Do it Center
Do it Center is a privately held Panamanian omnichannel home improvement and department store retailer, operating physical stores and doitcenter.com.pa across 30+ product categories, serving DIY homeowners, contractors, and apartment residents with loyalty and installment financing programs.
- Company typePrivate
- Founded1990
- HeadquartersPanama City, Panama
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Do it Center does
Do it Center is a privately held Panamanian omnichannel home improvement and department store retailer, operating physical stores across Panama and the e-commerce platform doitcenter.com.pa. Its catalog spans more than 30 product departments covering construction, electrical, plumbing, tools, paint, appliances, electronics, garden, sports, automotive, furniture, and home decor, with deep subcategory assortments such as electrical panels (brands including GENERAL ELECTRIC, ISSA, SQUARE D), solar energy hardware (ECOFLOW, QUEST, FORZA), cable management, and electrical conduit. The retailer serves three principal segments: homeowners and DIY enthusiasts, professional contractors and builders, and apartment/condo residents, with use cases ranging from home renovation and appliance purchases to bulk construction materials and space-efficient furnishings. Its product operations are reinforced by the Bouclair sub-brand, which curates furniture, lamps, decorative accessories, and storage.
The business operates an omnichannel fulfillment model combining in-store shopping, online ordering, same-day delivery in select zones, and one-hour in-store pickup (Retiro En Una Hora), with free shipping offered on orders over $100. Revenue is generated primarily through retail product sales (one-time), with ancillary monetization through the Do it Cuotas installment financing program (transaction-fee economics on partner-financed credit) and the Do it Puntos loyalty program (subscription-style repeat-purchase retention, with points redeemable for discounts and promotions). Customer service is delivered via phone (830-5050) and WhatsApp (6325-5172), and warranty claims are processed through a dedicated Garantía service. Underlying technology is a standard e-commerce retail platform with integrated logistics, and there is no disclosed use of AI, ML, or proprietary data assets.
Geographically, Do it Center's operations are confined to Panama, with no cross-border expansion disclosed. The company is privately held with no public trading information, no disclosed parent, no funding rounds, and no M&A activity in the source data, and ownership and leadership team details are not publicly listed. The strategic posture is that of a mature domestic retailer incrementally extending its assortment (notably into solar energy and lifestyle decor via Bouclair), deepening customer engagement through loyalty and credit programs, and investing in fulfillment convenience rather than pursuing aggressive geographic or technological expansion.
Do it Center firmographics
Firmographics- Name
- Do it Center
- Legal name
- Do it Center
- Website
- https://doitcenter.com.pa
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Do it Center is a privately held Panamanian omnichannel home improvement and department store retailer, operating physical stores and doitcenter.com.pa across 30+ product categories, serving DIY homeowners, contractors, and apartment residents with loyalty and installment financing programs.
- Ownership category
- akta.pro rank
Do it Center industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Home Centers (444110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)
- akta.pro secondary industry
- Home, Furniture & Decor Marketplaces (CRAFABAC)
Keywords
Where Do it Center is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- Panama
- HQ region
- Latin America
Offices1 record
Markets served
Do it Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Physical and online retail sales of home improvement, construction, electronics, appliances, and lifestyle products through their doitcenter.com.pa platform and retail locations in Panama.
- Installment Financing (Do it Cuotas): Consumer financing services allowing customers to purchase products on installment plans, providing revenue through credit arrangements.
- Loyalty Program (Do it Puntos): Customer loyalty program where customers accumulate points from purchases that can be redeemed for future purchases, driving customer retention and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Do it Center product offering
Product offeringCore offering
Do it Center is a Panamanian omnichannel retailer that sells home improvement, construction, electrical, plumbing, appliances, electronics, automotive, garden, sports, and home decor products through its physical retail locations and the doitcenter.com.pa e-commerce platform. It supplements the retail offering with a customer loyalty program (Do it Puntos), an installment credit service (Do it Cuotas), and warranty claim management, supported by free shipping on orders over $100, same-day delivery, and one-hour in-store pickup.
