Mizco
Mizco International is a privately-held US consumer electronics company headquartered in Avenel, New Jersey, founded in 1990 by the Mizrahi family. The firm self-describes as a leader in the consumer electronics industry with 51-100 employees.
- Company typePrivate
- Founded1990
- HeadquartersAvenel, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mizco does
Mizco International is a privately-held US consumer electronics company headquartered in Avenel, New Jersey. The firm self-describes as a 22-year-old (founded 1990) participant in the consumer electronics industry, operating with 51-100 employees. Leadership is concentrated within the Mizrahi family: Maurice Mizrahi serves as co-founder and Albert Mizrahi serves as President and CEO, indicating a family-controlled governance structure rather than institutional or investor-led management.
The firm's product, technology, and channel details are not disclosed in the available source material. Multiple data sources returned only a loading/verification placeholder for the company's website (mizco.com), suggesting either a digital infrastructure issue or an ongoing site migration. No information on revenue model, pricing, distribution channels, customer segments, manufacturing footprint, or proprietary technology was surfaced, leaving the operating model largely opaque from public sources.
On the basis of firmographic indicators — consumer electronics vertical, NJ distribution-corridor location (Avenel), 51-100 employee count, 22-year operating history under founding family leadership, and private ownership — the most plausible profile is a mid-sized distributor or accessories brand operating in the wholesale/retail consumer electronics supply chain. However, given the absence of disclosures on products, revenue, or channel mix, this profile should be treated as an inference rather than a confirmed fact.
Mizco firmographics
Firmographics- Name
- Mizco
- Website
- https://mizco.com
- Company type
- Private
- Founded year
- 1990
- Headcount range
- 51–100 employees
- Short description
- Mizco International is a privately-held US consumer electronics company headquartered in Avenel, New Jersey, founded in 1990 by the Mizrahi family. The firm self-describes as a leader in the consumer electronics industry with 51-100 employees.
- Ownership category
- akta.pro rank
Mizco industry classification
Industry- Product category
- Consumer Electronics
- akta.pro primary industry
- Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing) (CRACALAB)
- akta.pro secondary industry
- Industrial Wireless Networking (Wi‑Fi/Private LTE/5G Backhaul) (HDAFAJAD)
Keywords
Where Mizco is headquartered
LocationHeadquarters
- HQ city
- Avenel
- HQ country
- United States
- HQ region
- North America
Markets served
Mizco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Mizco product offering
Product offeringCore offering
Mizco International is a privately held company operating in the consumer electronics industry. Founded in 1990 and headquartered in Avenel, United States, the company develops and distributes consumer electronics products to end customers. It operates with a small-to-mid headcount (51-100 employees) and sells under its own corporate identity.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer electronics products Consumer electronics products sold by Mizco International under its own corporate brand, targeted at retail consumer buyers.
Companies that use Mizco
Customer profileIdeal customer profiles1 record
Mizco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mizco partnerships and signals
Strategic signalRecent moves1 record
Mizco competitors and assessment
Company assessmentDirect peers
- Belkin: Belkin designs and distributes consumer electronics accessories including chargers, cables, and mobile power products, competing directly with Mizco in the same retail/CE accessory channels with similar ODM/import-driven supply chain.
- Anker Innovations: Anker is a leading global brand of mobile charging, power banks, and connected consumer electronics accessories — directly competing with Mizco across product category, customer base (mass-market and online retail), and sourcing model.
- Scosche Industries: Scosche is a mid-sized US-based consumer electronics accessories company making charging, audio, and mounting products — directly comparable to Mizco in size, channel mix, and product breadth.
Broad incumbents
- OtterBox: OtterBox is a larger, more brand-recognizable US player in mobile device protection and accessories — broader portfolio and stronger brand but overlapping product lines (cases, charging, mobile accessories) and the same core retail/CE customer base.
- Incipio (Incipio Group): Incipio designs and distributes mobile device cases, charging solutions, and audio accessories through major retail and carrier channels — overlapping product offering and customer segments with Mizco, but operating at a larger, more diversified scale.
- Targus: Targus is an established accessories and peripherals brand with mobile, connectivity, and charging products overlapping Mizco's category, while also serving broader enterprise/computing channels.
- ZAGG (mophie parent): ZAGG owns the mophie power and case brands, making it a direct competitor in mobile charging accessories; broader public-company scale and brand portfolio differentiate it from Mizco's leaner operation.
- Kensington: Kensington produces computing and mobile accessories including charging solutions, locks, and connectivity products — adjacent to Mizco's mobile/CE accessory offering with shared retail channels.
Emerging players
- Cygnett: Cygnett is a smaller, design-focused consumer electronics accessories brand (cases, chargers, cables) selling through similar retail and DTC channels — comparable scale and category to Mizco.
- Jabra (GN Audio): Jabra focuses on audio and connectivity consumer electronics — overlapping only partially with Mizco's mobile accessory categories, but addressing the same end-customer base and retail channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Mizco social profiles
Digital presenceMizco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mizco leadership team
Management profileNumber of profiles
Profiles2 records
Mizco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mizco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mizco
What does Mizco do?
Mizco International is a privately held company operating in the consumer electronics industry. Founded in 1990 and headquartered in Avenel, United States, the company develops and distributes consumer electronics products to end customers. It operates with a small-to-mid headcount (51-100 employees) and sells under its own corporate identity.
When was Mizco founded?
Mizco was founded in 1990. It employs 51 to 100 people.
Where is Mizco based?
Mizco is headquartered in Avenel, United States, in the North America region.
Who are Mizco's main competitors?
Direct peers on record are Belkin, Anker Innovations and Scosche Industries. Broad incumbents are OtterBox, Incipio (Incipio Group), Targus, ZAGG (mophie parent) and Kensington. Emerging players are Cygnett and Jabra (GN Audio).
Does Mizco have an API?
No public API is recorded for Mizco.
What industry is Mizco in?
Mizco's product category is Consumer Electronics. Its primary akta.pro industry code is CRACALAB, Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing), with a secondary code of HDAFAJAD, Industrial Wireless Networking (Wi‑Fi/Private LTE/5G Backhaul).