Clarity

What Clarity does

Clarity (Clarity Travel Limited) is a UK-headquartered corporate travel, meetings, and events management company positioned as one of Europe's top 10 TMCs. It operates as the business travel and events division of Portman Travel Group and serves enterprise, public-sector, and SME customers across ten named verticals including Public Sector, Academia, Charity & NGO, Nordics, Energy Resources & Marine, Infrastructure Engineering & Manufacturing, Entertainment & Media, Professional Services, Retail, and SME. The company monetises principally through transaction fees and service fees on bookings (flights, hotels, rail, ground transport, meetings venues, and events), supplemented by subscription pricing for SME self-service, and managed services for multinational programmes through the One Global network.

Clarity's core technology stack is self-built and includes ClarityGo (a corporate travel booking platform, WCAG 2.2 Level AA compliant), MeetingsPro (meetings management software), ClarityInsights (real-time spend and sustainability reporting), ClarityTrack (duty of care and traveller tracking), Clarity Rooms (preferred hotel programme), ECOsmart (sustainable venue filtering), Clarity Edge (executive VIP service), and a Nordic-adapted ClarityTrip platform. Supporting modules include ISO 27001/9001/22301, Cyber Essentials Plus, GDPR, BTA accreditation (first to achieve), and BAFTA albert / Greengage ECOsmart certifications. The One Global partnership gives Clarity multinational reach across 90 markets with $4.5bn purchasing power and 9.2m annual transactions under management.

The firm completed the acquisition of Agiito and Evolvi from Capita plc in November 2023 for an enterprise value of £36.5 million (subject to National Security and Investment Act approval), absorbing additional proprietary travel and events technology and broadening the customer base. The company is a wholly-owned subsidiary of Portman Travel Group, rebranded to the Clarity identity in 2024, and employs 251–500 staff across UK headquarters in Bury Saint Edmunds and four Nordic offices in Stockholm, Oslo, Copenhagen, and Helsinki. Go-to-market combines enterprise field sales with dedicated account managers, a self-serve booking platform for SMEs, and channel-led motion via approved frameworks (RM6342, LUPC/SUPC) for public sector and academic procurement.

Name

Clarity

Legal name

Clarity Travel Limited

Website

https://claritybusinesstravel.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Clarity is a UK-based corporate travel, meetings, and events management company (one of Europe's top 10 TMCs), serving enterprises, public sector, and SMEs across 10 verticals via its self-built ClarityGo and MeetingsPro platforms and the One Global partnership.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Full-Service Corporate OBTs (Air/Hotel/Rail/Car) (THACABAA)

akta.pro secondary industries

OBT Policy & Rules Engine (In-Tool Policy Enforcement) (THACABAF), OBT Reporting & Data Export (Booking Data Feeds/BI Connectors) (THACABAL), OBT Approval & Pre-Trip Authorization (In-Tool Workflow) (THACABAG), OBT Supplier Marketplace & Managed Content (Preferred Rates, Corporate Discounts) (THACABAM), Online Booking Tools (OBT) & Corporate Booking Platforms (THALANAA), Corporate Travel & Expense Booking Platforms (BPAMAIAI)

Keywords

• Corporate travel management
• Business travel services
• Meetings management software
• Travel booking platform
• Event management services

Headquarters

HQ city

Bury Saint Edmunds

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Travel Management Services: Full-service travel management including booking flights, hotels, rail, ground transport. Revenue generated through service fees and transaction-based charges on bookings made through the platform.
2. Meetings Management Services: Venue finding, meeting management, and event coordination services through MeetingsPro platform. Revenue generated through service fees and booking commissions.
3. Corporate Event Management: Award-winning event management services through specialist division Brighter, covering conferences, incentive trips, and large-scale events.
4. Global Solutions Partnership: Partnership with World Travel Inc. through One Global network providing multinational travel management with global purchasing power.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Clarity provides corporate travel management, strategic meetings management, and corporate event management services to organizations. The company sells its own proprietary technology platforms including the ClarityGo business travel booking platform and the MeetingsPro meetings management software, alongside specialist consultancy for sectors such as public sector, academia, charity, energy, marine, infrastructure, entertainment, professional services and retail. Revenue is generated primarily through service fees and transaction-based charges on bookings made through its platforms.

Product overview

Clarity is a comprehensive travel and meetings management company offering a unified platform-plus-modules architecture. The core products are ClarityGo (corporate travel booking platform) and MeetingsPro (strategic meetings management software), which can be used standalone or combined for integrated travel and meetings management. Supporting modules include ClarityTrack (duty of care tracking), ClarityInsights (reporting and analytics), Clarity Rooms (hotel programme), ECOsmart (sustainability filtering), and Clarity Edge (executive VIP service). Regional offerings include ClarityTrip for Nordic markets, while Brighter handles specialist events. The company also participates in the One Global community for worldwide coverage. The entire suite is backed by 24/7 human support.

Differentiator

Problem solved

Functional benefit

Brands

• ClarityGo: Corporate travel booking platform with features including search and book, WCAG 2.2 Level AA accessibility compliance, sustainable accommodation filtering, personalized travel experiences, trip management, spend insights via ClarityInsights, duty of care tracking, and 24/7 support.
• MeetingsPro
• ClarityTrack
• ClarityInsights
• Clarity Rooms
• ClarityTrip
• ECOsmart
• Clarity Edge
• One Global
• One Tracker

Products and services

• ClarityGo Smart corporate travel booking platform enabling businesses to search and book flights, hotels, rail and ground transport in one place. Features WCAG 2.2 Level AA accessibility compliance, real-time policy controls, automated approvals and integration with ClarityInsights for spend and sustainability reporting.
• MeetingsPro Award-winning strategic meetings management software enabling meeting planners to search, book and manage meetings. Features live venue availability, instant booking for small meetings, travel-time venue ranking, self-management capabilities and data insights for spend and emissions tracking.
• Brighter Events Management Specialist events division of Clarity creating immersive experiences for corporate conferences, incentive trips and large-scale events, handling production, creative, logistics and venue finding.
• ClarityTrip (Nordics) Nordic-adapted booking platform supporting multiple currencies and integrated public transport for companies operating across borders in the Nordic region.

