Good2Grow
Good2Grow is an Atlanta-based children's beverage and snack company that sells better-for-you juices, organic milk and baked snacks in reusable bottles featuring 200+ collectible licensed character tops from Disney, Universal, Hasbro and others across 100,000-plus U.S. retail locations, supported by a gamified Collector's Club app.
- Company typePrivate
- Founded2001
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Good2Grow does
Good2Grow (legal entity: good2grow LLC) is an Atlanta-based, privately held children's beverage and snack company founded in 2001 (previously operating as In Zone Brands Inc.). It designs, produces and distributes better-for-you juices, flavored waters, organic milk and baked oat/wheat snacks packaged in reusable, recyclable, BPA-free bottles and cups, each topped with a collectible 3D character top. The company has assembled a portfolio of more than 200 licensed characters from entertainment IP owners including Disney, Universal Studios, Nickelodeon, Hasbro, Warner Bros, Marvel, Mattel, Lucasfilm, Moonbug, ZAG, SEGA, CloudCo and Scholastic, and supports this with an in-house digital ecosystem, the good2collect Collector's Club app, which tracks collections, issues coins and unlocks tiered rewards.
Good2Grow's product portfolio spans five core lines: 100% Juice in 6oz spout bottles, the larger 10oz no-added-sugar BIGGER juice (including a Paradise Punch flavor launched in December 2024), USDA Certified Organic flavored milk in 8oz bottles, and the Snackers baked oat and wheat snack line. Production is anchored at a bottling and operations facility in Auburndale, Florida (with ERP roles indicating a distributed presence also spanning Orlando, Tampa and Atlanta), and the company maintains its corporate headquarters at 400 Galleria Parkway in Atlanta. Operational and trade investment includes a Salesforce Trade Promotion Management (TPM) system being implemented with Corrao Group, with go-live scheduled for January 2026.
Commercially, the company operates a retail-first go-to-market with presence in over 100,000 U.S. store locations spanning mass merchants (Walmart, Target), grocery (Kroger, Publix, Meijer), drug (Walgreens, CVS, Rite Aid), convenience (Wawa, Kwik Trip, QuikTrip, RaceTrac), and dollar channels (Dollar General, Dollar Tree), plus direct e-commerce via Amazon (with a Subscribe and Save subscription offering up to 10% off refills) and a same-day delivery partnership with Instacart. Revenue is generated through one-time product sales of beverages and snacks, with 2018 institutional capital from Kainos Capital and CPP Investments providing growth funding, while ongoing ownership and revenue details remain private.
Good2Grow firmographics
Firmographics- Name
- Good2Grow
- Legal name
- good2grow LLC
- Website
- https://good2grow.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Good2Grow is an Atlanta-based children's beverage and snack company that sells better-for-you juices, organic milk and baked snacks in reusable bottles featuring 200+ collectible licensed character tops from Disney, Universal, Hasbro and others across 100,000-plus U.S. retail locations, supported by a gamified Collector's Club app.
- Ownership category
- akta.pro rank
Good2Grow industry classification
Industry- Product category
- Children's Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where Good2Grow is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Good2Grow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Beverage and Snack Product Sales: Good2Grow generates revenue through the sale of children's beverages (juices, flavored waters, milk) and snacks (baked oat and wheat products) through retail distribution channels. Products are sold at major retailers nationwide and through e-commerce platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Amazon Subscribe and Save subscription |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Good2Grow product offering
Product offeringCore offering
Good2Grow manufactures and sells children's beverages including 100% juice in 6oz spout bottles, 10oz no-sugar-added BIGGER juice, and USDA-certified organic flavored milk, plus baked oat and wheat Snackers snacks. All products are packaged in reusable, BPA-free, recyclable bottles topped with over 200 unique 3D collectible character tops licensed from Disney, Universal Studios, Nickelodeon, Hasbro, Warner Bros, Marvel, Mattel, Lucasfilm, SEGA, and other entertainment brands. The company supports its product line with the good2collect Collector's Club App that gamifies collection tracking and rewards.
