Le Monastere

What Le Monastere does

Le Monastère des Augustines (operating as Le Monastere) is a Quebec-registered non-profit (OSBL) that operates a single heritage hospitality property in Old Quebec City. The site, a restored 17th-century Augustinian monastery whose archives were inscribed in the UNESCO Memory of the World International Register in May 2023, opened in 2015 following a 2014–2015 handover from La Fiducie du patrimoine culturel des Augustines and is celebrating its 10th anniversary in 2025. The organization serves individual wellness seekers, family caregivers, healthcare workers, corporate and healthcare-organization groups, cultural and heritage visitors, and hospital patients/carers, with explicit programming for the caregiver and healthcare-worker segments. Headcount sits between 101 and 250 employees, and the organization is governed by a Board of Directors with no disclosed PE/VC ownership or external funding.

The core product is overnight accommodation in the restored cloister, split into two room categories — Chambres authentiques (historic) and Chambres contemporaines (modern) — complemented by a packaged portfolio including Forfait Sérénité, Forfait Découverte et équilibre, Forfait Tranquillité sommeil (sleep tourism), Forfait Détente et spa (co-marketed with Strøm Nordic Spa), and Séjour monastique, plus ancillary revenue from Le Vivoir restaurant, the Musée du Monastère, massage therapy, day passes, group retreats, events, and parking. Pricing is per-stay and published in Canadian dollars, ranging from approximately $204/night for the base Monastic Stay to $819/night (single occupancy) for the sleep-focused package. Technology is limited to the Mews hospitality platform for reservations and Google Maps for wayfinding; the company has no proprietary AI or technology products.

Distribution is direct-to-consumer via monastere.ca and Mews, with dedicated sales for corporate retreats and healthcare-organization partnerships, and no third-party OTA relationships disclosed. Marketing is bilingual (French/English), content-led through blog and social channels, and supported by sustained PR (71 documented press releases). The organization is differentiated by UNESCO and Michelin Guide (2025) credentials, Biosphere Certified sustainability status (2024), and Healing Hotels of the World membership (2014), and the Augustinian Sisters maintain a continuing on-site presence.

Name

Le Monastere

Legal name

Le Monastère des Augustines

Website

https://monastere.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Le Monastère des Augustines is a Quebec non-profit operating a single restored 17th-century Augustinian monastery in Old Quebec City, offering heritage accommodation, wellness retreats, massage therapy, a museum, and an on-site restaurant serving individual wellness seekers, caregivers, healthcare workers, and corporate groups.

Ownership category

akta.pro rank

Product category

Heritage Wellness Hospitality

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199), Arts, Entertainment, and Recreation (71)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industry

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Heritage wellness retreats
• Monastery accommodation
• Mindfulness spa services
• Healing tourism packages
• Conscious dining restaurant

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation: Overnight stays in restored Augustinian cloister with two room types: Authentic (heritage rooms with exterior bathrooms) and Contemporary (modern rooms built during restoration). Nightly rates vary by package and occupancy.
2. Wellness Packages (Forfaits): Curated multi-night packages combining accommodation, meals, treatments, and activities. Examples include Serenity (massage + silent breakfast), Discovery and Balance (3 meals/day + wellness activities), Tranquility Sleep (2 nights + sleep-focused treatments), and Relaxation & Spa (Monastère + Strøm Nordic Spa).
3. Restaurant (Le Vivoir): On-site restaurant serving healthy, local, organic, seasonal food inspired by conscious eating principles. Also offers takeout counter and banquet services.
4. Massage and Treatments: Massotherapy services including 60-minute treatments, 90-minute Signature Massage, and specialized Tranquility Sleep massage. 15% discount on treatments included with many packages.
5. Museum and Cultural Activities: Museum access with self-guided and guided tours of Augustinian heritage exhibitions. Museum activities for groups. Part of UNESCO Memory of the World recognized archives.
6. Day Passes and Activities: Daily access passes allowing visitors to use common areas, participate in wellness activities (yoga, qi gong, meditative walking), and access the museum without overnight stay.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Le Monastère des Augustines operates a heritage wellness destination inside a restored 17th-century Augustinian monastery in Old Quebec City, selling accommodation in authentic and contemporary rooms, multi-night wellness packages (sleep, balance, serenity, spa), an on-site organic restaurant (Le Vivoir), massage and spa treatments, a heritage museum, group retreats, and event organization services for individuals, caregivers, healthcare workers, and corporate groups.

