Atex International Exhibitions

What Atex International Exhibitions does

Atex International Exhibitions (ATEX) is a Dubai-headquartered private exhibitions and event management company founded in 2001 that organizes B2B and B2C exhibitions, conferences, and managed events across the Middle East and North Africa. The company operates through three regional offices — Dubai (UAE, headquarters), Tripoli (Libya), and Kuwait City (Kuwait, opened July 2025) — and serves a distributed customer base of approximately 2,000 annual exhibitors from 30+ countries and 70,000+ annual visitors across 10+ industry sectors including construction, healthcare, hospitality, information technology, and consumer retail.

The company's core product is its event portfolio rather than a proprietary technology platform. Flagship events include Libya Build (construction, held in Tripoli and Benghazi), Kuwait Build, The Restaurant Show, and healthcare exhibitions such as Maghreb Health and Gulf Health. ATEX is actively expanding its portfolio into technology and AI-themed events with Code DXB (2026, enterprise AI conference) and Code Libya (2026, technology and innovation), as well as consumer-facing events including Flavour Fest Kuwait and the Kuwait Ramadan Festival. The company does not offer a public-facing API, software platform, or proprietary technology stack; its value creation rests on event conceptualization, venue and logistics management, sponsor and exhibitor recruitment, government and trade body coordination, and B2B matchmaking.

ATEX generates revenue through four primary streams: exhibition booth space rental and stand sales (transaction fees), tiered sponsorship packages (Platinum, Gold, etc.), paid conference delegate and registration fees, and integrated marketing services for exhibitors. Go-to-market is event-driven, leveraging direct sales through regional offices, a global network of authorized sales agents (Expo Group, Troy Expo, Valued Show Management), and government trade promotion partnerships (Business France, CCPIT China, UK DBT, Advantage Austria, ICE Italy, and others). ATEX is a member of UFI, the Global Association of the Exhibition Industry.

Name

Atex International Exhibitions

Legal name

ATEX International Exhibitions

Website

https://atexinternational.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Atex International Exhibitions is a Dubai-headquartered private event organizer founded in 2001 that runs B2B and B2C exhibitions, conferences, and managed events across the Middle East and North Africa, serving 2,000+ annual exhibitors and 70,000+ visitors across construction, healthcare, technology, hospitality, and consumer sectors.

Ownership category

akta.pro rank

Product category

Exhibition & Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Construction, Building Materials & Real Estate Shows Organizers (THAHABAG)

Keywords

• Trade exhibitions
• Event management services
• Exhibition booth sales
• Business conferences
• Consumer event platforms

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibition Space Rental and Booth Sales: ATEX generates revenue by selling exhibition booth space and stand bookings to exhibitors who wish to showcase their products and services at the company's organized trade shows and exhibitions across the MENA region.
2. Sponsorship Packages: The company offers tiered sponsorship packages (Platinum, Gold, etc.) to companies seeking visibility and promotional advantages at its exhibitions, such as those seen for Libya Build Benghazi events.
3. Conference and Delegate Fees: Revenue is generated through paid conference seats and delegate registration fees for educational sessions, leadership conferences, and specialized forums co-located with exhibitions.
4. Integrated Marketing Services: ATEX offers integrated marketing services to exhibitors and sponsors, including pre-event promotion, digital campaigns, and brand activations across its event platforms.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

ATEX International Exhibitions organizes and delivers B2B and B2C exhibitions, conferences, and managed events across the Middle East and North Africa. Its portfolio spans construction, information technology, healthcare, hospitality, consumer retail, and real estate, with flagship events such as Libya Build, Kuwait Build, Code DXB, Code Libya, Flavour Fest Kuwait, and HORECA Libya. Revenue is generated through exhibition space and booth sales, tiered sponsorships, paid delegate registrations, and integrated marketing services for exhibitors.

Product overview

ATEX International Exhibitions is a leading international exhibition and event organizing company that operates across the Middle East and North Africa. The company delivers both B2B and B2C exhibitions, conferences, and managed events across 10+ industry sectors including construction (Libya Build, Kuwait Build), technology (Code DXB, Code Libya), food and hospitality (Flavour Fest Kuwait, HORECA Libya, The Restaurant Show), healthcare (Healthcare Exhibitions, Hospital Infrastructure Show), and consumer retail. The portfolio includes flagship construction events (Libya Build series), AI-focused tech conferences (Code DXB, Code Libya), and consumer-focused festivals (Kuwait Ramadan Festival, Flavour Fest Kuwait), all designed to connect global markets, foster innovation, and drive economic growth in the MENA region.

