PanzerGlass
PanzerGlass A/S is a privately held Danish manufacturer of tempered glass and ceramic screen protectors, camera lens protectors, cases, and charging accessories, sold direct-to-consumer across European and global e-commerce storefronts.
- Company typePrivate
- Founded2013
- HeadquartersHinnerup, Denmark
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What PanzerGlass does
PanzerGlass A/S is a privately held Danish company (VAT/CVR 34902380) headquartered in Denmark that manufactures and sells premium screen-protection products for mobile devices. The core offering consists of tempered glass and ceramic screen protectors for smartphones (iPhone 11 through 17 series, Samsung Galaxy S21 through S26), tablets, and smartwatches, complemented by camera lens protectors (Hoops®, PicturePerfect, Fender), phone cases (HardCase, ClearCase, TPU), and bundled protection packs. Proprietary technology features include 60% recycled glass content, a smudge-free antibacterial coating that eliminates up to 99.99% of common surface bacteria, CamSlider® camera privacy control, 2-way and 4-way privacy filters, EyeCARE™ blue light reduction, GraphicPaper® paper-like texture for stylus use, and EasyAligner/FASTFIT installation tooling that supports up to 200 re-applications.
The company generates revenue through direct-to-consumer e-commerce on its own regional storefronts (panzerglass.com plus panzerglass.co.uk, panzerglass.de, and panzerglass.dk), selling one-time hardware purchases at unit prices ranging from approximately €14.95 for entry cases to €94.95 for premium 3-in-1 bundles. The portfolio is organized under three sub-brands: SAFE. by PanzerGlass® (maximum protection), CARE™ by PanzerGlass® (fashion-forward lifestyle cases and bundles), and empower™ by PanzerGlass® (charging accessories including USB-C cables up to 240W, 35W chargers, and 5000mAh power banks). Customer-facing segments span consumer smartphone, tablet, and smartwatch users, with marketing conducted via owned channels including email, YouTube, Facebook, Instagram, and LinkedIn.
PanzerGlass firmographics
Firmographics- Name
- PanzerGlass
- Legal name
- PanzerGlass A/S
- Website
- https://panzerglass.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PanzerGlass A/S is a privately held Danish manufacturer of tempered glass and ceramic screen protectors, camera lens protectors, cases, and charging accessories, sold direct-to-consumer across European and global e-commerce storefronts.
- Ownership category
- akta.pro rank
Where PanzerGlass is headquartered
LocationHeadquarters
- HQ city
- Hinnerup
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
PanzerGlass business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Screen Protectors: One-time purchase of tempered glass and ceramic screen protectors for smartphones, tablets, and smartwatches. Wide price range based on protection level and features.
- Phone Cases: Sale of protective cases including HardCase, ClearCase, and branded CARE cases. One-time purchase items with various price points.
- Camera Lens Protectors: Specialized protectors for phone camera lenses including Hoops, PicturePerfect, and Fender product lines.
- Bundles: Multi-product packages combining screen protectors, cases, and camera protection at discounted bundle prices.
- Empower Accessories: Power accessories including cables, chargers, and power banks under the empower sub-brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Screen Protectors |
| One time/ perpetual license | Pay-as-you-go | Premium Ceramic Screen Protectors |
| One time/ perpetual license | Pay-as-you-go | Privacy Screen Protectors |
| One time/ perpetual license | Pay-as-you-go | Feature Glass (Anti-reflective, EyeCARE) |
| Unit Pricing | Pay-as-you-go | Phone Cases |
| Unit Pricing | Pay-as-you-go | Camera Lens Protectors |
| Unit Pricing | Pay-as-you-go | Bundles (2-in-1 and 3-in-1) |
| Unit Pricing | Pay-as-you-go | Empower Accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
PanzerGlass product offering
Product offeringCore offering
PanzerGlass designs, manufactures, and sells tempered glass screen protectors, ceramic screen protectors, camera lens protectors, and protective phone cases for smartphones, tablets, and smartwatches. The company also offers charging accessories (cables, chargers, power banks) under the empower sub-brand and multi-product bundles under the CARE sub-brand. Products are sold directly to consumers through the company's own branded e-commerce storefronts with regional variants for UK, Germany, and Denmark.
Product overview
PanzerGlass® is an internationally recognized Danish brand offering premium screen protection and device accessories. The core offering centers on tempered glass screen protectors for smartphones, tablets, and smartwatches, complemented by camera lens protectors (Hoops®, PicturePerfect, Fender), and phone cases. The product portfolio is organized under three sub-brands: CARE™ by PanzerGlass® (fashion-forward lifestyle cases and bundles), SAFE. by PanzerGlass® (maximum-protection focused products), and empower™ by PanzerGlass® (charging accessories including USB-C cables up to 240W, 35W chargers, and 5000mAh power banks). Key product features include Ceramic technology for ultra-strong protection, Privacy filters (2-Way/4-Way), EyeCARE™ blue light reduction, GraphicPaper® for tablets, CamSlider® camera privacy, and EasyAligner/FASTFIT installation tools. Products support MagSafe and Qi wireless charging ecosystems and are designed to fit major device lines including iPhone (11 through 17 series), Samsung Galaxy (S21 through S26, A-series, Z Fold/Flip), iPad, and Apple Watch.
