Wild Bill's Craft Beverage

Name

Wild Bill's Craft Beverage

Legal name

The Wild Bill's Soda General Store

Website

https://drinkwildbills.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft Soda

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Craft soda beverages
• Cane sugar sodas
• Insulated drinkware
• Mobile event beverages
• Veteran franchise operations

Headquarters

HQ city

Millington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Craft Soda Product Sales: Sale of canned craft sodas in 12-pack formats across multiple flavors including Root Beer, Black Cherry, Orange Cream, Vanilla Cream, Cola, and seasonal varieties. Revenue generated through direct e-commerce, Amazon, and retail distribution.
2. Insulated Drinkware and Merchandise: Sale of branded stainless steel mugs, tankards, and accessories including Double Barrel mugs ($50-$55), Tankards ($60-$80), Campfire mugs ($30), straws ($5), and team jerseys. These items provide higher margin revenue and support the event experience.
3. Event Services and Refills: Revenue from event-based operations including mug sales with unlimited daily refills at events ($10/day refill pricing). Return customers receive discounted refills. Serves as both revenue stream and customer acquisition channel.
4. Franchise Fees and Territory Licensing: Veteran franchise program offering entrepreneurial opportunities to operate Wild Bill's mobile business territories, with over 20 years of established brand demand supporting the business model.
5. Wholesale Distribution: Sale of products to retailers through wholesale distribution via Faire platform and direct relationships with grocery chains and specialty shops nationwide.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels5 records

Core offering

Wild Bill's Craft Beverage Co. manufactures and sells craft sodas made with pure cane sugar in 12-pack 12 oz cans across more than 20 flavors including Root Beer, Black Cherry, Orange Cream, Vanilla Cream, Cola, Ginger Ale, and novelty/seasonal varieties, plus a Ring Pop-licensed soda line and zero-sugar line. The company also produces collectible insulated stainless-steel drinkware (Double Barrel mugs, Tankards, Campfire mugs) and accessories, and operates a mobile event-soda-wagon business offering unlimited refills at fairs and festivals nationwide under a veteran-owned brand identity.

Product overview

Wild Bill's Craft Beverage Co. is a veteran-owned craft soda company founded in 2002 that offers a portfolio of 20+ soda flavors across three product lines: (1) Craft Sodas sold in 12 oz cans as individual flavors and variety packs, including classic flavors (Root Beer, Black Cherry, Orange Cream, Vanilla Cream, Original Cola, Ginger Ale, Grape, Strawberry Cream, Apple Pie, Rocket Pop, Mojito, Sparkling Lemonade, Pumpkin Spice) alongside a Ring Pop-licensed soda line (Blue Raspberry, Berry Blast, Watermelon, Strawberry) and a Zero Sugar line (Pineapple, Blueberry, Root Beer, Key Lime); (2) collectible insulated stainless-steel drinkware including the Double Barrel mugs (20-24 oz, featuring themed artwork), Tankards (16-39 oz in cast aluminum and stainless steel), and Campfire mugs; and (3) drinkware accessories (stainless steel straws, carabiner clips, mug lids, straw covers/lid toppers) and branded apparel (team jerseys). The sodas are made with pure cane sugar, are caffeine-free and gluten-free, and are sold both at events with unlimited refills and at retail nationwide at stores including ShopRite, Stop & Shop, Giant Eagle, and Amazon. The brand's experience is centered on event activations with Wild West-themed mobile wagons offering soda tastings and mug refills.

Differentiator

Problem solved

Functional benefit

Brands

• Ring Pop Soda: A licensed collaboration flavor line featuring Ring Pop candy-inspired soda flavors including Blue Raspberry, Berry Blast, Watermelon, and Strawberry varieties sold as 12-pack cans
• Zero Sugar Soda
• Craft Soda

