What Washington Township Public School District does

Washington Township Public School District is a public K-12 school district governed by an elected Board of Education in Washington Township, Gloucester County, New Jersey, serving approximately 10,000 students across 13 schools — six elementary schools (K-5), three middle schools (6-8), one high school (9-12), and a preschool program. The district employs over 1,600 staff across instructional, administrative, food service, transportation, and operational functions, with a $150 million annual operating budget overseen by School Business Administrator Janine Wechter. Day-to-day operations are led by Superintendent Dr. Eric Hibbs (appointed May 1, 2023), supported by Assistant Superintendents Gretchen Gerber (Curriculum & Instruction, elevated July 1, 2025) and Annette Miller (Special Education), along with directors overseeing assessment/IT, special education, food service, transportation, and operations.

The district operates a Google Reference District technology stack anchored on a K-12 1:1 device initiative and a multi-vendor EdTech ecosystem including Genesis Student Information System, Schoology learning management, ClassLink single sign-on, Genesis SchoolFi (HR/payroll), PaySchools Central (payments), ESS/Frontline (absence management), Realtime (special education SIS), and ParentSquare (communications). Educational Technology Specialist Kathi Kersznowski developed the CCR Framework (Critical, Creative, Responsible) for AI literacy instruction and was selected for the Google AI Ambassador Program in June 2026 in partnership with ISTE+ASCD. Revenue mechanics are driven by a mix of New Jersey state aid, local property taxes, federal grants (Title I/IX, pandemic relief), donations through the Washington Township Education Foundation (WTEF, over $1 million contributed since 1996), and ancillary service fees (food service, technology care plans, driver's education). The district's ancillary infrastructure includes the 2,350-seat Republic Bank Performing Arts Center, WT-TV community cable channels (9 and 36), and a comprehensive before/after-care program operated through partner Kids Choice.

Name

Washington Township Public School District

Legal name

Washington Township Board of Education

Website

https://wtps.org

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Washington Township Public School District is a public K-12 district in Gloucester County, New Jersey, serving approximately 10,000 students across 13 schools with a $150 million operating budget and a Google Reference District technology ecosystem.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industry

Public K–12 Combined Schools (EDAJAAAE)

Keywords

• Public K-12 education
• School district services
• Special education programs
• Student transportation services
• Curriculum instruction

Headquarters

HQ city

Sewell

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. State Aid: Primary funding from New Jersey state aid which was noted as receiving $1.5 million more in state aid for 2026-27 school year, though facing 3% reduction in state aid like other districts in the region
2. Local Property Taxes: Major funding source from local property tax revenue, with proposed tax increases to address budget gaps (preliminary budget rejected that would have required tax increases)
3. Federal Funding: Federal grants and programs including Title IX, School Improvement Grants, and pandemic relief funding
4. Donations and Foundation Support: Washington Township Education Foundation (WTEF) non-profit organization has contributed more than $1 million to various school projects since 1996
5. Food Service Program Revenue: Meal sales revenue through PaySchools Central system with federal reimbursement for free/reduced lunch programs

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Washington Township Public School District is a public K-12 school district providing comprehensive preschool-through-12th-grade education to approximately 10,000 students across 13 schools in Gloucester County, New Jersey. The district delivers standards-based academic instruction, special education, career and technical pathways, athletics, food service, transportation, and a K-12 1:1 device program, supplemented by community facilities such as the Republic Bank Performing Arts Center and the WT-TV cable channel.

Product overview

Washington Township Public School District is a comprehensive public school district serving approximately 10,000 students in Gloucester County, New Jersey. The district operates a platform-plus-services architecture consisting of: (1) Educational Institutions: 6 elementary schools (K-5), 3 middle schools (6-8), 1 high school (9-12), and a preschool program; (2) Support Services: Food Service with meal management via PaySchools Central, Transportation with policy compliance, Athletics at the high school level, Special Education with dedicated student services, Technology Department managing a K-12 1:1 device initiative, and School Counseling; (3) Community Programs: Republic Bank Performing Arts Center (2,350-seat venue), WT-TV cable channels (9 and 36), Washington Township Education Foundation (WTEF) non-profit, Equity Council for DEIB initiatives, and Driver's Education. The district's technology ecosystem includes Genesis SIS, Schoology LMS, ClassLink SSO, ESS/Frontline for HR, ParentSquare communications, and BSwift benefits administration. Student-facing AI literacy programs are delivered through Google AI Educator resources.

Differentiator

Problem solved

Functional benefit

Products and services

• WTPS Preschool

Quantifiable outcome

• 2022 National Blue Ribbon School of Excellence recognition for Frank Defino Elementary School
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature5 records

Partnerships

17 partnerships are on record, tiered minor, flagship and core.