Differentiator
Problem solved
Functional benefit
Brands
- SAFE. by PanzerGlass®: Ultra-Wide Fit screen protectors focused on safety and protection
- CARE™ by PanzerGlass®
- empower™ by PanzerGlass®
- SAFE. by PanzerGlass®
- Hoops®
- PicturePerfect
- Fender
- CamSlider™
- GraphicPaper®
- EyeCARE™
- Re:fresh
Products and services
- PanzerGlass Screen Protectors Tempered glass and ceramic screen protectors for smartphones, tablets, and smartwatches offering scratch resistance, impact protection, and specialized features including privacy filters, anti-glare coatings, blue light reduction, and paper-like surfaces for stylus use.
- Hoops Camera Lens Protectors Camera lens protectors available in metal, ceramic, and ceramic II variants providing scratch and impact protection for smartphone camera lenses in various colors and finishes.
- PicturePerfect Camera Lens Protectors Crystal-clear camera lens protectors designed to maintain photo quality while protecting smartphone lenses from scratches and drops.
- Fender Camera Protectors Protective camera lens covers with colorful frame designs (e.g., Deep Blue, Silver, Cosmic Orange) for iPhone devices offering scratch and impact protection.
- Phone Cases (HardCase, ClearCase, TPU, CARE Fashionable Cases) Protective smartphone cases including drop-tested HardCase (Military Grade Standard up to 3.6m), transparent ClearCase, flexible TPU cases, and fashionable CARE-branded cases with MagSafe and Qi wireless charging compatibility.
- empower Charging Accessories Power accessories under the empower sub-brand including USB-C cables (up to 240W), wall chargers (up to 35W), and power banks (5000mAh) designed for everyday charging convenience.
- Protection Bundles (2-in-1 and 3-in-1) Multi-product bundles combining screen protector, camera lens protector, and case for comprehensive device coverage at discounted prices (for example, 3-in-1 Essential Bundle for iPhone 16 Pro Max).
- Smartwatch Protectors and Cases (including Waterproof Full Body Cases) Screen protectors and waterproof full body cases for Apple Watch and other smartwatches providing scratch, shock, and water resistance for active-lifestyle use.
Quantifiable outcome
- 99.99% of common surface bacteria eliminated by antibacterial coating
- +4 more outcomes
Companies that use PanzerGlass
Customer profileSegments3 records
Ideal customer profiles1 record
PanzerGlass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature13 records
PanzerGlass partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights6 records
PanzerGlass competitors and assessment
Company assessmentDirect peers
- OtterBox: OtterBox is a leading protective case brand that also sells screen protectors, competing directly with PanzerGlass in premium device protection at similar price points.
- Belkin International: Belkin offers screen protection, cases, and a large charging/power accessories portfolio (including BoostCharge), closely matching PanzerGlass's product breadth and target customer.
- Spigen: Spigen is a major competitor in tempered-glass screen protectors and protective phone cases, with overlapping device-coverage breadth and similar D2C plus retail distribution.
- UAG (Urban Armor Gear): UAG produces rugged protective cases and screen protectors marketed with military-grade drop-test claims, comparable to PanzerGlass's HardCase positioning.
- ZAGG Inc: ZAGG manufactures and sells screen protectors, phone cases, and power accessories under brands including InvisibleShield and Gear4, directly competing with PanzerGlass across the same device categories and channels.
- Caseology: Caseology offers protective cases and screen protectors with strong design/aesthetic positioning, mirroring PanzerGlass's CARE sub-brand approach to fashion-forward device protection.
- ESR Gear: ESR sells tempered-glass screen protectors, MagSafe-compatible cases, and charging accessories, directly overlapping PanzerGlass on product mix and MagSafe/Qi ecosystem positioning.
- Torras: Torras sells protective phone cases, tempered-glass screen protectors, and accessories, with overlapping device coverage and a comparable premium-protection positioning.
Emerging players
- Whitestone Dome: Whitestone Dome focuses on premium tempered-glass screen protectors with UV-cure installation technology, an emerging niche that overlaps PanzerGlass's high-end ceramic/privacy SKUs.
Broad incumbents
- Anker Innovations: Anker is a broad incumbent in charging accessories (cables, chargers, power banks) and increasingly in screen protection, overlapping PanzerGlass's empower™ sub-brand and accessories category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PanzerGlass social profiles
Digital presencePanzerGlass financial estimates
Financial estimateRevenue estimate
Valuation estimate
PanzerGlass leadership team
Management profileNumber of profiles
PanzerGlass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PanzerGlass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PanzerGlass
What does PanzerGlass do?
PanzerGlass designs, manufactures, and sells tempered glass screen protectors, ceramic screen protectors, camera lens protectors, and protective phone cases for smartphones, tablets, and smartwatches. The company also offers charging accessories (cables, chargers, power banks) under the empower sub-brand and multi-product bundles under the CARE sub-brand. Products are sold directly to consumers through the company's own branded e-commerce storefronts with regional variants for UK, Germany, and Denmark.
Is PanzerGlass a public or private company?
PanzerGlass is a private company. It is classified as unknown and is currently operating.
When was PanzerGlass founded?
PanzerGlass was founded in 2013. It employs 101 to 250 people.
Where is PanzerGlass based?
PanzerGlass is headquartered in Hinnerup, Denmark, in the Europe region.
How does PanzerGlass make money?
Five revenue lines are on record. Screen Protectors are the primary driver. The others are phone Cases, camera Lens Protectors, bundles and empower Accessories.
Who are PanzerGlass's main competitors?
Direct peers on record are OtterBox, Belkin International, Spigen, UAG (Urban Armor Gear), ZAGG Inc, Caseology, ESR Gear and Torras. Whitestone Dome is listed as an emerging player. Anker Innovations is listed as a broad incumbent.
Does PanzerGlass have an API?
No public API is recorded for PanzerGlass.