Product overview
Good2Grow is a children's beverage and snack company offering better-for-you products featuring collectible character tops. The product portfolio consists of five core offerings: 100% Juice in 6oz spout bottles, BIGGER Juice in 10oz no-sugar-added bottles, Organic Milk (USDA Certified, 8g protein per serving), and Snackers (baked oat and wheat snacks). All beverage products feature reusable, recyclable, BPA-free packaging topped with collectible 3D character tops from major entertainment licensors (200+ unique characters). The company also operates the good2collect Collector's Club App for collection tracking and rewards. Products are available nationally at over 100,000 retail locations including Walmart, Target, Walgreens, CVS, and through Amazon and Instacart.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Juice (Spouts) 100% fruit juice beverages packaged in 6oz reusable, recyclable, BPA-free spout bottles topped with collectible 3D character tops, available in multiple flavors with no artificial colors or flavors. Targeted at children ages 1-12 and purchased by parents for everyday consumption, lunchboxes, and on-the-go refreshment.
- BIGGER Juice Larger 10oz juice bottles with no added sugar and added vitamin D, zinc, and calcium, featuring collectible character tops. Available in Fruit Punch, Watermelon Berry, Paradise Punch, and Strawberry Lemonade flavors. Designed for older children and bigger appetites, offering better-for-you hydration at a larger format than the 6oz spout juice.
- Organic Milk USDA Certified Organic flavored milk in 8oz re-closeable spout bottles, packed with 8g of protein plus vitamins A and D, with no artificial flavors. Available in Chocolate and Strawberry flavors. Marketed as a better-for-you dairy option for children, sold through national retail distribution.
- Snackers Baked oat and wheat snacks made with whole grains, containing no artificial colors and no high-fructose corn syrup. Available in Chocolate and Cinnamon flavors in recyclable cups topped with character collectibles. Positioned as a better-for-you kids snack to extend the Good2Grow brand beyond beverages.
Quantifiable outcome
- 94% of employees rated Good2Grow as a great place to work
- +1 more outcomes
Companies that use Good2Grow
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Good2Grow technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Good2Grow partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Corrao GroupcoreSalesforce consulting firm partnered with Good2Grow to implement Salesforce Trade Promotion Management (TPM), scheduled to go live January 2026 after a five-month implementation. The MyFirst TPM solution combines Salesforce TPM with Corrao Group's industry accelerators and best-practice processes to provide pre-configured templates, standardized workflows, and analytics for trade spend performance.
- DisneycorePremier licensing partner providing character rights for Good2Grow's collectible character tops product line
- Universal StudioscorePremier licensing partner providing character rights including Minions, Trolls, Jurassic World, and other Universal properties for Good2Grow's collectible character tops
- NickelodeoncoreLicensing partner providing rights to PAW Patrol, Bluey, SpongeBob SquarePants, and other Nickelodeon properties for Good2Grow's collectible character tops
- HasbrocoreLicensing partner providing rights to Transformers, My Little Pony, Play-Doh, and other Hasbro properties for Good2Grow's collectible character tops
- Warner BroscoreLicensing partner providing rights to DC Comics, Looney Tunes, and other Warner Bros properties for Good2Grow's collectible character tops
- MarvelcoreLicensing partner providing rights to Avengers, Spider-Man, and other Marvel properties for Good2Grow's collectible character tops
- MattelcoreLicensing partner for Good2Grow's collectible character tops product line
- Moonbug EntertainmentcoreLicensing partner providing rights to Blippi, Rainbow High, and other Moonbug properties for Good2Grow's collectible character tops
- ZAG ANIMATION STUDIOcoreLicensing partner for Miraculous: Tales of Ladybug & Cat Noir and other ZAG properties for Good2Grow's collectible character tops
- LucasfilmcoreLicensing partner providing rights to Star Wars and other Lucasfilm properties for Good2Grow's collectible character tops
- CloudCo EntertainmentminorLicensing partner for The Fresh Nut, The World of Eric Carle, and other CloudCo properties for Good2Grow's collectible character tops
- ScholasticminorLicensing partner for Good2Grow's collectible character tops product line
- SEGAcoreLicensing partner providing rights to Sonic the Hedgehog and other SEGA properties for Good2Grow's collectible character tops
- InstacartminorSame-day delivery partnership allowing customers to order Good2Grow products from local stores via the Instacart platform
- Children's Healthcare of AtlantaminorCharitable partner receiving support through Good2Give program focusing on children's health, happiness, and education
- Horizons AtlantaminorEducational nonprofit partner receiving support through Good2Give program focusing on children's education
- Ronald McDonald HouseminorCharitable partner (Ronald McDonald House Charities) receiving support through Good2Give program focusing on children's health and happiness
- Make-A-Wish GeorgiaminorWish-granting charity partner creating life-changing wishes for children with critical illnesses through Good2Give program
- First BookminorEducation-focused nonprofit partner working to ensure equal access to quality education through Good2Give program
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Good2Grow competitors and assessment
Company assessmentDirect peers
- Capri Sun (Kraft Heinz): Capri Sun is the dominant kids' juice pouch brand, owned by Kraft Heinz, and competes head-to-head with Good2Grow on grocery and mass shelves for the same family-with-children buyer.
- Mott's (Keurig Dr Pepper): Mott's is a leading apple juice and kids' juice brand within Keurig Dr Pepper's portfolio, targeting the same family/kids beverage occasion with comparable retail distribution muscle.
- Juicy Juice (Harvest Hill Beverage Company): Juicy Juice is a 100% juice brand explicitly positioned for children, directly competing with Good2Grow's 100% Juice and BIGGER lines on better-for-you juice credentials.
- Honest Kids (The Coca-Cola Company): Honest Kids is Coca-Cola's organic, lower-sugar kids' juice pouch line, competing in the same better-for-you kids' beverage segment that Good2Grow targets.
- Welch's: Welch's produces family-oriented grape juice, fruit juice cocktails, and kids-oriented beverages under a national brand, overlapping Good2Grow's juice product category and grocery-channel distribution.
- Sunny D: Sunny D is a kids-targeted citrus drink brand competing on the same mass/grocery shelves and impulse-buy occasions as Good2Grow's flavored juice SKUs.
- Apple & Eve: Apple & Eve is a U.S. juice brand with a dedicated kids' portfolio (including pouch and multi-pack formats) that competes with Good2Grow in the same grocery and mass retailers.
Broad incumbents
- Happy Family Organics (Danone): Happy Family Organics, owned by Danone, offers a broad portfolio of organic baby and toddler food and beverages, overlapping Good2Grow's better-for-you positioning and family-with-young-children target.
- Tropicana (PepsiCo): Tropicana is PepsiCo's national juice brand with scale, co-packing capability, and grocery distribution that competes with Good2Grow in broader juice/fruit beverage occasions and shelf sets.
- Naked Juice (PepsiCo): Naked Juice, owned by PepsiCo, targets better-for-you blended fruit/vegetable beverages and overlaps Good2Grow's positioning on no artificial ingredients in the broader refrigerated and shelf-stable juice category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Good2Grow social profiles
Digital presenceGood2Grow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good2Grow leadership team
Management profileNumber of profiles
Profiles1 record
Good2Grow funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good2Grow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good2Grow
What does Good2Grow do?
Good2Grow manufactures and sells children's beverages including 100% juice in 6oz spout bottles, 10oz no-sugar-added BIGGER juice, and USDA-certified organic flavored milk, plus baked oat and wheat Snackers snacks. All products are packaged in reusable, BPA-free, recyclable bottles topped with over 200 unique 3D collectible character tops licensed from Disney, Universal Studios, Nickelodeon, Hasbro, Warner Bros, Marvel, Mattel, Lucasfilm, SEGA, and other entertainment brands. The company supports its product line with the good2collect Collector's Club App that gamifies collection tracking and rewards.
Is Good2Grow a public or private company?
Good2Grow is a private company. It is classified as private equity controlled and is currently operating.
When was Good2Grow founded?
Good2Grow was founded in 2001. It employs 101 to 250 people.
Where is Good2Grow based?
Good2Grow is headquartered in Atlanta, United States, in the North America region.
How does Good2Grow make money?
One revenue line is on record: beverage and Snack Product Sales.
Who are Good2Grow's main competitors?
Direct peers on record are Capri Sun (Kraft Heinz), Mott's (Keurig Dr Pepper), Juicy Juice (Harvest Hill Beverage Company), Honest Kids (The Coca-Cola Company), Welch's, Sunny D and Apple & Eve. Broad incumbents are Happy Family Organics (Danone), Tropicana (PepsiCo) and Naked Juice (PepsiCo).
Does Good2Grow have an API?
No public API is recorded for Good2Grow.
What industry is Good2Grow in?
Good2Grow's product category is Children's Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAHAIAA, Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk). Its NAICS code is 31211 and its SIC code is 2080.