Rove Pest Control

What Rove Pest Control does

Rove Pest Control is a privately held regional pest management company founded in 2003 and headquartered in Saint Paul, Minnesota, providing residential and commercial pest control services across five states: Massachusetts, Michigan, Minnesota, Wisconsin, and Arizona. The company's core offering is structured around two service lines — Residential Pest Control and Commercial Pest Control — supplemented by ten specialized pest services including ant, bed bug, bee and wasp, cockroach, flea and tick, mosquito, rodent, and termite control. Its signature technical differentiator is a bed bug heat treatment protocol using electric heaters, wireless sensors, and high-temperature fans to bring structure temperatures to lethal levels, with a 97% initial-treatment success rate.

The business operates on a sales-led, subscription-heavy model. Residential general pest control starts at $45/month with recurring treatments, mosquito programs run $420–$670/year for 5 services, and specialized treatments (notably bed bug heat treatment) range from $1,188 to $9,500 per service. Distribution is field-based: technicians service customers across multiple regional offices (4 in Minnesota plus locations in Wisconsin, Michigan, Massachusetts, and Arizona), supported by phone sales (833-950-4319) and website quote requests. The company has served 85,000+ customers cumulatively, reports a 98% customer satisfaction rate, and offers a service guarantee (free return treatments between scheduled visits). It was co-founded by Rob Greer (Associate Certified Entomologist), Lenny Gray, and McKay Bodily.

The company's competitive positioning leans on staff entomologists, ACE-certified professionals, environmentally friendly solutions, and a customer-first philosophy. In 2025, Rove entered a strategic partnership with Greenix Pest Control to extend its Midwest footprint. It has earned regional recognition including the 2024 Best of Saint Paul Award, St. Paul Business Hall of Fame induction, the 2023 Giving Back Award, and Alignable Local Business Person of the Year honors for team members. The company remains founder-owned with no disclosed institutional investment or funding rounds.

Name

Rove Pest Control

Legal name

Rove Pest Control

Website

https://rovepestcontrol.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Rove Pest Control is a privately held regional pest management company founded in 2003 in Saint Paul, Minnesota, providing residential and commercial pest control services across five U.S. states (MA, MI, MN, WI, AZ), with a signature bed bug heat treatment technology and subscription-based recurring service model.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Recurring Maintenance Plans (General Pests) (HSAMAAAN)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Crawling Insect Control (Ants, Roaches, Silverfish, Earwigs, Crickets) (HSAMAAAA), Preventive Barrier Treatments & Exclusion/Sealing (General) (HSAMAAAG)

Keywords

• Residential pest control
• Commercial pest control
• Bed bug treatment
• Termite extermination
• Mosquito control

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Pest Control Services: Professional pest control services offered to residential and commercial customers on subscription or per-service basis. Services include general pest control, ant control, spider control, cockroach control, rodent control, stinging insect control, mosquito control, bed bug treatment, termite control, and specialized treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rove Pest Control provides residential and commercial pest management services that treat and prevent infestations of ants, bed bugs, bees/wasps, cockroaches, fleas/ticks, mosquitoes, rodents, spiders, termites, and other common pests. Core delivery is via recurring subscription plans (general pest control starting at $45/month) and one-time specialized treatments, with a signature bed bug heat treatment service that uses specialized heating equipment to reach all life stages in a single application. Services are delivered through in-home technician visits, phone-based sales, and website quote requests across five U.S. states.

