Táve

What Táve does

Táve was a studio management and photography CRM software company founded in 2006 and headquartered in Atlanta, Georgia. The company built a cloud-based platform that helped professional photographers and creative studios manage the business operations of their work, including lead tracking, online scheduling, customizable automated workflows, two-way SMS text messaging (U.S. and Canada), upgradable quotes and online invoicing with automated reminders, form templates, online contracts pre-filled with questionnaire responses, a client portal for galleries and documents, email tracking, and performance reporting/analytics. The product was positioned as a deeper, more configurable alternative to lighter photography CRMs, targeting solo professional photographers, creative studios, and event/wedding professionals running SMB-scale operations.

In May 2025, Táve was acquired by VSCO, a photography-focused technology company. Following the acquisition, Táve's Studio Manager was rebranded as VSCO Workspace and officially relaunched in August 2025, integrating the CRM capabilities into the broader VSCO ecosystem. The platform is now sold primarily as part of VSCO One, a single annual subscription priced at $499.99/year ($41.67/month equivalent) that bundles VSCO Workspace with VSCO's studio-grade editing tools, unlimited client galleries, and a Video on Demand education library. The go-to-market motion is hybrid: self-serve product-led sign-up via the VSCO website combined with consultative Zoom demos and free 45-minute onboarding sessions staffed by named sales representatives, alongside a CRM migration program targeting users of competing platforms (HoneyBook, Studio Ninja, Dubsado, 17Hats, Sprout Studio). Táve now operates as a wholly-owned subsidiary of VSCO with a reported headcount of 1-10 employees.

No revenue, funding, valuation, or customer count figures are disclosed in available source material. The product carries no AI/ML capabilities; its "automation" features are deterministic rule-based workflows. Text messaging functionality is geographically restricted to U.S. and Canada, while broader platform access appears global.

Name

Táve

Legal name

VSCO

Website

https://tave.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Táve is a cloud-based CRM and studio management platform for professional photographers and creative studios, now operating as VSCO Workspace following its May 2025 acquisition by VSCO. It bundles lead tracking, scheduling, automated workflows, contracts, invoicing, and reporting into a $499.99/year subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. VSCO One Subscription: Annual subscription model providing access to VSCO Workspace (studio management and CRM tools) and VSCO One features including unlimited client galleries, studio-grade editing tools, and video education library. Billed annually at $499.99 with monthly equivalent of $41.67.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Táve, now operating as VSCO Workspace, is a cloud-based CRM and studio management software platform designed for professional photographers and creative studios. The platform unifies lead tracking, online scheduling, automated workflows, two-way SMS text messaging, online contracts, quotes and invoicing, a client portal, email tracking, and reporting/analytics into one integrated system. It is sold primarily through an annual subscription bundled with creative tools as VSCO One at $499.99/year.

Product overview

VSCO Workspace is a single unified CRM and studio management platform for photographers and creative studios. Formerly known as Táve's Studio Manager, the product was acquired by VSCO in May 2025 and rebranded as VSCO Workspace in August 2025. The core platform offers lead tracking, online scheduling, automated workflows, text messaging, quotes and invoicing, form templates, online contracts, client portals, email tracking, and reporting. VSCO One is a bundled subscription service ($41.67/month or $499.99 annually) that combines VSCO Workspace with studio-grade editing tools, unlimited client galleries, and video education content, providing photographers with a complete system to manage both their creative work and business operations under one connected platform.

Differentiator

Problem solved

Functional benefit

Brands

• VSCO One: A connected system for photographers offering VSCO Workspace for business management, unlimited client galleries, studio-grade editing tools, and a video on demand education library. Priced at $41.67/month billed annually.

Products and services

• VSCO Workspace (formerly Táve Studio Manager) A professional CRM and studio management platform for photographers and creative studios that includes lead tracking, online scheduling, automated workflows, two-way SMS text messaging, client communication, upgradable quotes with online invoicing, online contracts, a client portal, email tracking, and performance reporting.
• VSCO One A photography subscription bundle priced at $41.67/month or $499.99 billed annually that combines VSCO Workspace business management tools with unlimited client galleries, studio-grade editing tools, and a Video on Demand education library, offered with a 30-day risk-free trial.

Quantifiable outcome

• Crystal Sayen doubled her revenue in just a few years by following up with every lead using Workspace

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dubsado: Established CRM and business management suite for creative service businesses including photographers; offers similar scheduling, contracts, invoicing, and workflow automation features to VSCO Workspace and is a named migration source.
• Sprout Studio: Photography-specific CRM and studio management platform with galleries, contracts, invoicing, and workflows built for professional photographers; directly comparable feature set to VSCO Workspace.
• HoneyBook: Leading all-in-one CRM and business management platform for photographers and other creative SMBs; offers contracts, invoicing, scheduling, and client portal — directly competitive with VSCO Workspace and explicitly named in Táve's migration content.
• 17Hats: Long-standing CRM for photographers and creative entrepreneurs with booking, contracts, invoicing, and client portals; named in VSCO Workspace's CRM migration pages as a direct competitor.
• Pic-Time: Photography platform combining client galleries, sales, and an integrated CRM for studios; increasingly overlaps with VSCO Workspace's CRM workflows while also addressing the gallery and sales side of the photographer workflow.
• ShootQ: Cloud-based studio management and CRM built specifically for portrait and wedding photographers, with booking, billing, and workflow tools; directly comparable product offering and target customer.
• Studio Ninja: Photography CRM and business management platform popular with wedding and portrait photographers; provides scheduling, contracts, questionnaires, and automation comparable to VSCO Workspace and is named as a migration competitor.
• Light Blue Software: Photography studio management software for professional photographers covering inquiries, bookings, contracts, invoicing, and workflow automation; serves the same vertical with comparable scope.

Broad incumbents

• Calendly: Broader scheduling and appointment-booking platform used across many SMB segments; overlaps with VSCO Workspace's scheduling and booking capabilities but lacks photography-specific CRM depth.
• Square Appointments: Generalist SMB scheduling, payments, and client management product from Block; competes for appointment-booking and payment workflows in photography-adjacent SMBs but without the photographer-vertical specialization of VSCO Workspace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tavestudio

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Táve