StudyPoint

What StudyPoint does

StudyPoint is a US-based private tutoring company founded in 1999 in Boston by Richard Enos and Greg Zumas (originally as StudySmart, Inc.) that delivers one-to-one, in-home and online instruction to K-12 students and their families. The product portfolio centers on SAT, ACT, PSAT, SSAT, ISEE, and AP exam preparation and is extended into math tutoring (elementary through calculus), academic tutoring across science, language, and writing subjects, study skills support, and a dedicated Admissions Support service covering college essays, college counseling, and private/boarding school admissions.

The service model rests on a proprietary curriculum set that the company states has received more than $1 million of investment and is updated for current test formats, combined with a Curriculum Mapping personalization layer that produces individualized homework plans from practice exam results. Programs are sold as fixed-hour packages (30, 42, or 60 hours) at rates below $99 per hour for one-to-one instruction, with a performance guarantee (additional free hours if score targets are not met) and dedicated program directors who manage each student through the engagement.

Distribution is a phone-based consultative sales motion in which enrollment consultants convert leads from free virtual practice tests, content marketing, and referrals; over 60% of clients are reported as referrals or repeats. In-home service covers 23 major US metropolitan areas, and an online tutoring channel, piloted with roughly $250,000 of free tutoring and launched in 2011-2012, extends the offering nationwide and internationally. Following its May 1, 2026 acquisition by Intrax, StudyPoint operates as a subsidiary within Intrax's international education and exchange-program portfolio, with both co-founders remaining on the board.

Name

StudyPoint

Legal name

StudyPoint Inc.

Website

https://studypoint.com

Company type

Private

Founded year

1999

Operating status

Acquired

Headcount range

11–50 employees

Short description

StudyPoint is a US-based, private K-12 tutoring company founded in 1999 that delivers one-to-one in-home and online instruction in SAT/ACT test prep, math, academic subjects, and college admissions support, serving families across 23 metropolitan areas and online nationwide.

Ownership category

akta.pro rank

Product category

K-12 Test Preparation and Academic Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Entrance Exams (SAT/ACT/PSAT) Prep (EDANABAA)

akta.pro secondary industries

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), General Homework Help (Multi-Subject) (EDANADAA), Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH), Honors & Advanced Coursework Tutoring (non-AP/IB) (EDANAKAD)

Keywords

• Private tutoring services
• SAT test preparation
• ACT test preparation
• College admissions consulting
• K-12 academic tutoring

Headquarters

HQ city

Stoneham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. K-12 Tutoring Services: One-to-one private tutoring programs for K-12 students including SAT/ACT test prep, academic tutoring, and math tutoring. Programs are sold as packages (30, 42, or 60 hours) with a performance guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

StudyPoint is a national provider of one-to-one K-12 tutoring services, offering personalized SAT, ACT, PSAT, SSAT, ISEE, and AP exam preparation, academic subject tutoring (math, science, languages, writing, study skills, reading), and college/private school admissions consulting. Programs are sold as 30, 42, or 60-hour packages and delivered in-home across 23 US metropolitan areas or online nationwide and internationally, backed by proprietary curricula with a score-improvement guarantee.