Differentiator

Problem solved

Functional benefit

Brands

• Code DXB: UAE's Practical AI and Sector Growth Expo & Conference focused on advancing practical AI applications across sectors including real estate, F&B, education, and HR.
• Code Libya
• Libya Build
• Kuwait Build
• Flavour Fest Kuwait
• Kuwait Ramadan Festival
• HORECA Libya
• Gulf Health
• The Restaurant Show

Products and services

• Libya Build Flagship construction exhibition series in Libya connecting contractors, engineers, architects, developers, and suppliers; features the latest innovations in construction technology, materials, equipment, and sustainable solutions across North Africa.
• Libya Build Benghazi Edition of Libya Build held at Benghazi International Exhibition and Conference Centre, hosting 300+ exhibitors across 30,000 m² of exhibition space with a targeted visitor base of 20,000+ industry professionals.
• Code DXB UAE-focused Practical AI and Sector Growth Expo & Conference connecting AI technology with real-world economic growth; spotlights AI-powered solutions for sectors including real estate, F&B, education, and HR.
• Code Libya Libya's first large-scale technology and innovation event connecting startups, investors, government stakeholders, and tech brands to accelerate digital transformation.
• Kuwait Build Building, construction and design exhibition in Kuwait serving as a gateway to a GCC emerging market, with specialized sectors including Construction & Technology, Decors & Furnishing, Coverings & Surfacing, and Hospital Infrastructure.
• Flavour Fest Kuwait Culinary and food & beverage festival celebrating Kuwait's food scene with live cooking demos, tasting zones, and pop-ups from local and regional F&B brands.
• HORECA Libya Hospitality, food, and restaurant industry exhibition in Libya connecting professionals from F&B, hotel management, wellness, and travel sectors.
• Healthcare Exhibitions (Maghreb Health and Gulf Health) Specialized healthcare exhibitions and conferences bringing together medical professionals, healthcare providers, government stakeholders, and suppliers to explore new technologies, treatments, and systems.
• Hospital Infrastructure Show Dedicated hospital build, design, equipment, and technology event under the Kuwait Building Show portfolio, covering 8,500 m² of exhibition space with the Hospital Build & Design Conference.
• The Restaurant Show Restaurant and F&B industry trade show in the Middle East featuring the Restaurant Leadership & Management Conference, co-located with the Middle East Food Forum.
• B2B and B2C Exhibition Platforms Business and consumer event platforms spanning construction, technology, food, real estate, healthcare, hospitality, and consumer retail sectors across the Middle East and North Africa.
• Conference and Managed Events Curated conference programs with thought-leadership sessions, discussion forums, and networking events featuring regional and international experts across the company's exhibition portfolio.
• Kuwait Ramadan Festival Cultural festival celebrating Ramadan with markets, performances, and family activities, blending tradition with modern experiences through traditional souks, live cultural performances, Iftar experiences, and interactive zones.

Quantifiable outcome

• 100+ events organized since 2001, serving 70,000+ annual visitors, 2,000+ annual exhibitors, across 30+ countries.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered minor and core.

