Mediawave
Munich-based digital commerce consultancy (founded 1998) that implements Composable and Headless Commerce platforms (Shopware, Commercetools, Spryker, Adobe Commerce, Shopify Plus) for B2B enterprises and the German Mittelstand, with 85+ employees across Munich, Opole, and Barcelona.
- Company typePrivate
- Founded1998
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mediawave does
Mediawave (legal entity mediawave commerce GmbH) is a Munich-headquartered digital commerce consultancy founded in 1998 that specializes in Composable and Headless Commerce implementations for B2B market leaders and the German Mittelstand. The company implements and integrates best-of-breed commerce platforms (Shopware, Commercetools, Spryker, Adobe Commerce, Shopify Plus) together with adjacent layers such as Akeneo PIM and Storyblok headless CMS, employing an API-first architecture model. Its proprietary Value Booster accelerator framework provides pre-built modules intended to shorten implementation time and reduce project risk for clients undergoing replatforming or omnichannel transformation.
The business operates three revenue streams: Digital Strategy & Consulting (advisory and digital maturity assessment engagements), E-Commerce Implementation & Managed Services (project-based platform builds plus ongoing operations), and Standards & Accelerator Programs (Value Booster subscription-style offerings). Go-to-market is consultative and sales-led, combining Sales Consultants and Solution Consultants in a HubSpot-managed pipeline, with 10-20% travel across the DACH region. Mediawave serves enterprises across Wholesale, Manufacturing, Automotive, Furniture, Retail, and Sports verticals, with named clients including Uvex Group, Segmüller, Weinmann-Schanz, CEVA, Fresenius, and Alles Auto, and references 300+ completed projects. The firm employs 85+ people across Munich, Opole (Poland), and Barcelona (Spain), is privately held with no external funding, and is led by Managing Directors Günter Neumann, Tanja Fischer, and Markus Neumann.
Mediawave firmographics
Firmographics- Name
- Mediawave
- Legal name
- mediawave commerce GmbH
- Website
- https://mediawave.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Munich-based digital commerce consultancy (founded 1998) that implements Composable and Headless Commerce platforms (Shopware, Commercetools, Spryker, Adobe Commerce, Shopify Plus) for B2B enterprises and the German Mittelstand, with 85+ employees across Munich, Opole, and Barcelona.
- Ownership category
- akta.pro rank
Mediawave industry classification
Industry- Product category
- Digital Commerce Consulting & Implementation Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where Mediawave is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Mediawave business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Strategy & Consulting: Strategic consulting engagements including Digital Maturity Assessment, technology selection, digital roadmap development, and software architecture design. Combines business and technical consulting with expertise across multiple technology domains.
- E-Commerce Implementation & Managed Services: End-to-end implementation of Composable Commerce platforms, including platform development, integration with ERP/PIM/CRM systems, and ongoing managed services for maintenance, monitoring, and continuous optimization.
- Standards & Accelerator Programs: Value Booster accelerator solutions providing pre-composed, modular commerce building blocks that reduce project complexity and accelerate time-to-market for clients.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Mediawave product offering
Product offeringCore offering
Mediawave is a digital commerce agency and consultancy that designs, implements, and operates Composable Commerce and Headless Commerce platforms for B2B market leaders and the German Mittelstand. They deliver end-to-end services spanning Digital Strategy & Consulting, platform implementation (Shopware, Commercetools, Spryker, Adobe Commerce, Shopify Plus, Akeneo PIM, Storyblok), and Managed Services, augmented by their proprietary Value Booster accelerator framework.
Product overview
Mediawave is a digital commerce agency and consulting firm offering a portfolio of e-commerce implementation services and proprietary accelerators. Their core offering centers on Composable Commerce and Headless Commerce implementations using Best-of-Breed platforms including Shopware, Commercetools, Spryser, Adobe Commerce, and Shopify Plus. The Value Booster is their proprietary accelerator framework that provides pre-built modules and integrations to accelerate platform implementations. They complement platform implementation with Digital Strategy & Consulting services, Managed Services for ongoing operations, and maintain their own ABOUTWAVES e-commerce showcase for testing innovations.
Differentiator
Problem solved
Functional benefit
Brands
- ABOUTWAVES: mediawave's own online shop and showroom for water and action sports products, located at St.-Martin-Straße in Munich
- Value Booster
Products and services
- Digital Strategy & Consulting
Quantifiable outcome
- 3,000+ daily B2B orders processed on Weinmann-Schanz platform
- +3 more outcomes
Companies that use Mediawave
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles3 records
Mediawave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability1 record
Feature3 records
Mediawave partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopwarecoreShopware is a leading open-source e-commerce platform with strong B2B capabilities, headquartered in Germany. Mediawave is a certified Shopware partner providing implementation, consulting, and managed services for Shopware-based Composable Commerce solutions in the DACH market.
