Mediawave

What Mediawave does

Mediawave (legal entity mediawave commerce GmbH) is a Munich-headquartered digital commerce consultancy founded in 1998 that specializes in Composable and Headless Commerce implementations for B2B market leaders and the German Mittelstand. The company implements and integrates best-of-breed commerce platforms (Shopware, Commercetools, Spryker, Adobe Commerce, Shopify Plus) together with adjacent layers such as Akeneo PIM and Storyblok headless CMS, employing an API-first architecture model. Its proprietary Value Booster accelerator framework provides pre-built modules intended to shorten implementation time and reduce project risk for clients undergoing replatforming or omnichannel transformation.

The business operates three revenue streams: Digital Strategy & Consulting (advisory and digital maturity assessment engagements), E-Commerce Implementation & Managed Services (project-based platform builds plus ongoing operations), and Standards & Accelerator Programs (Value Booster subscription-style offerings). Go-to-market is consultative and sales-led, combining Sales Consultants and Solution Consultants in a HubSpot-managed pipeline, with 10-20% travel across the DACH region. Mediawave serves enterprises across Wholesale, Manufacturing, Automotive, Furniture, Retail, and Sports verticals, with named clients including Uvex Group, Segmüller, Weinmann-Schanz, CEVA, Fresenius, and Alles Auto, and references 300+ completed projects. The firm employs 85+ people across Munich, Opole (Poland), and Barcelona (Spain), is privately held with no external funding, and is led by Managing Directors Günter Neumann, Tanja Fischer, and Markus Neumann.

Name

Mediawave

Legal name

mediawave commerce GmbH

Website

https://mediawave.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Munich-based digital commerce consultancy (founded 1998) that implements Composable and Headless Commerce platforms (Shopware, Commercetools, Spryker, Adobe Commerce, Shopify Plus) for B2B enterprises and the German Mittelstand, with 85+ employees across Munich, Opole, and Barcelona.

Ownership category

akta.pro rank

Product category

Digital Commerce Consulting & Implementation Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Digital commerce consulting
• Composable commerce implementation
• Headless commerce solutions
• B2B e-commerce platforms
• E-commerce agency services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Strategy & Consulting: Strategic consulting engagements including Digital Maturity Assessment, technology selection, digital roadmap development, and software architecture design. Combines business and technical consulting with expertise across multiple technology domains.
2. E-Commerce Implementation & Managed Services: End-to-end implementation of Composable Commerce platforms, including platform development, integration with ERP/PIM/CRM systems, and ongoing managed services for maintenance, monitoring, and continuous optimization.
3. Standards & Accelerator Programs: Value Booster accelerator solutions providing pre-composed, modular commerce building blocks that reduce project complexity and accelerate time-to-market for clients.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mediawave is a digital commerce agency and consultancy that designs, implements, and operates Composable Commerce and Headless Commerce platforms for B2B market leaders and the German Mittelstand. They deliver end-to-end services spanning Digital Strategy & Consulting, platform implementation (Shopware, Commercetools, Spryker, Adobe Commerce, Shopify Plus, Akeneo PIM, Storyblok), and Managed Services, augmented by their proprietary Value Booster accelerator framework.

Product overview

Mediawave is a digital commerce agency and consulting firm offering a portfolio of e-commerce implementation services and proprietary accelerators. Their core offering centers on Composable Commerce and Headless Commerce implementations using Best-of-Breed platforms including Shopware, Commercetools, Spryser, Adobe Commerce, and Shopify Plus. The Value Booster is their proprietary accelerator framework that provides pre-built modules and integrations to accelerate platform implementations. They complement platform implementation with Digital Strategy & Consulting services, Managed Services for ongoing operations, and maintain their own ABOUTWAVES e-commerce showcase for testing innovations.

