HolidayIQ

What HolidayIQ does

HolidayIQ, founded in 2004 and headquartered in Bangalore, operates a travel discovery and price comparison platform serving primarily individual travelers across India and select international markets. The company's core offering is a flight metasearch engine that aggregates fare data from over 300 airlines and online travel agencies and redirects users to partner booking sites upon selection. Its flight search functionality is delivered as a white-label implementation of Jetcost technology. The broader platform also functions as a travel content and recommendation destination, indexing more than 2,000 tourism destinations and 50,000+ accommodation options across India through partnerships with major online travel agencies.

HolidayIQ's business model is a freemium, consumer-facing affiliate/referral structure: the service is free to end users, and revenue is generated solely via commissions paid by partner airlines and OTAs when a redirected user completes a booking. Distribution is entirely self-serve through the website on desktop and mobile browsers, with no physical locations, no sales team, and no native app. Customer acquisition is driven almost exclusively by SEO and destination content marketing aimed at long-tail travel queries (e.g., specific city-pair routes and destination guides). The GTM motion is product-led, and the operating model is API-first/white-label at the technology layer.

In October 2025, MakeMyTrip — India's largest online travel agency — invested $15 million in Series B capital into HolidayIQ, making MakeMyTrip a strategic parent, and earmarked proceeds for content, mobile, and product development. The investment is positioned to create synergies in hotels and mobile for the Indian travel market. HolidayIQ continues to operate independently, with leadership including Vikas Rana as COO & CTO and a workforce of 101–250 employees.

Name

HolidayIQ

Legal name

HolidayIQ

Website

https://holidayiq.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

HolidayIQ is a Bangalore-based flight metasearch and travel content platform serving individual travelers in India and ten other countries, aggregating fares from 300+ airlines and OTAs and earning revenue via booking referral commissions; MakeMyTrip is its strategic parent.

Ownership category

akta.pro rank

Product category

Online Travel Metasearch

NAICS

Other Travel Arrangement and Reservation Services (56159), Travel Agencies (56151)

akta.pro primary industry

Flights Metasearch & Airfare Comparison (THALAEAB)

akta.pro secondary industries

Air Travel Booking Platforms (Flights) (BPAMAIAB), Review-Led Travel Discovery & Booking Platforms (THAKAAAN), Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ)

Keywords

• Flight price comparison
• Travel metasearch engine
• Airline ticket aggregation
• Holiday booking platform
• Travel recommendation platform

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Fees: HolidayIQ earns revenue by redirecting users to partner airline and travel agency websites when they book flights. The platform receives a commission or referral fee for each booking completed through these partner links.
2. Travel Content Platform Revenue: As a holiday recommendation platform, HolidayIQ generates revenue through partnerships with online travel agencies for hotel and accommodation bookings, in addition to flight bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

HolidayIQ operates a free online flight price comparison and travel discovery platform that aggregates fares from 300+ airlines and travel agencies using Jetcost's flight search technology. Beyond flights, it offers a content-rich travel platform covering 2,000+ destinations and 50,000+ accommodation listings, supported by community-driven reviews and recommendations. The company monetizes through referrals to partner booking sites and advertising rather than direct transactions.

Product overview

HolidayIQ is a travel platform that operates as both a flight comparison engine and a travel community. The core product is a flight metasearch engine that compares fares from hundreds of airlines and travel agencies, while the broader platform provides travel recommendations and accommodation listings covering over 2,000 destinations and 50,000+ lodging options across India. The platform is white-labeled under Jetcost technology and appears to be primarily focused on flight search and comparison functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• HolidayIQ Flight Comparison Engine Free online flight metasearch engine that aggregates and compares airfares from 300+ airlines and online travel agencies, enabling Indian consumers to find the cheapest flights and route options before redirecting to partner sites for booking.
• HolidayIQ Travel and Destination Discovery Platform Online travel discovery platform covering 2,000+ destinations and 50,000+ accommodation listings, supported by user-generated reviews and recommendations to help Indian travelers research and plan trips.
• HolidayIQ Hotel and Holiday Package Listings Online catalog of 50,000+ accommodation options and holiday packages searchable by destination, providing Indian travelers with lodging choices and curated trip ideas.

Quantifiable outcome

• Flight price comparison across 300+ airlines and agencies

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• JetcostcoreTechnology or IntegrationHolidayIQ's flight search functionality is powered by Jetcost technology, providing the underlying comparison engine that aggregates flight data from hundreds of airlines and travel agencies.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Goibibo: Goibibo is owned by MakeMyTrip (HolidayIQ's parent) and focuses on flight and hotel bookings in India. It is a same-group competitor and represents the most direct overlap with HolidayIQ's audience and use case under the MakeMyTrip umbrella.
• Cleartrip: Cleartrip is a major Indian OTA owned by Tata Group, offering flights and hotels. As an incumbent OTA with similar India-focused traffic, it competes with HolidayIQ for budget-conscious flight shoppers and is a comparable benchmark for distribution scale.
• MakeMyTrip: MakeMyTrip is the largest OTA in India and is now HolidayIQ's parent company. It directly competes on flight and hotel booking, but at much greater scale and with a full transaction layer that HolidayIQ lacks — making it the strategic parent and most direct competitive benchmark.
• Google Flights: Google Flights aggregates airline prices directly into Google search results and commands dominant organic traffic for flight queries globally. It is a structurally important competitor for any metasearch player including HolidayIQ.
• Thomas Cook India: Thomas Cook India is an established travel services company with strong outbound-tour and flight offerings. As a legacy competitor serving similar Indian consumers, it represents an older, offline-to-online alternative for the same buyer.
• Yatra: Yatra is a leading Indian online travel company providing flight, hotel, and holiday bookings. It serves the same India-based consumer travel market as HolidayIQ and competes head-to-head on flight price discovery and booking volume.

Direct peers

• Skyscanner: Skyscanner is a global flight metasearch engine owned by Trip.com Group. It operates the same core product (flights price comparison) as HolidayIQ and is the canonical global model HolidayIQ is competing with in cross-border flight search.
• Ixigo: Ixigo is an Indian travel search and booking platform that aggregates flights, trains, and hotels. Like HolidayIQ, it targets price-conscious Indian travelers with metasearch-style discovery, and operates mobile-first — making it HolidayIQ's closest direct competitor in India.
• Kayak: Kayak is a global price-comparison platform for flights, hotels, and cars. As a sister metasearch brand within Booking Holdings, it shares HolidayIQ's metasearch/affiliate revenue model and competes directly for the same Indian outbound traveler audience.

Regional players

• Wego: Wego is a metasearch travel platform dominant in the Middle East and Asia-Pacific, including a strong India presence for outbound flights. It shares HolidayIQ's metasearch/affiliate model and competes for the same Middle East/Indian outbound flight queries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/holidayiq
• Facebookfacebook.com/holidayiq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HolidayIQ