• Jotun LibyaminorStrategic or Co-development Partner · 17 September 2024Jotun Libya, part of the global paints and coatings company Jotun (established 1926), confirmed Gold Sponsorship for Libya Build Benghazi 2024. The partnership underscores Jotun's commitment to supporting Libya's rebuilding efforts in infrastructure and construction, with Jotun providing exhibition visibility in return.
• Khalifa Holding GroupminorStrategic or Co-development Partner · 29 August 2024Khalifa Holding Group, a Libyan company involved in construction, infrastructure, and investment projects, served as Gold Sponsor for Libya Build Benghazi 2024. The sponsorship provided the group with premier visibility and engagement at the show, strengthening its presence within the Libyan construction market.
• National Development Agency (Libya)coreStrategic or Co-development Partner · 21 August 2024The National Development Agency (NDA), a Libyan government agency headquartered in Benghazi, served as the Platinum Sponsor for Libya Build Benghazi 2024. The partnership contributed to key event initiatives and discussions aimed at fostering business opportunities and knowledge exchange, providing NDA with exclusive visibility and promotional advantages. NDA aims to contribute to Libya's comprehensive development through urban and development projects.
• Dubai Department of Tourism & Commerce Marketing (DTCM) / Dubai Exhibition & Convention BureaucoreStrategic or Co-development PartnerDTCM and the Dubai Exhibition & Convention Bureau partner with ATEX to promote Dubai as a world-class events destination and support ATEX's exhibitions within Dubai, aligning with Dubai's tourism and business events strategy.
• Dubai MunicipalitycoreStrategic or Co-development PartnerDubai Municipality partners with ATEX to support and endorse events such as The Restaurant Show, providing regulatory guidance and institutional backing for exhibitions held in Dubai.
• UK Department for Business & TrademinorStrategic or Co-development PartnerThe UK Department for Business & Trade collaborates with ATEX to promote and represent UK industries at ATEX exhibitions across the MENA region, facilitating trade mission participation and UK national pavilions.
• Business FranceminorChannel Partner/ Reseller/ DistributorBusiness France promotes and represents French industries at ATEX exhibitions, acting as a channel partner to facilitate French company participation through national pavilions and trade missions.
• CCPIT China (China Council for the Promotion of International Trade)minorChannel Partner/ Reseller/ DistributorCCPIT China represents Chinese industries at ATEX events, facilitating participation by Chinese companies in MENA exhibitions through organized pavilions and promotional support.
• Advantage AustriaminorChannel Partner/ Reseller/ DistributorAdvantage Austria supports Austrian companies participating in ATEX exhibitions, acting as a trade promotion partner to facilitate Austrian industry representation at MENA events.
• ICE Italy (Italian Trade Agency)minorChannel Partner/ Reseller/ DistributorICE Italy promotes and supports Italian companies at ATEX exhibitions, facilitating Italian industry participation and trade mission activities in the MENA region.
• CEPEX Tunisia (Centre de Promotion du Commerce Extérieur)minorChannel Partner/ Reseller/ DistributorCEPEX promotes Tunisian exports and facilitates participation by Tunisian companies at ATEX exhibitions across the MENA region.
• Confindustria Assafrica & MediterraneominorChannel Partner/ Reseller/ DistributorConfindustria Assafrica & Mediterraneo supports Italian business engagement with African and Mediterranean markets through ATEX exhibition participation.
• Malta TrademinorChannel Partner/ Reseller/ DistributorMalta Trade promotes Maltese industries at ATEX exhibitions, facilitating national representation and trade opportunities in the MENA region.
• Egyptian Exports Association (Expolink)minorChannel Partner/ Reseller/ DistributorThe Egyptian Exports Association (Expolink) facilitates Egyptian company participation at ATEX exhibitions, supporting trade promotion activities in the MENA region.
• Dubai Sports CouncilminorStrategic or Co-development PartnerDubai Sports Council collaborates with ATEX on sports-related events and exhibitions held in Dubai, providing institutional support and endorsement.
• Ministry of Public Works - KuwaitminorStrategic or Co-development PartnerKuwait's Ministry of Public Works supports ATEX's construction and building events in Kuwait, providing government backing for events such as Kuwait Building Show.
• Ministry of Health - KuwaitminorStrategic or Co-development PartnerThe Kuwait Ministry of Health supports ATEX healthcare exhibitions and events, providing institutional endorsement for healthcare-focused trade events.
• Ministry of Health and Prevention - UAEminorStrategic or Co-development PartnerThe UAE Ministry of Health and Prevention partners with ATEX on healthcare exhibitions and conferences in the UAE, supporting the healthcare sector's participation in MENA trade events.
• Ministry of Local Government, Public Works and Urban Planning - LibyacoreStrategic or Co-development PartnerThe Libyan Ministry of Local Government, Public Works and Urban Planning is a key strategic partner supporting ATEX's construction exhibitions in Libya, including Libya Build events.
• Ministry of Commerce - AlgeriaminorChannel Partner/ Reseller/ DistributorAlgeria's Ministry of Commerce supports and facilitates Algerian company participation at ATEX exhibitions, promoting trade between Algeria and MENA markets.
• Ministry of Trade - TurkeyminorChannel Partner/ Reseller/ DistributorTurkey's Ministry of Trade supports Turkish companies participating in ATEX exhibitions, facilitating trade promotion activities in North Africa and the Middle East.
• Ministry of Defence - National Roads - EgyptminorStrategic or Co-development PartnerEgypt's Ministry of Defence and National Roads authority collaborates with ATEX on infrastructure and construction-related exhibitions in Egypt and the broader MENA region.
• Public Authority for Housing Welfare - KuwaitminorStrategic or Co-development PartnerKuwait's Public Authority for Housing Welfare supports ATEX events related to construction, infrastructure, and housing development in Kuwait.
• Ministry of Health, Population and Hospital Reform - AlgeriaminorStrategic or Co-development PartnerAlgeria's Ministry of Health supports ATEX healthcare exhibitions and hospital infrastructure events, providing institutional backing for healthcare sector participation.
• Expo GroupminorChannel Partner/ Reseller/ DistributorExpo Group serves as an authorized sales agent for ATEX exhibitions, selling exhibition space and promoting events across their network to generate exhibitor registrations.
• Troy ExpominorChannel Partner/ Reseller/ DistributorTroy Expo operates as an authorized sales agent for ATEX, facilitating exhibition space sales and promoting ATEX events within their network and markets.
• Valued Show ManagementminorChannel Partner/ Reseller/ DistributorValued Show Management is an authorized sales agent for ATEX exhibitions, supporting booth sales and exhibitor recruitment for ATEX events.
• UFI (Global Association of the Exhibition Industry)coreStrategic or Co-development PartnerATEX International Exhibitions is a member of UFI, the Global Association of the Exhibition Industry. UFI membership signifies adherence to global exhibition standards and best practices, providing ATEX with industry recognition and access to a global network of exhibition professionals.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• dmg events: dmg events is one of the largest exhibition organizers in the Middle East, operating major events such as The Big 5, INDEX, and ADIPEC. It competes with ATEX in MENA B2B exhibitions across construction, hospitality, and design verticals, but at significantly greater scale and portfolio breadth.
• Informa Markets: Informa Markets is the world's largest exhibition organizer and operates major events in the Middle East across beauty, food, healthcare, and construction. Comparable to ATEX as a multi-vertical exhibition organizer serving B2B audiences globally and in MENA.
• Messe Frankfurt Middle East: Messe Frankfurt Middle East runs the Automechanika, Beautyworld, and Light + Intelligent Building events in the region. Comparable to ATEX as a multi-vertical B2B exhibition organizer in MENA, though backed by a much larger global parent.
• RX Global (Reed Exhibitions): RX Global is a major global exhibition organizer with a meaningful presence across MENA, including events such as Gulf Print & Pack and specialty shows. It is comparable to ATEX as a multi-sector B2B exhibition organizer but operates at significantly larger global scale.
• Tarsus Group: Tarsus Group is a global B2B exhibition and conference organizer with operations in emerging markets including the Middle East, Africa, and Asia. It competes with ATEX in MENA B2B events and shares a focus on trade exhibitions connecting regional markets.

