ESR
ESR is a global consumer electronics accessories brand (founded 2009, Wilmington, DE) selling protective cases, screen protectors, iPad productivity gear, MagSafe/Qi2 wireless chargers, and Find My-integrated accessories across 50+ countries via Amazon and direct storefronts, serving 130M+ users.
- Company typePrivate
- Founded2009
- HeadquartersShenzhen, China
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What ESR does
ESR (stylized as ESR TECH) is a global consumer electronics accessories brand founded in 2009 and headquartered in Wilmington, Delaware, with Shenzhen, China operating roots. The company designs and sells a portfolio of device accessories organized across five core categories: protective cases for iPhone, iPad, AirPods, and Samsung Galaxy devices; screen protection including the proprietary Armorite line; iPad productivity accessories such as the Shift Keyboard Case, MagMouse, and Geo Digital Pencil; wireless charging products under the HaloLock and CryoBoost brands supporting Qi2 25W with active cooling; and MagSafe-compatible wallets including Find My-integrated variants. The product line is differentiated by proprietary technologies — CryoBoost cooling, HaloLock magnetic attachment (rated up to 3,200g holding force), Armorite screen protection (7x standard), and Apple-certified Find My integration — the last of which made the Geo Digital Pencil the first third-party stylus to receive Apple's Find My certification.
ESR operates a primarily product-led, direct-to-consumer go-to-market motion. Sales flow through Amazon marketplace globally (with Prime eligibility and Prime Day promotional placement) and ESR's own regional storefronts across more than 50 countries in North America, Europe, Asia Pacific, and the Middle East. The company also runs the Super User membership program (free to join, points-based, referral cashback, 15-20% exclusive discounts) to drive retention. Pricing is unit-based across a wide tiered range: cases from $8 to $90+, iPad keyboard cases from $65 to $190, wireless chargers from $6.50 to $170+, and the Geo Digital Pencil at $32.99-$35 versus Apple Pencil Pro at $129. Customer segments are horizontal-consumer (mass-market iPhone, iPad, Samsung Galaxy, AirPods users) with no named enterprise accounts.
The company is privately held and led by CEO Tim Wu, has won Red Dot Design Awards for four consecutive years (2023-2026), was named to Fast Company's Most Innovative Companies in Consumer Electronics list in 2025, and claims a 130M+ global user base per its CES 2026 disclosures. ESR is structurally tied to OEM device-release cycles (Apple and Samsung flagship launches) and the broader MagSafe/Qi2/Find My standards ecosystems, which dictate product cadence and certified interoperability. A 2023-vintage lithium-ion battery recall on the HaloLock Kickstand Wireless Power Bank (Model 2G505B), flagged by South Africa's National Consumer Commission after nine fire/explosion incidents, is the only material regulatory event disclosed.
ESR firmographics
Firmographics- Name
- ESR
- Legal name
- ESR
- Website
- https://esrgear.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ESR is a global consumer electronics accessories brand (founded 2009, Wilmington, DE) selling protective cases, screen protectors, iPad productivity gear, MagSafe/Qi2 wireless chargers, and Find My-integrated accessories across 50+ countries via Amazon and direct storefronts, serving 130M+ users.
- Ownership category
- akta.pro rank
ESR industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Electronic Components & Accessories (3670), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Tablet Accessories (Keyboards, Styluses, Cases, Screen Protectors, Docks) (CRACAMAJ)
Keywords
Where ESR is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
ESR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales - Protective Accessories: One-time purchase model for phone cases, tablet cases, AirPods cases, and screen protectors. Products are sold at various price points from budget ($8) to premium ($90+).
- Hardware Sales - Charging Solutions: Wireless chargers, car chargers, charging stations, and power banks sold as one-time purchases. Products range from $6.50 (deal pricing) to $170+ for premium multi-device charging stations.
- Hardware Sales - Productivity Accessories: iPad keyboards, styluses (digital pencils), and wireless mice sold as one-time purchases. Geo Digital Pencil priced at $32.99, keyboard cases range from $65 to $190.
