TrueScan
TrueScan is a privately held US reality capture services firm providing 3D laser scanning, Scan to BIM, CAD documentation, drone surveying, and Matterport digital twin services to architects, engineers, contractors, and facility managers across 18+ US cities.
- Company typePrivate
- Founded2011
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TrueScan does
TrueScan (legal name: TrueScan Reality Capture Services) is a privately held US reality capture and building documentation firm founded around 2011 and headquartered in West Chester, Ohio, with additional regional offices in Atlanta, Georgia and Chicago, Illinois. The company is staffed by licensed surveyors, engineers, CAD/BIM veterans, and field technicians and has been a US Institute of Building Documentation (USIBD) member since 2012, with leadership claiming more than 25 years of measurement science experience. TrueScan's customer base is concentrated in the AEC (architecture, engineering, construction) and facility owner segments, including architects, general contractors, engineers, and facility managers, with named enterprise references spanning retail (Walmart, Wendy's, The Fresh Market), commercial real estate (JLL), construction (Messer Construction), healthcare (Washington University Medical Center, VA Hospitals), education (University of Dayton Arena), cultural institutions (Cincinnati Museum Center, New York Metropolitan Museum of Art, Shaker Village), and sports venues (Paycor Stadium).
The firm's core technology stack combines long-range terrestrial 3D laser scanning (LiDAR), FAA Part 107-certified aerial drone surveying and photogrammetry, point cloud processing, and downstream deliverables in Revit (Scan to BIM), 2D CAD, BOMA measurements, floor flatness/levelness analysis, and Matterport digital twins. Service delivery follows a sequential workflow: project scoping, on-site data capture that generates millions to billions of data points, processing into registered point clouds, and conversion into the requested deliverable format. The company's proprietary feature set is primarily an integration of best-in-class commercial scanning hardware with in-house processing expertise rather than internally developed IP, with USIBD certification and licensed surveyor credentials functioning as the primary quality differentiators.
TrueScan generates revenue through project-based professional services engagements. Pricing is quote-driven with typical project costs ranging from approximately $4,000 to $12,000+ and most projects completed within 2 to 6 weeks, though several large enterprise engagements have been materially larger (e.g., scanning 38 Walmart stores totaling over 3 million square feet across nine states in six weeks, and a 600,000 square foot Cincinnati Museum Center project capturing nearly 4.3 billion data points). Go-to-market is direct enterprise field sales supported by website-driven quote requests (1–2 business day turnaround), city-specific SEO landing pages across 18 US markets, and an organic content marketing footprint across LinkedIn, Facebook, Instagram, X, YouTube, and an educational blog. No productized software, recurring SaaS revenue, mobile application, or disclosed external funding has been identified; the company appears to be founder/management-owned and operationally self-funded.
TrueScan firmographics
Firmographics- Name
- TrueScan
- Legal name
- TrueScan Reality Capture Services
- Website
- https://truescan3d.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrueScan is a privately held US reality capture services firm providing 3D laser scanning, Scan to BIM, CAD documentation, drone surveying, and Matterport digital twin services to architects, engineers, contractors, and facility managers across 18+ US cities.
- Ownership category
- akta.pro rank
Where TrueScan is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TrueScan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Professional Services - 3D Laser Scanning: Project-based professional services for 3D laser scanning, delivering point cloud data and scans of existing conditions
- Scan to BIM Modeling Services: Conversion of point cloud data into detailed Revit BIM models for planning, design, and construction processes
- CAD and As-Built Drawing Services: Production of accurate 2D CAD drawings and as-built documentation for renovations, retrofits, and new construction
- Drone Survey Services: Aerial documentation services using drones for mapping, photogrammetry, and site surveying
- BOMA Measurement Services: Commercial floor area calculations for leasing, valuation, and occupancy planning using BOMA standards
- Matterport 3D Tour Services: Creation of immersive digital twins for building visualization, facility documentation, and remote collaboration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | As-Built Drawing Services - Project-based pricing |
| Unit Pricing | Pay-as-you-go | Matterport 3D Tour Services - Project-based pricing |
| Unit Pricing | Pay-as-you-go | Drone Survey Services - Project-based pricing |
| Unit Pricing | Pay-as-you-go | BOMA Measurement Services - Project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
TrueScan product offering
Product offeringCore offering
TrueScan is a professional 3D laser scanning and reality capture services firm that documents existing building conditions using terrestrial LiDAR, aerial drone surveying, and photogrammetry. The company converts captured point cloud data into Revit BIM models, 2D CAD/as-built drawings, BOMA-compliant floor area measurements, floor flatness reports, and Matterport digital twins for architects, engineers, contractors, facility managers, and property owners across the United States.
Product overview
TrueScan offers a unified reality capture platform focused on 3D laser scanning and BIM services. The core offering centers on 3D Laser Scanning as the foundational technology, which captures spatial data that feeds into all other services. From this base, TrueScan provides Scan to BIM for converting point clouds into detailed Revit models, CAD Drawings for 2D documentation, Drone Surveys for aerial data capture, and Matterport 3D Tours for immersive visualization. Additional specialized services include Floor Flatness Testing for construction quality control and BOMA Measurements for commercial floor area compliance. The portfolio is structured as integrated service offerings that typically follow a sequential workflow: scanning the physical space, processing the data into point clouds, and delivering either 3D models, 2D drawings, or virtual tours.
Differentiator
Problem solved
Functional benefit
Brands
- TrueScan: Reality capture and 3D laser scanning services for construction and building documentation
Products and services
- 3D Laser Scanning High-precision terrestrial laser scanning that captures millions of data points to document existing building conditions for precise planning, design coordination, and facility management. Aimed at architects, engineers, contractors, and facility managers needing accurate as-built data.
