What Loftin Equipment Co. does

Loftin Equipment Co. is a family-owned wholesale distributor and service provider for power generation equipment, founded on December 21, 1976 in Phoenix, Arizona and operating today as Loftin Equipment Company, Inc. The company sells, rents, services, and supplies parts for generators and related commercial equipment across Arizona, Texas, Nevada, New Mexico, Oklahoma, and Utah, with the 2007 Bay City Electric Works acquisition extending reach into Southern California. Customers span construction companies, equipment rental yards, OEMs, commercial businesses, homeowners, essential services (healthcare, fire, police, municipal), oil and gas operators, and agricultural operations.

The product portfolio centers on Rehlko (formerly Kohler Energy) industrial generators (8.5 kW to 3250 kW), residential standby generators (8.5 to 100 kW), mobile and towable generators (20 to 500 kW), Guascor Energy gaseous engines (200 kW to 2 MW), and Atlas Copco portable generators, light towers, and energy storage. Fuel storage solutions include Unity Fuel Solutions tanks (BLOC, BLOC Dual Fluid, HEDRA, GRANDE series) from 264 to 28,370 gallons and the proprietary Loftin Automated DEF System (LADS); complementary products include Stellar Industries fuel trailers. Proprietary designs include the LADS automated Diesel Exhaust Fluid replenishment system and the DualPack Redundant Power System with two paralleled generators for critical applications. Services span 24/7 emergency support, scheduled inspections, load bank and ATS/switchgear testing, remote wireless monitoring, and equipment rentals (20 kW to 2,000 kW); Loftin University provides accredited technician and dealer training including Scania Level 2 certification.

The business operates on a quote-based pricing model through direct field sales at 10 branch locations, supported by a dealer network, inside phone sales (1-800-437-4376), and online quote forms. Revenue is generated through five streams: one-time generator and fuel tank equipment sales, parts sales (multi-million dollar inventory across six warehouse service centers with next-day/two-day/standard shipping), professional service and maintenance contracts, usage-based equipment rentals including DualPack systems, and related ancillary solutions. Distribution is anchored by long-running authorized distributor relationships with Rehlko/Kohler (since 1976), Kubota (since 1998), Guascor Energy, and Atlas Copco (Platinum Distributor since 2021), complemented by industry association memberships (EGSA, American Biogas Council). Loftin has received Kohler Distributor of the Year awards in 2015, 2016, and 2017, and remains family-owned with Chuck Loftin as President.

Name

Loftin Equipment Co.

Legal name

Loftin Equipment Company, Inc.

Website

https://loftinequip.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Loftin Equipment Co. is a family-owned wholesale distributor and service provider founded in 1976 that sells, rents, services, and supplies parts for generators and commercial power equipment across six southwestern U.S. states.

Ownership category

akta.pro rank

Product category

Power Generation Equipment Distribution & Service

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Electric Power Generation (22111)

SIC

Motors & Generators (3621), Engines & Turbines (3510), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)

akta.pro secondary industries

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Backup & Resilience Power Systems (Standby Generators, Critical Facilities) (EUACALAG)

Keywords

• Power generation equipment
• Industrial generator sales
• Generator maintenance services
• Commercial generator rental
• Fuel storage solutions

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Generator Sales: Sales of new Rehlko (Kohler), Guascor Energy, and other generator brands ranging from residential (8.5 kW) to industrial (3250 kW) for diesel, gas, mobile, and portable applications.
2. Parts Sales: Multi-million dollar parts inventory available for pickup at six warehouse service centers. Next day, two day, or standard shipping options. Covers filters, gaskets, injectors, belts, alternators, controllers, and other aftermarket parts.
3. Service and Maintenance: 24/7 emergency services, scheduled inspections, extended warranty programs, load bank testing, electrical system testing, coolant testing, oil analysis, remote wireless monitoring, fuel cleaning and filtering, ATS and switchgear testing and maintenance.
4. Equipment Rentals: Rental generators from 20 kW to 2,000 kW, dual-pack redundant power systems, power distribution equipment, HVAC systems, and mobile lighting. Includes delivery, setup, and pickup services.
5. Fuel Tank Solutions: Sales of Unity Fuel Solutions products including BLOC tanks (264-2,642 gallons), HEDRA tanks (276-2,642 gallons), GRANDE tanks (2,969-28,370 gallons), and mobile fuel trailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Loftin Equipment Co. distributes, services, and rents power generation equipment (industrial, mobile, towable, and residential generators from manufacturers such as Rehlko, KOHLER, and Guascor Energy) and fuel storage solutions (Unity Fuel Solutions tanks, fuel trailers, lube trailers). The company supports commercial, industrial, essential services, oil and gas, and residential customers with sales, parts, 24/7 service, rentals, and training across multiple Southwestern U.S. branch locations.

