True North Team Building
True North Team Building is a privately held experiential services firm founded in 2009 and headquartered in Mystic, Connecticut. It delivers more than 50 team building programs, professional development workshops, and virtual events for corporate, educational, and nonprofit clients across the CT/NY/MA tri-state region.
- Company typePrivate
- Founded2009
- HeadquartersBethel, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What True North Team Building does
True North Team Building, LLC is a privately held experiential services firm founded in 2009 and headquartered in Mystic, Connecticut. The company designs and delivers team building programs, professional development workshops, and virtual events for corporate, educational, nonprofit, and government clients. Its portfolio spans more than 50 distinct programs across six categories: experiential activities (Chain Reaction, Cardboard Motor Speedway), team recreation (Office Olympics, Trivia Night), creativity programs (Rhythm Jam drumming), charity/give-back events (Bicycle Build, Backpacks for Success), culinary/libations events (Bar Wars, cooking competitions), and virtual events delivered via Zoom, Microsoft Teams, Slack, and Google Hangouts. Programs serve groups from 6 to 500+ participants in-person and up to 2,000+ virtually.
The company operates a professional services revenue model with custom quote-based pricing determined through an Express Estimate inquiry form on its website or via phone (203-730-0606). Pricing varies by group size, program type, duration, location logistics, and customization, and multi-year contracts are available. A licensed Everything DiSC assessment offering (Workplace, Management, Sales, Productive Conflict, Agile EQ, 363 Leaders, Five Behaviors) is bundled with facilitated workshops as a distinct sub-product. The go-to-market is sales-led and direct-to-business, with no resellers or distributors, and word-of-mouth plus repeat-client referrals drive more than 70% of business.
True North serves the tri-state Northeastern US market (Connecticut, New York, Massachusetts) through its headquarters and venue partnerships with conference centers, hotels, and unique event spaces. The firm is founder-led by co-founder and CEO Cindy Crean and co-founder and Director Michelle Powers, with 101-250 employees. No external funding, acquisitions, or parent company relationships have been disclosed.
True North Team Building firmographics
Firmographics- Name
- True North Team Building
- Legal name
- True North Team Building, LLC
- Website
- https://truenorthteambuilding.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- True North Team Building is a privately held experiential services firm founded in 2009 and headquartered in Mystic, Connecticut. It delivers more than 50 team building programs, professional development workshops, and virtual events for corporate, educational, and nonprofit clients across the CT/NY/MA tri-state region.
- Ownership category
- akta.pro rank
True North Team Building industry classification
Industry- Product category
- Corporate Team Building & Experiential Learning Services
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Training, Enablement & Talent Development Summits (THAHAMAH)
- akta.pro secondary industries
- Team Leadership & High-Performance Teams (EDABAAAH), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)
Keywords
Where True North Team Building is headquartered
LocationHeadquarters
- HQ city
- Bethel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
True North Team Building business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Team Building Programs: Experiential team building activities including adventure programs, creative challenges, team recreation, and charity events. Offered both in-person and virtually. Revenue is generated through program fees based on group size, duration, and customization.
- Everything DiSC Assessments: DiSC personality and workplace assessments delivered as part of workshops or standalone. Participants take online assessments and receive personalized profiles. Revenue generated through per-assessment or per-participant fees.
- Professional Workshops: In-person and virtual professional development workshops covering leadership skills, mindfulness, storytelling, GRPI team development, and Five Behaviors programs. Offered as full-day, multi-day, or 90-minute sessions.
- Virtual Events: Virtual team building activities including scavenger hunts, trivia events, puzzlemaster challenges, and 20 questions trivia. Scalable from small teams to 2,000+ participants. Revenue based on group size and event duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
True North Team Building product offering
Product offeringCore offering
True North Team Building delivers facilitator-led experiential team building programs, professional development workshops, charity/give-back events, and virtual team activities for corporate, educational, and nonprofit clients. Offerings span 50+ programs across categories such as hands-on experiential challenges, team recreation, creativity programs, culinary events, charity builds, and Everything DiSC assessment-based workshops, delivered both in-person at client or partner venues and remotely via video conferencing.