Quantifiable outcome

• 26% savings against preferred programme for DP DHL UK
• +8 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• World Travel Inc. (One Global)flagshipStrategic or Co-development Partner · 10 August 2023Strategic partnership creating One Global community with 21 members covering 90 markets worldwide. Delivers $4.5bn global travel purchasing power and 9.2m annual transactions under management. Provides consistent service across multinational customers with local expertise in each market.
• BrightercoreStrategic or Co-development PartnerSpecialist events division creating extraordinary immersive experiences for conferences, incentive trips, and large-scale events. Part of Clarity but operates as dedicated events brand at brighter.co.uk.
• WildscreenminorGTM or Marketing PartnerOfficial travel partner to Wildscreen, a leading conservation charity hosting the world's largest wildlife film and TV gathering. Supports Wildscreen Festival with 2,000+ delegates from 60+ countries.
• BAFTA albertminorGTM or Marketing PartnerListed in BAFTA albert Suppliers Directory connecting TV and Film productions with vetted sustainable suppliers. Supports entertainment clients with carbon footprint reporting aligned to albert documentation requirements.
• LUPC/SUPCcoreChannel Partner/ Reseller/ DistributorApproved supplier on LUPC/SUPC travel framework supporting the travel needs of UK universities and research institutions. Combines expert service with innovative technology for academic sector.
• Capita (Agiito & Evolvi)flagshipStrategic or Co-development PartnerAcquisition completed November 2023 for £36.5 million enterprise value. Agiito and Evolvi travel and events businesses integrated into Clarity from Capita plc, following National Security and Investment Act approval. Aims to create leading technology-enabled business in corporate travel industry.
• Government Commercial Agency (GCA)coreChannel Partner/ Reseller/ DistributorApproved supplier on RM6342 Travel and Venue Solutions framework managed by the Government Commercial Agency (formerly Crown Commercial Service). Provides compliant procurement route for public sector travel management.
• IDE SystemsminorStrategic or Co-development PartnerEntertainment & Media division partnered with IDE Systems to drive sustainable productions. Collaboration supports carbon footprint reduction for TV and film clients.
• One TrackercoreTechnology or IntegrationIntegrated duty of care technology within One Global network providing complete traveller safety and tracking across multinational programmes.
• National Social Enterprise UKminorGTM or Marketing PartnerFirst TMC to partner with National Social Enterprise UK, supporting social enterprise sector with tailored travel management solutions.
• Co-opminorStrategic or Co-development PartnerPartnership with Co-op to support apprenticeships and create opportunities, demonstrating commitment to social value and workforce development.
• Royal Television SocietyminorGTM or Marketing PartnerEntertainment & Media division joined forces with Royal Television Society to support television industry travel needs.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• American Express Global Business Travel (Amex GBT): Largest global corporate travel management company, serving multinational enterprise clients with OBT, meetings, and consulting services. Directly comparable to Clarity on the corporate travel, meetings management and expense category, but at materially larger scale and with broader geographic coverage.
• BCD Travel: Global corporate TMC with proprietary travel technology, serving enterprise and mid-market clients across 100+ markets. Closely comparable to Clarity on the corporate OBT and travel management proposition, with overlap on data/spend reporting and sustainability offerings.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company with meetings and events capability, serving large enterprise clients. Closely comparable to Clarity on full-service corporate travel and meetings management, with similar vertical specialisation play.
• FCM Travel: Corporate TMC within Flight Centre Travel Group, providing business travel, meetings and events services to enterprise and mid-market clients worldwide. Comparable to Clarity on global TMC model with regional expertise and proprietary booking platform.

Direct peers

• Corporate Travel Management (CTM): Australian-headquartered corporate TMC with strong UK/European presence (CTM UK) servicing enterprise clients with proprietary booking technology and specialist sector teams. Closely comparable mid-sized TMC rival competing for similar UK enterprise and public sector business.

Emerging players

• TravelPerk: SME-focused modern business travel platform with consumer-grade booking, expense, and sustainability features. Comparable to Clarity's ClarityGo SME offering on technology-led self-serve booking, though tilted toward a different end of the market (mid-market/SMB) versus Clarity's enterprise focus.
• Navan (formerly TripActions): Tech-first corporate travel and expense management platform targeting mid-market and enterprise with AI-driven booking and real-time reporting. Comparable to ClarityGo on the corporate OBT + expense + insights proposition, competing for similar enterprise buyers with modern UX.

Others

• Portman Travel Group: UK-based parent conglomerate of Clarity operating the broader travel and events portfolio. Listed for completeness as the corporate parent; not a market peer but the structural context for Clarity's positioning and resources.
• Capita Travel and Events (Agiito / Evolvi legacy): Former owner of Agiito and Evolvi businesses acquired by Clarity in Nov 2023; relevant peer only as the divested UK enterprise travel and rail technology business now integrated into Clarity's platform.

Regional players

• ATPI Griffinstone: UK-headquartered corporate travel and marine/energy travel specialist, comparable to Clarity on specialist vertical expertise (energy/marine/offshore) and UK enterprise focus. Similar mid-sized TMC profile serving overlapping corporate customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clarity_tm

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarity