MATTE Projects

What MATTE Projects does

MATTE Projects is a New York-based multidisciplinary creative agency and entertainment company operating at the intersection of advertising, brand strategy, content production, and experiential design. Founded in 2012 (per firmographic data; one secondary source cites 2015), the company employs 51-100 people and delivers five core service lines — World Building, Experiential, Talent Direct, Branded Design, and Content Studio — for luxury, fashion, and lifestyle clients including Marc Jacobs, Moncler, Cartier, New Balance, Tom Ford, Alexander Wang, Adidas, AWGE, and Margiela. Revenue mechanics follow a project-based creative-agency model (fees for strategy, design, production, and talent brokering), with no publicly disclosed pricing or contract structures.

The company's product surface extends beyond agency services into operated cultural IP. HERO, its flagship immersive art space at Rockefeller Center, hosts large-format digital art exhibitions such as reSOUND New York (a 10,977-square-foot, seven-stage exhibition from Korean studio d'strict). Matte Films operates as a sub-brand for film production, and MATTE10 is a community mentorship-grant initiative. The company maintains a New York headquarters at 10 Crosby Street and a Mexico City office at Ámsterdam 255, Hipódromo Condesa, with no disclosed funding rounds, parent company, or institutional investors — indicating private, founder-led ownership under Max Pollack, Matthew Rowean, and Kiara Fairbrother, supported by a professional management bench including President Neda Whitney (joined September 2024), CMO Angus MacEwan, Chief Client Officer Caren Brody, and CFO Morgan Lemonidis.

No proprietary AI products, patents, or ML research are disclosed; AI appears to be an assistive tool within production workflows and a topic of public programming (e.g., 'Creative Expression in the Age of AI' panel). Revenue figures are not publicly disclosed, and the company operates as a private, independently held entity with no external funding rounds on record.

Name

MATTE Projects

Legal name

MATTE Projects

Website

https://matteprojects.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

MATTE Projects is a New York-based multidisciplinary creative agency offering strategy, experiential design, content production, branded design, and talent services for luxury, fashion, and lifestyle brands, and operates the HERO immersive art space at Rockefeller Center.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)

Keywords

• Creative agency services
• Experiential marketing
• Content production
• Brand strategy
• Immersive experiences

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

MATTE Projects is a multidisciplinary creative agency and entertainment company that blends strategy, creativity, and production to craft innovative live and digital experiences for brands and artists. The company delivers a platform of services including World Building, Experiential, Talent Direct, Branded Design, and Content Studio, and operates HERO, a flagship immersive art space at Rockefeller Center.

Product overview

MATTE Projects is a multidisciplinary creative company from New York offering a platform of creative services including World Building, Experiential, Talent Direct, Branded Design, and Content Studio. The company also operates HERO, its flagship immersive art space at Rockefeller Center, which hosts digital art exhibitions like reSOUND New York. Additional initiatives include MATTE10 (a mentorship grant program) and Matte Films (a separate film production entity). The services work together to provide strategic, creative, and production capabilities for brands and artists seeking to create cultural impact through experiential marketing, content creation, and live events.

Differentiator

Problem solved

Functional benefit

Brands

• Matte Films: A sub-brand/division focused on film production, mentioned as a separate website (mattefilms.com) in the main navigation.

Products and services

• World Building Brand world creation service that positions brands as immersive worlds, blending art, music, and design to reflect community values. Includes brand strategy, design systems, content, and community engagement.
• Experiential Experience creation service that crafts experiential moments with entertainment elements that people seek out and cherish.
• Talent Direct Talent connection service that manages scouting, negotiations, and logistics to connect brands with top-tier talent for collaborations.
• Branded Design Visual and narrative design service that elevates brands through compelling visuals and storytelling to captivate audiences and drive engagement.
• Content Studio Content production service that creates high-quality content efficiently and effectively, adaptable to any media with compelling visuals and narratives.
• HERO MATTE's flagship immersive art space located at Rockefeller Center, hosting digital art exhibitions and experiential installations.
• reSOUND New York
• Matte Films A separate entity focused on film production and creative film work.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves8 records

Expansion highlights5 records

Direct peers

• HUSH: NYC-based creative studio designing brand experiences, digital products, and immersive installations for cultural and lifestyle brands — directly comparable to MATTE's experiential and branded design work.
• &Walsh: NYC branding and design studio led by Jessica Walsh, serving fashion, lifestyle, and cultural clients with brand identity and creative direction — closely matches MATTE's luxury/fashion focus and service mix.
• Porto Rocha: NYC independent branding agency serving global brands with strategy, identity, and design work — comparable in scale, geography, and luxury/consumer client profile to MATTE Projects.
• MUH-TAY-ZIK / HOF-FER: San Francisco/NYC creative agency producing brand campaigns, content, and experiential work for major brands — overlaps with MATTE on the Content Studio and campaign execution offerings.
• B-Reel: Transatlantic creative agency with deep NYC presence producing films, digital experiences, and branded content for global brands — directly comparable to MATTE's content production and experiential capabilities.
• Sparks: Global experiential marketing agency producing live brand experiences and events — directly competes with MATTE's Experiential service line for similar corporate and brand clients.
• Instrument: Independent creative and digital agency producing brand experiences, content, and design systems — comparable in scale (~150+ people), independence, and multidisciplinary service platform to MATTE.

Broad incumbents

• Anomaly: Large independent creative agency with NYC headquarters and global offices, serving many of the same brand categories as MATTE — a scaled incumbent against which MATTE competes for the same RFPs.
• Mother NYC: Established NYC creative agency with a strong independent culture, producing campaigns, content, and brand experiences for global brands — overlaps with MATTE's client mix but operates at significantly larger scale.
• Jack Morton: Global brand experience agency (part of IPG) producing live, virtual, and hybrid experiences for major brands — the scaled holding-company incumbent competing with MATTE in experiential marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/matteprojects
• LinkedInlinkedin.com/company/matte-projects
• Instagraminstagram.com/matteprojects

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATTE Projects