Aranda
Aranda Software is a Colombian-founded enterprise software vendor providing ITIL® 4-aligned IT Service Management and unified device management solutions to enterprise and mid-market customers across Latin America through direct sales and a regional partner network.
- Company typePrivate
- Founded2001
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Aranda does
Aranda Software, legally ARANDA SOFTWARE ANDINA S.A.S., is a Colombian-founded enterprise software vendor that has operated for over 20 years in the Latin American market, specializing in IT Service Management (ITSM) and unified device/IT asset management (ITAM). The company's core platform is an ITIL® 4-aligned suite centered on Aranda Service Management (ASMS) with an integrated Configuration Management Database (CMDB), complemented by Aranda Device Management (ADM) for endpoint and asset control. The portfolio extends across nine additional modules covering field service management, virtual/remote support, enterprise mobility management, data backup (Data Safe), security compliance (ASEC), and a query/reporting tool (AQM). The platform is offered via Cloud, On-premise, Hybrid, and SaaS deployment models, allowing Aranda to address both regulated and cloud-ready enterprise environments.
Aranda serves enterprise and mid-market organizations across Latin America, with legally incorporated entities in at least 11 countries (Colombia, Mexico, Chile, Peru, Costa Rica, Ecuador, USA, Argentina, El Salvador, Guatemala, Panama) and direct operating presence in 10 Latin American countries, supplemented by a structured Partner Network (Red de Partners) for broader regional reach. Named customers include Banco Itaú, BBVA, BAC, Grupo Aval, Claro, Ripley, Starbucks, KFC, José Cuervo, Mapfre, Komatsu, ICE, Municipio de Medellín, and Previred, spanning financial services, telecom, retail, F&B, insurance, manufacturing, and government verticals.
The company monetizes primarily through software licensing and subscriptions across multiple deployment models, with revenue augmented by professional services (implementation, consulting, training) delivered through Aranda Academy. The go-to-market blends direct enterprise field sales — driven by personalized demos, quote requests, and certified local teams — with a channel partner program. Aranda's primary differentiation rests on its dual PeopleCert ITIL® 4 certification (15 practices, claimed first in Latin America) and PinkVERIFY™ ITSM certification (11 practices), combined with deep regional presence, supporting customers such as a 6,547-device municipal deployment and a 2,500-workstation banking implementation. Founder Luis B. Chicaiza remains associated with the company, which operates as an independent, privately held entity with no disclosed external investment or M&A activity.
Aranda firmographics
Firmographics- Name
- Aranda
- Legal name
- ARANDA SOFTWARE ANDINA S.A.S.
- Website
- https://arandasoft.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Aranda Software is a Colombian-founded enterprise software vendor providing ITIL® 4-aligned IT Service Management and unified device management solutions to enterprise and mid-market customers across Latin America through direct sales and a regional partner network.
- Ownership category
- akta.pro rank
Aranda industry classification
Industry- Product category
- IT Service Management Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- IT Service Management (ITSM) Platforms (HDAEALAA)
- akta.pro secondary industries
- IT Asset Management (ITAM) Platforms (HDAEALAD), IT Knowledge Management & Service Desk Platforms (HDAEALAH), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where Aranda is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Aranda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licensing and Subscriptions: Aranda generates revenue through the licensing of its integrated ITSM and ITAM platform. The company offers multiple deployment models (Cloud, On-premise, Hybrid, SaaS) and different licensing versions (V7, V8, V9), suggesting a mix of perpetual and subscription-based licensing. The company serves enterprise and mid-market customers across Latin America.
- Professional Services: Aranda provides consulting, implementation, training (Aranda Academy), and certification services as part of its go-to-market and customer success motion. These services support deployment and adoption of the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible deployment and licensing models — Cloud, On-premise, Hybrid, or SaaS |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Aranda product offering
Product offeringCore offering
Aranda develops and sells an integrated IT Service Management (ITSM) and unified device management platform aligned with ITIL® 4 best practices. The platform includes Aranda Service Management (ASMS), CMDB, Device Management (ADM), Enterprise Mobility Management, Field Service, Virtual Support, Data Safe, Security Compliance (ASEC), and Query Manager (AQM), available in Cloud, On-premise, Hybrid, or SaaS deployment models for IT operations and service desks across organizations.
Product overview
Aranda Software offers an integrated ITSM and unified device management platform aligned with ITIL® best practices, serving the Latin American market. The core offering consists of Aranda Service Management (ASMS) as the primary ITSM platform with integrated CMDB, complemented by Aranda Device Management (ADM) for unified endpoint management. The portfolio includes specialized modules: Aranda Field Service for field operations management, Aranda Virtual Support for remote assistance, Aranda Enterprise Mobility Management for mobile device control, Aranda Data Safe for backup and security, Aranda Security Compliance (ASEC) for security posture management, and Aranda Query Manager (AQM) for reporting and analytics. The solutions support multiple deployment models including Cloud, On-premise, Hybrid, and SaaS architectures.
Differentiator
Problem solved
Functional benefit
Brands
- Aranda Service Management (ASMS): IT Service Management solution aligned with ITIL® best practices, includes integrated CMDB functionality.
