What Sym-Tech Dealer Services does

Sym-Tech Dealer Services is a Canadian provider of automotive Finance & Insurance (F&I) products, training, and software, founded in 1971 and headquartered in Thornhill, Ontario. The company serves approximately 1,200 new-vehicle dealers, dealer groups, and automotive OEMs across Canada, delivering a vertically integrated F&I operating model that combines a proprietary product suite (cosmetic, mechanical/safety, anti-theft, and financial protection products under trademarks such as Appearance-Gard®, i-Select Plus™, Secure-Gard®, and Creditor Insurance), a result-driven training and coaching service, and the daveplus® software platform.

The core technology is daveplus®, an F&I software platform that integrates J.D. Power's Darwin Automotive prescriptive analytics (under an exclusive Canadian partnership) for personalized menu presentation, electronic contracting, claims processing, remittance, reporting, and two-way DMS integration. The platform is augmented by CoachAI, which records and summarizes F&I customer conversations to generate coaching feedback, and Lilly, a learning management system for F&I training. Together, these tools, paired with 100 field F&I coaches, three regional Performance Centres (Toronto, Montreal, Calgary), and a 12-month field-associate training program, form Sym-Tech's service backbone.

Sym-Tech generates revenue through a combination of product sales (F&I protection products), subscription software licensing (daveplus®), professional services (training and field coaching), and OEM partnership/licensing arrangements. Pricing is quote-based and tied to multi-year performance contracts that include a guaranteed 20% F&I gross-profit improvement in the first 30 days. The company has been a wholly-owned subsidiary of Amynta Group — a diversified insurance services platform managing over $3.5 billion in premiums across North America, Europe, and Australia — since 2019, during which time Sym-Tech has grown approximately threefold.

Name

Sym-Tech Dealer Services

Legal name

Sym-Tech Dealer Services

Website

https://sym-tech.ca

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Sym-Tech Dealer Services is a Canadian F&I provider serving 1,200+ automotive dealers with protection products, result-driven training, and the daveplus® software platform, operating as a subsidiary of Amynta Group since 2019.

Ownership category

akta.pro rank

Product category

Automotive Finance & Insurance Services

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Automotive F&I services
• Vehicle protection plans
• Dealer finance products
• F&I training programs
• Dealer management software

Headquarters

HQ city

Thornhill

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. F&I Products and Services: Full suite of automotive protection products including cosmetic, mechanical/safety, anti-theft, and financial products sold through dealership partnerships across Canada.
2. Training Services: Result-driven F&I training programs including Performance Optimization courses, virtual selling training, and specialized credit training, delivered in-person and virtually.
3. Software Platform (daveplus): Technology platform providing menu presentations, electronic contracting, reporting, and analytics for dealership F&I operations with DMS integration.
4. OEM Partnership Programs: Customized F&I programs for automotive OEMs including white-labeled solutions, dealer portals, and comprehensive program management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sym-Tech Dealer Services delivers integrated automotive Finance & Insurance (F&I) solutions to Canadian car dealerships through a full suite of vehicle protection products (cosmetic, mechanical/safety, anti-theft, and financial), the proprietary daveplus® F&I software platform with electronic contracting and DMS integration, AI-enabled coaching (CoachAI) and learning (Lilly) tools, structured F&I training programs, and direct in-dealership support from 100 F&I field coaches. Offerings are sold to individual dealerships, dealer groups, and automotive OEMs under a performance-based model that guarantees a 20% F&I gross profit increase within 30 days.

Product overview

Sym-Tech Dealer Services offers a comprehensive F&I ecosystem comprising the proprietary daveplus® software platform as the core technology enabler, supplemented by AI tools (CoachAI, Lilly LMS), a full suite of 17 protection products organized into four categories (Cosmetic, Mechanical & Safety, Anti-Theft, Financial), and three service offerings (Customer Advantage Plan, Training, OEM Partnership). The daveplus® platform integrates with dealer management systems and incorporates J.D. Power Darwin Automotive technology to deliver prescriptive analytics, electronic contracting, and real-time reporting. The product portfolio covers vehicle appearance protection (Appearance-Gard®, Body-Gard®), mechanical breakdown coverage (i-Select Plus™, 100 Limite™, Drive-Ahead™, Powertrain Protection Plus™), environmental certification (Ride Green Certified®, Tire-Gard®), theft prevention (Secure-Gard®, CarRx®, DataDotDNA®), and financial protection (Creditor Insurance, Replacement Insurance, Guaranteed Asset Protection, Total Loss Protection). Services include the Customer Advantage Plan sales methodology, comprehensive F&I training programs, and OEM partnership solutions.

