DockMaster Software, Inc.
DockMaster Software provides integrated marina management SaaS to 1,000+ marinas, boatyards, and marine dealerships worldwide via DockMaster Desktop, Web, and Mobile — all sharing a single database covering slips, service, sales, inventory, POS, and accounting.
- Company typePrivate
- Founded1984
- HeadquartersWest Palm Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DockMaster Software, Inc. does
DockMaster Software, Inc. is a Florida-based vertical SaaS company founded in 1984 that pioneered integrated marina management software. The company operates through its legal entity Aspire USA LLC, a Delaware limited liability company, and is a portfolio company of Valsoft Corporation, a Montreal-based acquirer of vertical-focused software businesses. The platform serves 1,000+ marinas, boatyards, marine dealerships, and full-service marine facilities worldwide with three core products sharing a single integrated database: DockMaster Desktop (full marine ERP covering reservations, billing, service, inventory, boat sales, and accounting), DockMaster Web (cloud-based CRM, customer self-service portal, eSignatures, integrated payments, and AI-powered service scheduling), and DockMaster Mobile (offline-first field service app with real-time job tracking and voice notes). Supporting modules include VisualMarina (interactive slip management), LaunchMaster (dry stack scheduling), POS, inventory, and a customer portal.
Revenue is generated through SaaS subscriptions (primary, quote-based per-license with a 99.9% uptime SLA and 12-month rate guarantee), limited on-premise licensing, implementation and training services billed via Statement of Work, and recurring annual support contracts (standard, emergency, and premium tiers). The go-to-market is primarily sales-led with direct enterprise field sales, inside sales for mid-market, and an emerging self-serve product-led motion via a DockMaster Web free tier. Distribution is supported by an integration partner ecosystem spanning parts lookup, fuel management, dry stack operations, BI, marine CRM, credit reporting, and digital marketing tools. Recent strategic actions include the MyTaskit acquisition (May 2015), major version releases (DockMaster Web 2.0.0 in December 2025 and DockMaster Mobile Time App 2.3.0 in April 2025), and the BluSynq partnership for an AI voice agent.
DockMaster Software, Inc. firmographics
Firmographics- Name
- DockMaster Software, Inc.
- Legal name
- Aspire USA LLC
- Website
- https://dockmaster.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DockMaster Software provides integrated marina management SaaS to 1,000+ marinas, boatyards, and marine dealerships worldwide via DockMaster Desktop, Web, and Mobile — all sharing a single database covering slips, service, sales, inventory, POS, and accounting.
- Ownership category
- akta.pro rank
DockMaster Software, Inc. industry classification
Industry- Product category
- Marina Management Software
- NAICS
- Ship Building and Repairing (336611), Boat Dealers (441222), Marinas (713930)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Dry Docks & Floating Docks (Graving, Floating, Syncrolift) (IMAJALAA)
- akta.pro secondary industries
- Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services) (TLAHAMAA), Shiplifts & Transfer Systems (Rail/Platform Transfer, Slipways) (IMAJALAB)
Keywords
Where DockMaster Software, Inc. is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DockMaster Software, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions (Hosted Services): DockMaster's primary revenue stream is SaaS subscriptions for its hosted (cloud) services, including DockMaster Web, Mobile, and hosted modules. Pricing is per-license or per-unit tiered, with a 99.9% uptime SLA. The monthly SaaS rate is guaranteed for the first 12 months and can increase annually with 60 days notice.
- On-Premise Licensing (Premise Services): On a limited basis, DockMaster offers on-premise installation with perpetual or term-based licensing for clients preferring on-site deployment. This is a secondary revenue stream.
- Implementation and Training Services: DockMaster generates revenue from professional services including delivery, installation, training, and other implementation services performed in accordance with Statement of Work and Order Forms. On-site services include travel and out-of-pocket expenses billed to the client.
