Corrao Group
Corrao Group is a San Diego-based Salesforce consulting firm, founded 2002, that implements Salesforce Trade Promotion Management for consumer goods companies via its proprietary MyFirst TPM™ solution combining industry accelerators and best-practice workflows.
- Company typePrivate
- Founded2002
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Corrao Group does
Corrao Group is a US-based Salesforce consulting firm headquartered in San Diego, founded in 2002, operating with 11-50 employees and focused exclusively on Salesforce Trade Promotion Management (TPM) implementations. The firm serves consumer goods companies—particularly food and beverage businesses—and provides system implementation, configuration, and process integration services for managing trade promotion planning, execution, and spend analytics.
The company's core product is MyFirst TPM™, a registered trademark that bundles Salesforce's native TPM platform with Corrao Group's proprietary industry accelerators, pre-configured templates, standardized workflows, and best-practice processes. This productization of a traditionally bespoke services engagement is intended to compress implementation timelines, as evidenced by a five-month rapid deployment for the children's beverage and snack company good2grow, scheduled to go live in January 2026.
Corrao Group generates revenue primarily through professional services fees from Salesforce TPM implementation engagements. Its go-to-market is direct, enterprise-focused consulting supported by its Salesforce partner relationship. The leadership team is led by founder Jack Corrao II as Managing Partner, with Jack Corrao III as VP of Marketing and a regional manager (Thomas Bersch) indicating some geographic distribution. No pricing, revenue figures, funding history, or ownership structure are publicly disclosed, and the firm's customer base beyond good2grow is not documented in available sources.
Corrao Group firmographics
Firmographics- Name
- Corrao Group
- Website
- https://corraogroup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Corrao Group is a San Diego-based Salesforce consulting firm, founded 2002, that implements Salesforce Trade Promotion Management for consumer goods companies via its proprietary MyFirst TPM™ solution combining industry accelerators and best-practice workflows.
- Ownership category
- akta.pro rank
Corrao Group industry classification
Industry- Product category
- Salesforce Consulting
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Trade Promotion Management (TPM) & Optimization Services (CRAOAOAC)
Keywords
Where Corrao Group is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Corrao Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Salesforce Implementation Consulting: Professional services revenue generated from implementing Salesforce Trade Promotion Management solutions for client companies. The company provides consulting services including system implementation, configuration, industry accelerators deployment, and best-practice process integration.
Go-to-market motion1 record
Corrao Group product offering
Product offeringCore offering
Corrao Group is a Salesforce consulting firm that implements Trade Promotion Management (TPM) solutions for consumer goods companies. Its flagship offering, MyFirst TPM™, combines the Salesforce TPM platform with the firm's proprietary industry accelerators, pre-configured templates, and standardized best-practice workflows to enable rapid TPM deployments and improved trade spend analytics.
Product overview
Corrao Group is a Salesforce consulting firm offering a single unified product, MyFirst TPM™, which combines Salesforce Trade Promotion Management (TPM) platform with the company's proprietary industry accelerators and best-practice processes. The solution provides pre-configured templates, standardized workflows, and analytics capabilities specifically designed for trade promotion planning and execution.
Differentiator
Problem solved
Functional benefit
Products and services
- MyFirst TPM™
Quantifiable outcome
- Rapid five-month implementation completed
Companies that use Corrao Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Corrao Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Corrao Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- good2growcoregood2grow, a children's beverage and snack company, partnered with Corrao Group to implement Salesforce Trade Promotion Management (TPM). Corrao Group led a rapid five-month implementation of the MyFirst TPM™ solution, with the system scheduled to go live in January 2026. The partnership enables good2grow to improve trade spend visibility, accuracy, and operational efficiency while supporting their retail expansion and growth initiatives.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Corrao Group competitors and assessment
Company assessmentBroad incumbents
- Slalom: Large global consulting firm with a dedicated Salesforce practice serving consumer goods clients on CRM and trade promotion initiatives. Compares to Corrao Group as a much larger, multi-platform SI that also delivers Salesforce TPM, but with broader portfolio and global delivery scale.