Product overview

Rove Pest Control operates as a regional pest management company offering residential and commercial pest control services across Massachusetts, Michigan, Minnesota, and Wisconsin. The core offering consists of two main service lines: Residential Pest Control and Commercial Pest Control, supplemented by specialized treatments for specific pest problems including bed bug heat treatment (a signature service using elevated temperatures to eliminate bed bugs across all life stages), ant control, bee and wasp control, cockroach control, flea and tick control, mosquito control, rodent control, and termite control. The company provides a free inspection service to identify pest issues and offers a satisfaction guarantee for all treatments. Educational resources are available through the company's Pest Library.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Pest Control General pest control service for homeowners covering prevention, inspection, and treatment of common household pests including ants, spiders, cockroaches, rodents, and other invading insects, delivered as recurring monthly plans.
• Commercial Pest Control Professional pest management solutions for businesses that protect commercial establishments from pest infestations while maintaining compliance with health and safety standards across warehouses, storefronts, and office facilities.
• Ant Control Targeted ant extermination service for various species including carpenter ants, little black ants, and fire ants, utilizing sprays, baits, dusts, and granules.
• Bed Bug Control Comprehensive bed bug elimination service using heat treatment combined with traditional methods, addressing common bed bugs, tropical bed bugs, and bat bugs.
• Bed Bug Heat Treatment Specialized heat treatment service for bed bugs, bat bugs, and cockroaches using electric heaters, wireless sensors, and high-temperature fans to bring structure temperature to lethal levels (not exceeding 135°F) with continuous monitoring, achieving a 97% success rate on the initial treatment.
• Bee & Wasp Control Safe removal and extermination of bees, wasps, hornets, yellow jackets, and other stinging insects, including honey bee swarm relocation.
• Cockroach Control Treatment and extermination service for cockroach infestations using targeted elimination approaches.
• Flea & Tick Control Specialized treatment service to eliminate fleas and ticks from properties, addressing both indoor and outdoor infestations.
• Mosquito Control Mosquito treatment program including larvicides for standing water, adulticide applications, and prevention strategies, available as a seasonal or annual subscription plan.
• Rodent Control Mice and rat extermination service including trapping, baiting, exclusion work, and attic remediation.
• Termite Control Termite detection and elimination service to protect structures from wood-damaging termite infestations.

Quantifiable outcome

• 97% success rate for initial bed bug heat treatment
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Greenix Pest ControlcoreStrategic or Co-development Partner · 1 January 2025Rove has partnered with Greenix Pest Control, an industry leader known for safeguarding homes with commitment to excellence and sustainability. Rove adds strength to Greenix's growing footprint and underscores commitment to providing effective, sustainable services across the Midwest. The partnership provides customers with enhanced pest protection services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Anderson Pest Solutions: Midwest-based pest control provider (HQ Illinois) offering residential and commercial pest management across the greater Midwest. Comparable geographic overlap, recurring service offering, and integrated pest management positioning.
• Bulwark Exterminating: Regional residential pest control franchise operating across multiple U.S. states with a strong recurring-service and customer-satisfaction focus. Direct overlap with Rove on residential general pest, bed bug, rodent, and scorpion control.
• Greenix Pest Control: National residential pest control operator that announced a 2025 strategic partnership with Rove. Directly comparable in customer-first residential pest control positioning, sustainability messaging, and Midwest growth focus, and now commercially intertwined with Rove.
• Plunkett's Pest Control: Family-owned regional pest control company serving Minnesota, Wisconsin, Iowa, and surrounding states with residential and commercial services. Closely matches Rove's Midwest regional footprint, recurring service model, and mix of general pest, bed bug, and termite work.

Emerging players

• Aptive Environmental: Nationally expanding residential pest control provider with subscription-style plans and aggressive geographic growth. Overlaps with Rove in recurring residential pest control economics and multi-state roll-up strategy.
• Hawx Pest Control: Fast-growing residential pest control company expanding across multiple U.S. states with a digitally led, customer-experience-focused brand. Competes with Rove for the same subscription residential customer in overlapping and adjacent Midwest/West markets.
• Mosquito Joe (Authority Brands): Franchise-based mosquito and outdoor pest control specialist now part of Authority Brands. Direct overlap with Rove's mosquito control subscription offering ($420-$670/year) and with its seasonal outdoor pest treatment program.

Broad incumbents

• Orkin (Rollins, Inc.): Largest U.S. pest control brand owned by Rollins, operating a national residential and commercial pest management network. Sets the competitive ceiling on pricing, service standards, and acquisition pressure for regional players like Rove.
• Terminix (Rentokil Terminix): Major national pest control provider (now part of Rentokil) offering residential and commercial pest, termite, and bed bug services. Direct competitor across Rove's full service portfolio and a likely roll-up acquirer in the Midwest.
• Truly Nolen Pest & Termite Control: Established national pest and termite control brand with franchise-based geographic coverage. Comparable residential/commercial mix and recurring service model, and a key consolidator in the pest control category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rovepestcontrol
• LinkedInlinkedin.com/company/rove-pest-control-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rove Pest Control