Catapult
- Company typePublic
- Founded2006
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Catapult does
Catapult Group International Ltd (ASX: CAT) is an Australian sports technology company founded in 2006 and headquartered in Melbourne that builds an integrated intelligence platform for elite and professional sports organizations. Its core product is the Vector wearable athlete monitoring system — GPS/LPS/heart-rate/inertial sensor pods (S7, T7, X7) that stream real-time performance data to a cloud analytics platform built on AWS IoT. The most recent Vector 8 generation supports up to 120 athletes across a 400x400 meter field, generates 600 unique metrics per player per game, and delivers over-the-air firmware updates via direct-to-cloud connectivity.
The company's commercial platform extends well beyond wearables into video analysis (Catapult Pro Video with Focus, MatchTracker, and Hub; Thunder for collegiate and hockey), scouting and recruitment (Catapult Scout, Impect Scouting), racing analytics (RaceWatch for Formula 1), and velocity-based training acquired through Perch. The portfolio is rounded out by Catapult One, a self-serve offering for high-school and youth athletes. Catapult serves 5,500+ elite teams across 128+ countries and 40+ sports, with named customers including FC Bayern Munich, the French Football Federation, the Kansas City Chiefs, the Philadelphia Eagles, Premiership Rugby, and Formula 1 teams.
Catapult firmographics
Firmographics- Name
- Catapult
- Legal name
- Catapult Group International Ltd
- Website
- https://catapultsports.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Catapult industry classification
Industry- Product category
- Sports Performance Analytics
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industries
- Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
Keywords
Where Catapult is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
Catapult business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions: Subscription-based SaaS revenue model generating 95% recurring revenue with 96% customer retention. Annualized contract value per team reached US$26,800 driven by cross-selling and upselling.
- Wearable Hardware Devices: Sale of Vector wearable athlete monitoring devices including S7, T7, X7 pods with accessories and vests. Part of transition from one-off hardware to SaaS model.
- Video Analysis Software: Pro Video, Thunder, Focus, MatchTracker, Hub platforms for video capture, analysis and sharing. Part of integrated performance platform.
- IMPECT Football Intelligence: Cloud-based scouting and analysis platform covering 150 leagues and 40,000 matches annually, integrated post-acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise annual subscriptions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Catapult product offering
Product offeringCore offering
Catapult develops and sells wearable GPS/LPS athlete monitoring sensors and a cloud-based sports performance analytics platform that combines wearable data, video analysis, recruiting/scouting, and racing telemetry for professional sports organizations. The integrated SaaS platform generates 600+ metrics per player per game and supports injury prevention, performance optimization, and talent identification across 40+ sports.
Product overview
Catapult is a global sports technology company operating as a unified intelligence platform for professional sports performance and data analytics. The product portfolio centers on three core pillars: Athlete Monitoring (Vector Pro, Vector Core, Catapult One, Perch), Video Analysis (Pro Video, Thunder, Impect Analysis), and Recruiting/Scouting (Catapult Scout, Impect Scouting), complemented by Racing Analysis (RaceWatch). The platform serves over 5,500 elite teams across 128+ countries and 40+ sports, generating 95%+ recurring SaaS revenue. Key products include Vector wearable devices (S7, T7, X7) for athlete tracking, the Pro Video platform connecting data to video with Focus/MatchTracker/Hub components, and the IMPECT cloud-based scouting platform acquired in 2025. The architecture integrates wearable sensor data with video analysis and AI-driven analytics, enabling performance optimization, injury prevention, and recruitment workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Vector Pro
Quantifiable outcome
- 96%+ customer retention rate
- +4 more outcomes
Companies that use Catapult
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Catapult technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature8 records
Catapult partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mercury13coreMulti-year partnership making Catapult the Official Elite Sports Performance Analytics and GPS Partner for Mercury13's women's football clubs including Bristol City Women, FC Badalona Women, and FC Como Women Academy. Implements female-led performance model with wearable devices and embedded research programs.
- Amazon Web Services (AWS)coreAWS IoT services powering Vector 8 athlete monitoring platform enabling real-time data streaming, 600 metrics per player per game, 32x faster over-the-air updates, and global deployment across 128 countries.
- Cardiff City FCminorPerformance analytics partnership providing athlete monitoring and performance tracking technology.
- Ligue Nationale de Rugby (LNR)corePartnership renewal for Top 14 and Pro D2 analytics covering French professional rugby leagues.
- Rugby Football Union (RFU)coreMulti-year deal with RFU, Premiership Rugby, and Premiership Women's Rugby for analytics solutions across professional rugby in England.