- Hardware Sales - MagSafe Wallets: Magnetic phone wallets with and without Find My tracking, ranging from basic card holders ($15-25) to premium Find My-enabled wallets ($35-45).
- Membership/Loyalty Program: ESR Super User membership program offering 15% welcome discount, earning points for purchases, exclusive member deals, and referral cashback incentives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Protective Cases - iPhone/Samsung |
| Unit Pricing | Pay-as-you-go | iPad Cases & Keyboards |
| Unit Pricing | Pay-as-you-go | Screen Protectors |
| Unit Pricing | Pay-as-you-go | Wireless Charging |
| Unit Pricing | Pay-as-you-go | Digital Pencil & Stylus |
| Unit Pricing | Pay-as-you-go | MagSafe Wallets |
| Subscription | Monthly | Super User Membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
ESR product offering
Product offeringCore offering
ESR designs, manufactures, and sells consumer tech accessories including protective cases, screen protectors, wireless chargers, iPad keyboards and styluses, and MagSafe-compatible wallets for smartphones, tablets, and earbuds from Apple (iPhone, iPad, AirPods, Apple Watch) and Samsung (Galaxy S series). Products are sold primarily through Amazon Marketplace and ESR's own esrtech.com e-commerce platform with regional storefronts across 50+ countries, leveraging proprietary technologies such as CryoBoost wireless charging cooling, HaloLock magnetic attachment, Armorite screen protection, and Apple-certified Find My integration.
Product overview
ESR (stylized as ESR TECH) is a global tech accessories brand headquartered in Wilmington, Delaware, offering a comprehensive portfolio of device accessories organized into five core product categories: (1) Protective Cases for iPhone, iPad, AirPods, and Samsung Galaxy devices, featuring the Classic Hybrid Magnetic Case and rugged Cyber Tough series with military-grade drop protection; (2) Screen Protection including Armorite (7x stronger) and UltraFit glass protectors with Paper-Feel variants for iPad; (3) iPad Productivity including Shift Keyboard Case and Rebound Magnetic Keyboard Case 360 (both Red Dot Award winners), Geo Digital Pencil with Apple-certified Find My tracking, and MagMouse wireless mouse; (4) Wireless Charging led by the CryoBoost series with active cooling technology supporting Qi2 25W fast charging, and HaloLock MagSafe-compatible chargers; and (5) MagSafe Wallets including Geo Wallet and Geo Wallet Boost with Find My tracking, Aura Clutch, and Classic Magnetic Wallet. The product line emphasizes Apple ecosystem compatibility (MagSafe, Find My) and Samsung Qi2 magnetic charging support, with key differentiators including the first third-party stylus with Apple Find My certification and cooling technology for wireless charging.
Differentiator
Problem solved
Functional benefit
Brands
- HaloLock: Magnetic charging and mounting technology brand featuring MagSafe-compatible chargers and car mounts
- CryoBoost
- Armorite
- Geo
- MagSafe
Products and services
- Shift Magnetic Case Red Dot Award-winning magnetic protective case for iPad Air and iPad Pro, designed with multiple usage modes and Apple Pencil compatibility for tablet productivity.
- Shift Keyboard Case Detachable keyboard case for iPad that converts the tablet into a laptop-like productivity setup. Won Red Dot Design Award 2026.
- Geo Digital Pencil Digital stylus for iPad with Apple-certified Find My integration — the first third-party stylus with built-in Find My tracking. Priced at $32.99-$35 versus $129 for Apple Pencil Pro.
- MagMouse Wireless Mouse MagSafe-compatible wireless mouse designed for iPad productivity. Won Red Dot Design Award 2026.
- CryoBoost Charging Series Advanced wireless charging products featuring CryoBoost active cooling technology for sustained fast charging. Includes 3-in-1 charging stations, foldable travel chargers, and car chargers supporting Qi2 25W fast charging (priced $39.99 to $169.98).