- Support Services: Annual support services are sold alongside software subscriptions, billed in advance per billing period. Support tiers include standard (business hours), emergency support (extended hours including weekends and holidays), and premium plans with dedicated priority response.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS subscription (Hosted Services) with per-license pricing |
| Freemium | Pay-as-you-go | DockMaster Web free tier |
| One time/ perpetual license | Multi-year contract | On-premise (Premise Services) licensing |
| Other | Multi-year contract | Implementation, training, and on-site services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
DockMaster Software, Inc. product offering
Product offeringCore offering
DockMaster sells an integrated marine management software platform consisting of three products — DockMaster Desktop (full marine ERP), DockMaster Web (cloud CRM, customer portal, eSignatures, payments, AI scheduling), and DockMaster Mobile (offline-first field service app) — that share a single database and are sold on subscription licenses to marinas, boatyards, and marine dealerships. The platform covers slips, reservations, dry stack, service work orders, parts and inventory, point of sale, boat sales with F&I, payments, full accounting, and a customer self-service portal, with implementation, training, and tiered support sold alongside the software.
Product overview
DockMaster Software offers a platform-plus-modules architecture consisting of three core products (DockMaster Desktop, DockMaster Web, and DockMaster Mobile) that share one integrated database and work together as a unified marine management system. DockMaster Desktop is the on-premise/cloud-hosted ERP for full operations, while DockMaster Web provides cloud-based CRM, customer portal, eSignatures, payments, and AI scheduling accessible from any browser. DockMaster Mobile is an offline-first field app for technicians. The platform includes specialized modules for Marina Management (with VisualMarina interface), Service Management (with AI scheduling), Inventory Management, Financial Management (A/R, A/P, G/L), Sales Management, Point of Sale, Payments, eSignature Workflows, and a Customer Portal. An additional mobile app called DockWorks provides simplified job management and QuickBooks sync for smaller marine service businesses.
Differentiator
Problem solved
Functional benefit
Brands
- DockMaster Desktop: Complete marine ERP with reservations, billing, service, inventory, boat sales, accounting, and marine business logic.
- DockMaster Web
- DockMaster Mobile
- DockWorks
- VisualMarina
- LaunchMaster
Products and services
- DockMaster Desktop Complete marine ERP for marinas, boatyards, and marine dealerships, providing full access to reservations, billing, service, inventory, boat sales, accounting, and 40+ years of marine business logic. Runs as on-premise or hosted software and serves as the operational backbone of the DockMaster platform.
- DockMaster Web Cloud-based CRM, customer self-service portal, eSignatures, payments, and AI-powered service management module accessible from any browser. Extends the DockMaster platform with a free tier (unlimited users, up to 5GB storage) and paid expansion plans, available to any marina or marine business.
- DockMaster Mobile Offline-first field service app for marine technicians, providing real-time job tracking, scheduling, file attachments, and voice-to-text notes that work without Wi-Fi and sync automatically when connectivity returns. Designed for mobile marine technicians in service and boatyard operations.
- DockWorks Standalone mobile app for marine service businesses that syncs with QuickBooks, providing job management, quoting, scheduling, and payment collection in a simple all-in-one solution aimed at smaller marine service operators.
Quantifiable outcome
- 72% of service firms that adopted digital tools reported increased operational efficiency (industry benchmark cited by DockMaster blog)
- +3 more outcomes
Companies that use DockMaster Software, Inc.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
DockMaster Software, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature7 records
DockMaster Software, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BluSynq (Blu Voice Agent)coreBluSynq's Blu Voice Agent — an AI-powered voice agent — integrates with DockMaster Web to answer calls 24/7, booking reservations, scheduling service, and creating estimates over the phone, extending DockMaster's AI capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DockMaster Software, Inc. competitors and assessment
Company assessmentDirect peers
- ManageMyMarina: Marina management software platform focused on reservations, billing, and slip management for marinas and yacht clubs. Competes directly with DockMaster's reservations and billing capabilities for smaller and mid-market marinas.
- Marinaware: Marina and boatyard management software providing reservations, billing, and operational tools. Overlaps with DockMaster's marina management, financial management, and reservations modules for the same vertical customer base.
- Molo: Marina management SaaS platform offering slip booking, contract management, and customer communications. Competes directly with DockMaster's marina management module for boatyards and marinas seeking modern cloud-based alternatives.