- PWR ClubscoreElite performance analytics partnership with PWR Clubs (Premiership Women's Rugby) for athlete monitoring.
- SEC (Southeastern Conference)coreLaunch of Live In Game Video Solutions for SEC collegiate sports, providing real-time video analysis capabilities.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Catapult competitors and assessment
Company assessmentDirect peers
- STATSports: STATSports provides GPS-based athlete tracking and performance monitoring solutions to elite soccer, rugby, GAA, and other team sports, directly competing with Catapult's Vector product line in the same elite team customer base.
- Kinexon: Kinexon offers real-time indoor and outdoor athlete and ball tracking using UWB and LPS technologies, directly competing with Catapult's Vector indoor tracking and ClearSky LPS positioning products for professional team sports.
- Hudl: Hudl is a leading video analysis and sports data platform used by professional and amateur teams globally, directly competing with Catapult's Pro Video, Thunder, and Impect Scouting offerings across football and other team sports.
- Teamworks: Teamworks provides a sports operations and athlete management platform serving professional and collegiate teams with messaging, scheduling, and performance workflows, overlapping with Catapult's broader team intelligence platform.
- Veo Technologies: Veo Technologies offers AI-powered automated video capture and analysis for football and other team sports, directly competing with Catapult's Pro Video and Impect Analysis products in the same customer segments.
- Wyscout: Wyscout provides football scouting and match analysis video platform used by professional clubs and federations, directly competing with Catapult's newly acquired Impect Scouting platform in football recruitment.
- Kinduct Technologies: Kinduct provides athlete monitoring and performance analytics software for professional sports organizations, directly competing with Catapult's Athlete Monitoring Platform across injury prevention and training load management.
Broad incumbents
- Polar Electro: Polar manufactures heart rate monitors and sports wearables integrated with Catapult's Vector T7/S7 devices, and is a broader incumbent in the athlete biometrics space with both consumer and professional product lines.
Emerging players
- SkillCorner: SkillCorner provides AI-powered football match analytics and player tracking using broadcast video, an emerging competitor that overlaps with Catapult's Impect Analysis capabilities in football data and scouting.
Others
- CatapultOne / Playertek Consumer Players: Playertek (formerly a Catapult sub-brand for consumer GPS) and adjacent consumer wearable brands like Whoop represent adjacent players in the consumer/grassroots tier that Catapult targets through Catapult One.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Catapult social profiles
Digital presenceCatapult financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catapult leadership team
Management profileNumber of profiles
Profiles7 records
Catapult subsidiaries and ownership
Company hierarchySubsidiaries4 records
Catapult funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catapult M&A and investment
M&A and investmentM&A6 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catapult
What does Catapult do?
Catapult develops and sells wearable GPS/LPS athlete monitoring sensors and a cloud-based sports performance analytics platform that combines wearable data, video analysis, recruiting/scouting, and racing telemetry for professional sports organizations. The integrated SaaS platform generates 600+ metrics per player per game and supports injury prevention, performance optimization, and talent identification across 40+ sports.
Is Catapult a public or private company?
Catapult is a public company. It is classified as public and is currently operating.
When was Catapult founded?
Catapult was founded in 2006. It employs 251 to 500 people.
Where is Catapult based?
Catapult is headquartered in Melbourne, Australia, in the Oceania region.
How does Catapult make money?
Four revenue lines are on record. SaaS Subscriptions are the primary driver. The others are wearable Hardware Devices, video Analysis Software and IMPECT Football Intelligence.
Who are Catapult's main competitors?
Direct peers on record are STATSports, Kinexon, Hudl, Teamworks, Veo Technologies, Wyscout and Kinduct Technologies. Polar Electro is listed as a broad incumbent. SkillCorner is listed as an emerging player. CatapultOne / Playertek Consumer Players is listed as an others.
Does Catapult have an API?
Yes. Catapult offers API integration capabilities for its Athlete Monitoring System (AMS). The Vector Core Plus product specifically mentions '1 AMS Integration via API' as a software feature. The Pro Video platform supports 'Connect any dataset including a variety of 3rd Party providers'. The system supports API integration to connect athlete performance data to video analysis. However, no public developer portal, documentation URL, SDK, or specific API authentication/rate limiting details were identified in the available source material.
What industry is Catapult in?
Catapult's product category is Sports Performance Analytics. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of HSADAEAB, Strength & Conditioning / Athletic Performance Training. Its NAICS code is 33992 and its SIC code is 3949.