Product overview

StudyPoint is a national provider of one-to-one K-12 tutoring services offering a unified platform of personalized educational support. The core offering consists of SAT Tutoring and ACT Tutoring programs backed by proprietary curricula and score-improvement guarantees, supplemented by Math Tutoring (elementary through calculus), Academic Tutoring (science, languages, writing, study skills), and Test Prep for SSAT, ISEE, and AP exams. Beyond test preparation, StudyPoint provides Admissions Support including College Essay Coaching, College Counseling, Private School Admissions Counseling, and Boarding School Admissions Consulting. Services are delivered through both in-home and online one-to-one formats, with additional free resources including virtual practice tests and downloadable guides. The company has served over 50,000 students across 23 metropolitan areas since its founding in 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• SAT Tutoring One-to-one, personalized SAT preparation tutoring using proprietary curricula, experienced employee tutors, and a score improvement guarantee (124-point average SAT increase across students). Sold as 30, 42, or 60-hour packages.
• ACT Tutoring One-to-one, personalized ACT preparation tutoring using proprietary curricula, experienced employee tutors, and a score improvement guarantee (3.9-point average ACT increase across students). Sold as 30, 42, or 60-hour packages.
• Test Prep (PSAT, SSAT, ISEE, AP) One-to-one preparation for additional high-school and college-entrance exams including PSAT, SSAT, ISEE, and AP Exams, using proprietary curricula and one-to-one instruction delivered in-home or online.
• Math Tutoring One-to-one expert math tutoring covering elementary math through calculus, including Pre-Algebra, Algebra, Geometry, Algebra 2, Precalculus, Trigonometry, and Calculus, using the student's existing homework to teach new skills and fill knowledge gaps.
• Academic Tutoring One-to-one subject-specific tutoring including Biology, Chemistry, Physics, Spanish, French, Academic and Creative Writing, Study Skills Support, Homework Help, and Reading Tutoring to help students master coursework and earn stronger grades.
• Admissions Support Comprehensive college and private school admissions consulting services including College Essay Coaching, College Counseling, Private School Admissions Counseling, and Boarding School Admissions Consulting.

Quantifiable outcome

• 124 point average SAT score increase
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• IntraxcoreStrategic or Co-development Partner · 30 April 2026Intrax, a global leader in international education and exchange programs headquartered in San Francisco, acquired StudyPoint in April 2026. The acquisition diversifies Intrax's portfolio beyond J-1 Visa exchange programs to include K-12 personalized learning and college admissions support. StudyPoint co-founders remain on the board with Greg Zumas overseeing day-to-day operations alongside Intrax's executive team.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sylvan Learning: National franchise-based tutoring provider covering K-12 academics and test prep. Overlaps with StudyPoint on SAT/ACT prep and academic tutoring but delivers through learning centers rather than in-home.
• Huntington Learning Center: Established K-12 tutoring and test prep franchise with a strong center-based footprint. Competes with StudyPoint in SAT/ACT prep and academic tutoring for a similar family demographic.
• Chegg: Broader student services platform that has expanded into online tutoring and test prep. Adjacent competitor to StudyPoint on the academic support and SAT/ACT prep use cases, delivered entirely online.

Direct peers

• Varsity Tutors: Online tutoring marketplace and live-instructor platform covering SAT/ACT prep and K-12 academic subjects. Competes head-to-head with StudyPoint in one-to-one online tutoring with broader subject coverage and self-serve booking.
• Wyzant: Marketplace for one-to-one in-person and online tutors across K-12 subjects including SAT/ACT. Competes with StudyPoint for tutor-driven SAT prep but without proprietary curricula or guarantees.
• The Princeton Review: National SAT/ACT prep and admissions counseling brand offering classroom, private tutoring, and online programs. Directly competes with StudyPoint in one-to-one SAT/ACT tutoring and college admissions consulting.
• Kaplan Test Prep: Large-scale test preparation provider offering SAT, ACT, PSAT, and admissions tutoring. Direct overlap with StudyPoint's flagship SAT/ACT prep, though Kaplan operates at much larger scale and through center-based as well as online delivery.
• PrepScholar: Online SAT/ACT prep provider combining adaptive software with private tutoring. Targets the same high-school test-prep segment as StudyPoint and competes on personalization and outcomes.

Emerging players

• Prep Expert: Smaller, digital-first SAT/ACT prep provider offering live online courses and private tutoring. Targets the same high-school test-prep niche as StudyPoint with a leaner, lower-cost online model.
• Khan Academy: Free, large-scale online learning platform with Official SAT Practice content developed with the College Board. Acts as a free substitute for portions of StudyPoint's SAT prep offering and pressures price points industry-wide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StudyPoint
• LinkedInlinkedin.com/company/studypoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudyPoint