La Crème

What La Crème does

La Crème (legally Lacreme Modeling & Acting LLC, incorporated in New Jersey) is a modeling and acting talent agency and training business founded by Patricia Pinto in 1996. The company serves aspiring and experienced models and actors, personal-development seekers, fashion designers, and vendors, providing talent representation, structured training, and event platforms. It operates from physical locations in New York City, Mountainside (NJ), Miami, and Los Angeles, and delivers courses online, positioning itself as a multi-national franchise across the U.S. and internationally.

The company's offering spans four pillars: talent representation and scouting (Scout Me), in-person residential Modeling and Acting Camps held over four days at a Hilton-brand NYC hotel, online courses and workshops (Acting Camp Online $299, Makeup Techniques $175, Walking Techniques $197, Confidence/Self Esteem $75, and Dressing for Success), and La Crème Fashion Week — a semi-annual benefit runway event (February and September; NJFW and NYFW scheduled 2/21/26) whose proceeds support the affiliated non-profit La Creme Angels, Inc. for breast cancer awareness. There is no proprietary software platform or technology; the business relies on third-party tools — Square for course payments, Calendly for interview scheduling, WooCommerce for its store, TicketLeap for event ticketing, and Donorbox for non-profit donations.

Revenue mechanics are diversified across a 20% agency service charge on all talent billings (with a 2% finance charge on balances unpaid beyond 30 days), one-time course and camp fees, Fashion Week registration fees (designer, vendor, MUA/hair stylist, press) and ticket sales, and franchise licensing fees for geographic expansion. Go-to-market combines direct website applications, virtual consultations, Instagram casting calls, press/earned media, and Fashion Week as the flagship acquisition and marketing vehicle. The company is founder-owned and controlled by Patricia Pinto, with 51-100 employees and no disclosed external funding.

Name

La Crème

Legal name

Lacreme Modeling & Acting LLC

Website

https://lacreme.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

La Crème is a modeling and acting agency and training business founded in 1996, providing talent representation, in-person and online courses, and semi-annual Fashion Week events to aspiring models, actors, personal-development seekers, designers, and vendors across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Talent Representation & Modeling/Acting Training Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Convention and Trade Show Organizers (56192), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industry

Fan Club, Community & CRM Management (MPAIAGAJ)

Keywords

• Talent representation services
• Modeling training programs
• Acting training programs
• Fashion week production
• Personal development coaching

Headquarters

HQ city

Newyork

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Talent Representation / Agency Services: La Crème represents models and actors and books them for commercial work. The agency charges a 20% agency service charge on all billings. Booking conditions include day rates, overtime rates (time-and-a-half before 9am and after 5pm and on weekends/holidays), travel rates, fitting rates, and weather permit policies. A 2% finance charge applies to unpaid billings over 30 days.
2. Training Programs (In-Person Camps): Residential Modeling and Acting Camps held in New York City. Four-day programs (check-in dinner Day 1 through breakfast/check-out Day 4) at a Hilton brand hotel in NYC with meals included. Includes portfolio review, pose/runway classes, seminars on branding/contracts, and professional photo shoots. COVID-19 protocols in place. Limited small class sizes for individualism.
3. Online Courses and Workshops: Virtual classes and workshops sold via Square payment links. Offerings include Acting Camp Online ($299), Makeup Techniques ($175), Walking Techniques ($197), Confidence/Self Esteem ($75), and Dressing for Success. Classes are live and interactive, taught by expert instructors. Limited to under 30 pupils per session.
4. Fashion Week Events: La Crème Fashion Week is a semi-annual benefit show (February and September) producing runway shows for designers. Revenue comes from designer registration fees, vendor booth fees, MUA/hair stylist participation, press passes, and ticket sales. NJFW 2/21/26 and NYFW 2/21/26 events scheduled. Proceeds benefit La Creme Angels Inc. for breast cancer awareness.
5. Franchise Fees: La Crème offers franchise opportunities for expanding the brand throughout the United States and internationally. The company has grown from a single New York/New Jersey metro area agency to a multi-national franchise.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

La Crème represents models and actors for commercial bookings (charging a 20% agency commission) and delivers professional training through in-person residential camps in New York City, online courses, and a Modeling/Acting/Personal Improvement program. The company also produces La Creme Fashion Week twice a year in February and September, providing a runway platform for designers, vendors, makeup artists, and press, with proceeds benefiting La Creme Angels Inc., its breast cancer awareness non-profit.