- Dockwa: Cloud-native marina reservation and management platform serving marinas and boaters with booking, transient dockage, and seasonal slip management. Directly competes with DockMaster for the same marina customer base with a more modern, mobile-first UX.
- Haven: Marina operations platform offering slip management, billing, and customer relationship tools. Targets the same marina operators as DockMaster with modern cloud architecture and competing feature sets.
Emerging players
- BoatCloud: Real-time reservation tracking and fulfillment management system that integrates with DockMaster but also competes in the marina reservation management niche. Functions as both integration partner and adjacent competitor.
- DealerSpike: Digital marketing and web solutions provider for marine dealerships that integrates with DockMaster. Overlaps in the marine dealership software space, particularly around sales lead generation and customer-facing tools.
Broad incumbents
- Lightspeed: Broad retail and POS platform serving specialty retailers including marine retail. Competes with DockMaster's POS and retail modules for marine retail customers seeking general-purpose retail platforms over vertical-specific solutions.
- ServiceTitan: Large field service management platform serving trades and service businesses. Competes with DockMaster's service management module for marine service centers and repair shops that may opt for general-purpose FSM tools over vertical-specific solutions.
Others
- QuickBooks: Dominant small business accounting platform that integrates with DockMaster. Functions as adjacent accounting infrastructure — both as integration partner and indirect competitor to DockMaster's financial management module.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
DockMaster Software, Inc. social profiles
Digital presenceDockMaster Software, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
DockMaster Software, Inc. leadership team
Management profileNumber of profiles
Profiles6 records
DockMaster Software, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DockMaster Software, Inc. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DockMaster Software, Inc.
What does DockMaster Software, Inc. do?
DockMaster sells an integrated marine management software platform consisting of three products — DockMaster Desktop (full marine ERP), DockMaster Web (cloud CRM, customer portal, eSignatures, payments, AI scheduling), and DockMaster Mobile (offline-first field service app) — that share a single database and are sold on subscription licenses to marinas, boatyards, and marine dealerships. The platform covers slips, reservations, dry stack, service work orders, parts and inventory, point of sale, boat sales with F&I, payments, full accounting, and a customer self-service portal, with implementation, training, and tiered support sold alongside the software.
Is DockMaster Software, Inc. a public or private company?
DockMaster Software, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was DockMaster Software, Inc. founded?
DockMaster Software, Inc. was founded in 1984. It employs 11 to 50 people.
Where is DockMaster Software, Inc. based?
DockMaster Software, Inc. is headquartered in West Palm Beach, United States, in the North America region.
How does DockMaster Software, Inc. make money?
Four revenue lines are on record. SaaS Subscriptions (Hosted Services) is the primary driver. The others are on-Premise Licensing (Premise Services), implementation and Training Services and support Services.
Who are DockMaster Software, Inc.'s main competitors?
Direct peers on record are ManageMyMarina, Marinaware, Molo, Dockwa and Haven. Emerging players are BoatCloud and DealerSpike. Broad incumbents are Lightspeed and ServiceTitan. QuickBooks is listed as an others.
Does DockMaster Software, Inc. have an API?
Yes. DockMaster offers an API for third-party integration. The API enables programmatic integration with the Services for integrating Client's internal systems or reputable third-party business platforms. Permitted integrations include established CRM, accounting, marketing automation, commerce, or similar enterprise platforms. The API is subject to usage restrictions - it may not be used to develop standalone applications that replicate, substitute for, or compete with the Services, including applications built with automated coding tools, low-code/no-code platforms, or AI-assisted development tools. A migration from api.dockmaster.com to api.dmeapi.com has been documented for third-party integrators. Developer documentation is at portal.dockmaster.com/docs/category/api.
What industry is DockMaster Software, Inc. in?
DockMaster Software, Inc.'s product category is Marina Management Software. Its primary akta.pro industry code is IMAJALAA, Dry Docks & Floating Docks (Graving, Floating, Syncrolift), with a secondary code of TLAHAMAA, Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services). Its NAICS code is 336611 and its SIC code is 3730.