Théâtre Denise-Pelletier

What Théâtre Denise-Pelletier does

Théâtre Denise-Pelletier (TDP) is a private, registered Canadian charity (BN 102967569RR0001) operating as an institutional theatre in Montréal, Québec. Founded on 29 February 1964 as La Nouvelle Compagnie théâtrale by Gilles Pelletier, Françoise Graton, and Georges Groulx, it presents classical and contemporary theatrical productions at two complementary venues housed in a single heritage building at 4353 rue Ste-Catherine Est: the 804-seat Salle Denise-Pelletier (an Italian-style hall originally inaugurated in 1930 as the Granada atmospheric movie palace) and the 133-seat Salle Fred-Barry (a modular hall inaugurated in 1978). The theatre serves three principal constituencies — adult general-public audiences, school groups from 250 secondary, CEGEP, and university institutions (50,000 students annually), and local Mercier–Hochelaga-Maisonneuve residents — with supplementary revenue from corporate venue rentals and event clients.

The TDP's offering rests on its dual-stage physical infrastructure, its Cahiers du TDP dramaturgical publication series (running since 1966, with the 116th issue scheduled for autumn 2026), the 'Pièces' documentary film providing a virtual room-by-room tour of the venue, and the integrated Espace Prof educational service co-developed with Bibliothèque et Archives nationales du Québec. Ticketing and donations are processed through the third-party TuxedoBillet platform, and the website was built by MILL3 studio; the TDP does not develop proprietary technology and operates no first-party AI/ML capability.

Revenue is generated through a multi-stream model: individual ticket sales (regular $48 at Salle Denise-Pelletier, $39 at Salle Fred-Barry, with reduced rates of $30 for those 30 and under and $31 for MHM residents), multi-show subscription packages (Privilège, Jeudi entre ami·e·s, Mixte 2/2, Samedis adulte-ado, Premier regard), school-group rates ($20–$83 per student, partially subsidized by Québec Ministry of Education measures 15186, 15230, and 30210), philanthropic giving (a registered charity with donor circles starting at $2,000 and planned-giving instruments), corporate sponsorship (Hydro-Québec as season partner; La Presse and Jeu revue de théâtre as media partners; Parc Olympique as cultural partner; Chora Design Floral as season accomplice), multi-year government arts funding (CALQ as principal partner, plus Conseil des arts du Canada, Patrimoine Canadien, and Conseil des arts de Montréal), and venue rentals for galas, press conferences, launches, cocktails, receptions, and filming. Operations are led by Directrice Générale Stéphanie Laurin (since August 2022) and Directeur Artistique Louis-Karl Tremblay (appointed March 2026, succeeding the late Claude Poissant who led the theatre from 2014 to 2025).

Name

Théâtre Denise-Pelletier

Legal name

Théâtre Denise-Pelletier

Website

https://denise-pelletier.qc.ca

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Théâtre Denise-Pelletier (Montréal, founded 1964) is a nonprofit theater presenting classical and contemporary productions at 804-seat and 133-seat venues, serving adult audiences and 50,000 students from 250 schools annually via public arts funding and ticket sales.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live theater productions
• Performing arts venue
• Theatrical performances
• Educational theater programs
• Venue rental services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual ticket sales: Single-ticket sales via online TuxedoBillet platform, phone, and on-site box office. Differential pricing by hall (Salle Denise-Pelletier regular 48$, Salle Fred-Barry regular 39$), with discounted rates for 60+ (37$), 30 and under (30$), and Mercier–Hochelaga-Maisonneuve residents (31$).
2. Subscription packages (abonnements): Multi-show subscription bundles (Privilège 4 shows, Jeudi entre ami·e·s duo, Mixte 2/2, Premier regard 2-for-1, Samedis adulte-ado) yielding recurring committed revenue and priority seating, complimentary exchanges, and exclusive invitations.
3. School and educational group sales: Group rates for secondary schools (4-show package 83$/student, 3-show 69$, 2-show 48$, single show before premiere 20$, regular 25$), plus CEGEP/university rate of 26.50$/student; financed in part by Québec Ministry of Education measures 15186, 15230, and 30210.
4. Philanthropy and donations: Charitable giving (registered charity 102967569RR0001) including one-time gifts, monthly donations, micro-donations via ticket-purchase round-up, philanthropic circles starting at 2,000$, first major cultural donation (5,000$–25,000$), and planned gifts (gifts of securities, life insurance, bequests). Tax receipts issued for gifts over 20$.
5. Government arts funding: Multi-year operating funding from CALQ (principal public partner), Conseil des arts du Canada, Patrimoine Canadien, and Conseil des arts de Montréal.
6. Venue and space rentals: Rental of the two performance halls, rehearsal room (41' x 67' x 18'h with separate entrance, freight elevator, private washroom, kitchenette, sound system, and velvet curtains), principal foyer (capacity 200 / 40 seated), dressing rooms, and scenery handling area for galas, benefits, press conferences, launches, cocktails, receptions, and filming.
7. Corporate sponsorship (season partner, media partners, cultural partner, season accomplice): Sponsorship and partnership revenues from Hydro-Québec (season partner), La Presse and Jeu revue de théâtre (media partners), Parc Olympique (cultural partner), and Chora Design Floral (season accomplice).
8. Gift cards: Theatre gift cheques (chèques-cadeaux) redeemable via the TuxedoBillet platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Théâtre Denise-Pelletier produces and presents professional theatrical programming across two Montréal venues — the 804-seat Salle Denise-Pelletier and the 133-seat Salle Fred-Barry — serving adult general-public audiences and 50,000 school-age students from 250 schools annually. It complements its season with subscription ticketing, educational mediation workshops (in-class and on-site), the Cahiers du TDP publication, the Documentaire "Pièces" virtual tour, and venue rentals for galas, press conferences, launches, and filming.