- Scan to BIM Conversion of point cloud data into detailed Building Information Models (BIM) using Revit software, facilitating accurate planning, design, and construction processes. Aimed at architects and engineers requiring LOD-300 or higher models for renovation and new construction projects.
- CAD Drawings / As-Built Documentation Production of accurate 2D CAD drawings and as-built documentation that transforms raw scan data into customizable blueprints for streamlined project execution and collaboration. Aimed at design teams and contractors needing standardized 2D documentation.
- Drone Surveys Aerial surveying using FAA Part 107-certified remote pilots and advanced commercial drones to capture rooftops, facades, and large sites safely without scaffolding or lifts, providing comprehensive aerial documentation including video, orthomosaic, and 3D models. Aimed at architects, engineers, and property owners needing documentation of hard-to-reach exterior surfaces.
- Matterport 3D Tours Immersive, navigable digital twins of spaces using 360-degree imagery that allow users to virtually walk through, take measurements, and collaborate remotely. Aimed at facility managers, brokers, and remote design teams needing visual collaboration tools.
- Floor Flatness Testing Services Specialized scanning techniques to determine floor flatness and levelness, commonly used to identify settlement patterns and calculate precise remediation requirements for sports fields and industrial floors. Aimed at construction quality control and structural remediation teams.
- BOMA Measurements BOMA floor area measurements for commercial buildings that produce certified, defensible floor area calculations for leasing, valuation, and occupancy planning. Aimed at commercial property owners, managers, and brokers needing standardized floor area documentation.
Quantifiable outcome
- Saved a full 10 months out of the construction schedule through design visualization
- +4 more outcomes
Companies that use TrueScan
Customer profileNamed customers15 records
Segments11 records
Ideal customer profiles4 records
TrueScan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
TrueScan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sportworks DesignminorSister company relationship where TrueScan provides 3D laser scanning services for stadium projects. Used laser scanning techniques to identify settlement patterns and calculate remediation requirements for Paul Brown Stadium in Cincinnati.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
TrueScan competitors and assessment
Company assessmentBroad incumbents
- RIEGL: Premium LiDAR hardware manufacturer for terrestrial, mobile, and aerial scanning — supplies the type of long-range scanners TrueScan uses and serves surveying/AEC firms globally with integrated capture workflows.
- Trimble: Major AEC software and hardware provider (Tekla, RealWorks, field systems) that competes upstream and downstream of TrueScan via BIM platforms and scanning ecosystems, and could bundle capture-to-model workflows as integrated offerings.
- Topcon Positioning: Surveying, mapping, and construction positioning hardware/software provider whose scanning and BIM offerings serve the same AEC customer base as TrueScan from a broader portfolio perspective.
- Leica Geosystems (Hexagon): Manufactures the high-end terrestrial laser scanners that TrueScan uses and also sells reality capture software (Cyclone, TruView) and offers scanning services through partners — broader incumbent with overlapping hardware, software, and services.
- Faro Technologies: 3D measurement and imaging hardware manufacturer (Focus scanners, Orbis mobile scanner) used in AEC and facility documentation — broader incumbent whose hardware and software ecosystem overlaps with TrueScan's technology stack.
Direct peers
- GPRS (Ground Penetrating Radar Systems): Largest US reality capture and utility-locating services firm, offering 3D laser scanning, BIM, drone, and GPR services to AEC customers — directly comparable to TrueScan in service mix, customer base, and project-based delivery model.
- Matterport: Digital twin platform that TrueScan uses as a tool but that also directly offers 3D tour, scan-to-BIM, and facility documentation services to the same AEC and real estate customers, making it both a supplier and a competitor.
- NavVis: Mobile reality capture and digital twin platform serving AEC, manufacturing, and facility management — competes with TrueScan in scan-to-BIM and indoor mapping workflows, with an emphasis on mobile rather than terrestrial scanning.
Emerging players
- ClearEdge3D: Edgewise and Verity software for automating scan-to-BIM model generation and as-built verification — competes with the manual modeling portion of TrueScan's Scan-to-BIM service offering.
- Vercator: Point cloud processing and management software platform for survey and AEC firms — sits in the same scan-to-deliverable workflow as TrueScan and is increasingly bundled with scanning services customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TrueScan social profiles
Digital presenceTrueScan financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueScan leadership team
Management profileNumber of profiles
Profiles3 records
TrueScan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueScan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueScan
What does TrueScan do?
TrueScan is a professional 3D laser scanning and reality capture services firm that documents existing building conditions using terrestrial LiDAR, aerial drone surveying, and photogrammetry. The company converts captured point cloud data into Revit BIM models, 2D CAD/as-built drawings, BOMA-compliant floor area measurements, floor flatness reports, and Matterport digital twins for architects, engineers, contractors, facility managers, and property owners across the United States.
Is TrueScan a public or private company?
TrueScan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrueScan founded?
TrueScan was founded in 2011. It employs 11 to 50 people.
Where is TrueScan based?
TrueScan is headquartered in Cincinnati, United States, in the North America region.
How does TrueScan make money?
Six revenue lines are on record. Professional Services - 3D Laser Scanning is the primary driver. The others are scan to BIM Modeling Services, CAD and As-Built Drawing Services, drone Survey Services, BOMA Measurement Services and matterport 3D Tour Services.
Who are TrueScan's main competitors?
Broad incumbents on record are RIEGL, Trimble, Topcon Positioning, Leica Geosystems (Hexagon) and Faro Technologies. Direct peers are GPRS (Ground Penetrating Radar Systems), Matterport and NavVis. Emerging players are ClearEdge3D and Vercator.
Does TrueScan have an API?
No public API is recorded for TrueScan.