Hoist Group
Hoist Group, a Planet subsidiary, provides cloud-managed Wi-Fi, in-room entertainment, casting, and on-premise virtualization services to hotels and resorts across the EMEA region through recurring managed-service contracts.
- Company typePrivate
- Founded1994
- HeadquartersSolna, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Hoist Group does
Hoist Group, headquartered in Solna, Sweden, and operating as a subsidiary of Planet under the brand 'Hoist Group by Planet,' is a hospitality technology provider specializing in cloud-managed network infrastructure and in-room entertainment for hotels across Europe, the Middle East, and Africa. Founded in the early 2000s and employing 251–500 people, the company delivers an integrated product suite comprising Hoist Cloud Wi-Fi (enterprise-grade wireless with Hotspot 2.0 roaming and branded captive portals), Hoist Cloud TV (interactive UHD entertainment), Hoist Casting (Google Cast–enabled guest streaming for Netflix, YouTube, Disney+), Hoist Dashboard (centralized multi-property management), and Hoist Guestcore (hypervisor-as-a-service for virtualizing PMS, POS, and door-lock systems on-premise). The platform is supported by 1,200+ hospitality integrations accessible through the parent Planet ecosystem.
The company monetizes through recurring managed-service subscriptions covering network design, hardware procurement, deployment, 24/7 monitoring, and performance management, supplemented by cloud platform fees and hardware sales. Its go-to-market is a direct enterprise field-sales motion targeting multi-property hotel groups across EMEA, with content marketing, industry events, and a partner ecosystem serving as supporting channels. Customer evidence includes enterprise and mid-market properties such as Radisson Istanbul Sultanahmet, Hotel Nordic, Hotel Olden, Mangia's (15 properties), and a Swedish hotel group using HotSoft PMS.
The business has grown through acquisitions — Locatel (2014), Paragon Business Systems (2017), and Hotel Engine (2019) — and is now consolidated within Planet's broader hospitality and payments software portfolio, which extends Hoist's scope into PMS, booking engine, gift cards, and food-and-beverage payments. Competitive positioning rests on 20+ years of hospitality-specific domain expertise, EMEA operational scale, and deep integration into the Planet software and payments stack.
Hoist Group firmographics
Firmographics- Name
- Hoist Group
- Website
- https://hoistgroup.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hoist Group, a Planet subsidiary, provides cloud-managed Wi-Fi, in-room entertainment, casting, and on-premise virtualization services to hotels and resorts across the EMEA region through recurring managed-service contracts.
- Ownership category
- akta.pro rank
Hoist Group industry classification
Industry- Product category
- Hospitality Technology
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Homeowners Association (HOA) Management (BPAJAHAB)
- akta.pro secondary industries
- Association Maintenance, Vendor & Capital Project Management (BPAJAHAM), HOA/Community Rules Management & Neighbor Relations (THAMAKAN)
Keywords
Where Hoist Group is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Hoist Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Managed Network Services Subscription: Ongoing managed services for hotel network infrastructure including design, procurement, deployment, commissioning, 24/7 monitoring, and performance tracking. Revenue likely generated through recurring subscription fees based on property count and service tier.
- Cloud Wi-Fi and TV Platform: Cloud-based Wi-Fi and entertainment platform delivered as-a-service with per-property pricing based on guest rooms and service scope.
- Hardware Procurement and Deployment: Network hardware design, procurement, and installation services bundled with managed service contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Hoist Group product offering
Product offeringCore offering
Hoist Group by Planet sells cloud-managed hotel networking and in-room entertainment solutions, including enterprise-grade guest Wi-Fi (Hoist Cloud Wi-Fi), interactive Ultra-High Definition TV (Hoist Cloud TV), guest content casting (Hoist Casting), a centralized multi-property management dashboard (Hoist Dashboard), and on-premise virtualization for hotel systems (Hoist Guestcore). Offerings are delivered as managed services bundled with hardware procurement, deployment, 24/7 monitoring, and integration with PMS, POS, and door-lock systems.
Product overview
Hoist Group by Planet is a hospitality technology platform offering a unified portfolio of cloud-based solutions centered around hotel networking and entertainment infrastructure. The core product suite includes Hoist Cloud Wi-Fi (enterprise-grade guest wireless with Hotspot 2.0 roaming), Hoist Cloud TV (interactive UHD entertainment with casting), Hoist Casting (guest content streaming from personal devices), Managed Network Services (full-network design, deployment, and 24/7 monitoring), Hoist Dashboard (centralized multi-property management), and Hoist Guestcore Hypervisor as a Service (on-premise virtualization for hotel systems). Additional hospitality software includes Cloud-based Property Management System, Booking Engine, Gift Cards, and Food and Beverage Payments. The portfolio serves hotels across Europe, the Middle East, and Africa, providing five-star digital infrastructure for properties of any brand, size, or standard.
Differentiator
Problem solved
Functional benefit
Brands
- Hoist Cloud Wi-Fi: Enterprise-grade guest Wi-Fi solution for hotels delivered from the cloud with seamless roaming and branded login screens
- Hoist Cloud TV
- Hoist Casting
- Hoist Dashboard
- Hoist Guestcore
Products and services
- Hoist Cloud Wi-Fi
Companies that use Hoist Group
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Hoist Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Hoist Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google CastcoreBuilt-in Google Cast technology enables guest content streaming from personal devices to in-room TVs. Core feature of Hoist Casting solution.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hoist Group competitors and assessment
Company assessmentDirect peers
- SONIFI Solutions: SONIFI provides managed guest Wi-Fi, interactive TV, and casting solutions to hotels globally, closely overlapping with Hoist's Cloud Wi-Fi, Cloud TV, and Casting product lines for the same enterprise hospitality buyer.
- Cloud5 Communications: Cloud5 delivers managed network services, guest Wi-Fi, and PBX/voice solutions specifically to hotels and resorts, directly comparable to Hoist's managed network services and multi-property support model.
- Ruckus Networks (CommScope): Ruckus is a leading provider of enterprise and hospitality-grade Wi-Fi infrastructure, with a dedicated hotel vertical offering comparable managed wireless, in-room connectivity, and high-density Wi-Fi services directly competitive with Hoist Cloud Wi-Fi.
- HPE Aruba Networking: Aruba is a major enterprise Wi-Fi vendor with an explicit hospitality vertical offering cloud-managed wireless and switching for hotels and resorts, competing head-to-head with Hoist's managed networking platform in EMEA and globally.
- Nomadix: Nomadix specializes in internet gateways, Wi-Fi, and in-room entertainment for hotels, offering branded login portals and PMS integration — a direct niche competitor to Hoist's guest Wi-Fi and connectivity stack.
- Shiji Group: Shiji provides hotel PMS, point-of-sale, and guest experience platforms with global reach, competing with Hoist's Planet-branded PMS and adjacent software modules for the same enterprise hotel technology stack.
Emerging players
- Mews: Mews is a fast-growing cloud-native PMS and hospitality platform with a focus on modern, API-driven hotels; it competes with Hoist's Cloud PMS add-on for next-generation property operators.
Broad incumbents
- Cisco (Meraki): Cisco Meraki is a broad incumbent in cloud-managed networking serving hotels, resorts, and large enterprise customers; while not hospitality-only, it competes for the same multi-property Wi-Fi and switching budgets as Hoist.
- LG Business Solutions (Hospitality): LG provides commercial-grade hospitality TVs and Pro:Centric in-room entertainment platforms bundled with content management — an adjacent incumbent competing with Hoist Cloud TV at the in-room hardware and software layer.
- Infor Hospitality: Infor's hospitality suite (including Infor HMS) provides PMS, revenue management, and hotel software for large chains; as a broad enterprise software incumbent it competes with Hoist's broader Planet-branded software portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hoist Group social profiles
Digital presenceHoist Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoist Group leadership team
Management profileNumber of profiles
Profiles2 records
Hoist Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoist Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoist Group
What does Hoist Group do?
Hoist Group by Planet sells cloud-managed hotel networking and in-room entertainment solutions, including enterprise-grade guest Wi-Fi (Hoist Cloud Wi-Fi), interactive Ultra-High Definition TV (Hoist Cloud TV), guest content casting (Hoist Casting), a centralized multi-property management dashboard (Hoist Dashboard), and on-premise virtualization for hotel systems (Hoist Guestcore). Offerings are delivered as managed services bundled with hardware procurement, deployment, 24/7 monitoring, and integration with PMS, POS, and door-lock systems.
Is Hoist Group a public or private company?
Hoist Group is a private company. It is classified as corporate owned and is currently operating.
When was Hoist Group founded?
Hoist Group was founded in 1994. It employs 251 to 500 people.
Where is Hoist Group based?
Hoist Group is headquartered in Solna, Sweden, in the Europe region.
How does Hoist Group make money?
Three revenue lines are on record. Managed Network Services Subscription is the primary driver. The others are cloud Wi-Fi and TV Platform and hardware Procurement and Deployment.
Who are Hoist Group's main competitors?
Direct peers on record are SONIFI Solutions, Cloud5 Communications, Ruckus Networks (CommScope), HPE Aruba Networking, Nomadix and Shiji Group. Mews is listed as an emerging player. Broad incumbents are Cisco (Meraki), LG Business Solutions (Hospitality) and Infor Hospitality.
Does Hoist Group have an API?
No public API is recorded for Hoist Group.
What industry is Hoist Group in?
Hoist Group's product category is Hospitality Technology. Its primary akta.pro industry code is BPAJAHAB, Homeowners Association (HOA) Management, with a secondary code of BPAJAHAM, Association Maintenance, Vendor & Capital Project Management. Its NAICS code is 72111 and its SIC code is 7011.