Differentiator

Problem solved

Functional benefit

Brands

• ABOUTWAVES: mediawave's own online shop and showroom for water and action sports products, located at St.-Martin-Straße in Munich
• Value Booster

Products and services

• Digital Strategy & Consulting

Quantifiable outcome

• 3,000+ daily B2B orders processed on Weinmann-Schanz platform
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopwarecoreTechnology or IntegrationShopware is a leading open-source e-commerce platform with strong B2B capabilities, headquartered in Germany. Mediawave is a certified Shopware partner providing implementation, consulting, and managed services for Shopware-based Composable Commerce solutions in the DACH market.
• CommercetoolscoreTechnology or IntegrationCommercetools is a leading headless commerce platform provider. Mediawave partners with Commercetools to deliver flexible, API-first commerce solutions for enterprise clients requiring headless architecture.
• SprykurcoreTechnology or IntegrationSprykur is a commerce platform designed for transactional B2B and enterprise marketplace models. Mediawave provides Sprykur implementation and consulting services, including certified training and support.
• Adobe CommercecoreTechnology or IntegrationAdobe Commerce (formerly Magento Commerce) is an enterprise e-commerce platform. Mediawave delivers Adobe Commerce implementations for complex enterprise requirements in the DACH region.
• Shopify PluscoreTechnology or IntegrationShopify Plus is the enterprise version of Shopify for scaling D2C and B2B commerce. Mediawave is an official Shopify Plus partner providing implementation, customization, and Value Booster extensions for the DACH market.
• AkeneocoreTechnology or IntegrationAkeneo is a leading Product Information Management (PIM) and Product Experience Management (PXM) platform. Mediawave is a certified Akeneo partner helping clients implement efficient product data management across all commerce channels.
• StoryblokcoreTechnology or IntegrationStoryblok is a modern headless CMS with API-first approach and visual editor. Mediawave is a certified Storyblok partner providing headless CMS implementations for flexible omnichannel content management and Composable Commerce experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valtech: Global digital agency with a substantial commerce and customer experience practice, frequently competing for the same Composable and Headless Commerce engagements with mid-market and enterprise B2B/B2C clients across Europe.
• Divante (now Venditan): DACH/Poland-rooted e-commerce agency specializing in Composable Commerce and Headless implementations across Shopware, Commercetools, and Vue Storefront — directly comparable in size, geography, and technology stack to Mediawave.
• netresearch: Long-established German digital agency focused on e-commerce, PIM (Akeneo), and content-driven commerce; closely comparable in DACH Mittelstand positioning and partner ecosystem.

Broad incumbents

• Publicis Sapient: Global digital transformation business of Publicis Group operating a large commerce and engineering practice; competes with Mediawave on large-scale B2B/D2C replatforming deals, particularly where Adobe Commerce or Commercetools are shortlisted.
• AKQA: Global digital agency within dentsu offering commerce, experience, and platform implementation services to enterprise clients, overlapping Mediawave on Shopify Plus and Adobe Commerce-led transformations.
• Thoughtworks: Global technology consultancy with an established commerce and platform engineering practice; competes for the same Composable / Headless enterprise implementations that Mediawave targets, though at larger scale.
• T-Systems Multimedia Solutions: Deutsche Telekom subsidiary operating a large German digital agency practice with significant e-commerce, Adobe, and SAP CX capabilities — a frequent competitor on DACH enterprise commerce mandates.

Others

• Shopware: Headless/open-source commerce platform vendor headquartered in Germany; a core Mediawave partner but also a competitor via its own in-house services and partner-program-managed implementation channel.
• Commercetools: API-first headless commerce platform vendor; a key Mediawave partner but with an active ecosystem of preferred implementation partners that overlaps directly with Mediawave's target buyer set.
• Shopify Plus: Enterprise tier of Shopify's commerce SaaS platform and an official Mediawave partner; competes indirectly via its own Shopify Plus services organization and preferred agency program for large D2C/B2B implementations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mediawave_trend
• YouTubeyoutube.com/channel/UCZvz-N3zzqstUrBBH30HDUg
• Facebookfacebook.com/mediawavetrend
• LinkedInlinkedin.com/company/mediawave-internet-solutions-gmbh
• Instagraminstagram.com/mediawave_trend

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediawave