Moebel.de
Moebel.de is a Hamburg-based price comparison platform for furniture and home accessories, aggregating 100+ million products from 1,000+ online shops across nine European countries and earning affiliate referral fees by redirecting 60 million annual visitors to partner retailers.
- Company typePrivate
- Founded2004
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Moebel.de does
Moebel.de Einrichten & Wohnen GmbH operates a vertical price comparison platform for furniture, home accessories, and decor, headquartered in Hamburg, Germany. Founded in 2004, the company aggregates more than 100 million products from over 1,000 online partner shops — including OTTO, XXXLutz, Westwing, Amazon, BAUR, and Maisons du Monde — into a single search and price-comparison experience that reaches 60 million annual visitors across nine European countries (Germany, France, Netherlands, Austria, Switzerland, Spain, the United Kingdom, Poland, and Italy) operated under country-specific brands such as moebel.de, meubles.fr, meubelo.nl, moebel24.at/ch, mobi24.es/it, and living24.uk/pl. The product surface spans 13 categories (Wohnen, Schlafen, Bad, Essen, Heimtextilien, Flur, Büro, Kinder, Deko, Lampen, Garten, Baumarkt, IKEA) and includes differentiated features such as Preiswecker (price alerts), Fotosuche (visual/photo search), Wunschliste (wishlist), Deals des Tages (daily deals), and an editorial Magazin that drives top-of-funnel traffic.
The underlying technology combines certified price comparison algorithms, structured product-data ingestion from 1,000+ shop feeds, and AI-assisted tools for price capture, product matching, and personalized user experiences. The platform is free to consumers, who are then redirected to partner shops to complete purchases; moebel.de earns affiliate and referral commissions on resulting transactions. Distribution is primarily organic: SEO-led category and brand pages, content marketing through the Magazin, and direct social media presence (Instagram, Pinterest, Facebook, YouTube, X). A secondary B2B segment addresses commercial furnishing procurement. The company operates with a lean team of 51-100 employees and is privately held with no disclosed parent company or institutional investor backing. Leadership consists of CEO Robert André Kabs. The single, durable monetization mechanic — affiliate fees on a two-sided, category-specific marketplace — is well aligned with the platform's product and audience scale.
Moebel.de firmographics
Firmographics- Name
- Moebel.de
- Legal name
- moebel.de Einrichten & Wohnen GmbH
- Website
- https://moebel.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Moebel.de is a Hamburg-based price comparison platform for furniture and home accessories, aggregating 100+ million products from 1,000+ online shops across nine European countries and earning affiliate referral fees by redirecting 60 million annual visitors to partner retailers.
- Ownership category
- akta.pro rank
Moebel.de industry classification
Industry- Product category
- Online Furniture Price Comparison
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Moebel.de is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Moebel.de business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate/Referral Fees: Revenue generated when users click through to partner shops and complete purchases. The platform earns a commission or referral fee from each transaction driven by moebel.de's price comparison links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for consumers - no subscription or usage fees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Moebel.de product offering
Product offeringCore offering
Moebel.de operates a free price comparison platform for furniture and home accessories, aggregating over 100 million products from 1,000+ online partner shops across 9 European countries. Users can search, compare prices, set price-drop alerts, use photo-based visual search, save favorites, browse daily deals, and are redirected to partner retailers to complete purchases.
Product overview
Moebel.de operates as a unified price comparison platform for furniture and home living products, combining a search-driven comparison engine with complementary features including price alerts (Preiswecker), photo search (Fotosuche), wishlists (Wunschliste), and daily deals. The platform aggregates over 100 million products from more than 1,000 online shops across 13 product categories (Wohnen, Schlafen, Bad, Essen, Heimtextilien, Flur, Büro, Kinder, Deko, Lampen, Garten, Baumarkt, IKEA) and offers editorial content through its Magazin. The company also operates regional portals in 9 countries under different brand names (meubles.fr, meubelo.nl, moebel24.at, moebel24.ch, mobi24.es, living24.uk, living24.pl, mobi24.it).
Differentiator
Problem solved
Functional benefit
Products and services
- Moebel.de Price Comparison Platform Free-to-use online price comparison platform that aggregates over 100 million products from 1,000+ online partner shops across 9 European countries, enabling individual consumers and businesses to search, compare prices, and discover the cheapest offers for furniture and home accessories. Purchases are completed on partner retailer sites via redirected traffic.
Quantifiable outcome
- 60 million annual visitors rely on moebel.de portals
- +1 more outcomes
Companies that use Moebel.de
Customer profileSegments2 records
Ideal customer profiles2 records
Moebel.de technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Moebel.de partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- OTTOcoreMajor German online retailer and department store integrated as a partner shop on the moebel.de platform. Offers furniture, home accessories, and decor products through the price comparison platform.
- XXXLutzcoreLarge furniture retailer chain integrated as a partner shop. One of Europe's largest furniture retailers operating online stores across multiple countries.
- WestwingcoreOnline home and living retailer specializing in designer furniture and home accessories. Integrated as a partner shop offering products through the moebel.de platform.
- BAURmajorGerman online retailer offering furniture and home goods. Partner shop integrated into the moebel.de price comparison network.
- AmazoncoreGlobal e-commerce giant with furniture and home products section. Integrated as a partner shop, particularly for kitchen accessories and home goods on the German moebel.de platform.
- BADERmajorGerman home textiles and bedding specialist retailer. Provides bedding, linens, and home textiles through the partner shop network.
- TchibomajorGerman multi-category retailer offering furniture, home accessories, and household items. Integrated as partner shop for various home products.
- ZurbrueggenmajorGerman furniture retailer chain with regional presence. Partner shop providing furniture and home furnishing products on the platform.
- Maisons du MondemajorFrench home decoration and furniture retailer with European presence. International partner shop offering distinctive furniture and decor products.
- proshopminorOnline retailer specializing in household products including bins, kitchen accessories, and home organization items. Provides kitchen and household goods on the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Moebel.de competitors and assessment
Company assessmentDirect peers
- Idealo: Berlin-based price comparison platform owned by Axel Springer; operates across categories including home & furniture. The closest European analog to moebel.de — same affiliate-led model, multi-country footprint, and category coverage — and a frequent reference point for the asset class.
- Kelkoo Group: European price comparison and shopping platform active in multiple countries with affiliate revenue model. Comparable in operating model and geographic scope to moebel.de, though with a broader (non-furniture-specialized) category mix.
- LadenZeile: German price comparison platform aggregating offers from online retailers via affiliate links. Operates the same core mechanics as moebel.de in the DACH region and competes directly for SEO-driven shopping intent.
- Twenga: European price comparison and shopping search engine with affiliate-driven revenue. Comparable model and European footprint; overlaps with moebel.de particularly in France, Spain, and Italy.
- PriceRunner: Nordic and UK-focused price comparison platform (owned by Klarna). Same affiliate / click-out business model and comparable consumer-facing value proposition, though with stronger presence in the UK/Nordics where moebel.de (living24.uk) is also active.
Broad incumbents
- Google Shopping: Default product-comparison surface within Google Search and a structural competitor for any price-comparison query, including furniture. Massive scale and SEO integration make it the dominant generalist threat to moebel.de's organic traffic funnel.
Others
- Westwing: European online retailer specializing in designer furniture and home accessories; also listed as a core partner shop on moebel.de. Comparable in vertical and customer base, but operates as a first-party retailer rather than a comparison platform.
- Home24: European online retailer of furniture and home accessories. Operates as a first-party e-commerce player in the same vertical moebel.de aggregates, and represents both a competitor for end demand and a potential partner / supply source.
- Wayfair: Global online furniture and home goods retailer with significant European operations. Comparable in vertical and customer intent; differs as a first-party retailer with owned inventory rather than a comparison intermediary.
- OTTO: Major German online retailer and department store; listed as a core partner shop on moebel.de. Operates its own marketplace and retail media capabilities, making it both the largest single source of affiliate GMV and a structural threat as it builds closed first-party shopping surfaces.
Market position
Strengths1 record
Competitive moat6 records
Key risks6 records
Customer concentration
Moebel.de social profiles
Digital presenceMoebel.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moebel.de leadership team
Management profileNumber of profiles
Profiles1 record
Moebel.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moebel.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moebel.de
What does Moebel.de do?
Moebel.de operates a free price comparison platform for furniture and home accessories, aggregating over 100 million products from 1,000+ online partner shops across 9 European countries. Users can search, compare prices, set price-drop alerts, use photo-based visual search, save favorites, browse daily deals, and are redirected to partner retailers to complete purchases.
Is Moebel.de a public or private company?
Moebel.de is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moebel.de founded?
Moebel.de was founded in 2004. It employs 51 to 100 people.
Where is Moebel.de based?
Moebel.de is headquartered in Hamburg, Germany, in the Europe region.
How does Moebel.de make money?
One revenue line is on record: affiliate/Referral Fees.
Who are Moebel.de's main competitors?
Direct peers on record are Idealo, Kelkoo Group, LadenZeile, Twenga and PriceRunner. Google Shopping is listed as a broad incumbent. Others are Westwing, Home24, Wayfair and OTTO.
Does Moebel.de have an API?
No public API is recorded for Moebel.de.
What industry is Moebel.de in?
Moebel.de's product category is Online Furniture Price Comparison. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 4491 and its SIC code is 5700.