Product overview

Théâtre Denise-Pelletier (TDP) is a non-profit institutional theater in Montreal founded in 1964, offering a single integrated artistic-cultural-educational offering rather than a software platform. The core of the offering is its two physical performance venues — Salle Denise-Pelletier (804 seats, Italian-style hall) and Salle Fred-Barry (133 seats, modular hall) — which host the seasonal Programmation 2026-2027 (main-stage shows and Fred-Barry creations), supported by the Cahiers du TDP dramaturgical publication, the Documentaire Pièces behind-the-scenes film, and the Espace Prof educational service for teachers. Commercial and access services include the Billetterie box office/online ticketing (powered by the TuxedoBillet platform), the Abonnements subscription packages, and the Cercles philanthropiques du TDP giving program; the Prix Françoise-Graton is the theater's signature annual award. Together these products deliver TDP's dual mission of presenting theatrical productions to young audiences (50,000 students/year) and supporting emerging and established Quebec theater artists.

Differentiator

Problem solved

Functional benefit

Brands

• Cahiers du TDP: In-house dramaturgical publication series by Théâtre Denise-Pelletier, first published in 1966, with two issues per season (fall and winter).
• Salle Fred-Barry
• Salle Denise-Pelletier

Products and services

• Programmation 2026-2027 (Seasonal theatrical programming) Seasonal theatrical programming comprising main-stage productions in the 804-seat Salle Denise-Pelletier and Fred-Barry creations in the 133-seat modular hall, presented to general-public adults and school audiences across the 2026-2027 season.
• Abonnements (Subscription packages) Multi-show subscription bundles including Privilège (4 shows, from 108$/person), Jeudi entre ami·e·s (Thursday duo, 234$ for two), Mixte 2/2 (cross-venue, 137$ for two), Samedis adulte-ado (60$ for adult+teen), Premier regard (40$ for two at Salle Fred-Barry), 3 spectacles SFB (86.25$ for three), and Sortie adulte-ado du vendredi (42$ for adult+teen). Benefits include priority seating, complimentary exchanges up to 48 hours before performance, advance tickets, exclusive event invitations, and reciprocal 10–15% discounts at nine partner cultural institutions.
• Billetterie (Box office & ticketing service) Box-office service available in person (Tuesday–Saturday), by telephone (514 253-8974), and online through the TuxedoBillet platform; supports single tickets, subscriptions, gift certificates (chèques-cadeaux), school group rates, and accessibility accommodations. Differentiated pricing by hall (Salle Denise-Pelletier regular 48$, Salle Fred-Barry regular 39$), by age (60+ 37$, 30 and under 30$), and by residency (MHM residents 31$).
• Espace Prof (Educational service for teachers) Educational service for school teachers offering preparatory in-class workshops ('Ateliers préparatoires au spectacle', 'Place au théâtre! en classe'), in-theatre workshops and immersive days, guided tours, post-show artist encounters, day internships (observation stages) for Personal Orientation Projects (PPO), tactile visits, two complimentary courtesy tickets per teacher for premiere and follow-up Friday performances, and access to the Cahiers du TDP and the 'Du texte au spectacle' toolkit co-developed with BAnQ.
• Cercles philanthropiques du TDP (Philanthropic giving program) Philanthropic giving program including one-time gifts, monthly donations, micro-donations via ticket-purchase round-up, philanthropic circles starting at 2,000$, the Premier don important en culture tax-incentive program (5,000$–25,000$), and planned giving (gifts of securities, life insurance, bequests). Registered Canadian charity #102967569RR0001; tax receipts issued for gifts over 20$.
• Salle Denise-Pelletier (Main performance hall rental) Main 804-seat Italian-style performance hall available for rental for galas, benefit evenings, press conferences, product launches, cocktails, receptions, and filming, with full technical infrastructure (freight elevator, integrated sound, dressing rooms, loading dock). Hosts the larger productions of the regular season and the majority of school shows.
• Salle Fred-Barry (Modular creation hall rental) Secondary 133-seat modular performance hall opened in 1978 and dedicated to creation, discovery, and emerging works. Available for rent with the same full technical infrastructure as the main hall; hosts the 'Premier regard' subscription offering.
• Salle de Répétition (Rehearsal Hall rental) Large, lit and air-conditioned rehearsal hall (41' x 67' x 18'h) with independent entrance, freight elevator, private washroom, equipped kitchenette, sound system, and velvet curtains. Available for rent.
• Foyer principal (Main Lobby rental) Large lobby with central area and two open alcoves accommodating 200 people (40 seated in the alcoves), equipped with a bar and integrated audio system. Available for galas, cocktails, and receptions.
• Cahiers du TDP (Dramaturgical publication) Long-running dramaturgical companion publication of the TDP, with 111+ issues published since 1966 and a 116th edition in autumn 2026. Each issue enriches the season's programs with articles, columns, abécédaires, interviews, and short literary creations under the direction of Julie Houle (two issues per season: autumn and winter).
• Documentaire 'Pièces' (Virtual theatre tour) Documentary film offering a behind-the-scenes room-by-room virtual tour of the Théâtre Denise-Pelletier, narrated from the viewpoint of the venue's 'sentinelle'. Accessible via the theatre's documentary page.
• Prix Françoise-Graton (Annual artistic prize) Annual prize created in 2018 by then-Artistic Director Claude Poissant to honor TDP co-founder Françoise Graton, rewarding one or more artists whose work boldly unites art and education in productions presented at Salle Denise-Pelletier or Salle Fred-Barry.
• Infiltrer les rêves (Special anniversary hors-série production) Three evenings of readings and a cabaret celebrating the dramatic writing legacy of the late Claude Poissant, co-produced with Centre des auteurs dramatiques (CEAD) and Le PàP.