Product overview
True North Team Building is a service-based company offering experiential team building programs, not a software platform. The portfolio consists of multiple program categories: Experiential Activities (hands-on building challenges like Chain Reaction and Cardboard Motor Speedway), Team Recreation (competitive games like Office Olympics and Trivia Night), Creativity Programs (Rhythm Jam and Corporate Portrait), Charity/Give Back Programs (bicycle builds and donation events), Culinary/Libations Events (cooking competitions and wine tastings), Virtual Events (remote team activities via video conferencing), and Learning/Workshop Programs (Everything DiSC workshops, GRPI, Five Behaviors, Mindfulness, and Storytelling). The Everything DiSC suite represents a distinct sub-offering combining licensed assessments with facilitated workshops. Programs are delivered at client venues or virtual settings and are customized to organizational goals.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- More than 70% of business is from repeat clients
- +2 more outcomes
Companies that use True North Team Building
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
True North Team Building technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
True North Team Building partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
True North Team Building competitors and assessment
Company assessmentDirect peers
- The Go Game: Tech-enabled team-building vendor focused on in-person and virtual scavenger hunts, trivia, and game-based experiences for corporate groups, competing in the same engagement category.
- TeamBonding: Direct competitor providing corporate team-building events, professional development programs, and charity team-building options for enterprise and mid-market clients.
- Adventure Associates: Long-standing corporate team-building and leadership training provider offering experiential programs comparable in format and customer segment to True North.
- Confetti: Virtual and hybrid team-experience platform offering curated team-building experiences to remote and hybrid teams, directly overlapping True North's virtual events portfolio.
- Catalyst Associates: Corporate team-building and meeting facilitation company offering workshops, retreats, and custom programs for corporate audiences — a direct competitor in the experiential facilitation space.
- Outback Team Building: One of the largest US team-building companies offering in-person and virtual programs similar to True North, including charitable and experiential activities for corporate groups.
- Wildern Group: Provider of team-building events, leadership development workshops, and corporate offsites; directly comparable in service mix and target buyer (corporate L&D).
Broad incumbents
- FranklinCovey: Large corporate training and leadership development firm offering team-effectiveness content (e.g., The 7 Habits, 4 Disciplines of Execution) that overlaps with True North's in-person professional workshop catalog.
- Korn Ferry: Global organizational consulting firm with leadership development and team effectiveness practices that overlap with True North's DiSC workshop and professional development offerings, though at much larger scale and scope.
Others
- Everything DiSC / Wiley: Licensor of the Everything DiSC assessment suite that True North delivers; an upstream supplier/ecosystem participant whose certification and licensing economics directly shape True North's professional development offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
True North Team Building social profiles
Digital presenceTrue North Team Building financial estimates
Financial estimateRevenue estimate
Valuation estimate
True North Team Building leadership team
Management profileNumber of profiles
Profiles2 records
True North Team Building funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True North Team Building M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True North Team Building
What does True North Team Building do?
True North Team Building delivers facilitator-led experiential team building programs, professional development workshops, charity/give-back events, and virtual team activities for corporate, educational, and nonprofit clients. Offerings span 50+ programs across categories such as hands-on experiential challenges, team recreation, creativity programs, culinary events, charity builds, and Everything DiSC assessment-based workshops, delivered both in-person at client or partner venues and remotely via video conferencing.
Is True North Team Building a public or private company?
True North Team Building is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True North Team Building founded?
True North Team Building was founded in 2009. It employs 101 to 250 people.
Where is True North Team Building based?
True North Team Building is headquartered in Bethel, United States, in the North America region.
How does True North Team Building make money?
Four revenue lines are on record. Team Building Programs are the primary driver. The others are everything DiSC Assessments, professional Workshops and virtual Events.
Who are True North Team Building's main competitors?
Direct peers on record are The Go Game, TeamBonding, Adventure Associates, Confetti, Catalyst Associates, Outback Team Building and Wildern Group. Broad incumbents are FranklinCovey and Korn Ferry. Everything DiSC / Wiley is listed as an others.
Does True North Team Building have an API?
No public API is recorded for True North Team Building.
What industry is True North Team Building in?
True North Team Building's product category is Corporate Team Building & Experiential Learning Services. Its primary akta.pro industry code is THAHAMAH, Training, Enablement & Talent Development Summits, with a secondary code of EDABAAAH, Team Leadership & High-Performance Teams. Its NAICS code is 813910 and its SIC code is 8600.