Products and services

• Craft Soda 12-Pack (Cane Sugar Classics) A 12-pack of 12 oz cans in classic flavors (Root Beer, Black Cherry, Orange Cream, Vanilla Cream, Original Cola, Ginger Ale, Grape, Strawberry Cream, Rocket Pop, Mojito, Sparkling Lemonade, Apple Pie, Pumpkin Spice) made with pure cane sugar, no HFCS, no artificial flavors or colors; caffeine-free, gluten-free; vegan where applicable. Sold via direct e-commerce, Amazon, and major grocery chains.
• Zero Sugar Craft Soda 12-Pack A 12-pack of 12 oz zero-sugar craft soda cans in Pineapple, Blueberry, Root Beer, and Key Lime flavors made with clean ingredients and no artificial sweeteners.
• Ring Pop Licensed Soda 12-Pack A 12-pack of 12 oz cans in Ring Pop-licensed flavors (Blue Raspberry, Berry Blast, Watermelon, Strawberry) made with pure cane sugar. Sold via e-commerce and retail.
• Craft Soda Variety Packs 12-pack variety packs assembling multiple Wild Bill's flavors: Original Variety Pack (core classics), Untamed Variety Pack (bold flavors), Zero Sugar Variety Pack, and Ring Pop Variety Pack.
• Double Barrel Insulated Stainless-Steel Mugs 20–24 oz vacuum-sealed double-wall insulated stainless-steel mugs with themed powder-coated artwork (Bigfoot, Aces & Eights, Sleepy Sushi, Green, Gone Fishin', Respawn Spirit, Rainbow). Eligible for unlimited Wild Bill's refills at events.
• Tankards (Cast Aluminum & Stainless Steel) Heavy-duty 39 fl oz cast aluminum tankards with etched logos, plus 16 oz metallic red stainless-steel tankards. Eligible for unlimited Wild Bill's refills at events.
• Campfire Stainless-Steel Mugs 22 oz pure stainless-steel campfire-style mugs with metallic rainbow finish and etched logo; rugged reusable design.
• Drinkware Accessories & Branded Apparel Reusable stainless-steel straws (multiple colors), stainless-steel carabiner mug clips, mug lids (hard plastic and wood finish), silicone straw covers and lid toppers, plus the Wild Bill's 'United by Flavor' recycled team jersey.
• Event Soda Wagon Service & Unlimited Refills On-site branded craft soda service at fairs, festivals, conventions, airshows, and car shows nationwide via Wild West-themed mobile wagons. Customers purchase collectible mugs and pay $10/day for unlimited refills; returning mug holders receive discounted refills.
• Veteran Franchise Program Veteran-targeted franchise opportunity to operate a Wild Bill's mobile soda wagon territory, leveraging over 20 years of built brand demand, an established operational playbook, and event-based revenue model.

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• Warrior Reunion FoundationcoreOthersWild Bill's supports veteran-focused nonprofit organizations including the Warrior Reunion Foundation as part of their mission to create opportunities for those who served. The company is veteran-built and focuses on creating meaningful entrepreneurial opportunities for veterans through franchise ownership and corporate leadership roles.
• Ring PopmajorStrategic or Co-development PartnerLicensed collaboration with Ring Pop brand creating exclusive soda flavors including Blue Raspberry, Berry Blast, Watermelon, and Strawberry. Ring Pop Variety Pack offered as distinct product line leveraging childhood nostalgia and brand recognition.
• ShopifycoreTechnology or IntegrationE-commerce platform powering Wild Bill's online store, enabling product sales, order management, and checkout functionality. Shopify hosts the website and provides infrastructure for direct-to-consumer sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Olipop: Fast-growing functional/prebiotic soda brand in cans, sold in grocery and D2C with a health-forward positioning — competes with Wild Bill's zero-sugar and clean-label SKUs for the same shelf.
• Rocket Fizz: Candy and novelty soda retail chain offering rotating craft soda flavors with strong experiential retail — adjacent to Wild Bill's experiential, event-driven craft soda model.

Direct peers

• Jones Soda Co. Premium craft soda brand selling cane sugar-based sodas in glass bottles and cans via D2C, grocery, and foodservice with a rotating flavor lineup — directly comparable SKU, channel, and consumer positioning to Wild Bill's.
• IBC Root Beer: Heritage root beer brand owned by Keurig Dr Pepper, sold in grocery and fountain — directly competes with Wild Bill's Rocky Mountain Root Beer in the premium root beer segment.
• Sprecher Brewing Company: Craft soda and beer producer selling gourmet sodas in glass bottles via D2C, retail, and taproom experiences — comparable craft soda portfolio with experiential on-premise retail.
• Boylan Bottling Co. Craft soda brand in glass bottles with cane sugar formulations and nostalgic flavor profiles, distributed in grocery and foodservice — direct competitor in craft/premium soda.
• Dr. Brown's Soda: Long-standing kosher craft soda brand with cane sugar formulations sold in grocery — comparable nostalgic craft soda positioning and consumer base.
• Reed's Inc. (Virgil's): Craft soda and ginger beer brand (Virgil's, Reed's) sold in grocery and D2C with nostalgic, premium positioning — same category, same trade channels, and similar merchandising approach as Wild Bill's.

Broad incumbents

• Stewart's Root Beer: Heritage root beer brand sold in grocery and fountain channels — direct overlap with Wild Bill's root beer SKU and adjacent craft soda positioning.
• Dr Pepper Keurig Dr Pepper: Mass-market beverage giant with broad CPG distribution and IBC, Stewart's, and other heritage craft brands — larger incumbent shape of the same category with vastly greater scale and trade leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wildbillssoda
• YouTubeyoutube.com/@wildbillscraftbeverageco.7991/videos
• Facebookfacebook.com/wildbillssoda
• Instagraminstagram.com/wildbillssoda
• LinkedInlinkedin.com/company/wild-bills-craft-beverage-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Bill's Craft Beverage