Differentiator

Problem solved

Functional benefit

Brands

• daveplus®: Proprietary F&I software platform providing menu presentations, e-contracting, e-reporting, and DMS integration for automotive dealerships
• Customer Advantage Plan®
• Appearance-Gard®
• Body-Gard® with Sharkskin Plus®
• i-Select Plus™
• 100 Limite™
• Drive-Ahead™
• Powertrain Protection Plus™
• Tire-Gard®
• Ride Green Certified®
• Secure-Gard®
• CarRx® by Elo GPS®
• DataDotDNA®
• Creditor Insurance
• Replacement Insurance
• Guaranteed Asset Protection
• Total Loss Protection
• CoachAI
• Lilly

Products and services

• daveplus®
• CoachAI
• Lilly
• Appearance-Gard®
• Body-Gard® with Sharkskin Plus®
• i-Select Plus™
• 100 Limite™
• Drive-Ahead™
• Powertrain Protection Plus™
• Ride Green Certified®
• Tire-Gard®
• Secure-Gard®
• CarRx® by Elo GPS®
• DataDotDNA®
• Creditor Insurance
• Replacement Insurance
• Guaranteed Asset Protection
• Total Loss Protection
• Customer Advantage Plan®
• F&I Training Services
• OEM Partnership Program

Quantifiable outcome

• 94% average increase in F&I gross profits
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• J.D. Power Darwin Automotive DivisioncoreTechnology or Integration · 26 March 2024Exclusive Canadian partnership with J.D. Power's Darwin Automotive Division, integrating their leading-edge F&I technology including prescriptive analytics based on customer vehicle history, driving habits, and location into Sym-Tech's daveplus platform. Darwin has over 9,000 F&I dealer installations in the US where about one-third of all new vehicles sold are delivered through their platform.
• Beneva (formerly SSQ Dealer Services)coreStrategic or Co-development Partner · 6 January 2023Sym-Tech completed acquisition of SSQ Dealer Services distribution business from Beneva Group in January 2023. Accelerates growth in Quebec market with Francis Vallée continuing to lead the team. Beneva remains the credit and replacement insurer for the products.
• Amynta GroupcoreStrategic or Co-development Partner · 1 January 2019Sym-Tech became part of Amynta Group in 2019. Amynta is a leading insurance services provider managing over $3.5 billion in premiums across North America, Europe, and Australia. Provides backing for Sym-Tech's growth and market expansion, including US market entry.
• Automotive OEMs (Various)coreOEM/ Whitelabel/ Licensing PartnerOEM Partnership programs providing customized F&I solutions for automotive manufacturers including fully branded programs, dealer network support, performance monitoring, and white-labeled technology platforms.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dealer Tire: Dealer Tire provides tire-related F&I products (road hazard, tire protection) and dealer services alongside its core tire wholesale/distribution business — overlapping with Sym-Tech's Tire-Gard and overall F&I admin capabilities.
• Zurich North America — Dealer Products & Services: Zurich offers dealer-sold vehicle service contracts, GAP, and F&I-adjacent products as part of its broader commercial insurance portfolio, providing a large-incumbent reference point for Sym-Tech's dealer protection offerings.
• Honda Protection Plan (American Honda Finance): OEM-branded F&I product suite (extended warranty, GAP, prepaid maintenance) sold through dealers; analogous to Sym-Tech's OEM white-labeled programs with a similar product structure and dealer distribution model.
• Ford Extended Service Plan (Ford Motor Company): OEM-affiliated service contract administrator offering branded extended warranty and maintenance products through dealer networks — comparable to Sym-Tech's OEM Partnership Programs that white-label dealer protection products.

Direct peers

• Safe-Guard Products International: Safe-Guard is a major F&I product administrator offering service contracts, GAP, and ancillary products through dealer networks in the US and Canada, making it one of Sym-Tech's closest direct comparables in dealer-administered vehicle protection programs.
• RoadVantage: RoadVantage specializes in F&I products including extended service contracts, GAP, and ancillary protection products sold through US dealer networks, making it a direct F&I administrator peer to Sym-Tech.
• EasyCare (APC Holdings / Dealer Tire): EasyCare is one of North America's largest F&I product administrators and dealer service contract providers, offering extended warranties, GAP, and F&I training with field coaching — directly mirroring Sym-Tech's product suite and dealer-focused service model.
• JM&A Group (JM Family Enterprises): JM&A provides F&I products, training, and dealer performance solutions to automotive retailers, with a field-specialist model analogous to Sym-Tech's 100-coach approach, focused on lifting per-deal gross profit.
• APCAA (Administrator Protection Corporation of America and Affiliates): APCAA administers vehicle protection products and F&I solutions for dealers across North America through affiliated providers, competing head-to-head with Sym-Tech in extended warranty and aftermarket product administration.

Others

• J.D. Power Darwin Automotive Division: Sym-Tech's exclusive technology partner for daveplus; Darwin is the broader F&I digital platform provider (~9,000 US dealer installs) — not a competitor but the underlying technology competitor to any other Sym-Tech platform in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sym-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sym-Tech Dealer Services