- Aranda Device Management (ADM)
- Aranda Field Service
- Aranda Virtual Support (AVS)
- Aranda Security Compliance (ASEC)
- Aranda Data Safe
- Aranda Enterprise Mobility Management (EMM)
- Aranda Query Manager (AQM)
- Aranda Academy
- Aranda CMDB
Products and services
- Aranda Service Management (ASMS) ITIL® 4-aligned IT Service Management platform providing incident, problem, change, and service request management for enterprise and mid-market IT departments and service desks.
- Aranda CMDB
Quantifiable outcome
- 30% reduction in shadow IT machines
- +2 more outcomes
Companies that use Aranda
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Aranda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
Aranda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreAranda partnered with Microsoft to deliver a joint webinar on 'Accelerating the Digital Transformation Route in Service Delivery,' focusing on creating enterprise value through automated, scalable, and secure service management from the cloud. The partnership involves integration between Aranda's ASMS platform and Microsoft Power Automate, enabling organizations to automate workflows and redefine operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Aranda competitors and assessment
Company assessmentDirect peers
- InvGate: Latin American ITSM and ITAM vendor with a SaaS service desk, asset management, and ESM modules. It is the closest direct competitor to Aranda in the LatAm mid-market and increasingly competes for the same enterprise accounts.
- ManageEngine (Zoho Corporation): Mid-market IT management suite including ServiceDesk Plus, AssetExplorer, and Endpoint Central that maps closely to Aranda's ASMS + ADM + CMDB combination, often at aggressive price points attractive to LatAm mid-market buyers.
- Freshworks (Freshservice): SaaS ITSM/ITAM/ESM vendor with strong mid-market traction and growing LatAm channel. Direct competitor to Aranda ASMS for mid-market and enterprise service management deals where modern UX and SaaS delivery are decision drivers.
- Ivanti: Unified endpoint management, asset, and service management vendor (NeuralStar, Ivanti Neurons) that overlaps Aranda's combined ITSM + ADM + EMM offering, particularly for enterprises seeking single-vendor IT operations consolidation.
- Atlassian Jira Service Management: ITSM and ESM solution tightly integrated with Jira Software, widely adopted by LatAm software/IT teams. Competes with Aranda ASMS especially in IT organizations that standardize on the Atlassian developer toolchain.
- SysAid: ITSM and IT asset management vendor with embedded AI and service desk automation, selling globally including in LatAm. Direct peer in mid-market ITSM/ITAM deals overlapping Aranda's core ASMS + ADM footprint.
Broad incumbents
- ServiceNow: Global ITSM/ESM leader whose Now Platform competes head-on with Aranda ASMS for enterprise service management, CMDB, and ITOM buyers across LatAm. ServiceNow is the principal above-Aranda competitor in any large enterprise RFP.
- BMC Helix ITSM (BMC Software): Long-standing ITIL-aligned ITSM suite (formerly Remedy/BMC Helix) used by large enterprises worldwide. Competes with Aranda ASMS on ITIL process coverage and CMDB depth, especially in regulated LatAm verticals.
Emerging players
- Hornbill: Cloud-native ITSM/ESM vendor targeting ITIL-aligned mid-market service desks with strong configuration and self-service capabilities. A comparable alternative that Aranda may encounter in LatAm mid-market RFPs.
- Nexthink: Digital employee experience and endpoint analytics platform that complements or competes with portions of Aranda's ADM/EMM and Virtual Support offerings, particularly for buyers focused on endpoint-centric IT operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aranda social profiles
Digital presenceAranda compliance and trust
Trust signalCompliance2 records
Aranda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aranda leadership team
Management profileNumber of profiles
Profiles1 record
Aranda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aranda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aranda
What does Aranda do?
Aranda develops and sells an integrated IT Service Management (ITSM) and unified device management platform aligned with ITIL® 4 best practices. The platform includes Aranda Service Management (ASMS), CMDB, Device Management (ADM), Enterprise Mobility Management, Field Service, Virtual Support, Data Safe, Security Compliance (ASEC), and Query Manager (AQM), available in Cloud, On-premise, Hybrid, or SaaS deployment models for IT operations and service desks across organizations.
Is Aranda a public or private company?
Aranda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aranda founded?
Aranda was founded in 2001. It employs 101 to 250 people.
Where is Aranda based?
Aranda is headquartered in Miami, United States, in the North America region.
How does Aranda make money?
Two revenue lines are on record. Software Licensing and Subscriptions are the primary driver. The others are professional Services.
Who are Aranda's main competitors?
Direct peers on record are InvGate, ManageEngine (Zoho Corporation), Freshworks (Freshservice), Ivanti, Atlassian Jira Service Management and SysAid. Broad incumbents are ServiceNow and BMC Helix ITSM (BMC Software). Emerging players are Hornbill and Nexthink.
Does Aranda have an API?
No public API is recorded for Aranda.
What industry is Aranda in?
Aranda's product category is IT Service Management Software. Its primary akta.pro industry code is HDAEALAA, IT Service Management (ITSM) Platforms, with a secondary code of HDAEALAD, IT Asset Management (ITAM) Platforms. Its NAICS code is 5132 and its SIC code is 7372.