performed by fellowship-trained sports orthopedic surgeons.
• Orthopedic Spine Surgery Spine surgery services including minimally invasive cervical decompression, ACDF, cervical disc replacement, lumbar decompression, microdiscectomy, MAS TLIF fusion, laminectomy, and SI joint fusion using the iFuse Implant System.
• Physical Therapy Physical therapy and rehabilitation services including vestibular rehabilitation, manual therapy, therapeutic exercise, aquatic therapy, and specialized women's health PT delivered by licensed physical therapists and assistants.
• Mental Wellness Behavioral health services including psychotherapy, psychiatric evaluation, medication management, and trauma-informed care for depression, anxiety, PTSD, mood disorders, and acute stress disorder.
• Immediate Injury Care Walk-in urgent injury clinic treating non-emergency injuries including sprains, strains, fractures, lacerations, work injuries, and auto injuries with on-site digital X-ray and direct specialist scheduling.
• Interventional Pain Management Pain management services including epidural steroid injections, spinal cord stimulators, pain pumps, and fluoroscopically-guided interventional procedures for chronic pain conditions.
• Sports Medicine Sports medicine consultation and treatment for athletes including injury evaluation, return-to-play protocols, PRP injections, and cortisone/viscosupplementation injections.
• Aptiva Now Virtual Specialty Care Free virtual after-hours access to orthopedic specialists via the HURT! app partnership, providing 24/7 clinician access for urgent orthopedic concerns.

Quantifiable outcome

• Patients who see a concussion specialist within 7 days are nearly 10x more likely to recover within 30 days
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• HURT! App (Powered by Hurt)coreStrategic or Co-development PartnerAptiva Health partnered with the HURT! app to offer Aptiva Now - FREE virtual after-hours access to orthopedic specialists. This partnership enables 24/7 clinician access from patients' phones, extending care beyond regular office hours.
• SI-Bone (iFuse Implant System)coreTechnology or IntegrationAptiva Health uses the iFuse Implant System for minimally invasive SI joint fusion surgery. The triangular titanium implant with porous surface is designed specifically to stabilize and fuse the SI joint, with over 80 published peer-reviewed articles demonstrating safety and effectiveness.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ATI Physical Therapy: Large national outpatient PT operator with hundreds of clinics. Overlaps with Aptiva's PT and rehab services and is a credible partner/competitor for rehab referrals.
• Hospital for Special Surgery (HSS): Nationally recognized orthopedic and sports medicine specialty provider. Comparable as a destination orthopedic brand but operates at significantly larger scale and academic-hospital affiliation.
• Norton Healthcare: Largest integrated health system in Louisville/Kentucky with substantial orthopedic, imaging, and PT services. Key regional competitor for outpatient orthopedic and spine volume.
• Baptist Health (Kentucky): Major Kentucky health system operating hospitals, outpatient centers, and physician practices across the state. Competes with Aptiva for orthopedic, sports medicine, and imaging patients in overlapping geographies.

Direct peers

• Resurgens Orthopaedics: Large multi-specialty orthopedic practice in Georgia with multiple locations, on-site imaging, PT, and ambulatory surgery. Comparable as a regional multi-site orthopedic platform.
• The Centers for Advanced Orthopaedics: Mid-Atlantic orthopedic super-group with multiple subspecialty service lines, employed surgeons, and integrated PT/imaging. Comparable in the multi-specialty integrated orthopedic model.
• Concentra: National occupational health and urgent injury care provider with employer/workers' comp focus, on-site imaging, and walk-in access. Comparable in the immediate injury care, workers' comp, and cash-pay transparent pricing model.
• US Orthopedic Partners (USOP): PE-backed multi-specialty orthopedic platform consolidating practices across the Midwest and South. Directly comparable as a similarly scaled outpatient orthopedic + spine group pursuing regional roll-up strategy with employed surgeons.
• OrthoCarolina: Large independent orthopedic and sports medicine practice operating multiple outpatient locations with on-site imaging, PT, and surgery. Directly comparable in the multi-site, multi-specialty orthopedic delivery model.
• Rothman Orthopaedic Institute: Multi-specialty orthopedic group with owned outpatient facilities, imaging, and ambulatory surgery centers across the Mid-Atlantic and expanding nationally. Comparable in scale, specialty breadth, and outpatient-first strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AptivaHealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aptiva Health