Product overview

Le Monastère des Augustines is a wellness and heritage hospitality NPO offering accommodation in a restored 17th-century Augustinian monastery in Old Quebec. The core product is heritage accommodation with two room types: Chambres authentiques (historic rooms with period charm) and Chambres contemporaines (modern rooms with heritage character). These are complemented by wellness packages including Forfait Sérénité, Forfait Découverte et équilibre, Forfait Tranquillité sommeil (sleep-focused retreat), and Forfait Détente et spa. Additional offerings include Le Vivoir restaurant (mindful eating cuisine), the Musée du Monastère (heritage museum), massage treatments, group retreats, caregiver stays, event organization, and Le Monastère chez soi online programming.

Differentiator

Problem solved

Functional benefit

Brands

• Le Vivoir: Restaurant offering healthy, local, organic and seasonal meals based on conscious eating principles
• Wellness Retreat Packages
• Musée du Monastère des Augustines

Products and services

• Authentic Rooms (Chambres authentiques) Heritage accommodation in restored 17th-century Augustinian monastery rooms, offered to individual wellness guests and group retreat participants.
• Contemporary Rooms (Chambres contemporaines) Modern accommodation rooms within the monastery property for guests preferring contemporary comfort alongside the heritage setting.
• Tranquillité sommeil (Sleep Package) Multi-night wellness package centered on sleep restoration, offered to individual guests experiencing stress, sleep difficulties, or burnout.
• Découverte et équilibre (Discovery and Balance Package) Multi-night wellness package introducing the monastery's contemplative offerings to first-time guests seeking balance and self-discovery.
• Sérénité (Serenity Package) Multi-night contemplative wellness package aimed at guests pursuing spiritual calm and emotional restoration.
• Détente et spa (Relaxation and Spa Package) Multi-night wellness package centered on spa treatments, massage, and relaxation for individual guests.
• Séjour monastique (Monastic Stay) Accommodation-only stay at the monastery for guests who want the heritage experience without the full wellness package programming.
• Santé globale: proches aidants et soignants (Caregiver and Healthcare Worker Packages) Specialized multi-night wellness packages designed for caregivers and healthcare workers experiencing burnout, with an option to be accompanied by an animal.
• Le Vivoir Restaurant On-site organic, healthy restaurant open to guests of the monastery and outside visitors, featuring a conscious-eating menu.
• Soins et massages (Massage and Care Treatments) A la carte massage and wellness care treatments available to overnight guests and day-pass visitors.
• Accès journalier (Day Access Pass) Daily-access pass that lets non-overnight visitors use the heritage site's facilities, restaurant, museum, and select programming.
• Musée du Monastère (Museum) On-site heritage museum detailing the history of the Augustinian sisters and housing the Augustinian Archives collection, open to guests and outside visitors.
• Retraites de groupe (Group Retreats) Custom multi-day group retreat offerings combining accommodation, dining, programming, and contemplative space for organized groups.
• Organisation d'événements (Event Organization) End-to-end event organization service for private events, corporate events, retreats, and healthcare-organization events hosted at the monastery.