- Accenture (Salesforce Business Group): Global systems integrator with a flagship Salesforce practice delivering enterprise-scale CRM and industry cloud implementations, including in consumer goods. Comparable as a competing Salesforce SI for the same TPM projects Corrao Group targets, with vastly larger bench and global reach.
- Deloitte Digital (Salesforce practice): Big Four advisory firm with one of the largest Salesforce delivery footprints, frequently implementing Salesforce industry clouds for CPG and consumer products clients. Overlaps directly with Corrao Group's value proposition for enterprise TPM buyers.
- IBM Consulting (Salesforce practice): Global SI with a strategic Salesforce alliance delivering large-scale CRM and industry cloud transformations to consumer goods enterprises. Comparable as a competing implementation partner for the same Salesforce TPM workloads.
- Bluewolf (IBM Watson Health / IBM iX): Long-standing Salesforce consulting firm (now part of IBM) known for CRM and marketing cloud implementations. Comparable to Corrao Group on Salesforce delivery, with significantly greater scale and global reach.
Direct peers
- Persistent Systems (Salesforce practice): Mid-sized global IT services firm with a dedicated Salesforce consulting practice serving CPG and consumer goods clients on CRM and trade promotion work. Closely comparable to Corrao Group in size, vertical focus, and Salesforce TPM delivery model.
- Simplus (Infosys): Salesforce-focused consulting and managed services firm (now part of Infosys) with industry clouds and accelerators for consumer goods and TPM use cases. Comparable to Corrao Group as a Salesforce-native SI with CPG-oriented accelerators and templates.
- Copper Consulting: Boutique Salesforce consulting partner focused on CRM and industry cloud implementations for mid-market and enterprise clients. Comparable to Corrao Group as a smaller, specialized Salesforce SI with similar delivery profile and customer types.
- Infostretch (a Ness Digital Engineering company): Digital engineering and Salesforce services firm with experience implementing CRM and industry cloud solutions for CPG and retail clients. Comparable to Corrao Group as a mid-sized SI delivering Salesforce-based consumer goods transformation projects.
Regional players
- Revival Health: Salesforce consulting partner specializing in Health Cloud and Consumer Goods Cloud implementations. Comparable to Corrao Group as a vertical-specialized Salesforce SI, though focused on healthcare-adjacent consumer goods rather than food and beverage TPM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Corrao Group social profiles
Digital presenceCorrao Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Corrao Group leadership team
Management profileNumber of profiles
Profiles4 records
Corrao Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Corrao Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Corrao Group
What does Corrao Group do?
Corrao Group is a Salesforce consulting firm that implements Trade Promotion Management (TPM) solutions for consumer goods companies. Its flagship offering, MyFirst TPM™, combines the Salesforce TPM platform with the firm's proprietary industry accelerators, pre-configured templates, and standardized best-practice workflows to enable rapid TPM deployments and improved trade spend analytics.
Is Corrao Group a public or private company?
Corrao Group is a private company. It is classified as family owned and is currently operating.
When was Corrao Group founded?
Corrao Group was founded in 2002. It employs 11 to 50 people.
Where is Corrao Group based?
Corrao Group is headquartered in San Diego, United States, in the North America region.
How does Corrao Group make money?
One revenue line is on record: salesforce Implementation Consulting.
Who are Corrao Group's main competitors?
Broad incumbents on record are Slalom, Accenture (Salesforce Business Group), Deloitte Digital (Salesforce practice), IBM Consulting (Salesforce practice) and Bluewolf (IBM Watson Health / IBM iX). Direct peers are Persistent Systems (Salesforce practice), Simplus (Infosys), Copper Consulting and Infostretch (a Ness Digital Engineering company). Revival Health is listed as a regional player.
Does Corrao Group have an API?
No public API is recorded for Corrao Group.
What industry is Corrao Group in?
Corrao Group's product category is Salesforce Consulting. Its primary akta.pro industry code is CRAOAOAC, Trade Promotion Management (TPM) & Optimization Services. Its NAICS code is 541810 and its SIC code is 8742.