Product overview

Loftin Equipment Co. is a family-owned power generation equipment distributor and service provider founded in 1976, headquartered in Phoenix, AZ. The company offers a comprehensive portfolio of generator solutions and fuel storage products through multiple product lines. Generator offerings include Rehlko Industrial Generators (diesel/gas, 8.5 kW to 3250 kW), Rehlko Mobile/Towable Generators (20-500 kW), KOHLER Residential Generators (8.5-100 kW), and Guascor Energy Gas Engines (200 kW to 2 MW). The fuel solutions division encompasses Unity Fuel Solutions tanks (BLOC, BLOC Dual Fluid, HEDRA, and GRANDE series) ranging from 264 to 28,370 gallons, the Loftin Automated DEF System (LADS), and Stellar Industries fuel trailers. Services include generator rentals (20 kW to 2,000 kW) with DualPack redundant systems, parts supply, maintenance programs, and Loftin University technician training. The company serves Arizona, Nevada, New Mexico, Oklahoma, Texas, and Utah through multiple branch locations.

Differentiator

Problem solved

Functional benefit

Brands

• Loftin Automated DEF System (LADS): Automated Diesel Exhaust Fluid replenishment system designed to work with any major diesel engine brand requiring DEF.
• Loftin University

Products and services

• Rehlko Industrial Generators
• Rehlko Mobile Generators Mobile generator units distributed by Loftin for jobsite, rental, and temporary power applications.
• KOHLER Residential Generators Residential standby generator systems distributed by Loftin for homeowners seeking whole-home or partial-home backup power.
• Rehlko Towable Generators Towable generator units distributed by Loftin for mobile and field-deployment power needs.
• Guascor Energy Gas Engines Gas engine-driven generator sets distributed by Loftin for industrial and continuous-power applications.
• Unity Fuel Solutions BLOC Tanks BLOC-configured fuel storage tanks distributed by Loftin for on-site diesel and fuel storage.
• Unity Fuel Solutions HEDRA Tanks HEDRA-configured fuel storage tanks distributed by Loftin for on-site fuel storage applications.
• Unity Fuel Solutions GRANDE Tanks Large-capacity GRANDE fuel storage tanks distributed by Loftin for higher-volume on-site fuel storage.
• Unity Fuel Solutions BLOC Dual Fluid Tanks Dual-fluid BLOC tanks distributed by Loftin for storage of two fuel or fluid types on a single skid or platform.
• Loftin Automated DEF System (LADS) Proprietary automated Diesel Exhaust Fluid (DEF) system developed by Loftin for diesel generator and equipment operators needing managed DEF delivery.
• Stellar Industries Fuel Trailers Mobile fuel trailers distributed by Loftin for transport and dispensing of fuel at jobsites and remote locations.
• LubeMate Open Lube Trailers Open lube trailers distributed by Loftin for on-site lubrication service of heavy equipment and generators.
• Generator and Power Rentals Short- and long-term rental of generators and power equipment from Loftin's branch fleet for construction, commercial, and emergency use.
• Generator Service and Maintenance 24/7 service, preventive maintenance, and repair for generators and related power equipment sold or supported by Loftin.
• Generator Parts
• Loftin University Training Training program offered by Loftin covering generator operation, service, and maintenance for technicians and customers.