Product overview
Do it Center is a Panamanian home improvement and department store with both physical retail and e-commerce operations. The platform offers free shipping on orders over $100 and features multiple product departments including Abanicos, Automóvil, Baños, Cocina, Construcción, Deportes, Electricidad, Electrónica, Ferretería, Herramientas, Jardín, Lámparas, Línea Blanca, Mascotas, Muebles, Organización y limpieza, Pintura, Plomería, Recámara, Salud y Bienestar, and Vida Exterior. The Electrical department (Electricidad) is a significant category featuring specialized subcategories for Paneles Eléctricos (Electrical Panels) with brands like GENERAL ELECTRIC, ISSA, and SQUARE D; Energía Solar (Solar Energy) products with brands like ECOFLOW, QUEST, and FORZA; Molduras (Cable Management) with brands like ADLER and ASANNO; and Tubería Eléctrica (Electrical Conduit) with brands like TUBOTEC, PROLINE, and TOPAZ. Additional services include Do it Puntos loyalty program, Do it Cuotas credit service, and warranty management.
Differentiator
Problem solved
Functional benefit
Brands
- Do it Puntos: Customer loyalty program allowing customers to accumulate points on purchases
- Do it Cuotas
- Bouclair
Products and services
- Do it Center Retail Store and E-commerce Platform Multi-department retail platform (physical stores plus doitcenter.com.pa) selling home improvement, construction, electrical, plumbing, tools, appliances, electronics, automotive, garden, sports, and home decor products to Panamanian consumers and trade professionals across more than 30 departments.
- Do it Puntos (Loyalty Program) Recurring loyalty service for Do it Center shoppers that rewards purchases with points redeemable for future discounts, supporting repeat purchase behavior and customer retention.
- Do it Cuotas (Installment Credit Service) Consumer financing service enabling customers to buy Do it Center products on installment plans via partner financing, lowering the upfront cash burden of larger home improvement and appliance purchases.
- Garantía (Warranty Service) Post-sale warranty claim service for Do it Center products, providing claim filing, status lookup, and routing to authorized technical service centers.
- Bouclair Home Decor Sub-Brand Curated home decor and furniture sub-brand assortment including furniture, lighting, cushions, tableware, artificial plants, storage, benches, tables, chairs, wall decor, and bathroom accessories for apartment and condo residents and homeowners styling their living spaces.
Companies that use Do it Center
Customer profileSegments3 records
Ideal customer profiles3 records
Do it Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Do it Center partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Do it Center competitors and assessment
Company assessmentDirect peers
- Promart: Peruvian home improvement and construction retail chain operated by Intercorp. Comparable as a regional multi-department home improvement specialist serving DIY consumers and contractors.
- Sodimac: Major Latin American home improvement retailer operating across Chile, Colombia, Peru, Argentina, and Mexico as part of Falabella. Directly comparable as a multi-department home improvement chain combining physical stores with omnichannel e-commerce.
- Easy (Cencosud): Home improvement chain operating in Chile, Argentina, and Colombia as part of Cencosud. Comparable as a multi-category construction and home improvement retailer with both physical and digital channels.
- La Curacao:
- Cemaco: Guatemalan/Central American department and home goods retailer with omnichannel operations. Closest regional peer as a Central American multi-category home, electronics, and lifestyle retailer.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Do it Center social profiles
Digital presenceDo it Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do it Center leadership team
Management profileNumber of profiles
Do it Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do it Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do it Center
What does Do it Center do?
Do it Center is a Panamanian omnichannel retailer that sells home improvement, construction, electrical, plumbing, appliances, electronics, automotive, garden, sports, and home decor products through its physical retail locations and the doitcenter.com.pa e-commerce platform. It supplements the retail offering with a customer loyalty program (Do it Puntos), an installment credit service (Do it Cuotas), and warranty claim management, supported by free shipping on orders over $100, same-day delivery, and one-hour in-store pickup.
Is Do it Center a public or private company?
Do it Center is a private company. It is classified as unknown and is currently operating.
When was Do it Center founded?
Do it Center was founded in 1990. It employs 101 to 250 people.
Where is Do it Center based?
Do it Center is headquartered in Panama City, Panama, in the Latin America region.
How does Do it Center make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are installment Financing (Do it Cuotas) and loyalty Program (Do it Puntos).
Who are Do it Center's main competitors?
Direct peers on record are Promart, Sodimac, Easy (Cencosud), La Curacao and Cemaco.
Does Do it Center have an API?
No public API is recorded for Do it Center.
What industry is Do it Center in?
Do it Center's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAFABAO, Construction, Home Improvement & Building Materials Marketplaces, with a secondary code of CRAFABAC, Home, Furniture & Decor Marketplaces. Its NAICS code is 444110 and its SIC code is 5700.