Atlanta Gastroenterology Associates

What Atlanta Gastroenterology Associates does

Atlanta Gastroenterology Associates (AGA) is a large, private, physician-owned gastroenterology and hepatology practice operating as a partner practice within the United Digestive network, a multi-state GI practice management organization. Headquartered in Atlanta, Georgia, with the corporate business office at 10 Glenlake Pkwy NE (North Tower, Suite 900), AGA delivers comprehensive digestive healthcare services across 16+ medical office, endoscopy center, and infusion center locations spanning Georgia and Florida. Its core clinical offerings include screening and diagnostic colonoscopy, upper GI endoscopy (EGD), endoscopic ultrasound (EUS), ERCP, enteroscopy, capsule endoscopy, FibroScan liver elastography, Endoflip motility diagnostics, anorectal manometry, and advanced therapeutic procedures including endoscopic mucosal resection (EMR), endoscopic submucosal dissection (ESD), CRH-O'Regan hemorrhoid banding, TIF (incisionless fundoplication), sacral nerve stimulation, and pelvic floor muscle training. The practice operates in-house biologic infusion centers for chronic inflammatory bowel disease (Crohn's disease, ulcerative colitis) and iron deficiency, and provides medical nutrition counseling via registered dietitians, telehealth visits, and clinical research studies.

The business is primarily a fee-for-service, insurance-billed clinical practice (in-network with most major carriers), supplemented by recurring infusion therapy revenue from chronic IBD management and ancillary procedure revenue from advanced endoscopy. AGA pursues a multi-channel patient acquisition motion: direct-to-consumer scheduling through the healow patient portal and website (atlantagastro.com), an online questionnaire-based Direct Access Colonoscopy intake that bypasses the pre-procedure office visit, and a structured referral network for primary care and specialist providers. AGA operates within United Digestive's shared infrastructure (revenue cycle management, HR, compliance, IT, marketing, recruiting, growth capital) while preserving clinical autonomy for partner physicians; the network includes 10+ branded GI subsidiaries including Associates in Digestive Health, DeKalb Gastroenterology Associates, Digestive Care Physicians, East Atlanta Gastroenterology Associates, Gastro MD, Gastroenterology Associates of Athens, Gastroenterology Associates of Southwest Florida, Gastroenterology Group of Naples, Gastroenterology of Greater Orlando, and Center for Digestive & Liver Health. Strategic activity includes the 2025 acquisition of Gastro MD, ongoing geographic expansion into Florida, and buildout of advanced procedural capabilities that shift case mix toward higher-acuity, higher-revenue services.

Name

Atlanta Gastroenterology Associates

Legal name

Atlanta Gastroenterology Associates

Website

https://atlantagastro.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Atlanta Gastroenterology Associates is a large private, physician-owned gastroenterology and hepatology practice within the United Digestive network, delivering screening, diagnostic, therapeutic, and infusion digestive healthcare services across 16+ locations in Georgia and Florida.

Ownership category

akta.pro rank

Product category

Gastroenterology and Hepatology Healthcare Services

NAICS

Offices of Physicians (62111), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Advanced Endoscopy (ERCP/EUS/Interventional) (HLAKAEAC), Endoscopy & GI Procedure Centers (HLAFAIAE), Outpatient Endoscopy & GI Procedure Centers (Non-ASC) (HLAFABAL), Pancreaticobiliary Disorders (HLAKAEAG), Gastroenterology Specialty Pharmaceuticals (HLAIACAE)

Keywords

• Gastroenterology services
• Endoscopic procedures
• Infusion therapy
• Hepatology care
• Colon cancer screening

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Services Revenue: Revenue generated from patient consultations, diagnostic procedures, and treatments billed through insurance or patient payment
2. Infusion Therapy: Administration of specialized biologic medications for chronic GI conditions
3. Nutrition Counseling: Medical nutrition counseling services provided by registered dietitians

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Atlanta Gastroenterology Associates operates a multi-location gastroenterology and hepatology medical practice offering screening and diagnostic endoscopy, advanced therapeutic endoscopic procedures, in-house biologic infusion therapy, hemorrhoid banding, liver diagnostics, pelvic floor therapy, and registered-dietitian nutrition counseling to adult patients across Georgia and Florida, delivered through a partner-practice model within the United Digestive network.