Quantifiable outcome

• 24/7 emergency service availability
• +2 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Atlas CopcocoreChannel Partner/ Reseller/ Distributor · 26 October 2021Atlas Copco Power Technique Platinum Distributor partnership. Loftin provides full Atlas Copco PAL lineup consisting of portable generators, light towers, and energy storage systems. According to Chuck Loftin, President, 'We both look to grow the future of mobile power solutions.'
• Rehlko (formerly Kohler Energy)coreChannel Partner/ Reseller/ DistributorPremier authorized distributor of Rehlko generators in Arizona, Texas, New Mexico, and Nevada. Loftin sells, services, and installs all types of Rehlko generators. The partnership dates to 1976 when Mark Loftin purchased Nelson Electric, the KOHLER Power Systems distributor for Arizona. Rehlko (formerly Kohler Energy) offers industrial generators from 8.5 kW to 3250 kW, residential, mobile, and portable generators.
• Guascor EnergycoreChannel Partner/ Reseller/ DistributorAuthorized Oklahoma and Texas distributor of Guascor Energy S Series, H Series, and E Series gaseous engines from 200 kW to 2 MW single sets with paralleling capabilities. Products include E Series (up to 2007 kW), S Series (240-1150 kW lean burn, 240-870 kW rich burn), and H Series (500-1300 kW). Loftin stocks complete lineup of Guascor parts.
• Unity Fuel SolutionsminorChannel Partner/ Reseller/ DistributorProvider of fuel tank storage solutions including BLOC tanks (264-2,642 gallons), HEDRA cube-style tanks (276-2,642 gallons), GRANDE tanks (2,969-28,370 gallons), and BLOC Dual Fluid tanks for Diesel and DEF.
• Stellar IndustriesminorChannel Partner/ Reseller/ DistributorProvider of mobile fuel trailers including Deluxe Mobile Fuel Trailers (500, 750, 990-gallon capacities), Multi-Tank Fuel Trailers, Economy Mobile Fuel Trailers, and LubeMate Open Lube Trailers.
• KubotaminorChannel Partner/ Reseller/ DistributorAwarded the Kubota line of diesel engines in 1998 for Arizona and Southern Nevada territories.
• EGSA (Embedded Generating Station Association)minorOthersProud member of EGSA, the Embedded Generating Station Association, demonstrating industry leadership and standards compliance.
• American Biogas CouncilminorOthersLoftin Equipment Texas is a member of the American Biogas Council, offering green technology solutions for Power Generation, Waste to Energy, and Cogeneration/CHP applications.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• United Rentals: Largest equipment rental company in North America with significant generator and power rental fleet. Competes against Loftin's rental business with greater scale and broader geographic reach.
• Cummins Power Generation: Global OEM of diesel and gas generators from residential to utility scale. Competes indirectly by selling direct and through its own dealer network, threatening Loftin's role as an intermediary distributor.
• Caterpillar (CAT Electric Power): Global manufacturer of large diesel and gas generator sets with extensive dealer network. Direct competitor on industrial projects and a threat to independent distributors in larger kW categories where Loftin competes.
• Atlas Copco Power Technique: OEM of portable generators, light towers, and energy storage systems. Already a partner of Loftin (Platinum Distributor), but a direct competitor in mobile power sales and rental channels.
• Generac Power Systems: Dominant US manufacturer of residential and commercial standby generators. Competes in Loftin's residential 8.5–100 kW range and increasingly in commercial segments, with growing direct-to-customer channels.
• Sunbelt Rentals: National equipment rental provider with extensive power generation fleet. Competes with Loftin on large kW rentals and climate control rentals, especially in commercial and industrial accounts.

Direct peers

• Buckeye Power Sales: Midwest-based Kohler/Rehlko industrial generator distributor offering sales, service, parts, and rentals across multiple states. Direct structural peer with comparable brand portfolio, service model, and customer mix.
• GenPro Energy Solutions: Multi-brand generator distributor and service provider across the eastern US. Comparable business model combining sales, rentals, parts, and field service for industrial and commercial customers.
• Power Equipment Direct: Online-focused distributor of generators, pressure washers, and power equipment. Comparable in product category but competes via a digital-first channel that contrasts with Loftin's branch-based model.

Emerging players

• Wacker Neuson: Manufacturer of compact equipment, mobile generators, and light towers serving construction and rental markets. Comparable in mobile power and adjacent product categories where Loftin distributes Atlas Copco products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loftin-equipment-co-
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Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loftin Equipment Co.