GLASfunds
GLASfunds is a Cleveland-based, SEC-registered digital alternatives investment platform that gives wealth management firms, RIAs, and private banks aggregated access to hedge funds and private capital managers, with consolidated reporting, digitized subscriptions, and integrated custodian data feeds.
- Company typePrivate
- Founded2008
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GLASfunds does
GLASfunds, LLC is a Cleveland-headquartered, SEC-registered investment adviser that operates a digital alternatives investment and operational platform for financial advisors. Founded in 2008 by Michael Maroon, the company addresses the operational and access frictions of alternative investing—high minimums, complex subscription paperwork, fragmented K-1 reporting, and limited institutional-quality due diligence—by aggregating positions across multiple private capital and hedge fund managers and delivering them through a single subscription, consolidated reporting, and consolidated tax framework. As of May 2022 the platform carried approximately $1bn in assets under management plus $360m in assets under contract, served 150+ wealth management firms and RIAs, and covered hedge funds, private equity, private credit, private real estate, and private infrastructure strategies.
The core technology stack centers on an Investor Portal and a GLAS Allocation Builder that digitize subscription workflows (reducing onboarding to 6–8 minutes versus traditional 100–200 page documents) and a consolidated reporting engine that pushes monthly NAV and performance data to Charles Schwab, Fidelity, BNY Mellon, Orion, and InvestNet. The platform is supported by a multi-vendor oversight infrastructure including PwC (audit), Northern Trust (custody), Cloudbreak (compliance), Mourant/KKWC (legal), Harbour (offshore director services), and Oakpoint/NAV Consulting (administration). Products are delivered either directly to RIAs and private banks through enterprise sales, or through white-label channel partnerships such as the Clearstead ClearAccess platform.
GLASfunds operates a subscription/recurring revenue model based on a single, undisclosed management fee covering platform access, consolidated reporting, and operational support, billed annually. The company is privately held; in November 2021 CI Financial Corp. (TSX: CIX; NYSE: CIXX) made a strategic minority investment with an option to take majority ownership within four years, giving GLASfunds both capital and access to CI Private Wealth's US wealth distribution. Brett Hillard joined as Chief Investment Officer in November 2021, and the leadership team also includes Executive Director James Ouderkirk. Recent geographic expansion includes Tel Aviv and Canada alongside the US base.
GLASfunds firmographics
Firmographics- Name
- GLASfunds
- Legal name
- GLASfunds, LLC
- Website
- https://glasfunds.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GLASfunds is a Cleveland-based, SEC-registered digital alternatives investment platform that gives wealth management firms, RIAs, and private banks aggregated access to hedge funds and private capital managers, with consolidated reporting, digitized subscriptions, and integrated custodian data feeds.
- Ownership category
- akta.pro rank
GLASfunds industry classification
Industry- Product category
- Alternative Investments Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Evergreen / Open-Ended Multi-Manager Platforms (FSANAGAM)
- akta.pro secondary industries
- Primary Fund-of-Funds (Blind-pool FoF) (FSANAGAA), Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL)
Keywords
Where GLASfunds is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GLASfunds business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Management Fees: GLASfunds charges a single management fee for all services including platform access, consolidated reporting, and operational support. The platform aggregates positions to allow individual investors to access funds below traditional minimum investment requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single management fee covering full platform access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
GLASfunds product offering
Product offeringCore offering
GLASfunds is a digital alternatives investment and operational platform that gives financial advisors streamlined access to private market and hedge fund managers. It aggregates positions to lower investment minimums, digitizes subscription workflows (6-8 minute onboarding), consolidates K-1 tax reporting and capital call processes, and integrates with major custodians. The platform serves RIAs, private banks, and wealth management firms serving high-net-worth clients.
