Greenix
Greenix Pest Control is a U.S. residential and commercial pest control services provider, founded in 2011 and headquartered in Orem, Utah. It delivers recurring subscription and one-time treatments across 20 states to 200,000+ households via a field-technician network and proprietary Six-Step Process.
- Company typePrivate
- Founded2011
- HeadquartersCenterville, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Greenix does
Greenix Pest Control is a U.S. residential and commercial pest control services provider founded in 2011 and headquartered in Orem, Utah. The company delivers recurring and one-time treatments covering 50+ pest categories — general pests, rodents, ticks/fleas/mosquitoes, bed bugs, termites, and specialty services — through a proprietary Six-Step Process (20-Point Inspection, Eave Sweep & Dust, Crack & Crevice Treatment, Exterior Perimeter Spray, Granular Pest Barrier, and Home Interior Protection) executed by field-based technicians. Service is positioned around eco-friendly products and processes, and the company markets itself as the "Pest Nerds" with a community-engagement focus (e.g., LymeDisease.org partnership).
The business operates a direct-to-consumer go-to-market, acquiring customers primarily through organic search, Google Local Service Ads, Google Business Profile, website booking, and phone scheduling, then converting them into monthly or quarterly subscription contracts ($49.99–$129.99/mo) supplemented by one-time services such as bed bug treatment (from $750) and wasp/rodent removal. As of mid-2026, Greenix serves 200,000+ households across 20 states through 37 branches in 19 markets, supported by 1,300+ employees. Growth has been predominantly inorganic: the company acquired Bamboo Pest Control (Indiana, November 2023), Proactive Pest Management (March 2025), and select operations from Insight Pest Solutions (May 2026), while Gridiron Capital acquired the company in July 2025 to accelerate the national rollout. Leadership transitioned in November 2025, with Nate Randle appointed CEO succeeding Bob Nilsen.
Greenix firmographics
Firmographics- Name
- Greenix
- Legal name
- Greenix Pest Control
- Website
- https://greenixpc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Greenix Pest Control is a U.S. residential and commercial pest control services provider, founded in 2011 and headquartered in Orem, Utah. It delivers recurring subscription and one-time treatments across 20 states to 200,000+ households via a field-technician network and proprietary Six-Step Process.
- Ownership category
- akta.pro rank
Greenix industry classification
Industry- Product category
- Residential Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Organic/Green General Pest Control Treatments (HSAMAAAJ)
- akta.pro secondary industries
- Green Sanitation, Habitat Modification & Preventive Programs (IPM-Organic) (HSAMALAL), Eco-Friendly Rodent Control (Non-Toxic Baits, Traps & Exclusion) (HSAMALAD), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG), Eco-Friendly/Organic Outdoor Pest Control (Botanical, Beneficials, IPM) (HSAIANAJ), Green/Organic/Low-Impact Pest Management (IPM Programs) (IMAIAHAN)
Keywords
Where Greenix is headquartered
LocationHeadquarters
- HQ city
- Centerville
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Greenix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Recurring Pest Control Services: Monthly and quarterly subscription plans for ongoing pest protection. Services are automatically renewed and include regular scheduled treatments throughout the year to maintain continuous pest prevention.
- One-Time Treatment Services: Single treatment services for specific pest issues such as bed bug treatments, wasp nest removal, and emergency treatments. Bed bug treatment starts at $750, wasp removal $49.99-$64.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | General Pest Control starting at $49.99/month |
| Subscription | Monthly | Tick, Flea & Mosquito Control starting at $79.99/month |
| Unit Pricing | Pay-as-you-go | Bed Bug Treatment starting at $750 |
| Unit Pricing | Pay-as-you-go | Wasp Nest Removal $49.99-$64.99 |
| Unit Pricing | Pay-as-you-go | Rodent Removal $49.99-$74.99 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Greenix product offering
Product offeringCore offering
Greenix provides residential and commercial pest control services across 20 U.S. states, delivered through a proprietary Six-Step Process. Core offerings include recurring monthly/quarterly subscription plans for general pest control (50+ pests), rodent removal, tick/flea/mosquito control, bed bug treatment, and termite prevention, plus one-time specialty services such as wasp nest removal. Services are performed on-site at customer properties by field-based technicians using eco-friendly products.
Product overview
Greenix Pest Control is a residential and commercial pest control services provider offering a comprehensive portfolio of branded service offerings organized around core and add-on products. The core offerings include General Pest Control (covering 50+ pests), Rodent Removal, Tick/Flea/Mosquito Control, Bed Bug Control, and Termite Prevention. These are delivered through the proprietary Six-Step Process methodology (20-Point Inspection, Eave Sweep & Dust, Crack & Crevice Treatment, Exterior Perimeter Spray, Granular Pest Barrier, and Home Interior Protection). Add-on specialty services include Wasp Nest Removal, Ant Control, Spider Control, German Cockroach Services, Carpenter Bee Reduction, Commercial Pest Control, Interior Rodent Services, Mole Barrier, and Boxelder Bug Control. The company has also expanded through acquisitions including Bamboo Pest Control and Insight Pest Solutions. All services are bundled under a recurring subscription model with seasonal treatment plans.