- CommercetoolscoreCommercetools is a leading headless commerce platform provider. Mediawave partners with Commercetools to deliver flexible, API-first commerce solutions for enterprise clients requiring headless architecture.
- SprykurcoreSprykur is a commerce platform designed for transactional B2B and enterprise marketplace models. Mediawave provides Sprykur implementation and consulting services, including certified training and support.
- Adobe CommercecoreAdobe Commerce (formerly Magento Commerce) is an enterprise e-commerce platform. Mediawave delivers Adobe Commerce implementations for complex enterprise requirements in the DACH region.
- Shopify PluscoreShopify Plus is the enterprise version of Shopify for scaling D2C and B2B commerce. Mediawave is an official Shopify Plus partner providing implementation, customization, and Value Booster extensions for the DACH market.
- AkeneocoreAkeneo is a leading Product Information Management (PIM) and Product Experience Management (PXM) platform. Mediawave is a certified Akeneo partner helping clients implement efficient product data management across all commerce channels.
- StoryblokcoreStoryblok is a modern headless CMS with API-first approach and visual editor. Mediawave is a certified Storyblok partner providing headless CMS implementations for flexible omnichannel content management and Composable Commerce experiences.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Mediawave competitors and assessment
Company assessmentDirect peers
- Valtech: Global digital agency with a substantial commerce and customer experience practice, frequently competing for the same Composable and Headless Commerce engagements with mid-market and enterprise B2B/B2C clients across Europe.
- Divante (now Venditan): DACH/Poland-rooted e-commerce agency specializing in Composable Commerce and Headless implementations across Shopware, Commercetools, and Vue Storefront — directly comparable in size, geography, and technology stack to Mediawave.
- netresearch: Long-established German digital agency focused on e-commerce, PIM (Akeneo), and content-driven commerce; closely comparable in DACH Mittelstand positioning and partner ecosystem.
Broad incumbents
- Publicis Sapient: Global digital transformation business of Publicis Group operating a large commerce and engineering practice; competes with Mediawave on large-scale B2B/D2C replatforming deals, particularly where Adobe Commerce or Commercetools are shortlisted.
- AKQA: Global digital agency within dentsu offering commerce, experience, and platform implementation services to enterprise clients, overlapping Mediawave on Shopify Plus and Adobe Commerce-led transformations.
- Thoughtworks: Global technology consultancy with an established commerce and platform engineering practice; competes for the same Composable / Headless enterprise implementations that Mediawave targets, though at larger scale.
- T-Systems Multimedia Solutions: Deutsche Telekom subsidiary operating a large German digital agency practice with significant e-commerce, Adobe, and SAP CX capabilities — a frequent competitor on DACH enterprise commerce mandates.
Others
- Shopware: Headless/open-source commerce platform vendor headquartered in Germany; a core Mediawave partner but also a competitor via its own in-house services and partner-program-managed implementation channel.
- Commercetools: API-first headless commerce platform vendor; a key Mediawave partner but with an active ecosystem of preferred implementation partners that overlaps directly with Mediawave's target buyer set.
- Shopify Plus: Enterprise tier of Shopify's commerce SaaS platform and an official Mediawave partner; competes indirectly via its own Shopify Plus services organization and preferred agency program for large D2C/B2B implementations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mediawave social profiles
Digital presenceMediawave compliance and trust
Trust signalCompliance1 record
Mediawave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediawave leadership team
Management profileNumber of profiles
Profiles4 records
Mediawave funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediawave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediawave
What does Mediawave do?
Mediawave is a digital commerce agency and consultancy that designs, implements, and operates Composable Commerce and Headless Commerce platforms for B2B market leaders and the German Mittelstand. They deliver end-to-end services spanning Digital Strategy & Consulting, platform implementation (Shopware, Commercetools, Spryker, Adobe Commerce, Shopify Plus, Akeneo PIM, Storyblok), and Managed Services, augmented by their proprietary Value Booster accelerator framework.
Is Mediawave a public or private company?
Mediawave is a private company. It is classified as management employee owned and is currently operating.
When was Mediawave founded?
Mediawave was founded in 1998. It employs 11 to 50 people.
Where is Mediawave based?
Mediawave is headquartered in München, Germany, in the Europe region.
How does Mediawave make money?
Three revenue lines are on record. Digital Strategy & Consulting is the primary driver. The others are E-Commerce Implementation & Managed Services and standards & Accelerator Programs.
Who are Mediawave's main competitors?
Direct peers on record are Valtech, Divante (now Venditan) and netresearch. Broad incumbents are Publicis Sapient, AKQA, Thoughtworks and T-Systems Multimedia Solutions. Others are Shopware, Commercetools and Shopify Plus.
Does Mediawave have an API?
No public API is recorded for Mediawave.
What industry is Mediawave in?
Mediawave's product category is Digital Commerce Consulting & Implementation Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 5418 and its SIC code is 7311.