RentMyRide
- Company typePrivate
- Founded2014
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
RentMyRide firmographics
Firmographics- Name
- RentMyRide
- Legal name
- La-Z-Boy South Africa
- Website
- https://rentmyride.co.za
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
RentMyRide industry classification
Industry- Product category
- Peer-to-peer car rental and leasing marketplace
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
- akta.pro secondary industries
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Used / Refurbished Vehicle Subscription Programs (THADACAL)
Keywords
Where RentMyRide is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
RentMyRide business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Furniture Sales: La-Z-Boy South Africa generates revenue through direct sales of manufactured furniture including recliners, couches, chairs, corners, daybeds, and suites. Products are sold through owned showroom and authorized retailer network across Africa.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Custom-made furniture with textile options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
RentMyRide product offering
Product offeringCore offering
RentMyRide operates an online platform that allows private car owners to safely rent or hire out their vehicles, while giving renters access to lease a car long term at a cheaper rate. The business is a peer-to-peer marketplace connecting vehicle owners with individuals seeking affordable long-term vehicle access in South Africa.
Product overview
No source data available for RentMyRide. The provided source content pertains to La-Z-Boy, a South African furniture retailer specializing in couches and recliners, and contains no information about RentMyRide's products or services.
Differentiator
Problem solved
Functional benefit
Brands
- Urban Attitudes: A range of incliners and corners/daybeds under the La-Z-Boy brand
- iClean
Products and services
- RentMyRide Marketplace Platform Online peer-to-peer marketplace that allows private car owners to safely list their vehicles for rent or hire, while giving individual renters access to long-term car leases at cheaper rates than traditional rental companies. The platform serves both South African vehicle owners and renters seeking affordable long-term vehicle access.
Companies that use RentMyRide
Customer profileSegments2 records
Ideal customer profiles2 records
RentMyRide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RentMyRide partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 160+ Authorized RetailerscoreLa-Z-Boy South Africa operates through a network of over 160 independent authorized retailers across Africa. These retailers stock and sell La-Z-Boy furniture products, providing local access to customers across the region.
Scale indicators2 records
Recent moves2 records
Expansion highlights1 record
RentMyRide competitors and assessment
Company assessmentDirect peers
- Turo: The largest peer-to-peer car rental marketplace in the world, allowing vehicle owners to rent out their cars to other drivers. Directly comparable to RentMyRide in two-sided marketplace model, though at vastly greater scale and primarily US-focused.
- Hygglo: Sweden-based peer-to-peer rental marketplace spanning cars, electronics, tools, and more. Comparable to RentMyRide in P2P rental model and consumer-to-consumer rental transaction flow.
- SnappCar: Leading peer-to-peer car sharing platform in the Netherlands and Europe. Directly comparable to RentMyRide in marketplace mechanics, target audience (private car owners and renters), and long-term rental emphasis.
- Getaround: Global peer-to-peer car sharing platform with operations across the US and Europe. Comparable to RentMyRide in offering car owners the ability to monetize idle vehicles and renters affordable access, with integrated Connect hardware for keyless entry.
Regional players
- Drive lah: Singapore-based peer-to-peer car rental platform focused on long-term rentals. Highly comparable to RentMyRide in geographic profile (Asia-Pacific emerging market), long-term rental positioning, and consumer mobility affordability angle.
- Car Next Door: Australian peer-to-peer car sharing platform allowing private owners to rent out their vehicles. Operates a similar P2P marketplace model to RentMyRide but in the Australian market; serves as a useful comparand for unit economics in non-US P2P markets.
Broad incumbents
- Zipcar: Established car-sharing service operating owned fleets on hourly/daily rentals across multiple countries. While a fleet-based operator rather than P2P, Zipcar competes for the same end-customer use case (alternative to car ownership) and represents the incumbent benchmark for short- and long-term car access.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
RentMyRide social profiles
Digital presenceRentMyRide financial estimates
Financial estimateRevenue estimate
Valuation estimate
RentMyRide leadership team
Management profileNumber of profiles
Profiles1 record
RentMyRide funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RentMyRide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RentMyRide
What does RentMyRide do?
RentMyRide operates an online platform that allows private car owners to safely rent or hire out their vehicles, while giving renters access to lease a car long term at a cheaper rate. The business is a peer-to-peer marketplace connecting vehicle owners with individuals seeking affordable long-term vehicle access in South Africa.
Is RentMyRide a public or private company?
RentMyRide is a private company. It is classified as venture growth investor backed and is currently operating.
When was RentMyRide founded?
RentMyRide was founded in 2014. It employs 1 to 10 people.
Where is RentMyRide based?
RentMyRide is headquartered in Cape Town, South Africa, in the Africa region.
How does RentMyRide make money?
One revenue line is on record: furniture Sales.
Who are RentMyRide's main competitors?
Direct peers on record are Turo, Hygglo, SnappCar and Getaround. Regional players are Drive lah and Car Next Door. Zipcar is listed as a broad incumbent.
Does RentMyRide have an API?
No public API is recorded for RentMyRide.
What industry is RentMyRide in?
RentMyRide's product category is Peer-to-peer car rental and leasing marketplace. Its primary akta.pro industry code is TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire), with a secondary code of TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire). Its NAICS code is 53211 and its SIC code is 7510.