Direct peers

• Expo Centre Sharjah: Expo Centre Sharjah is a UAE-based exhibition venue and organizer hosting consumer and B2B shows across multiple sectors including jewelry, furniture, and automotive. It directly competes with ATEX in the UAE exhibition market for both exhibitors and government partnerships.
• ADNEC (Abu Dhabi National Exhibitions Company): ADNEC operates Abu Dhabi's major exhibition venues and hosts large-scale events including IDEX, ADIPEC, and Abu Dhabi International Book Fair. It competes with ATEX for UAE-based B2B exhibition share and government event mandates.
• Dubai World Trade Centre: Dubai World Trade Centre operates Dubai's flagship exhibition venue and hosts large B2B events including GITEX, Arab Health, and The Big 5. It directly competes with ATEX for UAE exhibition share and venue-driven event programming.
• IFP Group (International Fairs & Promotions): IFP Group is a Lebanon-based MENA exhibition organizer operating events such as Project Lebanon, EcoBuild, and Hospitality Qatar. It is a comparable regional peer to ATEX in terms of size and multi-country MENA exhibition footprint.

Regional players

• Italian Exhibition Group (IEG): Italian Exhibition Group operates European trade fairs including Vicenzaoro, Sigep, and RiminiWellness, with growing international partnerships in MENA through ICE Italy (an ATEX partner). It is comparable in B2B exhibition focus but operates primarily in European geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/atexexhibitions
• YouTubeyoutube.com/channel/UC4fUqKdD5lPudnhnwDSxtHg
• Facebookfacebook.com/atexinternational
• LinkedInlinkedin.com/company/atex--international-exhibition-organizers
• Instagraminstagram.com/atexinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atex International Exhibitions