• Music & Arts CompanyminorGTM or Marketing Partner · 18 June 2026Sponsorship provider for Bob Frampton Artisan Award given to senior student demonstrating dedication to visual and performing arts department.
• Google (AI Ambassador Program)flagshipStrategic or Co-development Partner · 4 June 2026Competitive professional development initiative in partnership with ISTE+ASCD. Educational Technology Specialist Kathi Kersznowski selected for national cohort at Google Headquarters NYC. Two-day immersive AI experience with workshop materials and GEG Leader network access.
• PaySchools CentralcoreTechnology or IntegrationPayment processing platform for student meal accounts, technology fees, and optional district payments. Families can add funds via credit/debit card. Contact: Parent Help Line 1-877-393-6628.
• ESS (Formerly Source 4 Teachers)coreTechnology or IntegrationSubstitute teacher and paraprofessional staffing service used by district for absence management. Staff access ESS portal for absence creation and substitute securing.
• Genesis (Student Information System)coreTechnology or IntegrationComprehensive student information system managing attendance, grading, scheduling, registration, and secure data access district-wide. Links to Genesis Staff Gradebooks, Genesis Parents, and Genesis Students portals.
• Genesis SchoolFicoreTechnology or IntegrationEmployee experience platform for payroll, evaluations, observations, and professional development. Transitioned from previous payroll systems to this integrated platform.
• ISTE+ASCDcoreStrategic or Co-development PartnerEducational standards organization partnering with Google for AI Educator program. Created 'Profile of an AI-Ready Graduate' framework used in district professional development.
• SchoologycoreTechnology or IntegrationLearning management system used as district platform with assignments, grades, and course materials. Integrated through ClassLink single sign-on.
• ClassLinkcoreTechnology or IntegrationSingle sign-on portal providing one-click access to all staff and student educational applications. Connected to Genesis and other district systems.
• Frontline EducationcoreTechnology or IntegrationStaff absence management program for district employees. Login required for absence tracking and substitute assignment.
• Realtime (Special Education SIS)coreTechnology or IntegrationSpecial education student information system for staff managing IEPs, student services, and special education workflows.
• Vector Solutions (Safe Schools)coreTechnology or IntegrationStaff human resources training portal for compliance training, professional development, and safety certification programs.
• Cambium AssessmentcoreTechnology or IntegrationState testing resources and login platform for teachers and staff administering standardized assessments including NJ-specific testing.
• Kids ChoiceminorChannel Partner/ Reseller/ DistributorBefore and after care provider offering programs at district preschools (Grenloch, Kindle) and elementary schools.
• Care SolaceminorGTM or Marketing PartnerMental health services coordination for district staff, students, and families experiencing mental health challenges.
• Comcast CableminorChannel Partner/ Reseller/ DistributorCable provider for WT-TV Channel 9 launched April 6, 2005, serving Washington Township residents.
• Verizon NetworkminorChannel Partner/ Reseller/ DistributorCable provider for expanded WT-TV Channel 36 coverage launched September 1, 2009.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cherry Hill Public Schools: Large comprehensive K-12 public school district serving Camden County, NJ, with similar scale of 19 schools and ~11,000+ students. Most directly comparable large South/North Jersey district with similar funding mix and curricular breadth.
• Egg Harbor Township School District: Atlantic County, NJ comprehensive K-12 public school district with similar size and suburban South Jersey operating profile, providing a useful benchmark for funding and program trade-offs.
• Hamilton Township School District (Mercer County): Large New Jersey K-12 public district in Mercer County with substantial enrollment, broad curricular program, and similar dependence on state aid and local property tax revenues.
• Edison Township Public Schools: One of New Jersey's largest comprehensive K-12 public school districts with multiple elementary, middle, and high schools. Comparable scale, suburban setting, and reliance on state aid plus local property tax funding.
• Gloucester Township Public Schools: Neighboring Camden County K-12 district within the South Jersey regional ecosystem; comparable operations with overlapping special education staff histories to WTPS leadership.
• Vineland Public Schools: Cumberland County, NJ comprehensive K-12 public school district operating across multiple schools with similar regional funding dynamics and a comparable vocational/technical program focus.
• Lenape Regional High School District: Burlington County regional high school district serving multiple sending towns, comparable in size to WTHS and operating in the same South Jersey market with overlapping feeder communities and competitive positioning.
• Marlboro Township School District: Monmouth County, NJ comprehensive K-8 district where current Superintendent Dr. Eric Hibbs served as Superintendent 2013-2023. Comparable NJ public K-12 governance structure and operations model.
• Mount Holly Township Public Schools: Burlington County, NJ K-8 district where Superintendent Dr. Eric Hibbs served as Superintendent (2010-13) and Director of Curriculum (2009-10); comparable NJ suburban district operating model.

Regional players

• Camden County Technical Schools: County-wide career and technical education provider in the same South Jersey market as Washington Township; competes for CTE-focused students and shares workforce-development mission with WTPS CTE pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/wttvproductions
• Facebookfacebook.com/TWPSchools
• Instagraminstagram.com/twpschools
• Xx.com/TWPSchools
• LinkedInlinkedin.com/company/washington-township-board-of-education_2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washington Township Public School District