Wehmann Models & Talent

What Wehmann Models & Talent does

Wehmann Models & Talent, Inc. is a privately held, SAG-AFTRA franchised talent agency founded in 1984 and headquartered at 11 10th Avenue South, Hopkins, Minnesota, serving the Minneapolis-St. Paul creative market and beyond. The agency represents models, actors, voiceover artists, hair and makeup artists, wranglers, and specialized talent categories (hands and feet, active/fitness, real families, baby and toddler, fit models, new faces) for commercial, print, video, and film projects on behalf of casting directors, advertising agencies, photographers, and production companies. Notable client engagements include Target, Best Buy, General Mills, 3M, Mayo Clinic, Walmart, Comcast, Kohl's, Macy's, US Bank, Ameriprise Financial, and Hormel Foods, alongside film and television productions such as Documentary Now and Lady Dynamite.

The business operates on a commission-based revenue model, charging a disclosed 15% agency fee on voice bookings with rates and fees varying by performance, category, and media use across the broader roster; the agency represents both union and non-union talent under SAG-AFTRA jurisdiction where applicable. Go-to-market is direct, sales-led, and relationship-driven: experienced agents match client briefs to the roster, with clients submitting quote requests through wehmann.com or contacting agents directly. The firm maintains a WordPress-based website with quote functionality, account/login, and talent browsing, alongside organic social presence on Twitter, Facebook, and Instagram. Distribution is regional — the Minneapolis-St. Paul metro and broader Midwest — with no marketplace, reseller, or international channel.

Operationally, the agency runs with 1–10 employees, including President Lucia Stuessi and a small bench of category-specific agents (Print/HMU, Print/Active, Voice, On-Camera/Film, New Talent). It runs a paid summer and unpaid 4-month internship program as a low-cost operational and pipeline extension. There is no disclosed funding, no parent company, no M&A activity, and no AI/ML capability — the firm is a traditional relationship-driven talent brokerage rather than a technology-enabled marketplace.

Name

Wehmann Models & Talent

Legal name

Wehmann Models & Talent, Inc.

Website

https://wehmann.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Wehmann Models & Talent is a privately held, SAG-AFTRA franchised talent agency in Hopkins, Minnesota, representing models, actors, voiceover artists, and hair/makeup talent for commercial, print, and film clients in the Minneapolis-St. Paul and Midwest market.

Ownership category

akta.pro rank

Product category

Talent Agency / Modeling Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Full-Service Artist Management (MPAIAGAA), Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

• Talent agency services
• Model representation
• Commercial casting agency
• Voiceover talent booking
• SAG-AFTRA franchised agency

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Representation and Booking Commission: Wehmann operates as a talent agency earning revenue through commission on talent bookings. They represent models, actors, hair and makeup artists, and voiceover talent for commercial, print, video, and film projects. The agency charges a 15% agency fee on all voice rates. Rates and fees vary by performance, category, and media use. They are a SAG-AFTRA franchised agency representing both union and non-union talent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wehmann Models & Talent is a SAG-AFTRA franchised talent agency that represents models, actors, voiceover artists, hair and makeup artists, and wranglers for commercial, print, video, and film projects. The agency matches advertising agencies, production companies, photographers, and casting directors with talent from its roster across categories including Women, Men, Youth, Voice, Artists, Active, Exclusives, New Faces, Hands & Feet, Direct Bookings, Real Families, Fit Modeling, and Baby & Toddler. Revenue is earned through booking commissions (including a 15% agency fee on voice rates) on each engagement.

Product overview

Wehmann Models & Talent is a SAG-AFTRA franchised talent agency offering a comprehensive portfolio of talent representation services. The core offering is Talent Representation Services, which encompasses diverse categories including Women, Men, Youth, Voice, Artists (Hair + Makeup), Wranglers, Exclusives, New Faces, and Active divisions. The Wehmann Active sub-brand specifically represents athletes and fitness professionals. Additional specialized categories include Direct Bookings, Real Families, Fit Modeling, Baby & Toddler, and Hands & Feet models. The agency also operates an Internship Program for individuals seeking entry into the entertainment industry. The agency connects talent with casting directors, advertising agencies, photographers, and production companies for projects spanning print advertising, commercial and digital video, film and television, live modeling, and voice-over work.

Differentiator

Problem solved

Functional benefit

Brands

• Wehmann Active: A specialized division representing models and talent with advanced fitness or sports backgrounds for commercial, print, and advertising projects.

Products and services

• Talent Representation Services Full-service talent agency representing models, actors, voiceover artists, hair and makeup artists, and wranglers for commercial, video, print, and film projects, serving advertising agencies, production companies, photographers, and casting directors.
• Wehmann Active
• Voice Talent Representation Representation of voiceover talent for radio, television, and digital audio projects, with a 15% agency fee applied to all voice rates.
• Hair and Makeup Artist Representation Representation of professional hair and makeup artists for commercial, fashion, lifestyle, advertising, film, and on-camera production bookings.
• Direct Bookings Representation of talent available for immediate booking without an audition process, enabling rapid project staffing.
• Real Families Representation Representation of family units available for family-oriented commercial and print campaigns.
• Fit Modeling Representation Representation of models for garment fitting and technical sizing purposes.
• Baby and Toddler Representation Representation of infant and young child talent for commercial and print projects.
• Hands and Feet Model Representation Representation of specialized hand and foot models for product demonstrations and close-up work.
• Wrangler Representation Representation of animal handlers and wranglers for film, television, and commercial productions.

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Abrams Artists Agency: National full-service talent agency representing actors, voice-over artists, and other talent for commercial, voice, and on-camera work. Comparable across multiple of Wehmann's talent categories at larger scale.
• CESD Talent Agency: Specialized agency focused on voice-over and on-camera talent for commercials and corporate work. Directly comparable to Wehmann's voice and commercial representation offerings.
• Take 12 Talent: Midwest-based talent agency booking models, actors, and voice talent for commercial and corporate work. Operates with a similar regional full-service model serving ad agencies and production companies.
• Heyman Talent: Minneapolis-based talent agency also serving the Twin Cities creative market with overlapping model, actor, and commercial talent categories. Direct geographic and product-line competitor to Wehmann in the Midwest.
• The Campbell Agency: Dallas-based commercial talent agency representing models, actors, and voice talent. Comparable regional-to-mid-market agency model targeting advertising agencies and production companies.
• Moore Creative Talent: Regional talent agency representing actors and models for commercial, industrial, and film work in the Midwest. Comparable business model focused on agency-led booking with a similar local client base.

Broad incumbents

• William Morris Endeavor (WME): Largest global talent and literary agency representing artists across film, TV, endorsements, and commercial work. Competes for the same union talent pool that Wehmann draws from for commercial and SAG-AFTRA bookings.
• United Talent Agency (UTA): Major global talent agency representing actors, musicians, and other public figures for film, television, and commercial endorsements. Broad incumbent competing in the same talent categories as Wehmann.
• Creative Artists Agency (CAA): Premier global entertainment and sports agency with representation across talent, brands, and media. Largest incumbent competing for commercial and SAG-AFTRA talent that Wehmann also represents.

Emerging players

• HireCulture: Digital casting platform connecting brands and agencies with talent for commercial and editorial projects. Represents the platform-based disruption to traditional agencies like Wehmann.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wehmannagency
• Facebookfacebook.com/wehmann-models-talent-inc-107899626023
• Instagraminstagram.com/wehmannagency
• LinkedInlinkedin.com/company/wehmann-models-talent-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wehmann Models & Talent