Quantifiable outcome

• Over 5 million cumulative spectators since 1964
• +3 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Hydro-QuébecflagshipGTM or Marketing PartnerHydro-Québec is the 'Partenaire de saison' (season partner) of the Théâtre Denise-Pelletier; the partnership is also referenced on the board of directors page where Denis Olaizola's employer affiliation appears.
• La PressecoreGTM or Marketing PartnerLa Presse is a 'Partenaire média' (media partner) of the TDP providing editorial visibility for the season's programming.
• Jeu, revue de théâtrecoreGTM or Marketing PartnerJeu, revue de théâtre is a 'Partenaire média' (media partner) of the TDP providing editorial visibility for the season's programming.
• Parc OlympiquecoreGTM or Marketing PartnerParc Olympique is the 'Partenaire culturel' (cultural partner) of the Théâtre Denise-Pelletier.
• Chora Design FloralminorGTM or Marketing PartnerChora Design Floral is identified as a 'Complice de la saison' (season accomplice) of the Théâtre Denise-Pelletier.
• Centre des auteurs dramatiques (CEAD)coreStrategic or Co-development PartnerCEAD is co-producing 'Infiltrer les rêves' with the TDP in 2026 to mark its 60th anniversary and the legacy of Claude Poissant; Alexandre Cadieux from CEAD co-directs the artistic direction of the production.
• Le PàPcoreStrategic or Co-development PartnerLe PàP (co-founded in 1978 by Claude Poissant) is co-producing 'Infiltrer les rêves' with the TDP and CEAD; Patrice Dubois from Le PàP co-directs the artistic direction.
• Bibliothèque et Archives nationales du Québec (BAnQ)coreStrategic or Co-development PartnerBAnQ co-developed the educational toolkit 'Du texte au spectacle' with the Théâtre Denise-Pelletier, which underpins the 'Place au théâtre !' workshops delivered in classrooms and at the theatre.
• Théâtre aux ÉcuriesminorGTM or Marketing PartnerCultural-institution partner offering 15% off regular ticket prices across their regular programming to TDP subscribers presenting their subscription or promo code.
• TOHUminorGTM or Marketing PartnerCultural-institution partner offering 15% off regular-price tickets across the season and Festival Montréal Complètement Cirque to TDP subscribers.
• DuceppeminorGTM or Marketing PartnerCultural-institution partner offering 10% off regular ticket prices on Duceppe's 5 signature productions of the regular season to TDP subscribers.
• Musée des beaux-arts de MontréalminorGTM or Marketing PartnerCultural-institution partner offering 15% off regular-price tickets to TDP subscribers.
• L'Opéra de MontréalminorGTM or Marketing PartnerCultural-institution partner offering 15% off regular single-ticket prices for four main productions (Don Giovanni, Jenufa, Clown(s), Carmen, category E excluded) to TDP subscribers.
• Salle BourgieminorGTM or Marketing PartnerCultural-institution partner offering 15% off public-price tickets (excluding special rates and guest-presenter concerts) at Salle Bourgie to TDP subscribers.
• Le MonastèreminorGTM or Marketing PartnerCultural-institution partner offering 15% off cabaret tickets (excluding category 1 seats) at Le Monastère to TDP subscribers.
• Atelier 10minorGTM or Marketing PartnerCultural-institution partner offering 15% off subscriptions to one of three collections (Nouveau Projet, Documents, Pièces) to TDP subscribers.
• Restaurant partners (Tamisé Sushi, L'Adversaire, Cabaret de Curiosités, Cabotins, Le Copilote, Restaurant Octo, Maison Close, État-Major, Pizzeria Heirloom)minorGTM or Marketing PartnerNeighbourhood restaurants offering 10–15% discounts (food and non-alcoholic beverages only, per Quebec alcohol-promotion regulations) to ticket holders presenting a same-day TDP ticket.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TOHU: Montreal performing-arts venue and circus-arts presenter in the Saint-Michel/MHM area, sharing TDP's neighbourhood and listed as a reciprocal cross-promotional partner for TDP subscribers.
• Duceppe: Montreal institutional francophone theatre with subscription seasons and cross-promotional cultural partnerships — listed as a reciprocal discount partner of TDP and operates within the same public-funding and subscription framework.
• Théâtre du Nouveau Monde (TNM): Montreal-based institutional repertory theatre founded in 1951, presenting classical and contemporary programming on a main-stage hall with subscription model and public funding — a directly comparable Quebec producing-theatre peer.
• Théâtre de Quat'Sous: Montreal theatre company with a long-running season of contemporary creation and visiting productions on a 200-seat hall, sharing the same institutional funding ecosystem (CALQ, Canada Council) and Montreal subscription audience as TDP.
• Théâtre du Rideau Vert: Historic Montreal repertory theatre with subscription programming and bilingual productions, comparable on operating model and CALQ/Canada Council funding structure to TDP.
• Théâtre aux Écuries: Montreal emerging-creation venue operating in the same cultural-institution ecosystem as TDP and listed as a reciprocal cross-promotional partner for TDP subscribers.
• Centre du Théâtre d'Aujourd'hui (CTDA): Montreal-based theatre dedicated to contemporary Quebec and Canadian playwriting on a single hall, sharing the same CALQ/Canada Council funding model and bilingual Montreal subscription audience as TDP.
• Théâtre Prospero: Montreal theatre producing a season of contemporary and international works with dedicated programming for school audiences, directly comparable on the youth-theatre / school-services axis to TDP.
• Théâtre La Licorne: Montreal-based producing theatre presenting a mix of contemporary Quebec works, sharing the same CALQ/Conseil des arts de Montréal funding structure and Montreal subscription base as TDP.
• Théâtre PàP: Montreal theatre co-founded by the late Claude Poissant and now co-producing 'Infiltrer les rêves' with TDP — a directly collaborating institutional peer with deep artistic lineage overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Theatre_TDP

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Théâtre Denise-Pelletier