- HaloLock Wireless Chargers MagSafe-compatible wireless chargers supporting up to 15W charging, including charging stations, car chargers, and portable power banks (priced $6.50 to $84.99).
- MagSlim Power Bank Qi2 25W wireless power bank at 13.8mm thick with 10,000 mAh capacity, positioned by ESR as the thinnest Qi2 25W wireless charger in its category.
- Geo Wallet with Find My MagSafe-compatible wallet with built-in Apple Find My tracking for locating lost wallets. Features premium carbon fiber design (priced $34.99).
- Geo Wallet Boost MagSafe-compatible wallet with Find My tracking and wireless charging. Features 5-card capacity, 20 N52 magnets, USB-C charging with approximately 3 months battery life (priced $41.99).
- Classic Hybrid Magnetic Case iPhone and Samsung protective case with MagSafe/Qi2 compatibility, built-in kickstand (Stash Stand), and camera control protection. Available for iPhone 17, 17 Pro, 17 Pro Max, iPhone Air, and Galaxy S26 series (priced $14.99-$36.99).
- Cyber Tough Magnetic Case Rugged protective case with military-grade drop protection up to 23 feet for iPhone and Samsung devices. Features MagSafe/Qi2 compatibility and integrated kickstand (priced $19.99-$31.99).
- Armorite Screen Protectors Premium screen protectors rated 7x stronger than standard glass. Includes Armorite Pro versions with licensed Corning glass, available for iPhone, iPad, and Samsung devices (priced $13.99-$35.55 for 3-packs).
- UltraFit Screen Protectors Precision-fitted screen protectors including Paper-Feel versions for iPad for natural writing experience and Privacy versions with two-way privacy filter (priced $14.99-$56.99).
- OmniLock Magnetic Car Charger Qi2 25W magnetic car charger with CryoBoost active cooling technology, featuring air vent mounting for hands-free navigation and calling (priced $29.99-$74.99).
- Rebound Magnetic Keyboard Case 360 Full-coverage 360-degree keyboard case with pencil holder, supporting multiple iPad Air and iPad Pro models with detachable wireless keyboard functionality (priced $80-$190).
- Flip Magnetic Case iPad case with magnetic folding design and integrated pencil holder. Won Red Dot Design Award 2026 (priced $45-$65).
- AirPods Pro 3 Cases Protective cases for AirPods Pro 3 featuring MagSafe compatibility and FlickLock security lock mechanism, available in Cyber FlickLock, Cyber Tough, and Orbit Hybrid designs.
Quantifiable outcome
- Up to 31% savings during Prime Day promotions
- +3 more outcomes
Companies that use ESR
Customer profileSegments4 records
Ideal customer profiles3 records
ESR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
ESR partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and supporting.
- Waymeet LimitedminorHong Kong-based distributor that imported ESR HaloLock Kickstand Wireless Power Banks (Model 2G505B) into South Africa for sale through Takealot between 2023-2024. Products were subject to recall due to lithium-ion battery fire risk.
- ApplecoreESR products are designed for Apple device compatibility including iPhone MagSafe, iPad, and AirPods. The company holds Apple-certified Find My integration for the Geo Digital Pencil, a unique differentiator among third-party accessory makers. Products feature Apple Watch charging compatibility and work with Apple Pencil functionality.
- SamsungcoreESR produces Galaxy S26, S25, S24, and S23 cases and accessories with Qi2 25W magnetic charging compatibility. The company addresses Samsung's omission of built-in magnets by providing magnetic cases and accessories for Galaxy devices.
- AmazoncorePrimary distribution channel for ESR products globally. Products are sold through Amazon marketplace with Prime eligibility, promotional placement during Prime Day, and deal alert coverage through Amazon-affiliated deal sites.
- Wireless Power Consortium (Qi2)coreESR is an active participant in Qi2 standard adoption, with products featuring Qi2 25W charging capabilities. The Qi2 standard adoption by Apple enabled ESR's MagSafe-compatible accessories to work with Android devices supporting the magnetic power profile.