Product overview

La Creme is a modeling and acting agency founded in 1996, offering a multi-tiered portfolio of services. The core offering centers on talent representation (Scout Me), professional training programs (Modeling Program, Acting Program, and Personal Improvement Program), and La Creme Fashion Week — a bi-annual benefit fashion show. Training is delivered through in-person camps in New York City (Modeling Camp and Acting Camp) and online courses (Acting Camp Online, Makeup Techniques, Walking Techniques, Dressing For Success, and Confidence/Self Esteem). Fashion Week participation opportunities span designer registration, vendor registration, MUA/hair stylist registration, and press registration. All services are unified under the La Creme brand, with proceeds from Fashion Week supporting La Creme Angels, Inc., the company's non-profit arm dedicated to breast cancer awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• Modeling Camp (In Person) An elite residential 4-day/3-night modeling camp held in New York City at a Hilton brand hotel, including meals, portfolio review, pose and runway classes, social media and branding seminars, and a professional photo shoot. Targeted at aspiring and experienced models seeking intensive individualized training.
• Acting Camp (In Person) An elite in-person acting camp in New York City covering improvisation techniques, monologue techniques, audition techniques, acting techniques, communication and voice projection, and stage presence. Targeted at aspiring and professional actors.
• Acting Camp (Online) A 4+ hour interactive online educational seminar taught live by La Creme experts, serving as an introduction to the La Creme Model Camp. Classes are limited to under 30 pupils and cover techniques for succeeding in modeling or acting. Priced at $299 per participant.
• Modeling Program A comprehensive training program covering poise and posture, creative wardrobe planning, basic makeup artistry, photo movement technique, diet/nutrition/exercises, television and video modeling, communication, hair and nail care, conventional and promotional bookings, and etiquette.
• Acting Program A training program focused on television, film, and video performance, covering cold reading, TV commercials, movies, theater, audition techniques, improvisation, and acting opportunities.
• Personal Improvement Program A personal development program covering self-esteem, etiquette classes, diet/nutrition/exercise, skin/hair/nail care, wardrobe glamorization, communication, voice projection, and dressing for success.
• Makeup Techniques Course An online course covering face shapes, makeup steps, corrective makeup, eye makeup expertise, illusion with makeup, advanced makeup, special effect makeup, makeup for mature skin, and eyebrow improvement. Priced at $175 per participant.
• Walking Techniques Workshop An exclusive modeling workshop with Patricia Pinto covering runway walk and posture, posing techniques for castings and shows, confidence and stage presence, and tips for new and experienced models. Priced at $197 per participant; available in-person or online (live) on Saturdays.
• Dressing For Success Course An online course covering body type analysis, silhouette understanding, color choices and analysis, fabric selection, trends, fashion publications, perfect outfits, wardrobe glamorization, closet organization, accessorizing, and formula to create outfits.
• Confidence / Self Esteem Course A 3-hour course covering proper definition, pelvis alignment, arms swing, direction of feet, and positioning the body while ascending and descending stairs with grace. Priced at $75 per participant.
• Scout Me / Talent Representation A talent scouting and representation service that searches for new talent of all ages, heights, ethnicities, and skill levels. Interested individuals apply on the website and schedule a virtual consultation via Calendly. Charges a 20% agency service charge on all talent billings.
• La Creme Fashion Week A semi-annual benefit fashion show held in February and September, showcasing national and international fashion collections. Supports breast cancer awareness through La Creme Angels, Inc. and offers participation opportunities for designers, models, vendors, makeup artists, hairstylists, and press.
• Designer Registration (Fashion Week) A registration service for fashion designers to showcase their collections at La Creme Fashion Week, providing exposure to national and international audiences including buyers, press, and upscale consumers. Designers may showcase adult and children's collections with traditional and non-traditional garments.
• Vendor Registration (Fashion Week) A registration service for vendors to participate in La Creme Fashion Week as sellers, hosted by La Creme Angels Inc. non-profit supporting breast cancer awareness.
• MUA / Hair Stylist Registration (Fashion Week) A registration service for makeup artists (MUA), cosmetologists, and hair stylists to participate in La Creme Fashion Week, donating their time and services for the benefit show.
• Press Registration (Fashion Week) A press registration service for professional photographers, videographers, bloggers, and journalists to cover La Creme Fashion Week events, with one press pass per request.
• La Crème Franchise Opportunity Franchise opportunity for entrepreneurs to open La Crème modeling and acting agency branches throughout the United States and internationally, leveraging the La Crème brand, training methodology, and Fashion Week platform.

Quantifiable outcome

• Over 30 years of operation and thousands of models/actors trained globally
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• La Creme Angels Inc.OthersLa Creme Angels Inc. is a non-profit organization founded by Patricia Pinto (CEO of La Crème) to support breast cancer awareness. The organization provides education, guidance, emotional and spiritual support to cancer patients and their families, and organizes seminars, conferences, and events for cancer prevention. La Crème Fashion Week is a benefit show supporting this organization. Medical professionals collaborate to offer cancer exams, screening mammograms, and checkups for low cost or free to underserved populations.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wilhelmina Models: Established full-service modeling and talent agency representing models, actors, and brand talent across the U.S. and internationally. Directly comparable to La Crème in offering talent representation plus development programs.
• Ford Models: Iconic New York-based talent agency representing models and creative talent globally with a strong fashion-week casting footprint. Comparable to La Crème in model representation, fashion-week participation, and training/promotion.
• Storm Management: London-based modeling and talent agency representing editorial and commercial talent. Comparable in size and scope to La Crème's representation arm and shares the fashion-week casting focus.
• Click Model Management: Modeling agency with representation and development services for fashion and commercial talent. Comparable to La Crème in offering model representation combined with training/development programs.
• Wehmann Models & Talent: U.S. talent agency representing models, actors, and performers for commercial and fashion bookings. Closely comparable to La Crème in combining representation, fashion-week participation, and development services.

Broad incumbents

• IMG Models: Global talent management arm of Endeavor (IMG/WME) representing models worldwide with deep relationships across luxury and fashion brands. Comparable in talent representation and fashion-week casting, but with vastly greater scale and capital.
• Elite Model Management: Major international modeling agency with offices across Europe, the Americas, and Asia, representing fashion talent for runway and commercial work. Comparable to La Crème in modeling representation and runway casting, but globally scaled.
• Next Management: International modeling agency operating in major fashion capitals with a roster spanning editorial, runway, and commercial talent. Closely comparable business model to La Crème's representation arm, with deeper global infrastructure.

Regional players

• NYFW (New York Fashion Week): Flagship U.S. fashion week event where La Crème runs its NYFW show and where Patricia Pinto serves as principal casting agent. Comparable as an event-driven platform serving designers, talent, vendors, and press.
• NJ Fashion Week: Regional fashion week event created by Patricia Pinto as part of the La Crème platform. Comparable as a similarly positioned runway event serving designers and models on the East Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lacrememodel
• Instagraminstagram.com/lacreme
• Xx.com/lacreme
• LinkedInlinkedin.com/company/lacreme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Crème