Product overview

Atlanta Gastroenterology Associates is a partner practice within United Digestive, offering a comprehensive gastroenterology and hepatology practice. The organization provides a unified healthcare platform consisting of core clinical services including colonoscopy, upper GI endoscopy (EGD), and hemorrhoid banding, supported by advanced diagnostic capabilities such as Endoscopic Ultrasound (EUS), ERCP, Enteroscopy, FibroScan®, capsule endoscopy, and anorectal manometry. The practice operates infusion centers for biologic therapies, provides nutrition counseling through registered dietitians, and offers telehealth appointments. Therapeutic services include EMR, Endoflip™, TIF® procedure, pelvic floor muscle training, and sacral nerve stimulation. The practice also supports clinical research studies and utilizes the healow™ patient portal for patient engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Colonoscopy Visual examination of the large intestine using a flexible endoscope to detect and remove polyps and diagnose colorectal disease for adult screening and diagnostic patients.
• EGD - Upper GI Endoscopy Endoscopic examination of the esophagus and stomach to diagnose ulcers, tumors, reflux, and gastritis, with optional biopsy, polyp removal, or EMR.
• Hemorrhoid Banding (CRH-O'Regan System) Non-surgical rubber band ligation of symptomatic internal hemorrhoids using the CRH-O'Regan disposable banding system with same-day return to normal activity.
• Infusion Therapy In-house intravenous administration of biologic medications for Crohn's disease, ulcerative colitis, and iron deficiency, delivered at dedicated infusion centers as a hospital alternative.
• Abdominal Ultrasound Non-invasive imaging of abdominal organs including liver, gallbladder, bile ducts, pancreas, spleen, and kidneys, with Doppler evaluation of blood flow.
• Endoscopic Mucosal Resection (EMR) Minimally invasive endoscopic removal of abnormal tissues, polyps, or early-stage cancers from the digestive tract lining, performed during colonoscopy or upper endoscopy.
• Enteroscopy Balloon-assisted or spiral endoscopy for examination and treatment of the small intestine via upper or lower approaches.
• ERCP (Endoscopic Retrograde Cholangiopancreatography) Endoscopic procedure for diagnosing and treating bile duct and pancreatic conditions including gallstone removal, blockage relief, and jaundice management.
• EUS (Endoscopic Ultrasound) Endoscopic procedure combining ultrasound imaging to evaluate tissue layers and organs beneath the digestive tract surface.
• EndoFLIP Diagnostic System Catheter-based balloon system that measures pressure, dimensions, and motility of the esophagus to diagnose achalasia, GERD, and esophageal motility disorders.
• Anorectal Manometry Catheter-based test of anus and rectum function measuring sphincter pressures and neural reflexes to evaluate bowel dysfunction.
• Video Capsule Endoscopy Pill-shaped capsule with camera that records images as it traverses the digestive tract to visualize the small intestine.
• FibroScan Liver Elastography Non-invasive liver elastography for assessing liver health and fibrosis staging.
• Nutrition Counseling Medical nutrition counseling by registered dietitians to help patients manage chronic GI illnesses through tailored dietary recommendations.
• Telehealth Appointments Virtual visit capability allowing patients to consult with providers remotely via video for consultations and follow-up care.
• Pelvic Floor Muscle Training Physical therapy service to strengthen muscles supporting bladder and bowel function.
• Sacral Nerve Stimulation Neuromodulation therapy for fecal incontinence and other pelvic floor disorders.
• TIF Procedure (Transoral Incisionless Fundoplication) Incisionless endoscopic procedure that reconstructs the anti-reflux barrier to treat GERD without external incisions.
• Liver Biopsy Tissue sampling procedure used to diagnose liver conditions and assess disease progression.

Quantifiable outcome

• Thousands of rubber band ligations performed for hemorrhoid treatment
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• United DigestivecoreStrategic or Co-development PartnerAtlanta Gastroenterology Associates is a partner practice within the United Digestive network, a collaborative organization providing GI physicians with strong operational infrastructure while maintaining clinical autonomy. United Digestive offers administrative support, recruiting, revenue cycle management, compliance, and growth investments.
• GifthealthcoreStrategic or Co-development PartnerPharmacy partner for distributing bowel prep medications prescribed for colonoscopy procedures. Gifthealth patient advocates answer questions about prep medications and procedures. Contact: 833.614.2051 or [email protected]

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gastro Health: Gastro Health is one of the largest private gastroenterology practice platforms in the U.S., offering the same mix of screening colonoscopy, advanced endoscopy, infusion therapy, and GI subspecialty services across multiple states — a direct operating peer to Atlanta Gastroenterology Associates.
• GI Alliance: GI Alliance is a national gastroenterology practice management platform that consolidates independent GI groups — sharing the consolidation playbook, geographic roll-up model, and ancillary service strategy that Atlanta Gastroenterology Associates executes through United Digestive.
• United Digestive: United Digestive is the parent platform and operating peer of Atlanta Gastroenterology Associates, delivering shared infrastructure (RCM, recruiting, compliance, marketing) and roll-up M&A across its partner practices — the direct network within which Atlanta Gastroenterology Associates operates.
• Capital Digestive Health: Capital Digestive Health is a large multi-location gastroenterology group providing screening, advanced endoscopy, and infusion services in the Mid-Atlantic — a comparable regional GI platform model with similar service breadth and acquisition-driven growth strategy.
• Borland Groover: Borland Groover is one of the largest independent gastroenterology practices in the Southeast U.S., offering colonoscopy, advanced therapeutic endoscopy, and GI-specialty services — a regionally adjacent direct competitor to Atlanta Gastroenterology Associates in the same Sun Belt geographies.
• Carolinas Gastroenterology Center: Carolinas Gastroenterology Center is a multi-physician GI practice in the Carolinas providing screening and therapeutic endoscopy with in-office infusion — comparable in size, scope, and Southeast regional footprint to Atlanta Gastroenterology Associates.
• Peak Gastroenterology Associates: Peak Gastroenterology Associates is a large multi-location GI group offering colonoscopy, advanced endoscopy, hemorrhoid banding, and infusion services in Colorado — a comparable specialty gastroenterology practice with overlapping service lines and ancillary strategy.
• Connecticut GI: Connecticut GI is a multi-location gastroenterology practice in the Northeast offering the same comprehensive GI service line including screening colonoscopy, infusion, and advanced procedures — directly comparable in operating model and service breadth.

Regional players

• Digestive Health Associates of Texas: Digestive Health Associates of Texas is a multi-physician gastroenterology practice offering screening, diagnostic, and therapeutic endoscopy in the Texas market — comparable in service model and scale but operating in a distinct regional geography from Atlanta Gastroenterology Associates.

Broad incumbents

• Piedmont Healthcare Gastroenterology: Piedmont Healthcare operates a hospital-employed gastroenterology program in metro Atlanta and Georgia, providing overlapping colonoscopy and endoscopy services as part of a broader health system — a local incumbent competitor to Atlanta Gastroenterology Associates in its home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlanta-gastroenterology-associates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Gastroenterology Associates