Product overview
GLASfunds is a unified alternatives investment and operational platform providing financial advisors with direct access to private market opportunities. The core GLASfunds Platform serves as the primary product, offering a digitally-enabled workflow that combines fund sourcing, consolidated reporting, and operational support. Supporting the platform are the GLAS Allocation Builder and Investor Portal for account management and document delivery. Investment access spans multiple strategies including Hedge Funds (Event Driven, Relative Value, Hedged Equity, Hedged Credit, Macro), Private Equity (Buyout, Growth Equity, Secondaries, Co-Investments), Private Credit (Direct Lending, Distressed, Special Situations), Private Real Estate (Core, Core Plus, Opportunistic), and Private Infrastructure (Core, Opportunistic, Transportation Infrastructure). The platform also offers white-label solutions such as the ClearAccess Platform built for Clearstead. All offerings are delivered through a single subscription and agreement with consolidated K-1 reporting across positions.
Differentiator
Problem solved
Functional benefit
Products and services
- GLASfunds Platform A digital and operational access platform for alternative investments, combining research, sourcing, and reporting under one roof. Enables financial advisors to build custom private market portfolios with no size limitations and no operational burden.
- ClearAccess Platform (White-Label) A white-label private markets investment platform built on GLASfunds infrastructure, offering Clearstead clients dedicated fund access with institutional manager selection and strategy design capabilities.
- Hedge Fund Access Direct access to an exclusive suite of hedge fund managers including Event Driven, Relative Value, Hedged Equity, Hedged Credit, and Macro strategies.
- Private Equity Access Access to private equity managers covering Buyout and Growth Equity strategies, as well as Secondaries and Co-Investments.
- Private Credit Access Direct Lending, Distressed, and Special Situations credit strategies through institutional fund managers.
- Private Real Estate Access Core, Core Plus, and Opportunistic private real estate strategies through institutional managers.
- Private Infrastructure Access
Quantifiable outcome
- Onboarding time reduced from hours/days to 6-8 minutes
- +2 more outcomes
Companies that use GLASfunds
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
GLASfunds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
GLASfunds partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Clearstead AdvisorscoreClearstead has partnered with GLASfunds since 2011 to provide streamlined access to private market investments. The enhanced ClearAccess platform combines Clearstead's institutional investment process with GLASfunds infrastructure, allowing qualified clients to invest in Clearstead-selected private market investments through a dedicated fund on the GLASfunds platform.
- Charles SchwabcoreCustodian integration for monthly data feeds of NAV and position reporting. GLASfunds provides data integration allowing advisors to view holdings through Schwab's platform.
- Fidelity InvestmentscoreCustodian integration for monthly data feeds of NAV and position reporting through Fidelity's custody platform.
- BNY MelloncoreCustodian integration for monthly data feeds of NAV and position reporting.
- OrioncorePortfolio reporting integration providing data feeds for GLASfunds positions and performance metrics into advisor reporting systems.
- InvestNetcorePortfolio reporting integration providing data feeds for GLASfunds positions and performance metrics.
- PwC (PricewaterhouseCoopers)coreThird-party auditor providing independent verification of GLASfunds operations for both onshore and offshore fund structures.
- Northern TrustcoreCustodial bank providing asset custody services for GLASfunds platform clients.
- Cloudbreak CompliancecoreCompliance consultant providing regulatory and compliance oversight for GLASfunds platform operations.
- HarbourcoreRegistered Office and Independent Director services for offshore fund structures.
- MourantcoreIndependent legal counsel providing offshore legal advisory services.
- KKWC (Kelley, Krieger & Co.)coreIndependent legal counsel providing onshore legal advisory services.
- OakpointcoreSecondary administrator providing fund administration services for GLASfunds.
- NAV ConsultingcoreThird-party administrator providing fund administration and operational support.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
GLASfunds competitors and assessment
Company assessmentDirect peers
- CAIS: CAIS is a leading alternative investment platform that provides financial advisors with access to hedge funds, private equity, private credit and structured products through a digital workflow — a near-identical operating model to GLASfunds with broader scale.
- iCapital Network: iCapital is one of the largest alternatives platforms serving RIAs, private banks and family offices with feeder-fund and direct access structures across private equity, private credit, and hedge funds, directly overlapping GLASfunds' advisor-facing alts offering.
- Moonfare: Moonfare is a digital private-markets platform providing wealth investors and advisors streamlined access to top-tier private equity, private credit and venture funds, comparable to GLASfunds' mission of lowering minimums and operational friction.
- SIMON Markets: SIMON is a digital platform providing financial advisors structured access to structured products, alternatives, and annuities; its advisor-distribution model and digital workflows closely mirror GLASfunds' approach to alternatives access.
- Yieldstreet: Yieldstreet provides individual and advisor clients access to alternative investments (private credit, real estate, legal finance) via a tech-enabled platform, sharing GLASfunds' thesis that alts can be productized and lower-minimumed for the wealth channel.
Broad incumbents
- Addepar: Addepar is a wealth-management technology platform serving large RIAs and family offices with portfolio reporting and analytics, including alternative-investment data aggregation; it competes with GLASfunds on the consolidated reporting and analytics layer used by advisors.
- Orion: Orion is a leading portfolio accounting and reporting platform for RIAs with native alt-investment data integration; it is both a GLASfunds integration partner and an adjacent incumbent that could expand into alternatives access in-house.
Others
- CAIA Association: The CAIA Association is the global credentialing body for the Chartered Alternative Investment Analyst designation and provides industry education; relevant context for the alternative-investing distribution channel where GLASfunds operates.
- Artivest (now part of iCapital): Artivest was a direct-to-advisor alternatives platform providing feeder-fund and co-invest access to hedge funds and private strategies before being acquired by iCapital in 2023; historically a direct competitor and now part of the broader competitive set.
Emerging players
- iConnections: iConnections is an alternatives-focused platform connecting fund managers with allocators (RIAs, family offices, institutional), offering data rooms, reporting and investor portal tools that overlap with GLASfunds' sourcing and reporting capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GLASfunds social profiles
Digital presenceGLASfunds compliance and trust
Trust signalCompliance2 records
GLASfunds financial estimates
Financial estimateRevenue estimate
Valuation estimate
GLASfunds leadership team
Management profileNumber of profiles
Profiles1 record
GLASfunds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GLASfunds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GLASfunds
What does GLASfunds do?
GLASfunds is a digital alternatives investment and operational platform that gives financial advisors streamlined access to private market and hedge fund managers. It aggregates positions to lower investment minimums, digitizes subscription workflows (6-8 minute onboarding), consolidates K-1 tax reporting and capital call processes, and integrates with major custodians. The platform serves RIAs, private banks, and wealth management firms serving high-net-worth clients.
Is GLASfunds a public or private company?
GLASfunds is a private company. It is classified as venture growth investor backed and is currently operating.
When was GLASfunds founded?
GLASfunds was founded in 2008. It employs 11 to 50 people.
Where is GLASfunds based?
GLASfunds is headquartered in Cleveland, United States, in the North America region.
How does GLASfunds make money?
One revenue line is on record: management Fees.
Who are GLASfunds's main competitors?
Direct peers on record are CAIS, iCapital Network, Moonfare, SIMON Markets and Yieldstreet. Broad incumbents are Addepar and Orion. Others are CAIA Association and Artivest (now part of iCapital). iConnections is listed as an emerging player.
Does GLASfunds have an API?
No public API is recorded for GLASfunds.
What industry is GLASfunds in?
GLASfunds's product category is Alternative Investments Platform. Its primary akta.pro industry code is FSANAGAM, Evergreen / Open-Ended Multi-Manager Platforms, with a secondary code of FSANAGAA, Primary Fund-of-Funds (Blind-pool FoF). Its NAICS code is 523940 and its SIC code is 6282.