Media4Care
Media4Care GmbH, founded in 2013 in Berlin, develops and rents a specialized tablet ecosystem and Family Portal for seniors with cognitive impairments, and sells certified training courses and the DIPS activity framework to care facilities across the DACH region.
- Company typePrivate
- Founded2013
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Media4Care does
Media4Care GmbH is a Berlin-based, privately held company founded in 2013 that develops and distributes a specialized digital care ecosystem for seniors, particularly those living with dementia or other age-related cognitive limitations. The core offering is a purpose-built Android tablet (Senioren-Tablet) with pre-installed software, simplified user interface, protective case, integrated LTE connectivity, and bundled damage insurance, distributed exclusively as a subscription rental on 12- or 24-month minimum terms. The hardware is paired with a Familien-Portal (Family Portal) accessible via web and mobile that enables relatives to send photos, videos, audio messages, and conduct video calls with the senior user.
The product portfolio extends beyond the consumer tablet into a B2B care facility proposition, including a Betreuer-Tablet (Caregiver Tablet), the DIPS (Digitales Impuls- und Präventionssystem) activity framework, hardware accessories such as an Aktivitätstisch activity table and TV-Box, and the Media4Care Akademie offering certified mandatory training courses for care workers under §43b/53b SGB XI. Content is organized by care scenarios, difficulty levels, and therapeutic goals, with optional subscription add-ons covering communication, content updates, and service packages.
Media4Care operates a dual B2B and B2C go-to-market in the DACH region, with direct-to-consumer sales through its own e-commerce storefront and service hotline, dedicated B2B account management for institutional buyers, online training booking via Calendly, and a customer referral program. Named enterprise customers include major German and European care operators such as Caritas, Domicil, EHS, Johanniter, Korian, and Kursana. The company is led by Managing Directors Carsten Clanget and Moritz Fichtner, with founder Marc Aurel Engels credited as the originator of the product concept based on personal experience with his grandfather's dementia care. The company has raised funding from Ananda Impact Ventures, IBB Ventures, and the ProSiebenSat.1 Accelerator across four disclosed rounds between 2014 and 2020.
Media4Care firmographics
Firmographics- Name
- Media4Care
- Legal name
- Media4Care GmbH
- Website
- https://media4care.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Media4Care GmbH, founded in 2013 in Berlin, develops and rents a specialized tablet ecosystem and Family Portal for seniors with cognitive impairments, and sells certified training courses and the DIPS activity framework to care facilities across the DACH region.
- Ownership category
- akta.pro rank
Media4Care industry classification
Industry- Product category
- Senior Care Technology
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Technology Assistance & Digital Support for Seniors (HSABAAAH)
- akta.pro secondary industries
- Caregiver Support, Coaching & Training (HLADALAG), Dementia Companion & Engagement Care (HSABAEAA)
Keywords
Where Media4Care is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Media4Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Tablet Rental (Senioren Tablet): Monthly rental of specialized tablets for seniors and elderly users. The rental includes hardware (tablet with protective case), pre-installed software, and base connectivity. Contract terms are 12 or 24 months with automatic monthly extension after minimum term expires.
- Mobile Data Plans (SIM-Karte): Optional LTE SIM card add-on providing mobile internet connectivity. Data packages range from 2GB to 10GB per month with automatic network selection. Can be added or cancelled monthly independently of tablet contract.
- Communication Package: Optional add-on (5 EUR/month) enabling messaging, photo album, video calling with automatic answer, and free app access for family members and caregivers.
- Mandatory Training Courses (Pflichtfortbildungen): Certified professional development courses for care workers fulfilling §43b/53b SGB XI requirements. Offered as 4 or 8 lesson unit modules via Google Meet in groups of up to 15 participants. Training costs may be included in facility licenses or purchased separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Base tablet rental with annual payment |
| Subscription | Monthly | Base tablet rental with monthly payment |
| Subscription | Multi-year contract | 12-month minimum contract term |
| Subscription | Multi-year contract | 24-month minimum contract term |
| Unit Pricing | Monthly | 2GB mobile data package |
| Unit Pricing | Monthly | 5GB mobile data package |
| Unit Pricing | Monthly | 10GB mobile data package |
| Subscription | Monthly | Communication package add-on |
| Unit Pricing | Multi-year contract | Mandatory training modules (4 units) |
| Unit Pricing | Multi-year contract | Mandatory training modules (8 units) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Media4Care product offering
Product offeringCore offering
Media4Care provides a tablet-based digital care ecosystem centered on the Digitaler Betreuungsassistent (Digital Care Assistant), a specialized Android tablet with pre-installed software offering curated activities, games, quizzes, and biographical content for seniors and people with dementia. The offering includes purpose-built Senior Tablets and Caregiver Tablets, a Family Portal for remote communication, and certified mandatory training courses for care workers under §43b/53b SGB XI. Products are rented on subscription (12 or 24 month terms) and delivered within Germany and Austria.
