What BrokerBay does

BrokerBay Inc. is a Toronto-based real estate software company founded in 2016 and currently operating as a wholly-owned subsidiary of Honeywell International Inc., integrated into the Supra Systems brand. The company builds a cloud-based brokerage management platform marketed as 'Supra showing management, powered by BrokerBay,' which provides a centralized portal for managing property showings, appointments, electronic lockbox access (via Supra eKEY), offer registrations, and agent workflows. The product surface extends beyond core showing management into an ecosystem of modules including 3D Virtual Showings, an Analytics dashboard, a mobile application for iOS and Android, Answering Services, and an Exclusive Listing Network for off-MLS listing sharing.

The platform is designed for three distinct enterprise customer segments: individual real estate brokerages, real estate associations seeking board-wide standardization, and franchise organizations seeking consistency across corporate branches and sub-brokerages. It integrates with multiple MLS association listing portals and with Google services (Gmail, Analytics), and operates across both Canada and the United States, positioning itself as a North American board-wide ecosystem.

Revenue is generated through subscription-based enterprise software agreements issued under separate license terms, with quote-based pricing and multi-year contract cadence. The go-to-market is consultative enterprise sales, accessed via 'Request a demo' and 'Contact Sales' CTAs, with distribution increasingly intermediated through the Honeywell/Supra channel. The company maintains compliance with AODA, CCPA, GDPR, and Canadian Anti-Spam requirements, and is led by CEO Costa Ntoukas and Co-founder/CTO Pavel Choulguine.

Name

BrokerBay

Legal name

BrokerBay Inc.

Website

https://brokerbay.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BrokerBay is a Toronto-based real estate software company, wholly owned by Honeywell, that builds the cloud-based 'Supra showing management' platform serving brokerages, associations, and franchises across North America with a subscription-based enterprise model.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Brokerages pay for software licenses under separate subscription agreements. Access to the Portal requires paid account access at enterprise level or individual license fees. The Terms state 'Licences are issued and paid for under a separate agreement.'

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BrokerBay develops and operates a cloud-based real estate brokerage management platform branded as "Supra showing management, powered by BrokerBay™." The platform provides centralized showing management, electronic lockbox access via Supra eKEY, MLS listing portal integration, 3D virtual showings, analytics, a mobile application, and call-center/answering services, sold as licensed software under separate subscription agreements to brokerages, associations, and franchises across North America.

Product overview

BrokerBay is a real estate technology platform offering Supra Showing Management as its core cloud-based solution, powered by BrokerBay. The platform operates as an ecosystem architecture combining a centralized Portal command centre with integrated modules including 3D Virtual Showings, Analytics, Mobile App, and Answering Services. The Exclusive Listing Network provides a private off-MLS listing distribution channel. The ecosystem is designed for brokerages, associations, and franchises, synchronizing operations across corporate branches, franchises, and agent teams while supporting Supra eKEY electronic lockbox integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Supra Showing Management (powered by BrokerBay™) Intuitive, modern, cloud-based showing management solution that reduces brokerage administrator workloads, empowers agents, and streamlines appointment scheduling and management. Licensed to real estate brokerages, associations, and franchises under separate software agreements as the core platform.
• BrokerBay Ecosystem Platform Centralized cloud software ecosystem that synchronizes brokerages, streamlines appointments, simplifies offer registrations, standardizes electronic lockbox access, commoditizes call-centre operations, and supports franchise-wide standardization of technology across corporate branches, franchises, sub-brokerages, and agent teams across North America.
• BrokerBay Portal Cloud-based real estate brokerage portal providing a centralized command centre for managing listings, appointments, Supra eKEY lockbox access, and agent workflows, with web email functionality and MLS portal integration.
• Exclusive Listing Network Private real estate listing network providing access to off-MLS property listings and assignment sales, where participating brokerages can share listings with qualified buyers and their clients.
• 3D Virtual Showings Interactive 3D virtual property tour offering enabling agents and clients to tour multiple properties remotely in immersive 3D from any location.

Quantifiable outcome

• Reduces administrative workloads for brokerages
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

One partnership is on record.

• Supra Systems (Honeywell)coreOEM/ Whitelabel/ Licensing PartnerBrokerBay operates as the technology platform powering Supra showing management solutions. Supra is a brand under Honeywell Buildings. The relationship involves BrokerBay's software being integrated into and powering the Supra ecosystem, including Supra eKEY electronic lockbox functions performed within the Portal.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• ShowingTime: Leading showing management and scheduling platform for real estate brokerages, now owned by Zillow Group. The most direct head-to-head competitor in showing management, and explicitly named as an alternative on BrokerBay's own switcher form.
• MoxiWorks: Real estate technology platform serving brokerages, franchises, and associations with CRM, marketing, and operational tools. Comparable in serving the same brokerage ecosystem with integrated operational software.
• Lone Wolf Technologies: Provider of back-office, transaction, and brokerage management software for real estate brokerages. Direct competitor in brokerage management software targeting similar enterprise and franchise customers.
• dotloop: Real estate transaction management platform now owned by Zillow Group. Competes in the brokerage productivity stack with workflow, eSignature, and document management, overlapping with BrokerBay's operational focus.
• Skyslope: Real estate transaction and brokerage management software used by brokerages and agents. Comparable as a workflow platform serving brokerages, associations, and MLS organizations.
• Touch (TouchCM): Showing management and client communication platform for real estate brokerages, named directly on BrokerBay's website as a competing provider. Closely comparable in scope and target customer.
• WolfConnect: Real estate showing and communication platform named on BrokerBay's competitive switcher form. Competes directly in the same showing management and agent productivity category.

Broad incumbents

• Zillow Premier Agent / Zillow Group: Zillow owns ShowingTime and dotloop, giving it a broad portfolio of real estate software competing directly with BrokerBay's core modules. Massive consumer traffic and capital make it a formidable incumbent across the brokerage tech stack.
• AppFolio: Cloud-based property management SaaS platform serving larger real estate organizations. While focused on property management rather than brokerage operations, it competes for enterprise real estate technology spend.
• RealPage: Enterprise SaaS provider for real estate operators across multifamily and single-family rentals. Adjacent in real estate vertical software, though more focused on property management than brokerage operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supra-systems

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrokerBay