Giant Media

What Giant Media does

Giant Media Corporation is a US-based, privately held media and technology company founded in 2009 and headquartered in Culver City, California, with additional offices in New York, Kansas City, and Chicago. The company's core offering is VuePlanner, a proprietary AI-powered platform that scores hundreds of millions of YouTube videos at the URL level using a proprietary VueScore metric (1-100 scale) that combines engagement, scale, sentiment, and relevance signals — augmented by an IBM Watson integration for concept and page sentiment analysis. This technology underpins a portfolio of four video advertising channels: YouTube (powered by VuePlanner), Instream, Outstream, and Connected TV, each marketed as performance-focused and privacy-compliant, including COPPA compliance. The company serves brands and agencies seeking brand suitability, pre-bid transparency, and contextually relevant placement beyond audience or channel targeting. Named clients include Chase, Toyota, Abbott, Under Armour, Henkel, and Wing Stop, with case studies citing outcomes such as a 25% improvement in net buying efficiencies for a financial services advertiser and claimed 30% higher view-through rates versus industry benchmarks; the team has managed more than 5,000 campaigns to date.

Giant Media operates a dual go-to-market model: a full-service managed solutions motion with dedicated account managers and ad operations specialists handling campaign setup, optimization, and reporting for enterprise advertisers, paired with a self-serve SaaS offering (VuePlanner at app.vueplanner.com) with a free tier that enables brands and agencies to independently curate video collections, view 30-day forecasts, and access VueScores. The platform is a verified participant in YouTube's Measurement Program and integrates with third-party verification and ad-serving infrastructure including DoubleVerify, MOAT, Sizmek/DFA, and conforms to OpenRTB 2.5 and 3.0 specifications. Distribution is supported by content marketing (blog, case studies, webinars), social media, events such as Cannes Lions, and PR/earned media.

In December 2025, VuePlanner was acquired by Cadent — a TV and video-focused advertising-technology company — with Giant Media CEO and VuePlanner co-founder John Cobb joining Cadent as EVP and GM of the combined Cadent VuePlanner business. Giant Media Corporation continues to operate as an independent entity per the source material, but has lost its flagship proprietary technology product and its principal executive to the acquiring company.

Name

Giant Media

Legal name

Giant Media Corporation

Website

https://giantmedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Giant Media is a US-based, privately held media and technology company that operates the VuePlanner platform — an AI-powered contextual scoring and pre-bid transparency tool for YouTube and Connected TV advertising — serving brands and agencies (including Chase, Toyota, Abbott, Under Armour, Henkel, and Wing Stop) with a combined self-serve SaaS and full-service managed solutions model.

Ownership category

akta.pro rank

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Video Advertising Services: Giant Media provides performance-focused, privacy-compliant video advertising solutions across YouTube, Instream, Outstream, and Connected TV. The company operates as a media and technology provider, combining proprietary technology with managed services to help brands deliver contextually relevant video campaigns. Revenue is generated through media buying and technology fees.
2. VuePlanner SaaS Platform: VuePlanner is offered as a platform that can be utilized as a SaaS tool by internal teams or as a full-service solution. The platform provides both free account access and managed service engagement options, with dedicated account managers and ad operations teams supporting campaign execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Giant Media is a media and technology company that delivers performance-focused, privacy-compliant video advertising solutions centered on VuePlanner, its proprietary AI-powered platform. VuePlanner curates contextually relevant, brand-suitable YouTube video collections at the individual URL level using the proprietary VueScore metric (engagement, scale, sentiment, relevance) combined with IBM Watson cognitive analysis. The company sells this as both a self-serve SaaS platform and a full-service managed solution across YouTube, Instream, Outstream, and Connected TV channels.

Product overview

Giant Media is a media and technology company providing a portfolio of performance-focused, privacy-compliant video advertising solutions centered on VuePlanner, its proprietary AI-powered platform for contextually relevant YouTube advertising. The product suite spans four named channel solutions—YouTube (powered by VuePlanner), Instream, Outstream, and Connected TV—all unified by VuePlanner's AI-driven content targeting and scoring technology. VuePlanner serves as the core engine: a SaaS platform that curates and scores YouTube video collections at the URL level using the proprietary VueScore metric (engagement, scale, sentiment, relevance) to ensure brand suitability and contextual relevance. The four channel solutions represent distinct ad format and delivery environments (YouTube via VuePlanner, standard in-stream, native outstream, and CTV), while VuePlanner itself is the shared intelligence layer applied across YouTube and CTV channels.

Differentiator

Problem solved

Functional benefit

Brands

• VuePlanner: Proprietary AI-powered, insight-driven planning tool for buying brand suitable, contextually relevant video advertising across YouTube. Enables advertisers to plan YouTube campaigns at the video URL level for higher relevance, engagement and efficiency.

Products and services

• VuePlanner AI-powered, proprietary planning and buying tool for brand-suitable, contextually relevant YouTube video advertising. Curates video collections at the individual video URL level using the proprietary VueScore quality metric (engagement, scale, sentiment, relevance), processing 500M+ videos. Available as a self-service SaaS platform or full-service managed solution. Used by brands and agencies to plan, buy, and optimize YouTube campaigns.
• YouTube Advertising Solutions Performance-focused, privacy-compliant YouTube video advertising solutions powered by VuePlanner proprietary technology. Optimizes ad spend efficiency by leveraging AI that identifies the most contextually relevant and brand-suitable YouTube content in real time. Designed for brands and agencies seeking transparency and efficiency on YouTube.
• Instream Video Advertising Flexible pre-roll, mid-roll, and post-roll video ad formats strategically placed to deliver high completion rates across publisher partner inventory. Used by brands and agencies seeking in-stream video delivery with optimized placement.
• Outstream Video Advertising Native video ad placement uniquely designed to enhance rather than detract from the user experience, running in standalone units within contextually relevant environments on the open web. Used by brands and agencies seeking non-intrusive video ad delivery.
• Connected TV Advertising

Quantifiable outcome

• 30% higher View Through Rates compared to industry benchmarks for VuePlanner campaigns
• +7 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Freckle Ltd. (TSXV: FRKL)coreStrategic or Co-development Partner · 6 August 2019Strategic partnership with Freckle, a leader in privacy-compliant data and offline media measurement. Together the companies enable advertisers to track performance attribution of contextually-targeted YouTube campaigns to in-store visits, providing down-funnel metrics of video advertising effectiveness.
• IBM WatsoncoreTechnology or Integration · 4 June 2018IBM Watson is integrated into VuePlanner technology for content scanning and sentiment analysis. The partnership enables concept and page sentiment processing through IBM Watson's cognitive computing capabilities, enhancing Giant Media's proprietary algorithm for determining content relevance, user engagement, and scale (projected video views) over time.
• YouTubecoreTechnology or IntegrationVuePlanner is a certified participant in the YouTube Measurement Program and maintains official working relationship with YouTube for video advertising technology. YouTube provides the platform and API access for VuePlanner's contextual targeting capabilities.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MiQ: MiQ is a programmatic media partner providing managed services and technology for connected TV, video, and digital campaigns. Comparable as a hybrid managed-services-plus-technology model targeting brand advertisers, similar to Giant Media's distribution approach.
• Pixability: Pixability is a YouTube-specialized video advertising platform that provides brand suitability, contextual targeting, and campaign optimization for brands and agencies—directly overlapping Giant Media's VuePlanner value proposition on URL-level YouTube planning and execution.
• Innovid: Innovid provides ad serving, interactive video ad formats, and TV/CTV ad delivery infrastructure. Comparable to Giant Media's video ad serving capabilities and overlapping on CTV ad delivery, with notable overlap on past personnel (former Innovid employee at Giant Media).
• Zefr: Zefr provides brand suitability and contextual targeting solutions for video advertising across YouTube and social platforms, using AI to score content adjacency. It competes directly with VuePlanner's brand suitability and contextual relevance capabilities.
• Kargo: Kargo is a premium video advertising platform focused on high viewability, brand-safe ad delivery across CTV, mobile, and desktop. It competes with Giant Media's Instream, Outstream, and CTV managed services offerings.

Broad incumbents

• TubeMogul (Adobe Advertising): Adobe's TubeMogul-based advertising DSP provides programmatic video buying across YouTube and CTV. As a broader incumbent ad-tech platform owned by Adobe, it offers overlapping capabilities to Giant Media's managed video buying services at significantly greater scale.
• The Trade Desk: The Trade Desk is a leading independent DSP offering programmatic buying across CTV, video, display, and audio. As a scaled incumbent, it provides overlapping capabilities to Giant Media's managed video buying and contextual targeting across YouTube and CTV.
• MediaMath: MediaMath is an enterprise DSP providing programmatic media buying across video, CTV, and digital channels. Comparable to Giant Media as a scaled ad-tech platform serving brand advertisers with managed and self-service capabilities.

Emerging players

• Publica (by FreeWheel): Publica is a CTV ad server and SSP now part of FreeWheel/Comcast, focused on server-side ad insertion and unified yield management. Comparable to Giant Media's CTV managed services and overlapping on video ad delivery infrastructure.
• TripleLift: TripleLift provides native and connected TV advertising technology, including programmatic supply and creative optimization. Comparable to Giant Media's Outstream and CTV offerings, with emerging overlap on contextual relevance for video.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/giantmedia
• Facebookfacebook.com/giantmedianative
• LinkedInlinkedin.com/company/giant-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giant Media