Product overview
Media4Care offers a digital care ecosystem centered on a tablet-based Digital Care Assistant (Digitaler Betreuungsassistent) for seniors and people with dementia, complemented by the Familien-Portal (Family Portal) for remote family engagement. The core product line includes purpose-built Senior Tablets and Betreuer-Tablets (Caregiver Tablets) with pre-installed software. The offering expands through the Media4Care Akademie with certified mandatory training courses under §43b/53b SGB XI, the DIPS holistic activation system, and hardware accessories including the Aktivitätstisch (Activity Table) and TV-Box. Subscription add-ons include Kommunikationspaket (Communication Package), Inhaltspaket (Content Package), Servicepaket (Service Package), and mobile SIM card options with flexible data plans. The product architecture combines hardware (tablets with specialized hardware features), software (pre-installed apps), and cloud services (Family Portal synchronization) into an integrated care solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Senioren-Tablet (Senior Tablet) A purpose-built tablet for seniors and people with dementia, featuring large buttons, simplified navigation, pre-installed care software, integrated LTE SIM option, protective case, and damage insurance. Available exclusively as a rental subscription with 12 or 24 month minimum terms.
- Digitaler Betreuungsassistent (Digital Care Assistant) A tablet-based digital care assistant providing pre-organized care content including games, quizzes, image galleries, music, and themed activities for seniors. Features difficulty levels and curated content for dementia care, designed for use in care facilities and at home.
- Familien-Portal (Family Portal) A web and mobile application enabling family members to send photos, videos, audio messages, and links to the senior's tablet, conduct video calls, exchange messages, and monitor well-being through check-in functionality.
- Betreuer-Tablet (Caregiver Tablet) A tablet for professional caregivers in care facilities offering curated activities, games, quizzes, galleries, and themed content for group and individual care sessions. Designed for use by care workers during professional caregiving activities.
- Media4Care Akademie - Pflichtfortbildungen (Mandatory Training Courses)
Quantifiable outcome
- Training courses available in 4 or 8 lesson units for care workers, with group sizes up to 15 participants for intensive learning.
- +1 more outcomes
Companies that use Media4Care
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Media4Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Media4Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreAWS provides cloud hosting infrastructure for Media4Care services. Data is stored exclusively in German data centers (Frankfurt/Main) certified to ISO 27001, 27017, 2018, and PCI DSS Level 1. EU standard contractual clauses apply for any US data transfers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Media4Care competitors and assessment
Company assessmentDirect peers
- Linked Senior: Linked Senior is a digital engagement platform purpose-built for senior living communities, providing activity programming and content libraries comparable to Media4Care's Betreuungsassistent for care facilities.
- Tover: Tover produces the Tovertafel, a projector-based interactive game system for people with dementia, sharing Media4Care's mission of curated cognitive and social engagement content for care facilities.
- GrandPad: GrandPad provides a simplified, large-button tablet with built-in LTE and a family-managed companion app for seniors, closely mirroring Media4Care's core tablet-plus-Family-Portal offering for older adults.
- iN2L (It's Never 2 Late): iN2L provides touchscreen engagement, content, and connectivity solutions tailored to senior living and care settings, directly competing in the resident engagement and cognitive stimulation category.
Broad incumbents
- Legrand Care (Tynetec): Legrand Care provides a broad portfolio of assisted living, telecare, and digital health solutions to senior care providers, overlapping with Media4Care's facility engagement and caregiver tooling.
- Tunstall Healthcare: Tunstall is a long-standing incumbent in telecare, telehealth, and assisted living technology, offering overlapping assistive and engagement capabilities to care operators across Europe.
Emerging players
- Intuition Robotics: Intuition Robotics builds ElliQ, an AI companion device for older adults living independently, representing an emerging AI-driven alternative to tablet-based engagement that Media4Care could face over time.
Regional players
- SmartLiberty: SmartLiberty is a Belgian provider of resident-monitoring and engagement technology for care homes, competing with Media4Care in the DACH-adjacent Benelux senior care market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Media4Care social profiles
Digital presenceMedia4Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media4Care leadership team
Management profileNumber of profiles
Profiles4 records
Media4Care funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media4Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media4Care
What does Media4Care do?
Media4Care provides a tablet-based digital care ecosystem centered on the Digitaler Betreuungsassistent (Digital Care Assistant), a specialized Android tablet with pre-installed software offering curated activities, games, quizzes, and biographical content for seniors and people with dementia. The offering includes purpose-built Senior Tablets and Caregiver Tablets, a Family Portal for remote communication, and certified mandatory training courses for care workers under §43b/53b SGB XI. Products are rented on subscription (12 or 24 month terms) and delivered within Germany and Austria.
Is Media4Care a public or private company?
Media4Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Media4Care founded?
Media4Care was founded in 2013. It employs 11 to 50 people.
Where is Media4Care based?
Media4Care is headquartered in Berlin, Germany, in the Europe region.
How does Media4Care make money?
Four revenue lines are on record. Tablet Rental (Senioren Tablet) is the primary driver. The others are mobile Data Plans (SIM-Karte), communication Package and mandatory Training Courses (Pflichtfortbildungen).
Who are Media4Care's main competitors?
Direct peers on record are Linked Senior, Tover, GrandPad and iN2L (It's Never 2 Late). Broad incumbents are Legrand Care (Tynetec) and Tunstall Healthcare. Intuition Robotics is listed as an emerging player. SmartLiberty is listed as a regional player.
Does Media4Care have an API?
No public API is recorded for Media4Care.
What industry is Media4Care in?
Media4Care's product category is Senior Care Technology. Its primary akta.pro industry code is HSABAAAH, Technology Assistance & Digital Support for Seniors, with a secondary code of HLADALAG, Caregiver Support, Coaching & Training. Its NAICS code is 624120 and its SIC code is 8000.