Differentiator
Problem solved
Functional benefit
Products and services
- General Pest Control
Quantifiable outcome
- Reduce tick, flea and mosquito populations by 85-90%
- +1 more outcomes
Companies that use Greenix
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Greenix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Greenix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LymeDisease.orgcorePartnership focused on Lyme Disease awareness and prevention. Greenix has donated $5,000 annually since 2023 (totaling approximately $15,000), and collaborated on multi-channel awareness campaigns including co-branded social media content, targeted email communications, and service-focused messaging about tick prevention.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
Greenix competitors and assessment
Company assessmentDirect peers
- Mosquito Joe: Mosquito Joe is a franchised residential mosquito and outdoor pest control company with subscription-style seasonal plans. Highly comparable to Greenix's Tick, Flea & Mosquito Control offering in target customer and service model.
- Massey Services: Massey Services is a large privately held pest control and termite management company primarily serving the Southeastern US with recurring service plans. Closely comparable to Greenix in subscription-based residential pest control delivery and integrated pest management approach.
- Rose Pest Solutions: Rose Pest Solutions is a Midwest-focused pest control company with Integrated Pest Management (IPM) and eco-friendly positioning. Highly comparable to Greenix in eco-conscious methodology and Midwest geographic overlap.
- Aptive Environmental: Aptive Environmental is a fast-growing residential pest control company using a D2C subscription model similar to Greenix. Directly comparable on GTM motion (digital marketing, recurring plans, eco-conscious positioning) and target customer (residential homeowners).
- Western Pest Services: Western Pest Services is a regional pest control operator serving the Northeast and Mid-Atlantic US with recurring residential plans. Directly comparable to Greenix in service offerings and customer base in overlapping Northeast geographies.
- Arrow Exterminators: Arrow Exterminators is a large privately held pest control operator serving the Southeast and Mid-Atlantic US. Comparable in offering recurring residential pest control plans and similar acquisition-driven growth strategy.
Broad incumbents
- Orkin: Orkin, a subsidiary of Rollins, is one of the largest US pest control companies with broad residential and commercial coverage. Directly comparable service offerings (general pest, termite, rodent, mosquito) and subscription-style plans, but operates at much larger scale with significantly broader geographic coverage.
- TruGreen: TruGreen is the largest US lawn care company that also offers complementary outdoor pest control services. Overlaps with Greenix's outdoor pest and mosquito control offerings and shares a D2C residential subscription GTM, though TruGreen's core focus is lawn care rather than general pest control.
- Terminix (Rentokil Terminix): Terminix, now part of Rentokil Initial following a 2022 merger, is the largest pest control company in North America with deep residential and commercial presence. Highly comparable to Greenix in residential pest control subscription offerings, though Terminix has substantially greater national scale, commercial contracts, and brand recognition.
Emerging players
- EcoChoice Pest Solutions: EcoChoice Pest Solutions is a smaller eco-focused residential pest control operator. Comparable to Greenix on eco-friendly positioning and target customer, though at meaningfully smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Greenix social profiles
Digital presenceGreenix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenix leadership team
Management profileNumber of profiles
Profiles5 records
Greenix subsidiaries and ownership
Company hierarchySubsidiaries2 records
Greenix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenix M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenix
What does Greenix do?
Greenix provides residential and commercial pest control services across 20 U.S. states, delivered through a proprietary Six-Step Process. Core offerings include recurring monthly/quarterly subscription plans for general pest control (50+ pests), rodent removal, tick/flea/mosquito control, bed bug treatment, and termite prevention, plus one-time specialty services such as wasp nest removal. Services are performed on-site at customer properties by field-based technicians using eco-friendly products.
Is Greenix a public or private company?
Greenix is a private company. It is classified as private equity controlled and is currently operating.
When was Greenix founded?
Greenix was founded in 2011. It employs 1,001 to 5,000 people.
Where is Greenix based?
Greenix is headquartered in Centerville, United States, in the North America region.
How does Greenix make money?
Two revenue lines are on record. Recurring Pest Control Services are the primary driver. The others are one-Time Treatment Services.
Who are Greenix's main competitors?
Direct peers on record are Mosquito Joe, Massey Services, Rose Pest Solutions, Aptive Environmental, Western Pest Services and Arrow Exterminators. Broad incumbents are Orkin, TruGreen and Terminix (Rentokil Terminix). EcoChoice Pest Solutions is listed as an emerging player.
Does Greenix have an API?
No public API is recorded for Greenix.
What industry is Greenix in?
Greenix's product category is Residential Pest Control Services. Its primary akta.pro industry code is HSAMAAAJ, Organic/Green General Pest Control Treatments, with a secondary code of HSAMALAL, Green Sanitation, Habitat Modification & Preventive Programs (IPM-Organic). Its NAICS code is 561710 and its SIC code is 4950.