Quantifiable outcome

• In 2022, nearly 50% of Canadian population suffered from sleep disorders, highlighting market demand for sleep tourism offerings
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• UNESCO Memory of the World ProgrammecoreStrategic or Co-development Partner · 24 May 2023Archives of the Augustinian Sisters of Canada inscribed in UNESCO Memory of the World International Register. This prestigious recognition validates the historical and cultural significance of the Augustinian heritage preserved at Monastère. The partnership positions Monastère's archives as having outstanding universal value to humanity.
• Port of QuébecminorStrategic or Co-development Partner · 14 September 2022Joint shoreline cleanup operation of the St. Lawrence River, demonstrating commitment to environmental stewardship and sustainable tourism. Community engagement partnership supporting local environmental initiatives.
• Healing Hotels of the WorldcoreStrategic or Co-development Partner · 4 December 2014Strategic partnership membership confirming Monastère's position as a Quebec leader in healing tourism. Provides access to global network of wellness-focused hospitality properties and positions Monastère within international wellness travel ecosystem. The partnership validates Monastère's healing tourism approach and connects it to similar properties worldwide.
• Strøm spa nordique Vieux-QuébeccoreStrategic or Co-development PartnerCo-marketed Relaxation & Spa package combining Monastère accommodation with Strøm Nordic Spa thermal experience at 515 Boulevard Champlain. The partnership extends wellness offerings beyond Monastère's property, providing guests with complete Nordic spa experience. Package includes spa admission for one per person per stay plus 15% discount on Monastère massage treatments.
• Le Vivoir Local ProducerscoreStrategic or Co-development PartnerClose partnerships with local Quebec producers sharing Monastère's values for organic, local, and seasonal food. Maintains traceability relationships ensuring food quality and supporting local economy while advancing conscious eating philosophy.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Spa Eastman: Quebec destination spa resort offering multi-night wellness packages, healthy cuisine, and holistic health programs in a countryside setting. Closest direct comparable as a Canadian wellness destination combining lodging, spa treatments, and wellness retreats with a heritage/holistic positioning.
• Scandinave Spa Vieux-Québec: Nordic thermal spa in Old Quebec offering baths, massages, and wellness experiences with similar target market of wellness travelers in the Quebec City region. Direct substitute for Le Monastère's spa and relaxation offerings, and an in-region competitor for wellness day visitors.
• Strøm Spa Nordique: Quebec-based Nordic spa chain and existing Le Monastère partner. Comparable for its thermal/wellness offerings and Quebec geographic overlap; competes for the same Nordic spa experience dollar while also distributing Le Monastère's Relaxation & Spa package.
• Hôtel-Musée Premières Nations: Boutique heritage hotel in Wendake near Quebec City combining Indigenous cultural museum, wellness-oriented cuisine, and authentic cultural programming. Directly comparable as a Quebec heritage property integrating accommodation with a museum and cultural mission.
• Hotel & Spa Le Mont-Saint-Michel: Small Quebec heritage hotel with integrated spa near Charlevoix. Comparable as a Quebec heritage property pairing boutique lodging with spa/wellness offerings, serving a similar leisure and wellness traveler segment.

Broad incumbents

• Fairmont Le Château Frontenac: Iconic luxury heritage hotel in Old Quebec and one of the most photographed hotels in the world. Comparable as a Quebec heritage luxury property with international guest flow, though broader portfolio and not wellness-focused; competes for high-end cultural-heritage travelers visiting Old Quebec.
• Le Germain Hotels: Canadian boutique luxury hotel chain with properties in Quebec, Montreal, Toronto, and other cities. Comparable for boutique heritage-style luxury accommodations and curated guest experience, though broader portfolio and urban-centric rather than wellness-focused.
• Fairmont Le Manoir Richelieu: Large Quebec heritage resort property with spa, golf, F&B, and event spaces. Comparable for being a Quebec-based heritage luxury resort with multi-revenue streams and event business, though significantly larger and more leisure-focused than wellness-centric.
• Le Bonne Entente: Quebec City luxury hotel with spa, multiple restaurants, and event venues. Comparable as a Quebec heritage-luxury property combining accommodation, spa treatments, and event hosting for both leisure and corporate guests.
• Civana Wellness Resort & Spa: US-based destination wellness resort offering multi-day wellness retreats, spa, fitness, and healthy cuisine. Comparable for its destination wellness resort model combining curated packages, daily programming, and holistic health focus; useful benchmark for the broader North American wellness retreat category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCR8z-mbPcz6gP7bQUv1LTSA
• Facebookfacebook.com/monastere.ca
• LinkedInlinkedin.com/company/le-monastere-des-augustines
• Instagraminstagram.com/lemonasteredesaugustines
• Xx.com/monasterequebec

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Monastere