- CorningsupportingESR incorporates Corning glass in some screen protectors (Armorite Pro series), licensing the glass material for enhanced screen protection products.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
ESR competitors and assessment
Company assessmentDirect peers
- Incipio: Incipio is a direct competitor in protective phone cases, MagSafe-compatible accessories, and screen protection with comparable mass-market retail and carrier-channel distribution.
- Spigen: Spigen is a direct competitor in protective phone cases, screen protectors, and MagSafe-compatible accessories for iPhone and Samsung Galaxy, with comparable price points and global Amazon-led distribution.
- OtterBox: OtterBox is a leading rugged protective case maker for smartphones with overlapping product lines in cases, screen protectors, and MagSafe accessories, frequently cited alongside ESR in CNET and other buying guides.
- Anker: Anker is a direct competitor in wireless chargers, power banks, and charging stations including Qi2/MagSafe-compatible products, with overlapping global Amazon-led GTM and comparable pricing tiers.
- Belkin: Belkin is a direct peer in MagSafe/Qi2 wireless chargers, iPad keyboards, and Apple-certified accessories, often positioned in the same premium tier as ESR in retail and tech media buying guides.
- Zagg (InvisibleShield): Zagg is a direct competitor in screen protectors and protective cases for smartphones and tablets, with comparable global distribution and pricing strategies targeting iPhone and Samsung users.
- CASETiFY: CASETiFY is a direct competitor in fashion and protective iPhone cases with comparable MagSafe-compatible lineup, premium pricing, and design-led brand positioning.
- UAG (Urban Armor Gear): UAG is a direct competitor in rugged protective phone cases with comparable drop-protection ratings (military grade) and MagSafe-compatible product lines for iPhone and Galaxy devices.
- Nomad Goods: Nomad is a direct peer in premium MagSafe-compatible cases, chargers, and Apple ecosystem accessories with comparable design-led brand positioning and DTC-plus-Amazon distribution.
Emerging players
- Pitaka: Pitaka is an emerging player in MagSafe-compatible premium phone cases using aramid fiber and Qi2 magnetic accessories, with overlapping Apple-focused customer base but smaller global scale than ESR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ESR social profiles
Digital presenceESR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ESR leadership team
Management profileNumber of profiles
Profiles1 record
ESR funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ESR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ESR
What does ESR do?
ESR designs, manufactures, and sells consumer tech accessories including protective cases, screen protectors, wireless chargers, iPad keyboards and styluses, and MagSafe-compatible wallets for smartphones, tablets, and earbuds from Apple (iPhone, iPad, AirPods, Apple Watch) and Samsung (Galaxy S series). Products are sold primarily through Amazon Marketplace and ESR's own esrtech.com e-commerce platform with regional storefronts across 50+ countries, leveraging proprietary technologies such as CryoBoost wireless charging cooling, HaloLock magnetic attachment, Armorite screen protection, and Apple-certified Find My integration.
Is ESR a public or private company?
ESR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ESR founded?
ESR was founded in 2009. It employs 501 to 1,000 people.
Where is ESR based?
ESR is headquartered in Shenzhen, China, in the Asia region.
How does ESR make money?
Five revenue lines are on record. Hardware Sales - Protective Accessories are the primary driver. The others are hardware Sales - Charging Solutions, hardware Sales - Productivity Accessories, hardware Sales - MagSafe Wallets and membership/Loyalty Program.
Who are ESR's main competitors?
Direct peers on record are Incipio, Spigen, OtterBox, Anker, Belkin, Zagg (InvisibleShield), CASETiFY, UAG (Urban Armor Gear) and Nomad Goods. Pitaka is listed as an emerging player.
Does ESR have an API?
No public API is recorded for ESR.
What industry is ESR in?
ESR's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs). Its NAICS code is 4492 and its SIC code is 3670.